Page 1

BRANDING GUIDE 2012

An Advecor Branded Campaign Š2012


FPO BRANDING GUIDE 2012

digital files


change for good Friendly staff, clean facilities and a free “no restrictions� environment is part of our culture. We strive to provide a warm, welcoming and friendly atmosphere for all levels of fitness. Experienced, inexperienced, in shape, or out of shape. Consistency is at the heart of every successful brand. Our brand revitalization will help us define and strengthen our vision for the future. Our new brand platform and architecture will allow us to add more locations in the communities we serve and elsewhere around the country. This book serves as your guide to the changes that are being implemented and the changes that are to come. Please refer to this guide when creating pamphlets, printing t-shirts, manufacturing signage, using indoor graphics, printing posters, directional signage or any other piece that would carry our name. We believe our brand will better communicate who we are and what we stand for.


IDENTITY


uplifted by our

identity

(always lift with your legs, not your back)

IDENTITY

|

logo, technical drawings, colors and application

|

Advecor Š2012

5


Chuze Logo GRY-YLW This is the primary format and should be used in most circumstances as the main logo.

Chuze_Logo_GRY-YLW

1

1

Chuze Logo GRY-YLW with Tagline This layout should only be used when you want to highlight the tagline. Note the tagline is wider than logo - DO NOT rescale when used in block. (see mailer samples for other tagline applications).

Chuze_Logo_GRY-YLW_Tag

Note: DO NOT use this layout for outdoor lit signs. Reference “outdoor signage” logo for specific layout.

6

Larger buffer area should be taken into consideration when used with tagline. Use logo height as guide for biffer area.

IDENTITY

|

logo, technical drawings, colors and application

|

Advecor ©2012


Chuze_Tag_GRY-YLW Chuze_Logo_GRY-YLW

Chuze_Icon_GRY

Chuze_Tag_GRY-WHT

Chuze_Icon_YLW

Chuze_Tag_BLU-YLW

Chuze_Icon_WHT

Chuze_Logo_WHT-YLW

Chuze_Logo_GRY-WHT

NOTE: Logo may be used with different colored tagline when not used in block layout. (see mailers for layout samples) Chuze_Logo_GRY-YLW-PANTONE Chuze_App IDENTITY

|

logo, technical drawings, colors and application

|

Advecor Š2012

7


LOGO GUIDELINES

Do not use logo on top of similar colors. Logo is lost and becomes illegible. Change logo color or background color to make logo legible.

Solution

Solution

Be aware of readability issues when applying on textured backgrounds. Find an area with no texture for application or make texture very faint. Always use same colored halftone to that of background color.

Solution

Avoid any glow or shadow effects. Replace background color with white or use an existing contrasting logo.

8

IDENTITY

|

logo, technical drawings, colors and application

|

Advecor Š2012


DO NOT use black or as solid color. DO NOT change dark grey lettering or icon to black. Avoid using solid color. (see color guidelines)

CH

ZE

F I T N E S S

CHUZE

Never recreate the logo using other fonts or different layouts. (See signage logo guides for approved adaptable circumstances)

Do not place any shapes behind logo. This creates an unnecessary element and detracts from original form.

Do not stretch, skew or change color. (See color reference page.)

IDENTITY

|

logo, technical drawings, colors and application

|

Advecor Š2012

9


TYPOGRAPHY


TYPE it like you mean it (we don’t do small print)

TYPOGRAPHY

| Fonts and Applications

|

Advecor ©2012

11


AcBbCc0123 Flexo Family font should be used in most cases. DO NOT use numbers for price point. (see price point guideline)

12

primary font

Flexo - Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Flexo - Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Flexo - Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Flexo - Black Italic ABCDEFGHIJKLMNOPQRSTUVWX YZ abcdefghijklmnopqrstuvwxyz 1234567890

TYPOGRAPHY

| Fonts and Applications

|

Advecor ©2012


AcBbCc0123 Flexo Family font should be used in most cases. DO NOT use numbers for price point. (see price point guideline)

TYPOGRAPHY

primary font

Flexo - Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Flexo - Heavy Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Flexo - Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Flexo - Black Italic ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghijklmnopqrstuvwxyz 1234567890

| Fonts and Applications

|

Advecor ©2012

13


1234567890 Alternate Gothic 2 BT should be used exclusively for price point or number offer.

price point numbers

ABCDEFGHJKLMNO PQRSTUV WXYZ Helvetica Nue LT Std. should be used exclusively for price point or number offer.

14

secondary font

TYPOGRAPHY

| Fonts and Applications

|

Advecor Š2012


Flexo - Bold should be used as other information blocks.

Helvetica Nue LT - 83 Heavy Extended should only be used as headline with price point.

Alternate Gothic 2BT Regular font should only use numbers for main price point burst.

TYPOGRAPHY

| Fonts and Applications

|

Advecor Š2012

Pre-Grand Opening Special!

