Official Publication of the Building Industry Association of Central Ohio
Volume 39 • Issue 2 | QUARTER 2 • 2022
BIG NIGHT CELEBRATES INDUSTRY’S BEST
Intel Project Brings Challenge and Opportunity Single-family starts up, multi-family results down
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CONTENTS
QUARTER 2 • 2022
10
BIG NIGHT CELEBRATES INDUSTRY’S BEST
S P E C I A L F E AT U R E S
8
SINGLE-FAMILY STARTS UP, MULTI-FAMILY RESULTS DOWN
16
INTEL PROJECT BRINGS CHALLENGE AND OPPORTUNITY
18
BIA COUNCILS AND COMMITTEES: JOIN AND BENEFIT
COLUMNS
5
PRESIDENT’S PEN Workplace Culture and How It Has Changed
6
EXECUTIVE UPDATE Seizing Our Opportunity
22
COMMUNICATION CORNER Social Media Trends for 2022
24 GOVERNMENT AFFAIRS While State and Regional Leaders Talk About Housing, Local Work is Needed
26
FOUNDATION UPDATE Finding New Ways to Support Workforce Development
biahomebuilders.com 3
VOLUME 39 • ISSUE 2 BUILDING INSIDER is the official publication of the Building Industry Association of Central Ohio. MISSION STATEMENT As leaders in the housing industry, we are dedicated to protecting the industry while promoting ethical business practices and standards. We support our community and our members through professional development, legislative outreach, industry promotion and charitable efforts. BIA OFFICERS
Bob Yoakam, President Jane Arthur Roslovic, Senior Vice President Josh Barkan, Builder Vice President Mike Reeves, Associate Vice President Tom Hart, Secretary Troy Fritz, Treasurer Jeff Yates, Immediate Past President Jonathan Melchi, Executive Director
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NATIONAL REACH. LOCAL TOUCH.
Kate Allen Steve Arnold Scott Green Todd Lipschutz Jeff Memmer Jeff Miller Nanette Pfister Joe Thomas Jonathan Wilcox Jeff Woda
BUILDING INSIDER MAGAZINE is published for the BIA by CityScene Media Group 1335 Dublin Rd., Ste. 101C Columbus, OH 43215 614-572-1240 www.cityscenecolumbus.com
Publishers of CityScene Magazine, Dublin Life Magazine, Healthy New Albany Magazine,Tri-Village Magazine, Pickerington Magazine, Westerville Magazine and Discover Grove City Magazine
Kathleen K, Gill, President/CEO Dave Prosser, Chief Creative Officer Gianna Barrett, Vice President, Sales Jamie Armistead, Vice President, Operations Cameron Carr, Claire Miller, Megan Roth Editors Dan Nase, Laura Pappas, Advertising Sales Andrea Ciriaco, Sales Assistant Carol Rich, BIA Content Editor Rita Hechmer, Designer BUILDING INSIDER is published quarterly. For advertising information, call 614-572-1240. No part of this publication may be reproduced without the written consent of the publishers. Printed in the U.S.A. Copyright 2022.
4 BUILDING INSIDER QUARTER 2 • 2022
PRESIDENT’S PEN
Workplace Culture and How It Has Changed with the increase in demand, keeping those valuable team members has become a more widely discussed topic among business leaders. The world ‘culture’ has gained more importance among those who may not have paid attention to it in the past.
