The Versatility of Packshot Photography

The Versatility of Packshot Photography Although packshot photography is a marketing or sales idea that is commonly misunderstood, there are several advantages to adopting it in addition to or instead of your conventional product photography. With regard to these advantages, packshot photography is most frequently chosen because of its more adaptability and flexibility than traditional advertising or product photography. In what ways does a packshot vary from other types of marketing images?

A packshot photo, to put it as simply as possible, is an image of your product with no background or a neutral background that gives you the option to add or superimpose your product image in many ways. If you don't think this immediately grabs your attention, let me explain it another way and give you an example of how product photography actually helps. You could just place the phone on your desk and take a picture of it if you're attempting to sell it. You may see a picture of a shiny mobile phone on a desk there.

No matter where you try blogging, printing, or publishing your photo of a mobile phone, your desk is part of the deal. What you do with it from here is up to you.

In many cases, this might be OK, but let's look at how things change when you decide for packshot photography as an alternative to normal, plain-vanilla product photography.

A packshot would carefully present the mobile device against a perfectly neutral background, typically white. There are no cues to show how close the mobile is to the background, no shadows or reflections, and no meaningful evidence that there is any background at all. The background has no corners, no edges, and no defects and gives the sensation of being eternally far away. In reality, there is nothing to divert attention from the phone. An infinity cove, which is a gently curving wall with no corners or edges and an even reflection of light, is typically used to accomplish this. These can be big enough in professional studios for a car or motorcycle to be photographed without a visible background.

Having a perfectly white, even background allows your product photograph to be placed against a typical white background on white paper or in an online catalogue, quickly capturing attention without any distracting background reducing the visual impact of your goods. Products that are photographed in their packaging stand out, are more recognizable, clearer, and have a higher likelihood of being purchased. That's not all, though. It is then quite simple to cut around the product, completely erasing the background, and leaving you with the snapshot of the goods solely thanks to the smooth white background. It follows that you can place that product image on top of any background you like.

In order to make it appear as though the product was on your desk, you could take a picture of your desk. However, depending on the season and the type of audience you're trying to reach, you could also apply a variety of backgrounds. If you're trying to attract young people, you might consider using a picture of a lively nightclub with people dancing and colorful lights all around. You can make the product appear fashionable and bright by displaying packshot photography photographs in front of it.

Alternatively, you might depict the phone against a scene of hills, trees, and cyclists to suggest that it's a terrific phone to have with you when you're out and about because it's lightweight and sturdy. With just one image, packshot photography gives you the opportunity to effectively promote your product in a variety of ways to a variety of different audiences.