ONLY

9

$ 99

per month price point sample

15


GRAPHIC ELEMENTS


sometimes we say it with

IMAGES

(when words aren’t enough)

GRAPHIC ELEMENTS

| Graphics and Applications | Advecor ©2012

17


Price/ Offer Bar Should include price point as main header and optional offers as secondary elements. Note: An image that supports “Main Image” should be included in a “duo-tone” effect fashion as shown. The “halftone” effect should always run vertically as shown in this area.

Grand Opening Special!

ONLY

9

$ 99

Brand New

Club

! NOW OPEN

Header Area for secondary offer information or “Main Image” support text.

PER MONTH

Main Image

month-to-month no commitment

Main support image for amenity or “lifestyle” should be in this area. Keep text or burst to a minimum. Use “Header” Area to place secondary offer information.

Offer Expires 7/31/12

Convenient • Clean • Friendly • Energetic • Quality • VALUE!

Footer Footer should be consistent on most mailer pieces. Area is resered for logo, tagline and “icon bar”. Minimal tertiary information may be applied in this area.

See sample area for more application samples.

18

GRAPHIC ELEMENTS

|

Graphics and Applications

|

Advecor ©2012


Private Tanning

UNLIMITED

lment l o r n E

$

hly to mont Applies checking o billing t t only. accoun

10

UNLIMITED

- or -

$

10

PER MONTH

0

PER MONTH

$

Hydro Massage

chuze offer shield

special offer burst

Hydro Massage

Tanning

Ask about Memberships that include UNLIMITED Guests, UNLIMITED Tanning & UNLIMITED HydroMassage®

Zumba® 12.5

image frame with title bar

icon bar with halftone

Use halftone version when area is clear of text and other graphic elements. Halftone color should always be same color and darker tone of background color. Never change angle on bar or halftone.

GRAPHIC ELEMENTS

| Graphics and Applications | Advecor ©2012

19


COLORS


the

COLOR of cheer

(fun fact: houses with yellow flower gardens sell faster)

COLORS

|

Solid and Mixed Colors

|

Advecor Š2012

21


c=5 m=17 y=100 k=0 c=55 m=45 y=45 k=65

c=55 m=45 y=45 k=65

LOGO

cmyk c=55 m=45 y=45 k=65

c=5 m=17 y=100 k=0

PANTONE - 432c

PANTONE - 116c

c=0 m=0 y=0 k=0

PANTONE

22

COLORS

|

Solid and Mixed Colors

|

Advecor ©2012


PRINT

cmyk

PANTONE

MAIN Chuze Black c=55 m=45 y=45 k=65

Chuze Yellow c=5 m=17 y=100 k=0

c=0 m=0 y=0 k=0

Chuze Blue c=70 m=15 y=0 k=0

Chuze Yellow - HALFTONE c=5 m=25 y=100 k=0

Chuze Bright Yellow c=2 m=5 y=100 k=0

Chuze Blue c=80 m=20 y=0 k=0

Chuze Black PANTONE - 432c

Chuze Yellow PANTONE - 116c

Chuze Blue PANTONE - 639c

cmyk

ACCENT Chuze Black-DARK c=55 m=45 y=45 k=75

Chuze Grey c=30 m=20 y=20 k=35

Chuze Light Grey c=0 m=0 y=0 k=8

All color samples are matched on Sherwin Williams interior paint using their Color Visualizer Software. Number values are direct references to Sherwin Williams paint colors. 6903 Cheerful

6788 Capri

6992 Inkwell

7074 Software

7074 Software

Gray (1667)

(2589)

(2475)

(2678)

(2163)

(2755)

R=152 G=145 B=45

R=252 G=208 B=0

R=47 G=155 B=190

R=47 G=51 B=56

R=196 G=215 B=213

R=127 G=132 B=134

INTERIOR

2845 Bunglehouse

COLORS

|

Solid and Mixed Colors

|

Advecor Š2012

23


MARKETING

24

PLUM CAMPAIGN

|

Solid and Mixed Colors

|

Advecor ©2012


SPREAD the word (in a fun, witty and palyful way)

DIRECT MARKETING | Direct Mail | Advecor ©2012

25


Brand New

ONLY

ONLY

s 7/31/12

Offer Expire

JOIN ONLINE www.chuzefitness.com $9.99 Basic Membership is billed monthly to a checking account. A low $49 start up and annual $39.99 fee apply.

Hydro Massage

UNLIMITED

10

PER MONTH

$

– or – Private Tanning

UNLIMITED

$

10

PER MONTH

PER MONTH

+ UPGRADE

9

$ 99

9

$ 99

ew Club Brand N

PEN NOW O

Club

! NOW OPEN

Grand Opening Special!

!

