“Our focus in 2020 is ensuring that our clients consistently have the same “wow” experience across all platforms and in-store.”
STEPHANIE: “Which is something that comes from our father. The other thing that comes from him is that you treat everybody equally. That really feeds into your ability to deliver hospitality at a level of excellence to everybody. If it’s not in your mindset to treat everybody equally and to be open to people, then you can’t be hospitable in a genuine way.” “To move into the future successfully, for everyone, I think we need to talk more amongst each other. We have many close friends in the jewellery industry who own other stores and who are suppliers and we really believe it’s about collaborating together. We both have a tremendous amount of respect for our fellow jewellers and we’ve learned a lot of them- we have a lot of mentors. We’re much stronger together than we are as individuals.”
LINDSAY: “I used to think of social media as a chore. And I had a mental shift, that this could be really fun. When I did that things started to change, I started to see sales through direct messages, customers coming into the store, showing me their phone, “I want this off the post”. If you don’t enjoy it, you have to find somebody who will.” THE LEGACY Objectively, a lot has changed since the two Appotive brothers opened Howard Manufactured Fine Jewellery back in ’67. The first generation was operated by two brothers, today it is run by two female entrepreneurs with their finger on the pulse of an exceptionally quickly shifting online environment, new shopping habits and demographics. The Appotives see these shifts as opportunities and are looking into the future with excitement. There is a lot to be done and so much innovation to embrace. The journey won’t necessarily be easy but their foundation for success and a hard work ethic has been set up by the generation previous. STEPHANIE: “We want to be known as collaborators, we want to be known as innovators and we want to be known for delivering excellence. We’re very open to constructive criticism, open to becoming better. At the end of the day, we’re striving for excellence; but because you’ve reached excellence, you can’t rest on your laurels. It requires a lot of work to stay there.” LINDSAY: “I really believe in the journey together; with suppliers, with clients with everything. I don’t believe in the word No, I believe if there’s a will, there’s a solution and you can find it.”
HOWARD FINE JEWELLERS & CUSTOM DESIGNERS Number of Employees: 23 Number of Locations: 1 Years in Operation: 53 Square Footage: 4250 Sq Brands: Rolex, Tudor,
Howard Custom, Hearts on Fire, Tacori, Fope, Vahan, Furrer Jacot
Top jewellery style:
Diamond rings
TRUE BIJOUX Number of Employees: 6 Number of Locations: 1 Years in Operation: 14 Square Footage: 2000 Sq Brands: Gabriel & Co,
Todd Reed, Belle Etoile, Benchmark, Thomas Sabo, Petit Bijoux Top jewellery style: Vintage
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