PACKAGE DESIGN & PRODUCT DEVELOPMENT Clemente Barraza clemente@graphetal.com 619.602.1917
> Branding > Packaging Identity
&
>
Product Development
A diverse character line and a wide ranged age group allowed for the development of multiple products in different segments.
Š 2011 Kami&Dani. All rights reserved.
Target Group:
Boys and Girls 3-16 years
Project Scope:
Develop a fun, universal brand for kids that will make them feel connected to an imaginary world that is as creative and immense as their own. Design an amazing array of lovable characters that will allow for a selection of inspirational choices.
Product Categories:
Stationery Food & Confectionery Fashion Books Toys & Collectables Games
K a m i & Da ni
A global brand that inspires a diverse line of products.
> Branding > Packaging Identity
&
>
Product Development
A diverse character line and a wide ranged age group allowed for the development of multiple products in different segments.
Š 2011 Kami&Dani. All rights reserved.
> Branding > Packaging Identity
&
>
Product Development
A diverse character line and a wide ranged age group allowed for the development of multiple products in different segments.
Š 2011 Kami&Dani. All rights reserved.
K a m i & Da n i
> Branding > Packaging Identity
&
>
Product Development
A diverse character line and a wide ranged age group allowed for the development of multiple products in different segments.
Š 2011 Kami&Dani. All rights reserved.
> Branding
Minvins are vinyl toys that focus to bring nostalgia to collectors. Each of the vast array of collections within the master brand (minvins) is represented by a “mystery character.” Multilayer branding creates an organized system for the collector.
© 2011 Minvins. All rights reserved.
Target Group:
Boys and Girls 6-Adult
Project Scope:
Introduce a new collectable concept toy. Create an inspirational brand with pop culture characters of the past to attain a nostalgic emotion among collectors.
Product Categories:
Toys & Collectables Fashion Games Confectionery
Collectable Figurines “Blind Box” and Counter Display
> Packaging
>
Product Development
Background/Philosophy A Global marketing phenomenon, Fashion diva & Pop culture icon. The best-known of many fictional characters produced by the Japanese company Sanrio. A simply drawn character created in 1974 and now a globally known trademark. Hello Kitty has been sold in the United States since the seventies and she
has
the
role
of
UNICEF
ambassodor since 1983.
Hello Kitty
Lollipops w/ Stickers Š1976, 2011 SANRIO CO., LTD.
Hello Kitty Housewares Cupcake Mix Pack
Hello Kitty
Chocolate Egg Surprise
Hello Kitty
Gum Bag w/ Clip
Hello Kitty
Fruit Chews
> Packaging
SpongeBob is a fry cook at the Krusty Krab restaurant, at which he has won employee of the month many times. He attends Mrs. Puff’s Boating School, analogous to a driving school, but cannot pass the boating test. SpongeBob lives with his pet snail Gary in a large “pineapplehouse” on 124 Conch Street in fictional Bikini Bottom, which is located beneath the real tropical isle of Bikini Atoll. His neighbors are Squidward, who is an octopus and SpongeBob’s co-worker at the Krusty Krab, and Patrick, a star fish and SpongeBob’s best friend.
© 2010 Viacom International Inc. All rights reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg. www.nick.com
Sponge Bob Candy Stand-up Bag
Sponge Bob Container
Gum Tape w/ Lenticular Sticker
Sponge Bob Stand-up Bag Spicy Pineapple Chews
Sponge Bob Foil Pack Tattoo & Sticker Pack
> Packaging Identity
&
Multiple Brands
The goal for these packaging samples emotional
is to evoke connections in
consumers. New box die cuts and style guide artwork is used to achieve a compelling visual aesthetic for their respective brand.
Vauquita Caramel Bars POP Display
> Packaging Identity
&
Multiple Brands
The goal for these packaging samples emotional
is to evoke connections in
consumers. New box die cuts and style guide artwork is used to achieve a compelling visual aesthetic for their respective brand.
Mobile Connect Phone and Accessories
> Packaging Identity
&
Multiple Brands
The goal for these packaging samples emotional
is to evoke connections in
consumers. New box die cuts and style guide artwork is used to achieve a compelling visual aesthetic for their respective brand.
Clemente Barraza clemente@graphetal.com 619.602.1917
OTHER PORTFOLIO (links) BRANDING
&
PUBLISHING
BRANDING
& PUBLISHING
ARTWORK & POSTERS
ARTWORK
& POSTERS Clemente Barraza
clemente@graphetal.com 619.602.1917