What does your $999/month PER MONTHinclude? Chuze Fitness membership • First-rate, 20,000 square foot spotless facility

• State of the art cardio, strength & circuit equipment

month-to-month no commitment

• Friendly staff that cares about your health • Full locker room facilities

• Group exercise classes that focus on you, such as: Zumba ® • Yoga • Kickboxing • And More!

Offer Expires 7/31/12

Ask about Memberships that include Unlimited Guests, Unlimited Tanning & Unlimited HydroMassage ®

ADVECOR

PLACE

HOLDER

Permit# 123

Convenient • Clean • Friendly • Energetic • Quality • VALUE!

TUCSON

123 Your Street - City, ST 12345

123-456-7890 chuzefitness.com ©2012 12345

direct mail - mega

26

DIRECT MARKETING | Direct Mail | Advecor ©2012


ONLY

9

$ 99

Grand Opening Special!

ONLY

s 7/3 Offer Expire

9

$ 99

PER MONTH

ew Club Brand N

1/12

www.chuzefitness.com

month-to-month UPGRADE no commitment

$9.99 Basic Membership is billed monthly to a checking account. A low $49 start up and annual $39.99 fee apply.

• State of the art cardio, strength & circuit equipment • Friendly staff that cares about your health

Hydro Massage

123 Your Street - City, ST 12345

Private Tanning

UNLIMITED

$

chuzefitness.com

10

PER MONTH

123-456-7890

• First-rate, 20,000 square foot spotless facility

UNLIMITED

– or –

$

10

• Full locker room facilities

Convenient • Clean • Friendly • Energetic • Quality • VALUE!

• Group exercise classes that focus on you, such as: Offer Expires 7/31/12

PER MONTH

+

PEN! O W O N

! NOW OPEN

PERdoes MONTH What your $999/month Chuze Fitness membership include?

JOIN ONLINE

TUCSON

Club Brand New

Zumba ® • Yoga • Kickboxing • And More!

Ask about Memberships that include Unlimited Guests, Unlimited Tanning & Unlimited HydroMassage ® ©2012 12345

direct mail - jumbo

Grand Opening SPECIAL

ONLY

9

$ 99 PER MONTH

TUCSON

ew Brand N

Club

NOW O

PEN!

123 Your Street - City, ST 12345

123-456-7890

JOIN ONLINE

Offer Expires 7/31/12

chuzefitness.com

Scan here for

online sign up!

What does your $999/month Chuze Fitness membership include? • First-rate, 20,000 square foot spotless facility

• State of the art cardio, strength & circuit equipment • Friendly staff that cares about your health • Full locker room facilities

• Group exercise classes that focus on you, such as: Zumba ® • Yoga • Kickboxing • And More! Ask about Memberships that include Unlimited Guests, Unlimited Tanning & Unlimited HydroMassage ®

©2012 20701-SE

ad card

DIRECT MARKETING | Direct Mail | Advecor ©2012

27


IDENTITY

GET UNLIMITED Hydro Massage

Private Tanning

10

PER MONTH

$

UNLIMITED

- or -

JOIN THE CONVERSATION Share your experience

$

10

PER MONTH

UNLIMITED

BE IN THE KNOW Register for Chuze Updates

ONLY

$ 99

9

JOIN >

H

PER MONT

AL GET RESULTS > PERSONING

TRAIN FUN IN

TERACT

AIN IVE TR

ING

SIGN UP>

SOCIALIZE

Like us on Facebook

Name: Email:

SUBMIT

Privacy Policy | Policy

©Copyright 2011 Chuze Fitness.

Login

website “re-skin” proposal

28

DIGITAL MARKETING | Web and Electronic Media | Advecor ©2012


MONTH 00, 0000

Email not displaying correctly? View it in your browser.

Grand Opening SPECIAL

Chuze Fitness - Tucson

NEW CLUB NOW OPEN! An exclusive offer for you and a friend Grand Opening Special!

Offer Expires 7/31/12

Offer Expires 7/31/12

chuzefitness.com

Get UNLIMITED! Convenient • Clean • Friendly • Energetic • Quality • VALUE!

Hydro Massage

Our fitness evolution has a wide range of amenities that will help you stay fit and energized. Plus, highly qualified personal trainers on staff to help you reach any goal, whether you want to lose a few pounds or run a marathon. • Cardio Equipment • Childcare • Group Exercise Classes

• Resistance Machines • Yoga/Pilates Studio • And Much More

Hurry, Offer Expires 07/31/12!

Private Tanning

UNLIMITED

$

Featuring:

PER MONTH

With this coupon only. See club for details.

PER MONTH

month-to-month no commitment

9

$ 99

10

UNLIMITED

- or -

$

10

PER MONTH

9

$ 99

ONLY

! NOW OPEN

PER MONTH

ONLY

Club Brand New

chuzefitness.com With this coupon only. See club for details.

