live:projects services: SMMEs

live:projects

Impactfulandcreativemarketandsocial researchfor creativeandvalues-led businesses

SupportforSMMEs

Wefuseresearchand consultancywith storytelling,creativity, andimpactjournalismto bringaboutpositive change.

ALondon-basedresearch bureauwiththestrategic awarenessofanagency andtheattentivenessof freelance

ChrisHayes,LeadResearchConsultant

13years+ofprojectconsultancy.Broad-crosssectorexperience acrossthecreativeandculturalsectors,youthandeducation,sport andleisure,tourismandplace,communityservices,andlocal government.MRSAdvancedCertificateinMarketandSocial Research;CPDinCivicDesignandCulturalInfrastructurewith Bartlett;SocialValueUKMember;SocialResearchAssociation Member;LocalGovernmentInformationUnitAssociate.

HudaAwan,ResearchAssistant

Hudabringsabringsawealthofexperienceinresearchand communicationsgainedthroughworkingwitharts,culture andnonprofitorganisations,mostrecentlyOpenCityDocumentaryFestival.She hasadistinctioninadvancedqualitativeandquantitativemethods throughherMSc fromUCLin2019.

Friendsand Partners

SuzieCampbell,TheFriendlyCFO/Metavalue(Strategy andFinance), SelenaBolingbroke, Sighthound Consultancy,FranGkotsi, CreativeSchools andLearning Expert,BethCrosland,CulturalPartnershipsandSocial JusticeExpert. CommonVision (Youth/YoungPeople EngagementLeadsandIntergenerationalThink Tank), The PeopleSpeak (CommunityConnectors andTalkshow hosts, UndrLndn(filmandmediacollective),Meaningful Marketing(SocialMediaandMarketingExperts),Freedom WorksUK(CommunityCoachingandLeadership),

Weexisttobeofservice tovalues-led enterprises.…

Barbican

BeaconMuseum

BritishLibrary

CommonVision

Copeland Council

Crenamic

Creative Youth

Culture Mile

Culture Syndicates

Foundationfor Future

London

FreedomWorks UK

FriendlyCFO

MetaValueStrategy

Consultingand

Sighthound

FusionFutures

Future Makers

Goldsmiths

GreatSpeechWriters

IVE(BridgeOrganisation)

KentFoundation

LGiUInternational

LeytonstoneLovesFilm

MuseumofLondon

Oxford House

Playnice

RMResearch

SocialFixt

SoloTrvlr

The Line

The PeopleSpeak

Universityof theArts

London

Universityof EastAnglia

WandsworthArtsFringe

WomenOver 50Film

Festival

Workfinder

Weare proudto haveworked with…

MarketResearch Services

Our market research experience and white paper copywriting experience spans work inprofessional services, the creative industries, design and crafts, communities, and health and wellbeing.

Howwework

We ground our work byrelating tothe people and stories behind the business and understanding your visionand purpose.

We will work with youtoscope and design an agile and cost-efficient research plan unique toyour brief, drawing on abroad methodology toolkit that spans traditional qualitative and quantitative research approaches, as well as content and discourse analysis, UXand design-led approaches, and digital and online research.

We will leave youwiththe tools toembed ongoing research and listening into your business.

Earlystage market research

Weofferhighlyflexiblepackagesofmarketresearch andmarketingsupporttoearly-stagestart-upsto developconceptproofsandminimumviableoffers.

Thismightincludemarketsizingandtrends analysis, competitoranalysis, customerprofilingand personadevelopment, product orservicetesting, pricesensitivityanalysis,keywordsandcontent research, researchtosupportleadgenerationand salespipelining,anddevelopingcasestudiesand socialproof.

Qualitativeandethnographicresearchmethodsto bringyouclosertoyour past,current andpotential customers,howtheythinkandfeelandwhattheydo andexpectastheyinteractwithyourbusiness,from searchandawarenesstoonboardingandpostpurchasecareandloyalty.

Listeningandethnography,coupledwithontology andexploringwaysofthinkingandbeing,helpsto buildadeeperunderstandingofyourcustomers emotionaljourney withyou.

Brand development

Researchwithyour currentandpotentialcustomers toroad-testyourbrandandunderstandhowthey relatetoandengagewithyour brandandvalues acrosskeytouchpoints.Researchandtestingto developandfinesseyour verbalandvisualbrand withtrendsanalysisandhorizonscanningtofutureproofyourbrandpurpose.

Marketing andstrategy

Researchprojectstohelpyousegmentyour audiences.Buildadeeperpictureofyour target customersandwhereandhowtoreachthem.Digital analyticsandsegmentationtoensuredigital marketingspendistargetedeffectively.Discourse, keywordsandcontentanalysistosupporteffective digitalandcontentmarketingcampaigns.

Comprehensivebusinessplanningandmarketing strategydevelopment.

Agileresearchandconsultancybespoketoyour projecttohelpyouplanandgrowwithpurposeand impact.Markettestingofnewproductsandservices andresearchintonewmarketsandterritories.

Researchandstorytellingtohelpyouevidenceand communicateyourimpactandlegacytothepeople andstakeholdersthatmatter.Researchprojectsto supportbrandloyaltyandcommunitycampaigns.

Impactand sustainability

Business copywriting andwhite papers

Businesscopywritingservicesandwhitepaper research.Wehaveatrack-recordofdeliveringquality researchandwritingprojectsforvalues-led businessesandpublicenterprises,combinedwith broadcross-sectorexperience.Wespecialisein: marketresearch,whitepapers,thinkpieces, evidencereviews, casestudies,impactreports.

Businesscopywriting andwhitepapersfor SMMEs

Sometimes youneed more than a copywriter… You need a researcher-writer who can make sense of your data and information, conduct customer and stakeholder interviews ethically, and sculpt that into acompelling white paper orimpact report. You need someone whocan plan and carry out market research as well as craft a great story.

You’re a founder whoneeds customer insight to prove aconcept and build a brand. You’re a placemaker with stories tocapture and tell. You’re a changemaker who needs an impact report to shiftthe dial.

Wecan help youto:

• Tellyour foundersstory

• Understandthemarket.Make the case for yourproducts and services

• Research and writeyourbusinessplan ordeck

• Test and prove your ideas

• Educate your customers. Raise awareness about the issues and causes that matter

• Usesolutions journalism to share what works and inspire action

• Share your customer and beneficiary stories

• Evaluate and communicate your impact andlegacy

https://liveprojectsolutions.com/smepapers/

KentFoundation MembersSurvey andResearch +

TheKent Foundationisan essentialpartof thelocalbusiness community helpingyoung entrepreneurs in Kentstartand growbusinesses, create employment opportunities,and contributetothe County’seconomic well-being.

Thecharityprovidesvital businesssupporttoover100 youngperson-ledbusinesses.(Picture credit: TheKent Foundation).We helpedtheFoundation surveyitsmembersand mentorsin2022/23.We

workedwiththeteamto designanddeliveranaudit andsurveyofthe organisation’smemberand mentoruserbaseachieving anover50%responserate, exploringthementorand memberprofile,mentorand

memberexperiencesand interactionswiththeKent Foundation,businessvalue andimpact,business supportneeds,andideasto developtheFoundation.

Methodologysteps:

• Designofthemember andmentore-surveys withtheseniorteamto respondtotheareasof enquiry,withanadditional focusoncapturingthe socialimpactandvalue contributionofbusinesses tothelocaleconomy

• Distributionofthesurvey forself-completion

• Follow-upwaveof telephonesurveying

• Analysisandpresentation offindingstotheKent FoundationBoardinboth slidedeckandreport outputs

Thefindingsprovidedavital baselinesnapshotof businessactivityandthe contributionofthe businessestoKent’s economicwell-being.

Theinsighthashelpedthe Foundationmoveforward withitsplanstoraisethe profileoftheFoundation, recruitnewbusinessesand mentors,andincrease fundingavailableforyoung entrepreneurs.

Findoutmoreaboutthe Kent Foundationandways youcansupporttheirwork here:

https://www.kentfoundation. org

Ourtipsfor membershipsurveys andaudits

Gettoknowyour members byattendingevents.Make suretounderstandthe organisation’scurrent membershipbase:whoisin theorganisation,whatkind ofvaluedomembers receive,whattypesof activitiesaremostimportant tothem.

