product photography is a form of photography that completely encircles an object to capture its surroundings. In most cases, this is accomplished by putting the target object on a rotating turntable and taking numerous images from various perspectives. To create a spherical perspective of the item, the photos are then combined in post-processing.
A 3D photograph of a product can provide far more context than a conventional 2D image, as you might expect. A complete 360-degree view enables customers to see exactly how the item may look and feel in real life—from every angle—for everything from shoes to clothing to hardware. Presenting your things online effectively is becoming more and more crucial, especially as more and more people shop in various ways. Your website's photographs and product shots are crucial to presenting yourself in the best possible light. Testing new technologies and making an effort to maximise your brand's assets can significantly increase sales and trust.
A 2D image can only be used in so many unique scenarios. Your consumers and audience may truly get to know the product using 360-degree pictures and animated GIFs. Because your 360-degree photographs are interactive, there's a significant chance that prospective customers will stay on your website longer, giving you more chances to explain why you're a good fit.
Returns can result in a poor customer experience in addition to being expensive. Ecommerce experiences a 2x increase in returns over in-store transactions. Through the use of 260degree photography, some of the most frequent reasons for returns, such as sizing and style, can be decreased.
360-degree images are a simple and affordable solution for most businesses to give their product shots a little more vibrancy and give them the ability to show how the product operates in the real world.
360-degree images are an effective way to differentiate your company from the competition and avoid getting lost in the shuffle in the notoriously competitive world of ecommerce.
You can benefit from 360-photos for many years to come while your competitors are working on the next hot marketing strategy.
Cliik Studios is the UK’s leading product photography company based in Manchester. We work with hundreds of small and large brands, to get their merchandise photographed so it looks its best. Our goal is to create engaging content and help your company to sell more products. For further details, visit us now.