Click Here For Your

Click Here For Your

SPECIAL OFFER

SPECIAL OFFER

TUCSON

123 Your Street - City, ST 12345

Click Here To

123-456-7890

VISIT WEBSITE

chuzefitntess.com

TUCSON

123 Your Street - City, ST 12345

email

123-456-7890 ©2012

12345

chuzefitness.com like us on

follow us on

©2012 20915

pop-up

DIGITAL MARKETING | Web and Electronic Media | Advecor ©2012

29


cross-media website

Slider

CLOSE

GET YOUR FREE 7-DAY

X

Full Name Email

VIP Membership Pass!

Fill out the above form and your membership pass will be emailed to you.

SUBMIT

GET YOUR FREE 7-DAY MEMBERSHIP

Header HOME

Brand New

Club

NOW OPEN

FEATURES

CONTACT

PRICING

MEMBER

SCHEDULE

MEMBER

OFFERS

REFER

!

Main Content

CARDIO CENTER

SELECT THE LOCATION NEAREST YOU

EASY SIGN-UP

GET TRIAL PASS

FEATURING

PAGE

All these great amenities YOGA

Some text about how yoga can help you stay fit. Offic to volorum doluptur as et veliquis cus verum duciusandis rest. Bearum estorem sit voluptat laccumquo occatibus sit la ea ipsum facerroria cus aut estrum isquisimet quibearibus qui venit, vel ipsum et.

SWIM

MACHINES

Talk about our 25 meter lap pool and how it will energize you. Offic to volorum doluptur as et veliquis cus verum duciusandis rest. Bearum estorem sit voluptat laccumquo occatibus sit la ea ipsum facerroria cus aut estrum isquisimet quibea.

Mention all the different kind of machine we have to allow you to customize your workout.Offic to volorum doluptur as et veliquis cus verum duciusandis rest. Bearum estorem sit voluptat laccumquo occatibus sit la ea ipsum facer.

SLIDE

Amenities and Features

SCHEDULE MONDAY

TUESDAY

Combat and Pump Fusion

BODYFLOW®

9:00 AM - 10:00 AM

9:00 AM - 10:00 AM

BODYPUMP®

CXWORX®

10:00 AM - 11:00 AM

BODYFLOW®

12:00 PM - 11:00 AM

CXWORX

®

2:00 PM - 3:00 PM

BODYPUMP®

4:30 PM - 5:30 PM

ZUMBA®

6:00 PM - 7:00 PM

30

PAGE

Your classes and special events.

CXWORX®

7:30 PM - 8:30 PM

10:00 AM - 11:00 AM

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

Combat and Pump Fusion

Combat and Pump Fusion

BODYFLOW®

9:00 AM - 10:00 AM

9:00 AM - 10:00 AM

Combat and Pump Fusion

BODYPUMP®

BODYPUMP®

Combat and Pump Fusion

Combat and Pump Fusion

BODYFLOW®

Combat and Pump Fusion

BODYFLOW®

9:00 AM - 10:00 AM

9:00 AM - 10:00 AM

BODYFLOW®

10:00 AM - 11:00 AM

10:00 AM - 11:00 AM

9:00 AM - 10:00 AM

10:00 AM - 11:00 AM

10:00 AM - 11:00 AM

Combat and Pump Fusion

BODYPUMP®

CXWORX®

BODYPUMP

Combat and Pump Fusion

Combat and Pump Fusion

CXWORX

4:30 PM - 5:30 PM

4:30 PM - 5:30 PM

CXWORX

CXWORX®

Combat and Pump Fusion

BODYPUMP®

BODYPUMP®

BODYFLOW®

ZUMBA®

12:00 PM - 11:00 AM ®

2:00 PM - 3:00 PM

12:00 PM - 11:00 AM

4:30 PM - 5:30 PM 6:00 PM - 7:00 PM

ZUMBA®

7:30 PM - 8:30 PM

12:00 PM - 11:00 AM

6:00 PM - 7:00 PM

12:00 PM - 11:00 AM ®

6:00 PM - 7:00 PM

7:30 PM - 8:30 PM

12:00 PM - 11:00 AM ®

2:00 PM - 3:00 PM

4:30 PM - 5:30 PM

6:00 PM - 7:00 PM

Combat and Pump Fusion 7:30 PM - 8:30 PM

SUNDAY

10:00 AM - 11:00 AM

BODYPUMP®

12:00 PM - 11:00 AM


FREE 7-DAY

VIP Membership Pass! coupon pop-up

1-800-123-4567 HOME

FEATURES

CONTACT

REFER

PRICING

For «First» «Last» & Friend *Must be local resident, first-time visitor and over the age of 18. Some other restrictions may apply. Offer expires 00/00/00.

PRICING

And membership options

Present this coupon to the front desk and Enjoy your FREE 7-Day Membership! SELECT

PREMIUM

9

19 24

BE

ST

$ 99 $ PER MONTH

Billed monthly to checking account.

VA

LU

99 $ E

PER MONTH

Billed monthly to checking account.