Bob Yoakam
2022 BIA President Rockford Homes
W
orkplace culture is probably more of a topic today than it has ever been in the past. The COVID-19 pandemic brought this issue further to the forefront, as the U.S. labor participation rate dipped to 60% for the first time since the 1960s. So has the fact that as the majority of the COVID-19 restrictions have been lifted, the country’s unemployment rate has been steadily falling to a new low of 3.6% as of March 2022. So where does our labor market go from here? As the supply in labor constricts, coupled
There are many consultants that specialize in identifying culture deficiencies and assisting companies in bettering their leaders to attract and retain top-level talent. Ultimately, talent that is engaged, happy and genuinely enjoy what they are doing are more likely to perform at a higher level. The COVID-19 pandemic has taught us that we have to work harder now, more so than ever. There are many aspects that affect workplace culture. Leadership, management styles, workplace policies/practices (rewards, training, employee advancement, performance management, traditions, etc.), mission, vision, work/life balance, communication, etc. I could go on but if I had to pick one or two aspects to focus on, it would be communication and work/life balance. Communication is usually at the forefront of the conversation, and many workplace problems stem from a lack of communication somewhere down the line. What used to happen is an organization would set a vision or make a decision, and its reasoning wouldn’t leave the top floor. Which means that those within the organization would not know what the decision was or why it was made. This created a divided or segmented team, with those attempting to execute those decisions not being able to explain the Why? There are
many ways to combat this particular aspect, as communication really comes down to effort. A few ideas for improving communication: hold “All Team Member” meetings monthly or quarterly, hold “Leadership Meetings,” or put out weekly short videos or emails about what is going on within the organization. Simply put, communicating goes a long way. The second aspect (and probably most controversial) I would focus on is the work/life balance. This is an aspect that was especially brought to the forefront during COVID-19, with folks essentially being forced to work remotely. Every organization and employee needs to find the balance that works for their particular market sector and situation, but being flexible to some extent is becoming more of the norm in today’s time versus the stringent 9-5 working hours of the past. Maybe it’s not working remotely. Perhaps it is something like a “summer hours” concept where between Memorial Day and Labor Day, staff is able to leave at noon on Fridays to get a jump start on their weekend as most people are much more active during the summer months than the winter months. There are many possibilities. I don’t know that anyone has mastered workplace culture but some businesses do it better than others. Whether it’s a Fortune 100 company, or a business in the travel industry or hospitality industry, more organizations are focusing on workplace culture today than ever before. It’s something we should all be thinking about and sharing ideas about, as we continue through the new working environment of 2022 and beyond.
biahomebuilders.com 5
EXECUTIVE UPDATE
Seizing Our Opportunity housing production to meet current demand, let alone the demand that will be created by the Intel project as well as other economic development activity. But this is an opportunity. This is an opportunity for all of us. For our industry to be a leader in our region. For companies to figure out how to best meet the needs of the region. For employees to figure out how to help their companies meet their goals. JON MELCHI
BIA Executive Director
H
ave you heard there is going to be a little project in western Licking County? It seems you can’t read the news in our region without some mention of the Intel project and how it may impact every facet of life in central Ohio. Many of these stories highlight the negative reactions to the project, with a few reoccurring themes: • “The development is going to change our community.” • “We don’t have enough workers to build the development.” • “The development is going to lead to overcrowding in our schools.” • “We don’t know anything.” I understand the trepidation that some people may have regarding a project of this size and scope. Heck, I have my concerns as well. We have been underbuilding our region for more than a decade and we absolutely need to increase our
6 BUILDING INSIDER QUARTER 2 • 2022
We have two options. On one hand we can be pessimistic about our ability to overcome challenges and stay within the confines that we are currently operating in. On the other hand, we can flip the script, proactively embrace the challenge that this presents and become a leader for our region, state and country. This is certainly going to take creativity and ingenuity. But what businessperson doesn’t want to be presented with a challenge they can help solve? Our local government partners face some challenges. Primarily around utility capacity and infrastructure deficiencies, outdated land-use plans and inadequate staffing (both in numbers and ability). A local nonelected leader used the phrase, “We can’t fix your stink. So, give me some concrete examples and areas of improvement.” We need to dig in and help them solve these challenges. How can we creatively do so? Is labor a current and future challenge? Yes, it is.
My question for our members is, what are you going to do differently to meet these challenges? Are you actively recruiting from different segments of our region to identify new talent? Are you doing everything you can to keep your current talent? The Intel project and its labor demands will shine a spotlight on jobs in our industry in a way that nothing in recent memory has. Our organization can serve as a hub of facilitation and collaboration. We can and should be an industry of choice, and we have an opportunity to show why and how we are different. In talking with colleagues around the state and country, they can’t fathom that we have people in our community who think the opportunity for growth and progress are things to be skeptical of. It would be very hard for anyone to name a region in our state, or the Midwest for that matter, that has seen the growth and opportunity that we have in central Ohio. We are beyond fortunate. We get to wake up every day and figure out how to make this region great. How to build a family a home. How to provide someone a career. If that can’t get you excited, I don’t know what to say. I am passionate about our industry and our members. I am passionate about our ability to meet the needs of our growing region. It’s a privilege to serve this industry and to continue to work toward our goal of prosperity with purpose.