• Establishatimelinefor collectingdatafrom members–giveyourself ampletimetorunthe surveyandanalysethe results.

• Be clearaboutthe purposeanduseofthe research,theresearch objectivesandquestions, andtesttheseoutasa teamandwithafew

members

• Lookatsimilarnational andregionalsurveysto getinspirationfor designingyoursurveyand wordingquestions.

• Thinkaboutyour target samplesizesandwhat actions,sequencingand incentivesyouwillofferto increaseresponserates. Forinternalmembership, staffanduser-base surveysit’sgenerallygood toaimfor atleast half/50%.30-40%atthe lowerend,60/70%atthe upper end.

• Communicateclear timeframesand deadlinesforsurvey completionandschedule follow-upsandreminders.

• Considerfollow-upwaves oftelephoneinterviewing toboostresponses.

• Thinkaboutmembers’ preferredchannelsfor communication.For example,youngpeople maybemorelikelyto respondifarequest comesthroughsocial media.

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Businessandmarketingsupportto

FutureMakers–anewartand designstudioinNottinghamfor circulareconomy-based collaborations

FutureMakersisthe brainchildof Nottingham-based creative Tristan Hessing;a9,000sqft artanddesignstudio inNottinghamfor circulareconomybasedcollaborations andinnovations, events,markets, workshops& exhibitions.

Wewerethrilledtoworkwith TristanthroughNottingham TrentUniversity’sBigHouse programme,whichoffersa rangeofbespokesupportto growingandestablished businesseswithinthe

creativeanddigital industries.

Weprovidedarangeof practicalbusinesssupport advicetohelpFuture Makers starttoestablishitselfinthe city.Aswellasinputonthe

businessandgrowth planning,akeypartofour supportwasprovidinga comprehensivemarketing planforFuture Makersto shareitsserviceofferswith localartistsandcreatives.

AgileMarketResearchto TheFriendlyCFO +

SuzieCampbell, founderofThe FriendlyCFO,helps purpose-driven founderscreate thrivingbusinesses sothattheycan focusonthethings thatmatter.

Throughapeoplefirst approach,Suzie demystifies thecomplexandtechnical worldoffinanceintoeasily digestibleconceptsthat everyonecangrasp.

Wehavealongtrackrecord ofcollaboratingwithSuzieon businessandstrategy projectsandsimplywouldn’t bewherewe aretoday withoutherbrilliantsupport, mentoring,excelwizardry, encyclopaediaofgrowth hacks,businessmatrices,

superstickypost-itsand colouringpens.Itwasa pleasuretoworktogether againtoprovideagile marketresearchsupportto bothSuzieherselfandsome ofTheFriendlyCFO’shighgrowthclients

Comprehensivemarket sizingandcompetitor researchhashelpedthe clientsmake theircasefor investmentandexpandtheir servicesoffers.

Seeherefor our suiteofagile marketresearchservicesfor purposefulbusinesses. See hereforour resourcesfor foundersandentrepreneurs gettingstartedwithmarket research:

Businessresearchandplanning supportforWorkfinder +

Workfinderisa ground-breaking platformthat enablesstudents tofindandapply togrowing companies offeringwork placementsin theirlocalarea.

Workfinderisona missiontogiveall youngpeoplethe bestpossiblestart totheirworking livesandmeetthe skillsgapsfaced byemployers.

Workingcloselywiththe team,theCEO,CFOandCTO, we providedresearch supporttohelpWorkfinderto captureandtelltheir customerstories,research themarket,anddeveloptheir strategicplan.

Workfinderisworkingtowards gettingeveryyoungpersonin theUKtheskillsand experiencetheyneedto navigatethefuture ofwork.

AgileMarketResearchto SoloTrvlr +

SoloTrvlristhefirst globalnetworkoftravel adviceforwomen,by women.SoloTrvlr providesessential adviceforallofyoursolo trips-getaways, businesstrips,workcations&more.

Wewerethrilledtoworkwith co-founderKimtoprovide marketresearchsupporttohelp theteamdefinetheirmarkets andaudiencesegments.

Thesupporthashelpedthe teammoveforwardswiththeir planstoscaleandgrowthe network.