99 PER MONTH

Billed monthly to checking account.

PRINT COUPON

Offer Expires 00/00/00

BASIC

CLICK HERE

VISIT WEBSITE CLICK HERE

No Contract FREE Group Fitness Access to All Chuze Locations

TUCSON

Guest Privileges

123 Your Street - City, ST 12345

Unlimited UV Tanning/ Hydro Massage

Your Choice

Access to Both

Free Chuze Shirt

123-456-7890 chuzefitntess.com ©2012

Start-Up Fee

$59*

Annual Fee

$59*

$39*

$39*

SIGN UP

SIGN UP

88888

$59*

$39*

SIGN UP

*$20 OFF your Start-Up fee when you sign up with a checking account!

HOME

HOME | FEATURES | CONTACT | LOCATIONS

©2012 Advecor, Inc. All rights reserved • 7428 Trade St. • San Diego, CA 92121 • 858-397-1400

SCHEDULE CONTACT

REFER

PRICING

SCHEDULE

Location - 123 Your Address pricing page

MONDAY

TUESDAY

Combat and Pump Fusion

BODYFLOW®

9:00 AM - 10:00 AM

9:00 AM - 10:00 AM

BODYPUMP®

CXWORX®

10:00 AM - 11:00 AM

BODYFLOW®

12:00 PM - 11:00 AM

CXWORX®

2:00 PM - 3:00 PM

BODYPUMP®

4:30 PM - 5:30 PM

ZUMBA®

6:00 PM - 7:00 PM

10:00 AM - 11:00 AM

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

Combat and Pump Fusion

Combat and Pump Fusion

BODYFLOW®

9:00 AM - 10:00 AM

9:00 AM - 10:00 AM

Combat and Pump Fusion

BODYPUMP®

10:00 AM - 11:00 AM

BODYPUMP®

10:00 AM - 11:00 AM

Combat and Pump Fusion

CXWORX®

Combat and Pump Fusion

BODYFLOW®

Combat and Pump Fusion

BODYFLOW®

9:00 AM - 10:00 AM

9:00 AM - 10:00 AM

BODYFLOW®

10:00 AM - 11:00 AM

9:00 AM - 10:00 AM

10:00 AM - 11:00 AM

Combat and Pump Fusion

BODYPUMP®

BODYPUMP®

Combat and Pump Fusion

Combat and Pump Fusion

CXWORX®

4:30 PM - 5:30 PM

4:30 PM - 5:30 PM

CXWORX®

CXWORX®

Combat and Pump Fusion

BODYPUMP®

BODYPUMP®

BODYFLOW®

ZUMBA®

12:00 PM - 11:00 AM 2:00 PM - 3:00 PM

12:00 PM - 11:00 AM

4:30 PM - 5:30 PM 6:00 PM - 7:00 PM

ZUMBA®

7:30 PM - 8:30 PM

CXWORX®

7:30 PM - 8:30 PM

HOME | FEATURES | CONTACT | LOCATIONS

12:00 PM - 11:00 AM

6:00 PM - 7:00 PM

12:00 PM - 11:00 AM

6:00 PM - 7:00 PM

7:30 PM - 8:30 PM

12:00 PM - 11:00 AM

SUNDAY

10:00 AM - 11:00 AM

BODYPUMP®

12:00 PM - 11:00 AM

2:00 PM - 3:00 PM

4:30 PM - 5:30 PM

6:00 PM - 7:00 PM

Combat and Pump Fusion 7:30 PM - 8:30 PM

©2012 Advecor, Inc. All rights reserved • 7428 Trade St. • San Diego, CA 92121 • 858-397-1400

schedule

DIGITAL MARKETING | Web and Electronic Media | Advecor ©2012

31


ENVIRONMENTALS


It’s

ALL-AROUND you (so live it, breathe it, experience it)

ENVIRONMENT

|

Environmental Applications and Colors

|

Advecor ©2012

33


OUsRsiON Mi

Chuze Fitness is a place that is free of distraction and intimidation, where everyone is welcomed and accepted, no matter what their current physical condition may be. The only competition you’ll find at Chuze will be with yourself. The staff at Chuze Fitness is committed to providing you with a high quality, immaculate facility that is easy for you to use and enjoy.

LEss ATTiTUDE. MORE FiTNEss.

entry environmentals

34

ENVIRONMENT

|

Environmental Applications and Colors

|

Advecor Š2012


24x12

24x48 LERoSom RU n n ing Ta

"If you can't tone it... tan it."

- Judy Naake

1 _ One person per room. No exceptions! 2 _ All tanning equipment instructions must be complied with during use.

3 _ Eye protection must be worn at all times during tanning. You may also want to remove your contact lenses. (Eye goggles can be purchased at the front desk.)

4 _ It is not recommended that you tan outdoors or use tanning equipment more than once during a 24-hour period.

5 _ If you are taking any new medication or become pregnant, consult with your doctor before tanning.

6 _ Disrobe. You may tan in swimwear, underwear or as you

Se LE RyU ass ag d ro M

WOMEN'S LOCKER ROOMS

H

E PLEAS

enjoy

RE-RACK WEIGHTS AFTER USE

your “me” time.

2 _ Remove your shoes and remain fully clothed (dry clothing is required when using the HydroMassage).

3 _ Position yourself in the in the middle of the bed.

outdoor products may not be used on tanning beds.

8 _ Relax! Your bed will automatically turn off at the proper time.

WOMEN'S

YOU GOTTA START

seconds until you are comfortable sitting and then standing. (Increased circulation from the bed may cause dizzines.)

E PLEAS

Beds are cleared after each use. This Dry-Hydrotherapy product is designed for Hydrotherapeutic use only. Do not use the bed if you have a communicable disease, skin problems, any inflammation, fractures or broken bones, high blood pressure, neurological or cardiac problems, burns, thrombosis (blood clots) or back injuries.

WIPE DOWN

Avoid overexposure. Repeated exposure may cause premature aging of the skin and skin cancer. Failure to use protective eyewear may result in severe burns or long-term injury to the eyes.

12x6

x3

DefibRiLLatoR

MEN'S

x1

LOCKER ROOMS

x3

E PLEAS

REMOVE

x2

LOCKS DAILY

36x72

S RULE gym of the

C ui t CSitar tion

"Life's a game, all you have to do is know how to play it."

E PLEAS

USE A LOCK TO SECURE BELONGINGS

1_

walk in.

3_ Dress in appropriate workout attire

3_ Each machine station will be followed by any

or dropping weights.

4_ When the traffic light turns green, begin exercising

removed after closing.

En

24x36

LEss ATTiTUDE. MORE FiTNEss.

step up station.

5_ Use lockers on a daily basis, all contents will be

x2

The staff at Chuze Fitness is committed to providing you with a high quality, immaculate facility that is easy for you to use and enjoy.

2_ Choose any of the 10 machines to begin your circuit.

(no jeans, boots, open-toe shoes or sandals).

4_ Refrain from swearing, grunting

nt YOteUrtR ainme

Chuze Fitness is a place that is free of distraction and intimidation, where everyone is welcomed and accepted, no matter what their current physical condition may be. The only competition you’ll find at Chuze will be with yourself.

Each of the 20 stations is designed for 1 minute of activity (green light), followed by 30 seconds (red light) for moving to the next station.

on that equipment until the traffic light turns red.

6_ Guest privileges limited to one guest per member

5_ Proceed to a step up station and exercise when the

(no access to Tanning, HydroMassage or Training)

light turns green.

7_ Re-rack weights and wipe down equipment after use.

x2

6_ When the light turns red, go to the next machine and repeat steps 4 and 5, alternating equipment and aerobic activity.

8_ Use mobile phones in the lounge or locker rooms only (turn ringer on vibrate).

Exercise through all 20 stations for a complete 30 minute workout.

9_ Gym bags, purses, and other belongings are not permitted in workout areas.

10_ Sign a waiver prior to using the Tanning

4.5x9

and HydroMassage beds.

x2

x1

x1

48x24

96x48

Mi

enjoy theirs.

2_ Present your membership card when you

x1

OUsRsiON

Designed to give you a 30 minute workout using equipment stations and aerobic activity.

- Unknown

1_ Enjoy your workout and allow others to

EquipmEnt For CirCuit usE only

First-Aid

x1

x1

EQUIPMENT AFTER USE

x4

SOMEWHERE

x1

x2

4 _ After your massage, lie on the bed for at least 45

choose.

7_ Apply your favorite indoor tanning lotion. Baby oil and other

36x18 x1

LOCKER ROOMS

An associate will be happy to assist you with the HydroMassage if this is your first time or if you have any questions.

1 _ One person per room during a session so you can

60x40

x1 each

1 2 3 4 5 6 7 8 9

TBS ABC NBC ESPN CNN FOX NEWS ESPN 2 HGTV FOX

10

DISCOVERY

x1

NO WEIGHT

DROPPING UNLESS IT'S FROM YOUR BELLY

x1

IF YOU'RE

GRUNTING YOU BETTER BE IN LABOR

30x6 BEACH ACCESS

x1

MASSAGE CENTRAL

x2

1 2 3 4 5 6 7 8 9 10 11 12 13 14

x1 indoor signs

ENVIRONMENT

|

Environmental Applications and Colors

|

Advecor ©2012

35


FUN INTERACTIVE TRAINING

F.I.T. environmentals

36

ENVIRONMENT

|

Environmental Applications and Colors

|

Advecor Š2012


a g yo FUN INTERACTIVE TRAINING

F.I.T classes logo

ES CLASS

ES CLASS

THE LINE

THE LINE

STARTS HERE:

1_ Passes are handed out 30 MINUTES before the class begins. 2_ Members have PRIORITY to all classes. 3_ Please PRESENT & SCAN your keytags as you get in line. 4_ Saving or holding spots is NOT permitted.

ES CLASS THE LINE

STARTS HERE:

1_ Passes are handed out 30 MINUTES before the class begins. 2_ Members have PRIORITY to all classes. 3_ Please PRESENT & SCAN your keytags as you get in line. 4_ Saving or holding spots is NOT permitted.

STARTS HERE:

1_ Passes are handed out 30 MINUTES before the class begins. 2_ Members have PRIORITY to all classes. 3_ Please PRESENT & SCAN your keytags as you get in line. 4_ Saving or holding spots is NOT permitted. 5_ Passes are limited due to class room occupancy code.

5_ Passes are limited due to class room occupancy code. NEXT CLASS:

5_ Passes are limited due to class room occupancy code.

6:30

NEXT CLASS:

5:30

NEXT CLASS:

4:30

FUN INTERACTIVE TRAINING

CLASSES FUN INTERACTIVE TRAINING

CLASSES

F.I.T classes signage

FUN INTERACTIVE TRAINING

CLASSES

ENVIRONMENT

|

Environmental Applications and Colors

|

Advecor Š2012

37


ENVIRONMENTALS

kids_club_logo

DAY CARE

ARE DAY C

2_ The parent/guardian must remain on Chuze Fitness premises while their child/children are in the Kids Club.

OPEN

3_ We use positive redirection and timeouts to address behavioral problems.

Chuze Fitness reserves the right to suspend Kids Club privileges from any member who consistently neglects the Kids Club guidelines. Please reference the Kids Club Guidelines for a complete list of our rules and regulations.

ed) s allow (no adult

no adults

(unless accompanied by a child)

(unless accompanied by a child)

allowed

HEIGHT MUST BE

4_ No foods, candy, gum or beverages allowed in the Kids Club. 5_ Chuze Fitness is not responsible for lost or stolen items; please leave them locked up in the locker room.

no adults

allowed

Time flies when your (kid is) having fun. 1_ There is a 2-hour limit per child, per family for the day.

BEACH ACCESS

BELOW THIS LINE TO ENTER

49 in. 48 47 46 45 44 43 42 41 40 39 38 37 36 35 34 33 32 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1

entry way vinyl signage

38

ENVIRONMENT

|

Environmental Applications and Colors

|

Advecor Š2012


no adults

ARE DAY C

allowed

OPEN

Time flies when your (kid is) having fun.

(unless accompanied by a child)

HEIGHT MUST BE

1_ There is a 2-hour limit per child, per family for the day.

kids club - no adults vinyl

2_ The parent/guardian must remain on Chuze Fitness premises while their child/children are in the Kids Club. 3_ We use positive redirection and timeouts to address behavioral problems.

d) llowe ults a (no ad

BELOW THIS LINE TO ENTER

4_ No foods, candy, gum or beverages allowed in the Kids Club. 5_ Chuze Fitness is not responsible for lost or stolen items; please leave them locked up in the locker room.

49 in. 48 47

Chuze Fitness reserves the right to suspend Kids Club privileges from any member who consistently neglects the Kids Club guidelines. Please reference the Kids Club Guidelines for a complete list of our rules and regulations.

46 45 44 43 42 41 40 39

Depending on club layout, entry would work a an advertising area for this new amenity. Entry location creates a playful area of placement.

38 37 36 35 34 33

kids club rules sign

32 31 30 29 28 27 26

yOUR height MUSt Be

25 24

BELOW THIS LINE

23 22 21

tO enteR

20 19 18 17 16 15

49 in. 48

14

47 46 45

13

44 43

12

42 41 40

11

39 38

10

37 36 35

9

34 33 32

8

(no adults allowed)

31 30

7

29 28 27

6

26 25

5

24 23 22

4

21 20 19

3

18 17

2

16 15 14

1

13 12 11 10 98 76

kids club - directional entry vinyl

54 32 1

kids club height limit sign

ENVIRONMENT

|

Environmental Applications and Colors

|

Advecor Š2012

39


OUTDOOR SIGNAGE

outdoor sign application sample

40

ENVIRONMENT

|

Environmental Applications and Colors

|

Advecor Š2012


Use when building/wall color is white or light.

sign_logo_stacked-GRY-YLW

sign_logo_wide-GRY-YLW

Use when building/wall color is black or dark.

sign_logo_stacked-WHT-YLW

sign_logo_wide-WHT-YLW

Use when building/wall color is white or light.

sign_logo_stacked-YLW-WHT

sign_logo_wide-YLW-WHT

Note: These logos have been specifically designed to be used as outdoor signs. Typeface treatment for “fitness” is modified from that of the original logo. Always reference these logos when making signage. DO NOT use these logos for print applications.

ENVIRONMENT

|

Environmental Applications and Colors

|

Advecor ©2012

41


www.chuzefitness.com

215 Town Center Parkway Santee, CA 92071 P: 520-549-4172 F: 520-549-4277

Cory Brightwell

cory@chuzefitness.com

RAIS OST UR C O Y R LOWE

UR E YO

BAR

Team Leader

215 Town Center Parkway Santee, CA 92071

P: 520-549-4172 F: 520-549-4172

chuzefitness.com

business card

www.chuzefitness.com

215 Town Center Parkway Santee, CA 92071 P: 520-549-4172 F: 520-549-4277

envelope

letter head

42

COLLATERAL

|

Environmental Applications and Colors

|

Advecor Š2012


RE WE’ IR S A T UP S MISSION

VALLEY

MON-THURS 5am - 11pm

FRIDAY

5am - 9pm

Sat & Sun

tent card

7am - 7pm

619-297-700

M

EMIU shIP oiCSeelect SPhRip h C r You List MeMber MEMbER Premium SELECT PriCe OPEN

Mon - Thurs | 10am - 7pm Friday | 10am - 5pm Sat - Sun | 10am - 3pm

OPEN

Location

Location

Mon - Thurs | 10am - 7pm Friday | 10am - 5pm Sat - Sun | 10am - 3pm

Chuze Kolb

st

lu

99 $

Billed monthly to checking account.

per month

Billed monthly to checking account.

No contract

per month

Billed monthly to checking account.

99

ue

per month

$33 Start-Up Fee* $39 Annual Fee

Free Group Fitness Free

99

Va l

access*

(2 hours of child care per day) .

June 1st

$

June 1st

your Start-Up fee when you sign up with a checking account! *$20to OFF access Both *$20 OFF your Start-Up fee when you sign up with a checking account!

• Access to All Chuze Locations • Access to All Chuze • FREE Group FitnessLocations Classes • Unlimited UV Tanning • Guest Privileges (Bring a Friend) • Unlimited HydroMassage • Guest Privileges (Bring a Friend)

• Access to All Chuze Locations

* • FREE 99* Group Fitness $4999Classes 49 • Guest Privileges (Bring a Friend) $3999 3999

$

$

annual Fee

$

$

*$20 OFF your Start-Up fee when you sign up with a checking account!

specific location directional signage

*Free child care includes one child for 2 hours per day. Add $9.99 for ALL additional children.

123 Your Address | Your City 12345

1-800-123-4567 20676

520.549.4172

©2012

©2012

20676

7145 E. 22nd St. | Tucson 85710

Sign-Up Online at ChuzeFitness.com

• Access to All Chuze Locations • Unlimited UV Tanning • Unlimited HydroMassage • Guest Privileges (Bring a Friend)

Sign-Up Online at ChuzeFitness.com

123 Your Address | Your City 12345

1-800-123-4567 ©2012

4999* 3999

start-up Fee

20676

Your choice

Free chuze shirt

per month

$59 Start-Up Fee* $39 Annual Fee

Guest Privileges unlimited uV tanning / Hydromassage

99

20676

per month

e

©2012

99 $

$

Va

Offer Expires 00/00/00

24 29 34 $ st

19 24 Be

Premium

Be

Offer Expire 00/00/00

select

Offer Expire 00/00/00

Basic

OPEN

Mon - Thurs | 10am - 7pm Friday | 10am - 5pm Sat - Sun | 10am - 3pm

Sign-Up Online at ChuzeFitness.com

pricelist flyer

ENVIRONMENT

|

Environmental Applications and Colors

|

Advecor ©2012

43


IDENTITY


T culture (pride is what we put on... literally)

T-SHIRT CULTURE

|

t-shirt designs | Advecor Š2012

45


IDENTITY

I

LOVE HANDLES

My Gym

SPREAD THE LOVE

FRIEND FRIENDLY... INFINITELY

I

LOVE HANDLES

My Gym

SPREAD THE LOVE

WORK OUT HANG OUT

JUST AS LONG AS YOU COULD SAY YOU WERE AT THE GYM.

’T TELL WE WON

WHATEVER

46

T-SHIRT CULTURE

GOLD CLUB MEMBER

|

t-shirt designs

|

Advecor ©2012


FRIEND FRIENDLY... INFINITELY

LIKE MOST THINGS IN LIFE

YOUR FIRST TIME SUCKS

FREE FRIENDS

SWEAT IS ENCOURAGED NOT REQUIRED

BEAUTY PAGEANTS & DOG SHOWS?...

BRING A TOWEL JUST IN CASE.

WE LEAVE THE JUDGING TO THE PROFESSIONALS

THEN IT GETS BETTER AND BETTER

T-SHIRT CULTURE

|

t-shirt designs | Advecor ©2012

47


www.chuzefitness.com


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