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SINGLE - FAMILY STARTS UP, MULTI - FAMILY RESULTS DOWN Central Ohio falls short of housing goals
By Carol Rich
C
entral Ohio’s 2021 permit data presents a clear picture of where our local housing market stands. While housing starts in the Columbus area were the region’s second-strongest in 15-years, more than 1,000 fewer housing units were produced in 2021 compared to 2020 numbers, falling short of what is needed to accommodate current and future needs in the central Ohio region. “Over the past two years, there has been a tremendous amount of uncertainty, but one thing that has remained constant is the demand for housing of all types throughout central Ohio,” says BIA Executive Director Jon Melchi. “The biggest challenge we face locally is finding available land that can be approved for multi-family development and sufficient lots that will allow us to meet demand and affordability measures.” Permit data provided by the BIA, and collected by the housing market research firm Zonda, indicates that 10,859 housing permits were obtained by local builders in 2021, a nearly 8.5% decrease from 2020 production. Strong gains were shown in the single-family market, where housing starts jumped 17% to 6,160 total permits — the highest since 2005. However, multi-family permits dropped 29% from 6,620 units in 2020 to 4,699 last year. These 2021 permit numbers should be taken in the context of a 2018 regional housing assessment conducted by Vogt Strategic Insights. This study demonstrated a need for approximately 14,000 housing units annually to meet regional growth and housing affordability challenges. 8 BUILDING INSIDER QUARTER 2 • 2022
Robust single-family market Assessing central Ohio’s single-family housing market, Bob Yoakam, President/CEO Rockford Homes observes, “While the single family sector saw a somewhat significant percentage gain of 17% in year over year permits, the market is still close to 50% under what was being produced in the early 2000s.” Yoakam says the overall market is more robust now than it was even a few years ago, due to factors like historically low interest rates and the impact of COVID-19. “You have more people working remotely or on a hybrid schedule now than we’ve ever had,” Yoakam says. “This has pushed the consumer base to think differently about how they live and work. People are reconsidering their housing options, and rethinking whether their best choice for them now is resale, new build or a for-rent product.”
“You have more people working remotely or on a hybrid schedule. This has pushed the consumer base to think differently about how they live and work. People are reconsidering their housing options, and rethinking whether their best choice for them now is resale, new build or a for-rent product.”
Hurdles for multi-family developers As they move through each municipality’s approval process, multi-family developers face numerous obstacles — with density objections being the most difficult to overcome. “I would like to say that it's a new problem; however, it always boils down to land-use decisions around density,” says Tre’ Giller, CEO & president, Metro Development.
Giller points out that the City of Columbus is really the only municipality in the region that embraces density on a case-bycase basis. “Anywhere outside of the city, a multi-family developer is confronted with a straight-up no or not in my/our backyard.” He says that multi-family developers often face attitudes such as ‘go find somewhere else to develop’ or ‘the densities are at a level that multi-family developments are not financially feasible.’
“It is utterly impossible to develop a multi-family development of any scale that is somewhat affordable for the vast majority of the central Ohio population when the maximum density outside of Columbus is 1.25 to 3 units per acre,” Giller says. “Getting new ground re-zoned for mid-to high density residential for sale or for-rent uses is still one of the largest issues we face today. We cannot increase our single family or multi-family permits, if we cannot get the underlying ground use approved through the local jurisdiction,” notes Yoakam. Giller sums it up: “We can get into the current regulatory environment that prolongs the predevelopment and development process for up to 18 months per site as an additional hurdle, but if we can’t cure the density issue the other hurdles are not even worth discussing.”
Housing is vital to growth To meet current consumer demand and keep pace with projected growth, it’s critical to increase central Ohio’s housing supply. “Our region has a great opportunity to demonstrate to the rest of the nation that you can indeed grow economically while maintaining affordability, access to amenities and resources and features that make our communities great,” says Melchi. “However, we must get out of the mindset that accommodating housing is someone else’s problem.” When compared to its economic competitors, the central Ohio region lagged Austin (45,581 housing permits), Nashville (27,961 housing permits), Charlotte (26,426 housing permits), Raleigh (21,460 housing permits) and Indianapolis (11,482 housing permits) in permitting activity. “We are still significantly underbuilding what is needed in the Columbus area market, which has also led to increased housing demand and pricing due to the lack of supply,” Yoakam says. Melchi concludes, “We know that growth is coming and will continue. Now is the time for communities to update their land use plans and invest in their vital infrastructure to serve their current and future residents and businesses. A home is where a job goes to at night and we need to be thinking about both with the same intensity.”
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BIG NIGHT CELEBRATES INDUSTRY’S BEST It’s the BIA’s red carpet event — and a chance to celebrate our industry’s superstars. The 2022 Building Industry Gala was held Friday, April 8, with record attendance at the Columbus Convention Center. The evening began with a reception where party-goers connected with friends, networked and enjoyed a delicious spread of foods and drink, followed by dinner and the awards ceremony emceed by Tracy Flanagan, Cambridge Exteriors and Jeff Pruzan, Maronda Homes. Attendees applauded the BIA Annual Awards of Distinction recipients, Hall of Fame inductees and judged Sales and Marketing Award winners. BIG award winners cross all BIA membership ranks and include builders, interior designers, architects, landscapers, suppliers, remodelers, realtors and more.
CONGRATULATIONS 2022 BIG AWARD WINNERS! Your 2022 vision for the Board and the BIA: To make meaningful progress on land and labor, the two largest issues we face as an industry. This will require us to tell a better story about what our industry offers to the community.
CITIZEN OF THE YEAR
25 YEAR CLUB INDUCTEES
A non-BIA member who has performed service resulting in major benefits to the community and the building industry.
Fifth Third Bank
Shannon Hardin, Columbus City Council
Genesis Audio, Ltd.
BALDY, ESPER, JONES AWARDS Awarded to a builder and associate member in recognition of their contributions to the BIA’s membership engagement initiatives.
Konkus Marble & Granite Bart Barok
Poe Family Enterprises, Inc. Epcon Communities, Inc. Stewart Title
IRVING SCHOTTENSTEIN BUILDER OF THE YEAR AWARD Awarded to a builder member for serving as a valuable representative of the residential construction industry in central Ohio, maintaining professional excellence, and supporting the standards and policies of the BIA.
Metro Development
10 BUILDING INSIDER QUARTER 2 • 2022
ASSOCIATE OF THE YEAR AWARD Awarded to an associate member in recognition of high business and ethical standards and contributions to the home building industry and the BIA.
Will Ruschman, Holmes Lumber
WASHBURN SCHOFIELD MEMORIAL AWARD Awarded to a member who has performed service resulting in major benefits to the building industry and the community.
Bruce Luecke, Homeport
THANK YOU SPONSORS PRESENTING Sponsor
RISING STAR AWARD Rising Stars are at the beginning of their career, exemplify leadership qualities and show a dedication to activities that build industry relationships and promote professional development. Awarded to an individual representing excellence as a Builder, Remodeler or Associate.
DINNER Sponsor
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BIA HALL OF FAME These inductees are members who have made the greatest contribution to the BIA since the formation of the Association in 1943. This award is presented to those who have demonstrated exceptional qualities of leadership and displayed exemplary dedication to the industry and their community.
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September 15 – October 2, 2022 Presented by the Building Industry Association of Central Ohio, the Parade of Homes is the largest showcase of new homes in the central Ohio region. Join us this fall as we spread the word to thousands of people in and around Columbus who love new homes. In 2021, there were 63 homes featured in 19 central Ohio cities in the Parade. By entering, you and your home(s) will be some of those recognized in this nearly 70-year-old tradition.
Contact Margaret McGuire-Schoeff at 614-891-0575 or margaret@biahomebuilders.com for more information today to reserve your space in the 2022 Tour Guide.
BIA Parade of Homes FUN FACTS! • Parade of Homes website has had 116,410 views since the 2021 Parade • Parade of Homes Event Guide had more than 50,000 copies distributed during the 2021 Parade – 30,000 mailed directly to central Ohio homeowners • Social Media: Combined, the Parade of Homes and BIA social media accounts have reached more than 70,000 people since the 2021 Parade • Parade of Homes Event Guide digital edition is live
and linked on BIA, CitySceneColumbus.com and ISSUU websites and has had 21,000+ impressions with average read time of 2:52 minutes per session • Parade of Homes Event Guide promoted before and during the Parade in weekly digital newsletter exposure to 5,000 subscribers • The Parade of Homes received full editorial features in seven local magazines with combined mailed circulation of 139,500 homes. That equates to nearly 290,000 readers!
Contact Kathy Gill, 614-572-1248 or kgill@cityscenemediagroup.com today to reserve your space in the 2022 Tour Guide.
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INTEL PROJECT BRINGS CHALLENGE AND OPPORTUNITY by Carol Rich
A new $20 billion manufacturing complex is coming to central Ohio — and the impact is poised to transform our region. “The news of the Intel project only confirms and reinforces central Ohio as a high-growth region and presents a great opportunity for all of us,” says BIA Executive Director Jon Melchi. “A significant measure of our region’s success will be measured by how we can maintain housing affordability for all of our residents and keep our promise of prosperity with purpose.” Intel will bring an estimated 3,000 new jobs to central Ohio when they open two semiconductor chip plants in New Albany. The company expects thousands of additional indirect and support jobs, in fields ranging from restaurants to healthcare, will be generated. Approximately 7,000 construction jobs will also be created.
16 BUILDING INSIDER QUARTER 2 • 2022
Positions at the Intel facility will pay an average salary of $135,000 per year, and the company has already posted its first Columbus job openings. The Intel jobs are typically high tech and range from factory operators and equipment technicians to engineers and business support functions. The Intel campus will be built on 1,776 acres of land that New Albany is annexing from Jersey Township in Licking County. The plants are slated to be completed by 2025. “It’s going to absolutely change this town,” says Craig Tuckerman, president of The Tuckerman Home Group. He says with Intel’s employees and the staff of the satellite companies that support them, such as consultants and suppliers, we can expect a major uptick in population. “Our city is going to go through the roof.”
Tuckerman says he has already heard predictions that central Ohio will become a major tech center — a Midwestern version of Silicon Valley. Both production and custom builders, who are already busier than ever, will be challenged to keep up with the Columbus area’s projected population growth — and the corresponding surge in housing demand, Tuckerman said. “It’s a tremendous opportunity to provide housing to a large employer in a high demand business sector in central Ohio,” observes Todd Lipschutz, division president Ohio/ Kentucky, Maronda Homes. “The housing industry is as strong as the local economy, as employment and population growth are the critical drivers of our business.” Lipschutz says the challenges brought by Intel’s facility are related directly
to the ability to zone/entitle land with municipalities that are not interested in growing their residential base. “The importance of Intel’s investment in central Ohio cannot be overstated, but with it comes real challenges,” says Jonathan Wilcox, partner in Wilcox Communities. He points out that central Ohio has been underbuilding housing for a decade, and that was true before Intel picked New Albany for its massive investment and 3,000 new jobs. “There are now urgent conversations happening daily about infrastructure needs, but we need to give more thought to solving the serious housing shortage which is only going to get worse,” Wilcox says. “The building industry has a massive opportunity to fill the growing demand that will result from this, not only in New Albany and Johnstown but also in the many townships, villages and cities stretching from Sunbury to Heath.” Wilcox says with regard to challenges, his single biggest concern is the actual construction of the Intel facility putting further strain on our industry’s supply chain. “Both materials and labor are in short supply, and this massive construction project will likely create some shortterm availability and cost challenges, which won’t help affordability for the many new workers moving to our region,” he says. “In the end though, I believe it will be short term pain for the region’s long-term gain.” Tuckerman stresses that with the increased need for construction workers to build everything from homes to roads, the importance of growing our workforce is even more critical. Land costs, material costs and material availability will also be among the challenges as builders and suppliers scramble to keep up with growth. “It will be a challenge, but a good challenge,” he says. Cooperation with municipalities will be key to making the most of the opportunities presented by the Intel project. “We will continue to work with local and state officials to make sure that communities in Licking County, and across the region, have adequate resources for land-use planning, utility and infrastructure expansion and staffing to meet the needs that come with a project of this size and scope,” says Melchi.
biahomebuilders.com 17
BIA Councils and Committees: Join and Benefit Want a voice in the issues central to our industry, like zoning and building codes? A chance to network with people who share your interests and concerns? Improve your skill set? Find camaraderie? Join a BIA council or committee and get involved. Our councils and committees focus on activities and resources specifically designed for people in our industry. You can meet other members, advocate for the issues that strengthen homebuilding, exchange ideas, share expertise and engage. Any BIA member can become a part of any of our committees and councils. Watch the BIA calendar on biahomebuilders.com for the dates of upcoming meetings and events. Your involvement can make a big difference for you, your company and our industry. Look over the list below — and join the committee and/or council that’s right for you.
Builders and Developers Council: Builders and Developers Council works with our members and associate members on issues facing the development industry. The council provides input and guidance to local municipalities on development-related codes and regulations and often suggests new methods or policies to implement to support the development community. Issues vary from providing input to communities on new zoning codes, to forming work groups to help work through new stormwater codes or EPA permits, to facilitating procedural changes with utility providers. Why Join? The Builders and Developers Council advocates for our members to improve the building and development process. We support our industry through collaboration with each other, and form organized and unified messaging to local municipalities and other development constituents. We are a stronger group with more representation from everyone in our industry. Co-Chair: Mike Reeves, Kimley-Horn Co-Chair: Jeff Miller, CESO BIA Liaison: Jon Melchi
18 BUILDING INSIDER QUARTER 2 • 2022
Build PAC: The BIA Build Political Action Committee (Build PAC) raises the funds needed to support elected officials who understand and appreciate the impact the residential construction industry has on the central Ohio economy. Build PAC supports the issues that affect our local homebuilding industry, and educates local elected officials and candidates on them. Issues concerning the development and construction of new homes, as well as zoning and land use, are continually being decided on by local municipalities and administrative bodies. These include regulations that negatively impact the costs and time necessary for delivering a new home to a buyer. By providing information, Build PAC members work to reduce additional negative regulations and land use restrictions that escalate a consumer’s home costs. BIA members can join Build PAC and its board with the approval of the BIA executive director and by meeting a minimum annual contribution to the PAC. Why Join? Build PAC provides an important way to support the issues that affect our local homebuilding industry. Build PAC works to create an environment where single-family homes, condominiums and multi-family homes can be built. Those who join and contribute are protecting their businesses and our industry. President: Ron Sabatino, T&R Properties BIA Liaison: Jon Melchi
Custom Builders and Remodelers Council: The Custom Builders and Remodelers Council was founded to better serve the specific needs of our custom builders and remodelers, which are often different from those of larger scale builders. This new council provides a forum to discuss all aspects of custom building and remodeling — everything from appraisal challenges, to labor issues, to overall best practices. The council, which is still in its exploratory phase, seeks to customize its focus and activities to best fit members’ interests and priorities. Why Join? At the Custom Builders and Remodelers Council’s meetings and events, members can network with their
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peers, brainstorm solutions to the hurdles they face, take advantage of educational opportunities and learn from each other. Co-Chair: Krista LaRussa, Arcaro & LaRussa Company Co-Chair: Diane Cochran, Independent Bank BIA Liaison: Jon Melchi
written to highlight the roles of skilled trades women and women-owned businesses throughout all stages of homebuilding. PWB members narrated different portions of the book in the video, which is being shared in schools and community centers throughout central Ohio. PWB is also sponsoring an annual October Bra Drive — gently used bras are collected and donated to the Free Store.
Multi-Family Council:
Why Join?
The Multi-Family Council provides multi-family builders and developers with a forum for focusing on the issues that are most important to them. The Council has initially focused on issues with the City of Columbus, such as the update to the CRA incentive policy and the City’s zoning updates, but will be engaging across the region.
The PWB offers fresh and engaging ways to network and build friendships. As a PWB member, you’ll have access to the people and resources that can give you a competitive edge. You’ll also be able to help plan and implement projects that will make a difference in our local building community.
Why Join? Multi-family builders and developers who join the MultiFamily Council can learn more about the issues affecting their market segment, network with their peers and get involved, Co-Chair: Jane Arthur Roslovic, Treplus Communities Co-Chair: Joe Thomas, Metro Development BIA Liaison: Jon Melchi
Professional Women in Building (PWB): Professional Women in Building Council (PWB) gives women (and men) in the BIA the opportunity to get involved, network with their peers and gain support both personally and professionally. PWB often sponsors networking events with an educational component, so members can pick up valuable advice while they make new contacts. PWB has additionally sponsored fun events that bring BIA members together, such as the March Madness and Buckeyes and Bourbon events. The Council has also organized projects that benefit both our association and our industry. A current PWB project is a video based on a children’s book called, The House That She Built. The book was
President: Tracy Flanagan, Cambridge Exteriors Past President Chair: Brittany Warren, Hamilton Parker Vice Chair: Samantha Dettinger, Reimagine Branding BIA Liaison: Marilyn Evans
Sales and Marketing Council (SMC): The BIA’s Sales and Marketing Council (SMC) connects people and helps them advance their careers through networking, education and information sharing. The Council organizes a wide variety of events, both large and small, such as the popular Oktoberfest event. Through the SMC, builders, marketing professionals, real estate agents, market researchers, interior designers, advertisers, sales consultants and architects can all find the contacts and resources needed to keep their businesses thriving. Why Join? The SMC increases your chances to make good connections with other BIA members. This fun, highenergy council organizes multiple opportunities for BIA members to network. Throughout the year, builders, sales specialists and other associates can meet and exchange tips and information.
BIA’s Young Professionals Group happy hour
20 BUILDING INSIDER QUARTER 2 • 2022
Co-Chair: Tracy Flanagan, Cambridge Exteriors Co-Chair: Jeff Pruzan, Maronda Homes BIA Liaison: Riley Watson
Workforce Development Committee: The Workforce Development Committee creates practical and innovative ways to find solutions for workforce development. We need to provide workforce solutions not just for our members’ benefit but to keep our industry moving forward and to maintain a leadership role in the communities we serve. This means working with all of our members, other construction-related associations, all levels of education and our community partners to create career opportunities in the construction industry. It’s essential to work individually and collectively to try and solve the workforce issue, or we will not be able to build our homes next year and in future years. One example of the depth and complexity of this problem, is that people in the trades are starting to leave homebuilding for commercial work. The Workforce Development Committee has taken action to grow our pipeline of skilled homebuilding workers. Why Join? For the past three years, BIA members have been fighting the problem of finding the skilled workers needed to complete their projects. The issue just got 100 times worse with the Intel announcement. A good problem to have, yet a problem nonetheless. Let’s find solutions as a team! If Workforce Development is your passion, or your company is already participating in or has developed workforce related programs, we would love to hear about it! Our focus in the coming year is DOING rather than just discussing the possibilities.
Young Professionals Group: The BIA’s Young Professionals Group expands engagement for young professionals in the building industry through educational opportunities, networking events and career development. It provides all members an opportunity to connect with industry newcomers. Additionally, we want to focus on increasing employee retention, promoting longevity and advancing the wellbeing of central Ohio’s building industry. Since the startup of the group, we have had a focus on networking events. In addition to networking, future meetings will facilitate educational experiences, as well as mentorship and career advancement opportunities. A recent event was a Happy Hour on May 11 at Pins Mechanical Co. in Dublin. We encourage everyone to attend our events, as well as bring friends and coworkers to tag along. Why Join? Engaging and contributing within the Young Professionals Group will advance the industry forward. Members will benefit from educational opportunities, networking events and career development. Members within the group will develop their industry relationships, strengthen rapport with other members and broaden their industry knowledge. Co-Chair: Lindsay Cochran, First Merchants Bank Co-Chair: Bronte Hall, Hamilton Parker Co-Chair: Andrew Rus, P&D Builders Co-Chair: RJ Sabatino, T&R Properties BIA Liaison: Marilyn Evans
Co-Chair: Ann Misiolek, Parksite Co-Chair: Craig Tuckerman, The Tuckerman Home Group BIA Liaison: Jon Melchi
biahomebuilders.com 21
COMMUNICATIONS CORNER
Social Media Trends for 2022 New uses for social media are developing HubSpot reports that in 2022 businesses will begin using social media channels to grow customer service relationships rather than using them solely for product advertisement. Riley Watson
BIA Manager of Marketing & Communications
This is because customers are beginning to reach out to businesses on social media to obtain quicker responses rather than sending an email or contacting a customer support line. More businesses are using their social media managers to monitor their accounts in order to respond to customers in a timelier manner. Influencer Marketing Hub estimates that 60% of all customer service requests will be sorted out by means of digital channels by 2023. Consider opening up your social media channels for customer service to achieve greater customer satisfaction and interaction.
Video content continues to dominate Video content remains one of the most engaging forms of content on social media channels. According to a Cisco study, in 2022, 82% of all online content will be video content. In order to stay relevant to your customer base, it is imperative to begin utilizing video content. Don’t be fooled though, video content does NOT mean long videos. Utilizing tools like Instagram or Facebook Stories and TikTok will reap the most benefit. People in our day and age
22 BUILDING INSIDER QUARTER 2 • 2022
have been conditioned to have shorter attention spans so videos that are 60 seconds or less are the way to go.
Paid advertising is a necessity Social media content management tool, Hootsuite, reported in a 2022 Social Media Trends survey that more than 40% of respondents indicated that the decline in organic reach and the need to spend more on paid advertising were their biggest challenges. Many business profiles on social media rely solely on their followers to engage with their posts. That seems like the right thing to do but, in order to obtain more engagement, consider utilizing paid advertisements so your business can reach a wider audience, and in turn, spread the word about the products or services you offer.
Augmented Reality is becoming mainstream Augmented Reality (AR) filters enhance our reality by adding digital elements and changing the way things look. This is now being used on several major platforms including Snapchat, Instagram and TikTok. An example of AR are the filters that add sunglasses or bunny ears to your selfie photos. Your company may not have a need for adding sunglasses or bunny ears to photos, but there many ways AR can be used to increase engagement and offer customers better shopping experiences. For example, some brands use AR so their customers can try out products before purchasing. In fact, according to The Drum, AR can boost clickthrough rates by as much as 33%.
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Bright & Airy renovAtion Remodeling Showcase These cabinets and counters turned out AMAZING ! This beautiful Kitchen is finished in Kemper Larson cabinetry customized in an Limestone Grey paint finish, keeping the room bright and airy! This major project renovation happened during the pandemic last year. Despite a few delays, our homeowners were thrilled with the final outcome! LOOK at all this Storage Space!
Remodeling your kitchen is worth the wait and the most rewarding feeling of project completion is seeing your clients smile of satisfaction!
Cabinetry: Kemper Larson Door Style (Stain Storm) Custom Hood: Kemp Paint Finish: Limestone Grey Countertop: Silestone Quartz Color: Calacutta Gold Sink: Kohler Faucets: Kohler Hardware: Top Knob (Champagne Brass) Photo Credit: Brenna Smith Photography
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We are here to help with your Projects! biahomebuilders.com 23
GOVERNMENT AFFAIRS
While State and Regional Leaders Talk About Housing, Local Work is Needed By Malcolm Porter
T
here continues to be increased understanding of the reality of the housing deficit in central Ohio. Greater awareness comes from ongoing regular news coverage of Intel and other new business expansions, record high home prices, record low time on the market to sell homes, and double digit rent increases. At its core, our housing market has a supply problem and is unable to meet the constant, and increasing, demand of the approximately 60 new residents who move to the region every day. Awareness is the first step to addressing any problem. So, it is a necessary step to have increased understanding of our housing challenges by elected officials, economic development professionals, business leaders and the non-profit community. As necessary as awareness is, it is not sufficient. To achieve a healthier housing market, real change needs to occur. Change needs to occur in many ways. We have more control over some areas of needed change than others. Inflation, material costs, supply chain delivery time challenges, tariff policy and general labor market
24 BUILDING INSIDER QUARTER 2 • 2022
realities are difficult to influence in the short run at the local level. While we must work to do what we can in these areas, there are other challenges that our region has direct control over, and we must work to address these problems as quickly and completely as possible. In this local category, we are referring primarily to issues related to land use, development plan approvals and transportation. These are areas where the BIA is fully engaged in trying to shape outcomes and catalyze new policy to better support our housing market. What are some of the key local agenda items around central Ohio? • Columbus Zoning Code: in April the City hired two consulting firms to provide staff capacity for a comprehensive rewrite of the City’s 50-year-old code. The City is considering focusing its initial efforts on specific transportation corridors where federal funding for new transportation efforts could support increased in-fill development opportunities. The BIA is working to further engage the City with some policy changes that could reduce the prevalence of the most common zoning variance requests. • Columbus Development Plan Approval Process: this ongoing challenge has received new focus from department directors in the City and a new public/private working group has convened to work on common issues related to review and approval timelines. • Licking County Planning and Zoning Updates. The Intel announcement has highlighted
numerous challenges at the county, municipality and township levels. The BIA is an advocate for state resources being interjected into various communities to increase the much-needed professional capacity at all levels of local government to do the planning, development and building reviews and approvals. Significant utility infrastructure capacity increases will be needed for the next decade. • Regional municipal updates to comprehensive plans, zoning codes, appearance codes and subdivision regulations are needed. Work is underway in communities including Grove City, Delaware City, Plain City, