Vent Environmental Guide

Page 1

environmental guide 2013


environmental guide 2013

\ Support Files - CD


reinventing our environment

The Vent Fitness environment should create an experience relevant to our gym members, and an environment differentiated in the category. We designed a gym identity around the brand’s new visual style. Every aspect of the gym experience, from the outside signage to staff uniforms, should be cohesively branded. It’s not simply about replacing signage and changing paint colors. It’s about looking at each area of your gym to think about not only updating your look and feel, but bringing the building blocks of your relationship with members to life. This book serves as your guide to the changes that are being implemented and the changes that are to come. Please refer to this guide when creating pamphlets, printing t-shirts, manufacturing signage, using indoor graphics, printing posters, directional signage or any other piece that would carry our name. We believe our new brand will better communicate who we are and what we stand for.


IDENTITY

|

logo, colors and branding applications

|

Aspen Š2013


EXTERIOR SIGNAGE consistency \ clarity \ presence

EXTERIOR

|

logo, colors and proposed applications

|

Aspen Š2013

5


EXTERIOR SIGNAGE

\ logo_ frosted window sticker \ backlit sign

reinvent yourself.

\ tagline_ frosted window sticker

\ frosted angled elements

6

EXTERIOR

|

logo, colors and proposed applications

|

Aspen Š2013


reinvent yourself.

reinvent yourself.

\ exterior facade style - elevation view

EXTERIOR

|

logo, colors and proposed applications

|

Aspen Š2013

LOGOS

|

logo, colors and branding applications

|

Aspen Š2013

7


LOGO SIGNAGE - 3-D Lettering

Preferred application.

\ logo_main-WHT

Avoid “wide logo” applications when possible.

\ logo_wide-WHT

\ lettering colors

8

C=23 M=0 Y=100 K=0

C=0 M=0 Y=0 K=0

C=0 M=80 Y=100 K= 0

R 208 - G221 - B 40

R 255 - G255 - B 255

R 241 - G 90 - B 34

Pantone 382c

Pantone N/A

Pantone 166 c

EXTERIOR

|

logo, colors and proposed applications

|

Aspen ©2013


LOGO/ TAG FROSTED APPLICATIONS

\ logo frosted window sticker

reinvent

reinvent

yourself.

yourself.

\ tag stacked - frosted window sticker

\ on door window - sample

reinvent yourself. \ tag - frosted window sticker

EXTERIOR

|

logo, colors and proposed applications

|

Aspen Š2013

9


T N E V N I E R . T R A T S STATIONERY SET

V U T S R v Q P u t O s N r q M L p K o J I n H m G l F k j E i D h C g f B 0 e A 9 d 8 c 7

a A

10

b B

c C

1 0

IDENTITY

|

logo, colors and branding applications

|

Aspen Š2013


TYPOGRAPHY perceive \ process

IDENTITY

|

logo, colors and proposed applications

|

Aspen Š2013

\ relate

11


FONTS

AaBbCc0123

Bold Reznik font is to be used in headlines and other main titles. Light and Medium should be used primarily for copy. For italics, force the angle to 11º.

\ primary font

12

Reznik - Light

Reznik - Regular

Reznik - Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Reznik - Light (forced italic)

Reznik - Regular (forced italic)

Reznik - Bold (forced italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

TYPOGRAPHY |

usage and font families |

Aspen ©2013


FONTS

AaBbCc0123 Book GothamX Narrow font is to be used in-line.

\ secondary font

RENEW. RESTART. REINVENT Use uppercase “GothamX Narrow” image headlines.

TYPOGRAPHY |

usage and font families |

Aspen ©2013

Use uppercase “GothamX Narrow Bold” for “Vent” when using “ReinVent” in line with headline. NOTE: Vent should be orange when possible.

13



COLORS / TEXTURES see \ sense

COLORS AND TEXTURES

| color mixes and interior material proposals

|

Aspen Š2013

\ experience

15


COLORS \ TEXTURES

INTERIOR

PAINT SW 7049 - Nuance

SW 6703 - Frolic

SW 7012 - Creamy

SW 7057 - Silver Strand

SW 6069 - French Roast

SW 6884 - Obstinante Orange

(Sherwin Williams)

(Sherwin Williams)

(Sherwin Williams)

(Sherwin Williams)

(Sherwin Williams)

(Sherwin Williams)

MAIN

ACCENT

ACCENT 2

MAIN

ACCENT

ACCENT 2

All color samples are matched on Sherwin Williams interior paint. Number values are direct references to Sherwin Williams paint colors.

16

COLORS AND TEXTURES

| color mixes and interior material proposals

|

Aspen Š2013


COLORS \ TEXTURES

INTERIOR

TEXTURES / MATERIALS

\ “poured in place look” concrete-tiles

COLORS AND TEXTURES

| color mixes and interior material proposals

|

Aspen ©2013

\ wood textured - porcelain tiling

\ light wood texture - porcelain tiling

17



THE GREEN EFFORT green \ sustainable \ effort

participate \ educate \ influence

ICONS

|

logo, colors and branding applications

|

Aspen Š2013

19


ENVIRONMENTAL ICONS

Master icon for “The Green Effort” encompasses all icons. Use when speaking of the overall effort for sustainability.

green \ sustainable \ effort

connect \ charge \ power-up

\ Plug-in Vehicle Icon

reuse \ recycle \ repurpose

\ Recycling Icon

action \ reaction \ power

capture \ energize \ renew

\ Re-Rev Retrofitting Icon

\ Solar Panel Energy Icon

Use “Rule of Three” when writing supporting text for each of the icons when possible.

20

ICONS

|

logo, colors and branding applications

|

Aspen ©2013


CHARGING POINTS

connect \ charge \ power-up

connect \ charge \ power-up

\ Plug-in Vehicle Placard

connect \ charge \ power-up connect \ charge \ power-up

Reserved Combining our long-standing commitment to our members and our community, VENT Fitness is proud to open our doors with a state-of-the-art,eco-friendly approach to your fitness.

Join us in our efforts to lower our impact on the environment. Our members contribute to the green effort: green \ sustainable \ effort

CHARGE-UP WHILE YOU POWER-UP

ICONS

|

logo, colors and branding applications

|

Aspen Š2013

21


REV-POWER

action \ reaction \ energy action \ reaction \ power

\ Re-Rev Retrofit Placard

\ Re-Rev disc graphic motion \ reaction \ capacity

action \ reaction \ power

Energize. Combining our long-standing commitment to our members and our community, VENT Fitness is proud to open our doors with a state-of-theart, eco-friendly approach to your fitness.

Join us in our efforts to lower our impact on the environment. Our members contribute to the green effort: green \ sustainable \ effort

RETROFITTED TO RE-ENERGIZE \ Kinetic energy is from your workout is converted to DC and sent to Re-Rev System. \ Re-Rev Converts the DC current into AC, the form of electricity used by homes and businesses. \ The electricity could then be used to power the building.

22

ICONS

|

logo, colors and branding applications

|

Aspen Š2013


RECYCLING receptacles

reuse \ recycle \ re-purpose

reuse \ recycle \ repurpose

\ Recycling Placard

reuse \ recycle \ re-purpose

reuse \ recycle \ repurpose

Recycling. Combining our long-standing commitment to our members and our community, VENT Fitness is proud to open our doors with a state-of-the-art, eco-friendly approach to your fitness.

Join us in our efforts to lower our impact on the environment. Our members contribute to the green effort: green \ sustainable \ effort

\ Glass

\ Paper

Lower our impact

\ We recycle all plastic bottles in the clubs.

\ Aluminum

\ We recycle bottles, cans, newspapers and magazines. \ Contribute by using re-usable aluminum or BPA free

ICONS

\ Plastic

|

logo, colors and branding applications

|

Aspen Š2013

water bottles. \ Bringing cloth towels to clean equipment after use.

23


SOLAR POWER

capture \ energize \ renew

capture \ energize \ renew

capture \ energize \ renew

capture \ energize \ renew

Powered by nature. Combining our long-standing commitment to our members and our community, VENT Fitness is proud to open our doors with a state-of-the-art, eco-friendly approach to your fitness.

Join us in our efforts to lower our impact on the environment. Our members contribute to the green effort: green \ sustainable \ effort

POWERED BY NATURE \ Pool heated by solar \ Building partially powered by solar

24

ICONS

|

logo, colors and branding applications

|

Aspen Š2013


ICON GUIDELINES

\ Icon layout sample

\ Icon layout sample - wide

green \ sustainable \ effort

Use on light background colors.

When possible, use supporting descriptors (3). Always use “Reznik Regular” font. See bottom sample for other layout solutions.

green \ sustainable \ effort

When possible, use supporting descriptors (3). Always use “Reznik Regular” font. Text line should always be centered. See bottom sample for other layout solutions.

green \ sustainable \ effort

Use on light background colors.

“Knock out” colors available for all icons. Use with dark backgrounds.

“Knock out” colors available for all icons. Use with dark backgrounds.

green \ sustainable \ effort

green \ sustainable \ effort

green \ sustainable \ effort

\ Icon relationship to logo

image area

main header

green \ sustainable \ effort green \ sustainable \ effort Lower our impact

image area

\ We recycle all plastic bottles in the clubs.

info bar

\ We recycle bottles, cans, newspapers and magazines. \ Contribute by using re-usable aluminum or BPA free water bottles. \ Bringing cloth towels to clean equipment after use.

content area green \ sustainable \ effort We are committed to the use renewable solar energy to power our heated pools and our buildings.

logo “sign off”

\ as main information

ICONS

|

logo, colors and branding applications

|

Aspen ©2013

Learn more at: ventfitness.com

green \ sustainable \ effort

\ as main secondary

25


STATIONERY SET

26

IDENTITY

|

logo, colors and branding applications

|

Aspen Š2013


EXECUTION samples \ schematics \ elevations

EXECUTION SAMPLES

|

elevation views and proposed signage usage

|

Aspen Š2013

27


FRONT DESK AREA

\ 3-Dimensional logo

MEMBERSHIP guidelines

Members must wipe down equipment after use. Do not drop weights.

GUEST POLICY

No excessive noise while lifting. Be courteous to other members. Return all weights to proper racks. Do not lean weights or bars against wall or equipment. Use spotter and collar when necessary. Chalk use is not permitted. All gym bags and personal items must be kept in locker rooms.

All guest, including guests of Premium Members must have a photo ID and sign in at the front desk upon arrival.

Proper gym attire including athletic shoes required. No freelance personal training. You must adhere to the manufacturers warnings and instruction on the equipment.

Guests of Premium Members must arrive and leave with their accompanying Premium Member.

Cell phone use is not permitted while using and gym equipment.

All guests receive Basic Membership benifits only.

Violation of rules may result in termination of membership.

28

\ guest policy

\ guidelines placard

EXECUTION SAMPLES

|

elevation views and proposed signage usage

|

Aspen Š2013


FRONT DESK

MEMBERSHIP guidelines

GUEST POLICY

Members must wipe down equipment after use. Do not drop weights. No excessive noise while lifting. Be courteous to other members. Return all weights to proper racks. Do not lean weights or bars against wall or equipment.

All guest, including guests of Premium Members must have a photo ID and sign in at the front desk upon arrival.

Use spotter and collar when necessary. Chalk use is not permitted.

Guests of Premium Members must arrive and leave with their accompanying Premium Member.

All gym bags and personal items must be kept in locker rooms. Proper gym attire including athletic shoes required. No freelance personal training.

All guests receive Basic Membership benifits only.

You must adhere to the manufacturers warnings and instruction on the equipment. Cell phone use is not permitted while using and gym equipment.

Violation of rules may result in termination of membership.

EXECUTION SAMPLES

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elevation views and proposed signage usage

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Aspen Š2013

29


X-30 CIRCUIT AREA - SET

Complete 30 minute workout. 10 Circuit Machines and 10 Cardio Step-ups. 1

Start at any point in Total Body Circuit. You may start on a circuit machine or a cardio step up.

2

Watch the above TIMER: GREEN: Start exercising RED: Stop and switch to the next appropriate circuit machine or cardio step up.

+

1

2

3

4

5

6

7

8

9

10

REST until the light turns green again & get ready!

3

On circuit machines attempt 12-15 repetitions.

4

On cardio step ups attempt to step up for a full 60 seconds.

5

Rotate clockwise from circuit machine to cardio step up until you have completed all 10 circuit machines & all 10 cardio step ups.

CONGRATULATIONS! You have now completed the Total Body Circuit in 30 minutes! The Vent Fitness Total Body Circuit is a quick and exciting routine that will leave you feeling great! Try it for 2-3 days a week with a recovery day in between for best results. *All members must follow the above rules for the Vent Fitness Total Body Circuit. A maximum of 20 members can perform the circuit at one time.

\ 22x28_Circuit_Signage

\ X30 number decals

Circuit Area Stand Overall Size - 24 1/2”w x 48 1/2”h x 25”d Viewable Area - 21 1/2”w x 27 1/2”h

you, against the clock.

Poster Size - 22”w x 28”h Backer Thickness - 1/8” thick Sign Channel: 1/4” thick Weight: 19 lbs

30 minute / full body

Description - Content printed on poster paper and slipped on floor standing display.

ready, set, go.

\ circular banner

30

IDENTITY

|

logo, colors and branding applications

|

Aspen ©2013


X-30 CIRCUIT AREA - APPLICATION SAMPLE

4

3

2

1 EXECUTION SAMPLES

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elevation views and proposed signage usage

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Aspen ©2013

31


CARDIO AREA SIGNAGE

ADVANCE cardio area

\ letter cutout signage

\ area strips

cardio

ADVANCE cardio area cardio floor rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.

3 _ Eye protection must be worn at all times during tanning. You

FPO

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.

closer to achieving

5 _ If you are taking any new medication or become pregnant, consult with your doctor before tanning.

6 _ Disrobe. You may tan in swimwear, underwear or as you choose.

my

7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.

8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

32

goals \ area banner

\ area poster

EXECUTION SAMPLES

|

elevation views and proposed signage usage

|

Aspen Š2013


CARDIO AREA APPLICATION SAMPLE

ADVANCE

closer to achieving my

goals

cardio area

ADVANCE cardio area cardio floor rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.

3 _ Eye protection must be worn at all times during tanning. You

FPO

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.

5 _ If you are taking any new medication or become pregnant,

.flesruoy tnevnier

consult with your doctor before tanning.

6 _ Disrobe. You may tan in swimwear, underwear or as you choose.

7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.

8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

EXECUTION SAMPLES

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elevation views and proposed signage usage

|

Aspen Š2013

33


POOL AREA SIGNAGE

SPLASH

water programs

\ letter cutout signage

\ door frosted sticker

SPLASH water exercise pool rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.

3 _ Eye protection must be worn at all times during tanning. You

FPO

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.

5 _ If you are taking any new medication or become pregnant, consult with your doctor before tanning.

6 _ Disrobe. You may tan in swimwear, underwear or as you choose.

7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.

8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

\ area poster

34

EXECUTION SAMPLES

|

\ wall graphic

elevation views and proposed signage usage

|

Aspen Š2013


POOL - AREA SAMPLE

SPLASH water programs

SPLASH water exercise pool rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.

3 _ Eye protection must be worn at all times during tanning. You

FPO

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.

5 _ If you are taking any new medication or become pregnant, consult with your doctor before tanning.

6 _ Disrobe. You may tan in swimwear, underwear or as you choose.

7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.

8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

EXECUTION SAMPLES

|

elevation views and proposed signage usage

|

Aspen Š2013

35


PLAY

STATIONERY SET

PLAY court sports

\ flag mounted sign

PLAY court sports

court

sports

court rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.

3 _ Eye protection must be worn at all times during tanning. You

FPO

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.

5 _ If you are taking any new medication or become pregnant,

discover

consult with your doctor before tanning.

6 _ Disrobe. You may tan in swimwear, underwear or as you choose.

7_ Apply your favorite indoor tanning lotion. Baby oil and other

new

outdoor products may not be used on tanning beds.

8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

36

heights \ area banner

\ area poster

EXECUTION SAMPLES

|

elevation views and proposed signage usage

|

Aspen Š2013


SUMMIT

PLAY

PLAY

BASKETBALL - AREA SAMPLE

court

rock

sports

court sports

discover new

PLAY court sports

heights

climbing reach higher than

before

court rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.

3 _ Eye protection must be worn at all times during tanning. You

FPO

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.

5 _ If you are taking any new medication or become pregnant, consult with your doctor before tanning.

6 _ Disrobe. You may tan in swimwear, underwear or as you choose.

7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.

8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

EXECUTION SAMPLES

|

elevation views and proposed signage usage

|

Aspen Š2013

37


LOCKER AND FREE WEIGHTS AREA -SIGNAGE

ELEVATE free weights

MEN

locker rooms

\ flag mounted sign

\ letter cutout signage

ADVANCE cardio area cardio floor rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.

3 _ Eye protection must be worn at all times during tanning. You

FPO

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.

5 _ If you are taking any new medication or become pregnant, consult with your doctor before tanning.

6 _ Disrobe. You may tan in swimwear, underwear or as you choose.

7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.

8 _ Relax! Your bed will automatically turn off at the proper time.

\ area strips

Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

38

EXECUTION SAMPLES

\ area poster

|

elevation views and proposed signage usage

|

Aspen Š2013


LOCKER AND FREE WEIGHTS AREA - APPLICATION SAMPLE

ELEVATE

MEN

free weights

locker rooms

Please

ELEVATE free weights

RE-RACK WEIGHTS

free weights area rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.

3 _ Eye protection must be worn at all times during tanning. You

FPO

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.

5 _ If you are taking any new medication or become pregnant, consult with your doctor before tanning.

6 _ Disrobe. You may tan in swimwear, underwear or as you choose.

7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.

8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

EXECUTION SAMPLES

|

elevation views and proposed signage usage

|

Aspen Š2013

39


VGX AREA - SIGNAGE

GROUP EXERCISE \ cut-out lettering

\ frosted window sticker

GROUP EXERCISE fun \ inspiring \ entertaining VGX puts the fun In fitness Included in all level II and level III memberships. VENT Fitness℠ Group Training (VGT) combines calorie-blasting metabolic training with resistance training to give you a super-fast, efficient and FUN workout that will keep you coming back for more. Group Training sessions are: • Guided by a trainer and consist of up to 12 participants of all ages and abilities • Concentrated, efficient intervals • Simple, effective moves using various equipment including kettlebells, rope, resistance bands, bosu, and more • Enjoy unlimited VGT classes with our Level III membership!

the most

EXTENSIVE SELECTION of classes

+

• MMA

• TOTAL PACKAGE

• CHISEL

• PILATES

• YOGA

• LOW SCULPTING

• POWER PLYO

• SPINNING

• TOTAL BODY

• PTALE

• ABBS

• HITT

• STEP & SCULPT

• BOXING

• TOTAL BODY BLAST

• BUTTS N GUTS

sign up online or visit our front desk

vent fitne s s .com

\ logo_ frosted window sticker

\ area poster

40

EXECUTION SAMPLES

|

elevation views and proposed signage usage

|

Aspen ©2013


VGX AREA SAMPLE

GROUP EXERCISE

GROUP EXERCISE fun \ inspiring \ entertaining VGX puts the fun In fitness Included in all level II and level III memberships. VENT Fitness℠ Group Training (VGT) combines calorie-blasting metabolic training with resistance training to give you a super-fast, efficient and FUN workout that will keep you coming back for more. Group Training sessions are: • Guided by a trainer and consist of up to 12 participants of all ages and abilities • Concentrated, efficient intervals • Simple, effective moves using various equipment including kettlebells, rope, resistance bands, bosu, and more • Enjoy unlimited VGT classes with our Level III membership!

the most

EXTENSIVE SELECTION of classes

+

EXECUTION SAMPLES

|

• TOTAL PACKAGE

• MMA • PILATES • POWER PLYO • PTALE • STEP & SCULPT • TOTAL BODY BLAST

• CHISEL

• YOGA

• LOW SCULPTING

• SPINNING

• TOTAL BODY

• ABBS

• HITT

• BOXING • BUTTS N GUTS

sign up online or visit our front desk

vent fitne s s .com

elevation views and proposed signage usage

|

Aspen ©2013

41


KIDS CLUB SIGNAGE

Kid’s club

VT

\ letter cutout signage

club

\ frosted sticker

\ full color print logo

club day care rules

VT

1

Children must be between 6 months and 12 years old.

2

The maximum stay is 2 hours per visit per day.

3

No food or drinks may be brought into the Kids Club, however; bottle fed babies may bring a bottle with labeled with their name first name and last initial.

4

Up to two legal guardians may be authorized to pick up and drop off a child at the Kids Club.

5

The same parent that drops the child off must pick the child up and use key tag to sign children in and out.

6

Parents must remain in the building for the entire time children are in the Kids Club. If your child needs a diaper change our Kids Club attendant will page you. If you are in a class or do not hear the page a Vent staff member will come get you to change the diaper.

7

Under no circumstances are sick children allowed in the Kids Club.

Kid’s club

VT

club

Hours:

8:00am-11:00am and 5:00pm-8:00pm Monday through Friday. Saturday 8:00am-12pm. / Closed Sunday.

\ kids area poster

42

EXECUTION SAMPLES

\ interior wall graphic

|

elevation views and proposed signage usage

|

Aspen ©2013


KIDS CLUB APPLICATION SAMPLE

Kid’s club club day care rules

VT

1

Children must be between 6 months and 12 years old.

2

The maximum stay is 2 hours per visit per day.

3

No food or drinks may be brought into the Kids Club, however; bottle fed babies may bring a bottle with labeled with their name first name and last initial.

4

Up to two legal guardians may be authorized to pick up and drop off a child at the Kids Club.

5

The same parent that drops the child off must pick the child up and use key tag to sign children in and out.

6

Parents must remain in the building for the entire time children are in the Kids Club. If your child needs a diaper change our Kids Club attendant will page you. If you are in a class or do not hear the page a Vent staff member will come get you to change the diaper.

7

Under no circumstances are sick children allowed in the Kids Club.

Kid’s club

Hours:

8:00am-11:00am and 5:00pm-8:00pm Monday through Friday. Saturday 8:00am-12pm. / Closed Sunday.

EXECUTION SAMPLES

|

elevation views and proposed signage usage

|

Aspen ©2013

43


CARDIO AREA - SIGNAGE

SUN

ADVANCE

PERSONAL TRAINING

STRIKE

RELAX BREATHE

reinvent yourself.

EVOLVE GROUP EXERCISE

SUMMIT

ELEVATE

GROUP CYCLING

PLAY

REFRESH

GROUP EXERCISE

SPLASH

SWIM PROGRAMS

VELOCITY \ over cardio area banner

ADVANCE cardio area

closer to achieving my goals

\ cut-out lettering

cardio floor rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.

3 _ Eye protection must be worn at all times during tanning. You

FPO

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.

5 _ If you are taking any new medication or become pregnant, consult with your doctor before tanning.

6 _ Disrobe. You may tan in swimwear, underwear or as you

ADVANCE cardio area

\ cut-out lettering

choose.

7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.

8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

\ area placard

44

\ area strips

EXECUTION SAMPLES

|

elevation views and proposed signage usage

|

Aspen Š2013


CARDIO AREA - APPLICATION BANNER

SUN PERSONAL TRAINING

RELAX

ADVANCE STRIKE

BREATHE SWIM PROGRAMS

GROUP CYCLING

PLAY

reinvent yourself.

EVOLVE GROUP EXERCISE

SUMMIT

ELEVATE

REFRESH

GROUP EXERCISE

SPLASH

ADVANCE

VELOCITY

closer to achieving my goals

cardio area

ADVANCE cardio area cardio floor rules 1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.

3 _ Eye protection must be worn at all times during tanning. You

FPO

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.

5 _ If you are taking any new medication or become pregnant, consult with your doctor before tanning.

6 _ Disrobe. You may tan in swimwear, underwear or as you choose.

7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.

8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

EXECUTION SAMPLES

|

elevation views and proposed signage usage

|

Aspen Š2013

\ Niskayuna location - cardio area banner

45


POWER OF E - WALL GRAPHIC

Acrylic/Glass Panel

Back Print

Front Print

Style Option C printed on acrylic/glass back, title and headline elements printed on acrylic front. All printed details are 100% opaque

exercise

brushed metal stand offs

exercise

education

education

energy

energy

\ 3-dimensional signage option

\ wall graphic

46

EXECUTION SAMPLES

|

elevation views and proposed signage usage

|

Aspen Š2013


POWER OF E - WALL GRAPHIC SAMPLE

WOMEN locker rooms

exercise education education

BULLETIN BULLETIN

energy energy

ATTENTION MEMBERS ATTENTION MEMBERS August 2013 SUNDAY

MONDAY

TUESDAY

TITLE 10:30-11:30am

THURSDAY

2

Starring:

5

TITLE 10:30-11:30am Starring:

Starring:

11

12

TITLE 10:30-11:30am

TITLE 10:30-11:30am

Starring:

Starring:

18

19

TITLE 10:30-11:30am

TITLE 10:30-11:30am

Starring:

bring in 25

Starring:

your

TITLE 10:30-11:30am

26

TITLE

-OR10:30-11:30am

FRIENDILY FAM Starring:

TITLE 10:30-11:30am

Starring:

6

TITLE 10:30-11:30am Starring:

13

TITLE 10:30-11:30am Starring:

20

TITLE 10:30-11:30am Starring:

27

TITLE 10:30-11:30am Starring:

7

\ Here at VENT Fitness, we truly care about your success and growth in health. Our trainers provide premium fitness solutions and work out plans to get your body back on track. They are here to reivent your gym experience and reach all of your fitness goals. Our E3 Elevated Training system is designed to push your body to it’s full potential and take performance training to a whole new level.

monthly schedule

WEDNESDAY

1

4

TITLE 10:30-11:30am Starring:

14

TITLE 10:30-11:30am Starring:

21

TITLE 10:30-11:30am Starring:

28

TITLE 10:30-11:30am Starring:

TITLE 10:30-11:30am

FRIDAY

3

Starring:

8

TITLE 10:30-11:30am Starring:

15

TITLE 10:30-11:30am Starring:

22

TITLE 10:30-11:30am Starring:

29

TITLE 10:30-11:30am Starring:

SATURDAY

TITLE 10:30-11:30am Starring:

9

TITLE 10:30-11:30am Starring:

16

TITLE 10:30-11:30am Starring:

23

TITLE 10:30-11:30am Starring:

4

TITLE 10:30-11:30am Starring:

10

TITLE 10:30-11:30am Starring:

17

TITLE 10:30-11:30am

Steve is one of our experienced and qualified trainers ready to work with you today. You’ll find his postive and humorous attitude make your work out easy and fun.

Starring:

24

TITLE 10:30-11:30am Starring:

30

TITLE 10:30-11:30am Starring:

www.ventfitness.com

y any frida h! this mont

exercise \ education \ energy Meet your trainers

FREE FRIEND FRIDAYS! Cardio THEATRE

Steve specializes in:

\ strength training

EXECUTION SAMPLES

|

elevation views and proposed signage usage

|

Aspen ©2013

\ core exercises

47


$9.99 month -to- month

\ perforated window graphic - PRE-SALE

reinve nt

JOIN FOR ONLY

yourse lf.

PRE-SALE - SIGNAGE

JOIN NOW!

$9 99 per mont h

pre-sale special

JOIN NOW!

$999 per month

pre-sale special

ventfitness.com

123.456.7890

\ flying banners \ A-frame directional sign

48

EXECUTION SAMPLES

|

elevation views and proposed signage usage

|

Aspen Š2013


JOIN FOR ONLY

$9.99

reinvent yourself.

month -to- month

JOIN NOW!

$999

reinve nt

yourse lf.

PRE-SALE APPLICATIONS

JOIN NOW!

$9 99 per month

pre-sale special

per month

pre-sale special

ventfitness.com

123.456.7890

EXECUTION SAMPLES

|

elevation views and proposed signage usage

|

Aspen Š2013

49


IDENTITY

|

logo, colors and branding applications

|

Aspen Š2013


GENERAL SIGNAGE identify \ signal \ inform

GENERAL SIGNAGE | area sets and execution options

|

Aspen ©2013

51


PLACARD SCHEMATIC

brushed metal stand offs

Back Print

Acrylic/Glass Panel

Acrylic/Glass Panel Front Print Front Print

Front Print

\ placard 3/4 view

52

GENERAL SIGNAGE | area sets and execution options

|

Aspen Š2013


GENERAL SIGNAGE

LOCKER ROOM

MEMBERSHIP

policy

guidelines

CARDIO FLOOR guidelines

Members must wipe down equipment after use.

Management is not responsible for lost or stolen articles left in lockers or locker room.

Do not drop weights. No excessive noise while lifting. Be courteous to other members.

Lockers are for day use only.

Return all weights to proper racks.

Locks left on overnight will be removed and contents will be donated to charity.

Do not lean weights or bars against wall or equipment. Use spotter and collar when necessary. Chalk use is not permitted.

Please shut locker door after use.

All gym bags and personal items must be kept in locker rooms. Proper gym attire including athletic shoes required. No freelance personal training. You must adhere to the manufacturers warnings and instruction on the equipment. Cell phone use is not permitted while using and gym equipment.

Violation of rules may result in termination of membership.

GENERAL SIGNAGE | area sets and execution options

Aspen Š2013

The workout floor is for patrons over 12 years of age. Please bring your own personal workout towel. Foul language will not be tolerated throughout the club. Dumbells shall remain in the free weights area as they can damage the cardio equipment.

Use of powder in shower area only.

Proper gym attire/ athletic shoes required; no cut or torn clothing.

No gym equipment allowed in locker rooms.

Clean fresh smelling clothing is appreciated while working out.

\ 11x8.5_CardioTheatre_Schedule_Template

|

Sealable water bottles should be used on the workout floor.

Cell phone use is not permitted in locker room.

Thank you!

\ guidelines placard

Cell phone use not permitted on the workout floor.

Thank you!

\ staff_poster

53


GENERAL SIGNAGE

FREE FRIEND FRIDAYS! your bring in -OR-

FRIENDILY FAM

any friday ! th this mon

8.5 x 11 in. insert

slips through side

adhesive strips

C-Style acrylic wall mounted sign holder - 8.5x11in

54

GENERAL SIGNAGE | area sets and execution options

|

Aspen Š2013


GENERAL SIGNAGE

MEET OUR STAFF our people are our strongest asset!

FREE FRIEND FRIDAYS!

Cardio THEATRE August 2013 SUNDAY

monthly schedule

MONDAY

TUESDAY

WEDNESDAY

1

TITLE 10:30-11:30am

THURSDAY

2

Starring:

4

TITLE 10:30-11:30am Starring:

11

TITLE 10:30-11:30am Starring:

18

TITLE 10:30-11:30am Starring:

25

TITLE 10:30-11:30am Starring:

5

TITLE 10:30-11:30am Starring:

12

TITLE 10:30-11:30am Starring:

19

TITLE 10:30-11:30am Starring:

26

TITLE 10:30-11:30am Starring:

6

TITLE 10:30-11:30am Starring:

13

TITLE 10:30-11:30am Starring:

20

TITLE 10:30-11:30am Starring:

27

TITLE 10:30-11:30am Starring:

7

TITLE 10:30-11:30am Starring:

14

TITLE 10:30-11:30am Starring:

21

TITLE 10:30-11:30am Starring:

28

TITLE 10:30-11:30am Starring:

TITLE 10:30-11:30am

FRIDAY

3

Starring:

8

TITLE 10:30-11:30am Starring:

15

TITLE 10:30-11:30am Starring:

22

TITLE 10:30-11:30am Starring:

29

TITLE 10:30-11:30am Starring:

SATURDAY

TITLE 10:30-11:30am

4

Starring:

9

TITLE 10:30-11:30am

Starring:

10

TITLE 10:30-11:30am

Starring:

16

TITLE 10:30-11:30am

Starring:

17

TITLE 10:30-11:30am

Starring:

23

TITLE 10:30-11:30am

TITLE 10:30-11:30am

Starring:

your bring in -OR-

24

Starring:

FRIENDILY FAMfriday

TITLE 10:30-11:30am Starring:

30

any ! this month

TITLE 10:30-11:30am Starring:

FIRSTNAME LASTNAME

FIRSTNAME LASTNAME

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

FIRSTNAME LASTNAME

FIRSTNAME LASTNAME

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

FIRSTNAME LASTNAME

FIRSTNAME LASTNAME

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

FIRSTNAME LASTNAME

FIRSTNAME LASTNAME

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

FIRSTNAME LASTNAME

FIRSTNAME LASTNAME

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

www.ventfitness.com

\ 11x8.5_CardioTheatre_Schedule_Template

cardio

\ 11x8.5_Template

BULLETIN

THEATRE

REINVENT YOURSELF. \ Business

Hours 8.5x11

MEET OUR STAFF our people are our strongest asset!

NOW SHOWING

ATTENTION MEMBERS

FREE FRIEND FRIDAYS! your bring in -OR-

FRIENDILY FAM

FIRSTNAME LASTNAME

FIRSTNAME LASTNAME

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

FIRSTNAME LASTNAME

FIRSTNAME LASTNAME

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

FIRSTNAME LASTNAME

FIRSTNAME LASTNAME

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

FIRSTNAME LASTNAME

FIRSTNAME LASTNAME

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

FIRSTNAME LASTNAME

FIRSTNAME LASTNAME

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here Put a bio here

any friday ! this month

Enjoy!

REINVENT YOURSELF.

\ 18x24 Cardio Theatre Placard

GENERAL SIGNAGE | area sets and execution options

\ 18x24 Bulletin Placard

|

Aspen Š2013

\ staff_poster

55


GENERAL SIGNAGE - STYLE OPTIONS

Acrylic/Glass Panel

Acrylic/Glass Panel

Any Material

Back Print

Acrylic/Glass Panel

Wood backing

Vinyl Sticker Back Print

Front Print

Front Print

Style Option A printed on acrylic/glass back

Style Option B Low tac adhesive for glass/window application

Style Option C printed on acrylic/glass back, title and headline elements printed on acrylic front. All printed details are 100% opaque

We reserve the right to refuse service to anyone.

56

Style Option D sustainable wood backing with acrylic front with metal “stand offs”

Options are intended for all General Signage that are of similar “V” design and off-white in color.

\ 8.5x11_Refuse Service

GENERAL SIGNAGE | area sets and execution options

|

Aspen ©2013


GENERAL SIGNAGE

Please

RE-RACK WEIGHTS

defibrillator

\ 12x6_Defibrillator

First-aid

\ 24x12_Re-Rack

\ 12x6_FirstAid

Please

FREE

WIPEDOWN EQUIPMENT after use

GUEST POLICY

\ 24x12_Wipedown Equipment

\ 24x12_Wipedown Equipment

All guest, including guests of Premium Members must have a photo ID and sign in at the front desk upon arrival.

Public areas subject to

Guests of Premium Members must arrive and leave with their accompanying Premium Member.

VIDEO MONITORING

All guests receive Basic Membership benifits only.

\ 12x12_GuestPolicy

GENERAL SIGNAGE | area sets and execution options

|

Aspen Š2013

\ 24x12_Monitoring

Please

remove locks Daily

\ 24x12_Remove Locks

57


GENERAL SIGNAGE

reinvent yourself. Vent Fitness offers products, services, and experiences that engage, inspire, and improve the lives of its members, staff, and the community.

EMERGENCY EXIT ONLY

\ mission statement

\ 8x8_EmerExit

TRAINING PROVIDED BY VENT FITNESS STAFF ONLY

ALARMED DOOR Emergency Exit Only

\ 8x8_AlarmDoor \ 10x12_TrainingStaff

58

GENERAL SIGNAGE | area sets and execution options

|

Aspen Š2013


GENERAL SIGNAGE

GENERAL SIGNAGE | area sets and execution options

|

Aspen ©2013

59


GENERAL SIGNAGE - SAMPLE

\

counter display holder - general info

Retention

®

MANAGEMENT

\

60

Email Services, to Keep our members Engaged.

Member data consistently analyzed and segmented based on usage

New member welcome and integration program

Personalized attendance-based emails that encourage visits and offer helpful health and wellness information

Marketing blasts to promote services and increase ancillary revenue

Birthday and holiday greetings

Renewal reminders for term memberships

Prospect email services making it easier to follow-up with guest traffic, lead lists and former members

Intuitive recovery program specifically targeted to your non-users

Quick and easy account setup and maintenance through the online client portal

Secure email delivery and compliance with all SPAM rules and regulations

digital application sample

RETENTION

®

MANAGEMENT

GENERAL SIGNAGE | area sets and execution options

|

Aspen ©2013


GENERAL SIGNAGE - DIGITAL AND PRINT

IHRSA

Join the

PASSPORT PROGRAM pow ere

EZ PAY II

VENT FITNESS Community

Leave your Wallet at Home!

d

hc healt lubs.co m by

PORT PASPRSOGRAM

instagram

twitter

pinterest

Using your on file credit card, you may make purchases in the club

YouTube

we

bs

po

MEMBERS facebook

.c o

m

Connect with us

r e d b y h e alt h c

lu

The IHRSA Passport Program provides our members with access to an extensive network of clubs worldwide when they travel. What’s more, the program offers a superior value - a minimum of a 50% savings on guest fees at 9,000 participating Passport clubs.

www.ventfitness.com

\ Social Media - PRINT template

Retention

\ EZ Pay - PRINT template

\ Passport - PRINT template

®

MANAGEMENT

IHRSA PASSPORT PROGRAM

Email Services, to Keep our members Engaged.

Member data consistently analyzed and segmented based on usage

New member welcome and integration program

Personalized attendance-based emails that encourage visits and offer helpful health and wellness information

Marketing blasts to promote services and increase ancillary revenue

Birthday and holiday greetings

Renewal reminders for term memberships

Prospect email services making it easier to follow-up with guest traffic, lead lists and former members

Intuitive recovery program specifically targeted to your non-users

Quick and easy account setup and maintenance through the online client portal

Secure email delivery and compliance with all SPAM rules and regulations

Email Services, to Keep our members Engaged.

Member data consistently analyzed and segmented based on usage

New member welcome and integration program

Personalized attendance-based emails that encourage visits and offer helpful health and wellness information

Marketing blasts to promote services and increase ancillary revenue

Birthday and holiday greetings

Renewal reminders for term memberships

hc healt lubs.co m by

Prospect email services making it easier to follow-up with guest traffic, lead lists and former members

PORT PASPRSOGRAM

Intuitive recovery program specifically targeted to your non-users

Quick and easy account setup and maintenance through the online client portal

Secure email delivery and compliance with all SPAM rules and regulations

®

we

bs

.c o

m

pow ere

d

po

RETENTION

RETENTION Management ■

The IHRSA Passport Program provides our members with access to an extensive network of clubs worldwide when they travel. What’s more, the program offers a superior value - a minimum of a 50% savings on guest fees at 9,000 participating Passport clubs.

r e d b y h e alt h

clu

MANAGEMENT

RETENTION www.ventfitness.com

\ Retention - PRINT template

www.ventfitness.com

\ Passport - DIGITAL Template

EZ PAY II

®

MANAGEMENT

\ Retention - DIGITAL Template

VENT FITNESS Community

Leave your Wallet at Home!

Connect with us

MEMBERS Using your on file credit card, you may make purchases in the club

facebook

instagram

twitter

pinterest

YouTube

www.ventfitness.com

www.ventfitness.com

\ EZ Pay - DIGITAL Template

GENERAL SIGNAGE | area sets and execution options

|

\ Social Media - DIGITAL Template

Aspen ©2013

61


IDENTITY

|

logo, colors and branding applications

|

Aspen Š2013


AMENITY SIGNAGE identify \ signal \ inform

AMENITY SIGNS

|

area defining and instructional signage

|

Aspen Š2013

63


AMENITY SIGNAGE

ADVANCE

ADVANCE cardio area

cardio area

\ letter cutout signage

cardio floor rules 1 _ One person per room. No exceptions!

ADVANCE

2 _ All tanning equipment instructions must be complied with during use.

3 _ Eye protection must be worn at all times during tanning. You

FPO

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.

cardio area

5 _ If you are taking any new medication or become pregnant, consult with your doctor before tanning.

6 _ Disrobe. You may tan in swimwear, underwear or as you choose.

\ print signage

7_ Apply your favorite indoor tanning lotion. Baby oil and other outdoor products may not be used on tanning beds.

8 _ Relax! Your bed will automatically turn off at the proper time. Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

64

\ area poster

IDENTITY

|

logo, colors and branding applications

|

Aspen Š2013


AMENITY SIGNAGE

SUN

SPLASH water programs

\ letter cutout signage

\ letter cutout signage

\ print signage

\ print signage

SUMMIT rock climbing

tanning

climbing rules

tanning room rules

1 _ One person per room. No exceptions!

1 _ One person per room. No exceptions!

1 _ One person per room. No exceptions!

2 _ All tanning equipment instructions must be complied with

2 _ All tanning equipment instructions must be complied with

2 _ All tanning equipment instructions must be complied with

3 _ Eye protection must be worn at all times during tanning. You

3 _ Eye protection must be worn at all times during tanning. You

4 _ It is not recommended that you tan outdoors or use tanning

4 _ It is not recommended that you tan outdoors or use tanning

4 _ It is not recommended that you tan outdoors or use tanning

5 _ If you are taking any new medication or become pregnant,

5 _ If you are taking any new medication or become pregnant,

5 _ If you are taking any new medication or become pregnant,

6 _ Disrobe. You may tan in swimwear, underwear or as you

6 _ Disrobe. You may tan in swimwear, underwear or as you

7_ Apply your favorite indoor tanning lotion. Baby oil and other

7_ Apply your favorite indoor tanning lotion. Baby oil and other

7_ Apply your favorite indoor tanning lotion. Baby oil and other

8 _ Relax! Your bed will automatically turn off at the proper time.

8 _ Relax! Your bed will automatically turn off at the proper time.

8 _ Relax! Your bed will automatically turn off at the proper time.

during use.

during use.

during use.

3 _ Eye protection must be worn at all times during tanning. You

FPO

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

equipment more than once during a 24-hour period.

equipment more than once during a 24-hour period.

equipment more than once during a 24-hour period.

consult with your doctor before tanning.

consult with your doctor before tanning.

6 _ Disrobe. You may tan in swimwear, underwear or as you choose.

choose.

choose.

outdoor products may not be used on tanning beds.

outdoor products may not be used on tanning beds.

outdoor products may not be used on tanning beds.

Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

\ area poster

area defining and instructional signage

FPO

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

consult with your doctor before tanning.

|

rock climbing

SUN

pool rules

\ letter cutout signage

SUMMIT

\ print signage

SPLASH water exercise

AMENITY SIGNS

tanning

water programs

rock climbing

SUN

SPLASH

SUMMIT

tanning

|

Aspen Š2013

\ area poster

\ area poster

65


AMENITY SIGNAGE

EVOLVE

VELOCITY cycling class

training studio

\ letter cutout signage

\ print signage

SPLASH water exercise

\ letter cutout signage

RELAX hydro massage

\ print signage

\ print signage

RELAX hydro massage

EVOLVE training studio

pool rules

hydro massage rules

training studio rules

1 _ One person per room. No exceptions!

1 _ One person per room. No exceptions!

1 _ One person per room. No exceptions!

2 _ All tanning equipment instructions must be complied with

2 _ All tanning equipment instructions must be complied with

2 _ All tanning equipment instructions must be complied with

3 _ Eye protection must be worn at all times during tanning. You

3 _ Eye protection must be worn at all times during tanning. You

3 _ Eye protection must be worn at all times during tanning. You

4 _ It is not recommended that you tan outdoors or use tanning

4 _ It is not recommended that you tan outdoors or use tanning

4 _ It is not recommended that you tan outdoors or use tanning

5 _ If you are taking any new medication or become pregnant,

5 _ If you are taking any new medication or become pregnant,

5 _ If you are taking any new medication or become pregnant,

6 _ Disrobe. You may tan in swimwear, underwear or as you

6 _ Disrobe. You may tan in swimwear, underwear or as you

6 _ Disrobe. You may tan in swimwear, underwear or as you

7_ Apply your favorite indoor tanning lotion. Baby oil and other

7_ Apply your favorite indoor tanning lotion. Baby oil and other

7_ Apply your favorite indoor tanning lotion. Baby oil and other

8 _ Relax! Your bed will automatically turn off at the proper time.

8 _ Relax! Your bed will automatically turn off at the proper time.

8 _ Relax! Your bed will automatically turn off at the proper time.

during use.

FPO

FPO

FPO

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

equipment more than once during a 24-hour period.

equipment more than once during a 24-hour period.

equipment more than once during a 24-hour period.

consult with your doctor before tanning.

consult with your doctor before tanning.

consult with your doctor before tanning.

choose.

choose.

choose.

outdoor products may not be used on tanning beds.

outdoor products may not be used on tanning beds.

outdoor products may not be used on tanning beds.

Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

\ area poster

during use.

during use.

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

66

\ letter cutout signage

training studio

cycling class

hydro massage

EVOLVE

VELOCITY

RELAX

Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

\ area poster

IDENTITY

\ area poster

|

logo, colors and branding applications

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Aspen Š2013


AMENITY SIGNAGE

REFRESH

ELEVATE free weights

juice bar

\ letter cutout signage

ELEVATE free weights

\ print signage

\ print signage

BREATHE oxygen bar VO-2

juice bar menu:

oxygen bar directions

1 _ One person per room. No exceptions!

1 _ One person per room. No exceptions!

1 _ One person per room. No exceptions!

2 _ All tanning equipment instructions must be complied with

2 _ All tanning equipment instructions must be complied with

2 _ All tanning equipment instructions must be complied with

3 _ Eye protection must be worn at all times during tanning. You

3 _ Eye protection must be worn at all times during tanning. You

3 _ Eye protection must be worn at all times during tanning. You

4 _ It is not recommended that you tan outdoors or use tanning

4 _ It is not recommended that you tan outdoors or use tanning

4 _ It is not recommended that you tan outdoors or use tanning

5 _ If you are taking any new medication or become pregnant,

5 _ If you are taking any new medication or become pregnant,

5 _ If you are taking any new medication or become pregnant,

6 _ Disrobe. You may tan in swimwear, underwear or as you

6 _ Disrobe. You may tan in swimwear, underwear or as you

7_ Apply your favorite indoor tanning lotion. Baby oil and other

7_ Apply your favorite indoor tanning lotion. Baby oil and other

7_ Apply your favorite indoor tanning lotion. Baby oil and other

8 _ Relax! Your bed will automatically turn off at the proper time.

8 _ Relax! Your bed will automatically turn off at the proper time.

8 _ Relax! Your bed will automatically turn off at the proper time.

during use.

during use.

FPO

FPO

FPO

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

equipment more than once during a 24-hour period.

equipment more than once during a 24-hour period.

equipment more than once during a 24-hour period.

consult with your doctor before tanning.

consult with your doctor before tanning.

consult with your doctor before tanning.

6 _ Disrobe. You may tan in swimwear, underwear or as you

choose.

choose.

choose.

outdoor products may not be used on tanning beds.

outdoor products may not be used on tanning beds.

outdoor products may not be used on tanning beds.

Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

\ area poster

area defining and instructional signage

during use.

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

|

\ letter cutout signage

oxygen bar VO-2

REFRESH juice bar

free weights area rules

AMENITY SIGNS

BREATHE

ELEVATE free weights

oxygen bar VO-2

\ letter cutout signage

juice bar

\ print signage

BREATHE

|

Aspen Š2013

\ area poster

Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

\ area poster

67


AMENITY SIGNAGE

STRIKE

STRIKE

\ letter cutout signage

\ print signage

\ letter cutout signage

SHOP

PLAY

court sports

\ print signage

\ print signage

PLAY court sports

SHOP store

STRIKE focusmaster

court rules

apparel pricing:

focusmaster guidelines 1 _ One person per room. No exceptions!

1 _ One person per room. No exceptions!

1 _ One person per room. No exceptions!

2 _ All tanning equipment instructions must be complied with

2 _ All tanning equipment instructions must be complied with

2 _ All tanning equipment instructions must be complied with

3 _ Eye protection must be worn at all times during tanning. You

3 _ Eye protection must be worn at all times during tanning. You

3 _ Eye protection must be worn at all times during tanning. You

4 _ It is not recommended that you tan outdoors or use tanning

4 _ It is not recommended that you tan outdoors or use tanning

4 _ It is not recommended that you tan outdoors or use tanning

5 _ If you are taking any new medication or become pregnant,

5 _ If you are taking any new medication or become pregnant,

5 _ If you are taking any new medication or become pregnant,

during use.

during use.

during use.

FPO

FPO

FPO

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

equipment more than once during a 24-hour period.

equipment more than once during a 24-hour period.

equipment more than once during a 24-hour period.

consult with your doctor before tanning.

consult with your doctor before tanning.

consult with your doctor before tanning.

6 _ Disrobe. You may tan in swimwear, underwear or as you

6 _ Disrobe. You may tan in swimwear, underwear or as you

6 _ Disrobe. You may tan in swimwear, underwear or as you

choose.

choose.

choose.

7_ Apply your favorite indoor tanning lotion. Baby oil and other

7_ Apply your favorite indoor tanning lotion. Baby oil and other

7_ Apply your favorite indoor tanning lotion. Baby oil and other

8 _ Relax! Your bed will automatically turn off at the proper time.

8 _ Relax! Your bed will automatically turn off at the proper time.

8 _ Relax! Your bed will automatically turn off at the proper time.

outdoor products may not be used on tanning beds.

outdoor products may not be used on tanning beds.

Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

68

store

focusmaster

court sports

store

\ letter cutout signage

PLAY

SHOP

focusmaster

\ area poster

outdoor products may not be used on tanning beds.

Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

\ area poster

Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

IDENTITY

\ area poster

|

logo, colors and branding applications

|

Aspen Š2013


AMENITY SIGNAGE

WOMEN

MEN

locker rooms

locker rooms

\ letter cutout signage

WOMEN

AMENITY SIGNS

|

area defining and instructional signage

|

locker rooms

\ print signage

Aspen Š2013

\ letter cutout signage

MEN

locker rooms

\ print signage

69


STATIONERY SET

GROUP EXERCISE

GROUP CYCLING

SWIM PROGRAMS

GR

PERSONAL TRAINING

70

PERSONAL TRAINING IDENTITY

|

logo, colors and branding applications

|

Aspen ©2013

GROUP CY


PROGRAMS identify \ signal \ inform

AMENITY SIGNS

|

area defining and instructional signage

|

Aspen Š2013

71


PROGRAMS

GROUP EXERCISE

GROUP EXERCISE

\ VGX_logo

team \ inspiring \ entertaining

\ VGX_logo_WHT

GROUP EXERCISE

\ power of 3 - descriptor

fun \ inspiring \ entertaining VGX puts the fun In fitness Included in all level II and level III memberships. VENT Fitness℠ Group Training (VGT) combines calorie-blasting metabolic training with resistance training to give you a super-fast, efficient and FUN workout that will keep you coming back for more. Group Training sessions are: • Guided by a trainer and consist of up to 12 participants of all ages and abilities • Concentrated, efficient intervals • Simple, effective moves using various equipment including kettlebells, rope, resistance bands, bosu, and more • Enjoy unlimited VGT classes with our Level III membership!

the most

EXTENSIVE SELECTION of classes

+

• MMA

• TOTAL PACKAGE

• CHISEL

• PILATES

• YOGA

• LOW SCULPTING

• POWER PLYO

• SPINNING

• TOTAL BODY

• PTALE

• ABBS

• HITT

• STEP & SCULPT

• BOXING

• TOTAL BODY BLAST

• BUTTS N GUTS

sign up online or visit our front desk

vent fitne s s .com

\VGX_logo_button

72

AMENITY SIGNS

|

\ overview poster

area defining and instructional signage

|

Aspen ©2013


PROGRAMS

\ E3_logo

\ E3_logo_WHT

exercise \ education \ energy

\ power of 3 - descriptor

exercise \ education \ energy exercise \ education \ energy Meet your trainers

Meet your trainers

\ Here at VENT Fitness, we truly care about your success and growth in health. Our trainers provide premium fitness solutions and work out plans to get your body back on track. They are here to reivent your gym experience and reach all of your fitness goals. Our E3 Elevated Training system is designed to push your body to it’s full potential and take performance training to a whole new level. Steve is one of our experienced and qualified trainers ready to work with you today. You’ll find his postive and humorous attitude make your work out easy and fun.

\ Here at VENT Fitness, we truly care about your success and growth in health. Our trainers provide premium fitness solutions and work out plans to get your body back on track. They are here to reivent your gym experience and reach all of your fitness goals. Our E3 Elevated Training system is designed to push your body to it’s full potential and take performance training to a whole new level. Steve is one of our experienced and qualified trainers ready to work with you today. You’ll find his postive and humorous attitude make your work out easy and fun.

Steve specializes in:

Steve specializes in:

TRAINING

\ strength training

\ strength training

\ core exercises

\ core exercises

\ E3_logo_button

AMENITY SIGNS

|

area defining and instructional signage

|

Aspen ©2013

\ overview poster

73


PROGRAMS

VENT EXPRESS

\ X-30_logo

\ X-30_logo_WHT

fast \ complete \ effective

\ power of 3 - descriptor

fast \ complete \ effective Using only state-of-the-art training techniques, our Training Staff will be as dedicated to achieving your goal as you are. Starting with a fitness assessment, we will determine the areas you need to stretch and strengthen to improve your overall health and performance.

FULL BODY

WORKOUT

IN

30

\ X-30_logo_button

MINUTES

74

AMENITY SIGNS

|

\ overview poster

area defining and instructional signage

|

Aspen Š2013


PROGRAMS

GROUP CYCLING

\ V-Cycle_logo

\ V-Cycle_logo_WHT

velocity \ enthusiasm \ exhilarating GROUP CYCLING

\ power of 3 - descriptor

velocity \ enthusiasm \ exhilirating VENT Fitness℠ Group Training (VGT) combines calorie-blasting metabolic training with resistance training to give you a super-fast, efficient and FUN workout that will keep you coming back for more. Group Training sessions are: • Guided by a trainer and consist of up to 12 participants of all ages and abilities • Concentrated, efficient intervals • Simple, effective moves using various equipment including kettlebells, rope, resistance bands, bosu, and more • Enjoy unlimited VGT classes with our Level III membership!

GROUP CYCLING

the most

EXTENSIVE SELECTION of classes

\ V-Cycle_logo_button

+

AMENITY SIGNS

|

area defining and instructional signage

|

Aspen ©2013

\ overview poster

75


PROGRAMS

PERSONAL TRAINING

PERSONAL TRAINING

\ VPT_logo

\ VPT_logo_WHT

team \ inspiring \ entertaining

\ power of 3 - descriptor

PERSONAL TRAINING customized \ energized \ fun VENT Fitness℠ Group Training (VGT) combines calorie-blasting metabolic training with resistance training to give you a super-fast, efficient and FUN workout that will keep you coming back for more.

FPO

Group Training sessions are:

• Guided by a trainer and consist of up to 12 participants of all ages and abilities • Concentrated, efficient intervals

• Simple, effective moves using various equipment

including kettlebells, rope, resistance bands, bosu, and more • Enjoy unlimited VGT classes with our Level III membership!

FPO FPO the most

EXTENSIVE SELECTION of classes

the most

EXTENSIVE SELECTION of classes

\ VPT_logo_button

76

AMENITY SIGNS

|

\ overview poster

area defining and instructional signage

|

Aspen ©2013


PROGRAM SIGNAGE

instructive \ interactive \ personalized

get the NEW APP Find up to date class schedules. Easily add a class to your calendar. Social Media Check in. See club specials and promotions. View our hours and contact information.

vent fi tness .com

AMENITY SIGNS

|

area defining and instructional signage

|

Aspen Š2013

\ overview poster

77


PROGRAM LOGOS

\ NXTLevel_logo

78

\ NXTLevel_logo- WHT

\ NXTLevel_logo_button

\ V-Train_logo

\ V-Train_logo- WHT

\ V-Train_logo_button

AMENITY SIGNS

|

area defining and instructional signage

|

Aspen Š2013


PROGRAM LOGOS

SWIM PROGRAMS

\ V-strike_logo

\ AquaV_logo

SWIM PROGRAMS

AMENITY SIGNS

|

area defining and instructional signage

|

Aspen Š2013

\ V-strike_logo- WHT

\ V-strike_logo_button

\AquaV_logo- WHT

\ AquaV_logo_button

79


STATIONERY SET

80

IDENTITY

|

logo, colors and branding applications

|

Aspen Š2013


SUPPORT FEATURES tech \ innovation

SUPPORT MARKETING

|

internal club features

|

Aspen Š2013

\ experience

81


SUPPORT FEATURES

REINVENT

your gym going experience.

\ Access 1

SIMPLIFY Easy key access bracelet. \ Access 2

KEEP TRACK \ Access 3

Measure the number of steps you take, and calculate the total distance you’ve traveled.

82

SUPPORT MARKETING

|

internal club features

|

Aspen ©2013

82


VEHICLE WRAP

leave it behind.

SUPPORT MARKETING

|

internal club features

|

Aspen Š2013

\ wrap - back view

\ wrap - 3/4 view

83


Performance training taken to a whole new level.

\ Other options available

\ Color options

\ Performance Based Training \ Elevate your training to a whole new dimension \ Introducing E3 training powered by VENT \ Energy - nutrition and supplementation \ Exercise- fitness and cardio \ Education - PT and coaching

\ Nike - Flyknit Series

84

SUPPORT MARKETING

|

internal club features

|

Aspen Š2013


reinvent yourself.

CUSTOM

LIFE FITNESS SIGNATURE SERIES

\ outside graphic

inside option 1

inside option 2

GENERIC

SUPPORT MARKETING

|

\ outside graphic

\ graphic

\ bamboo texture

internal club features

|

Aspen Š2013

85


ventfitness.com

VENT FITNESS

environmental guide 2013


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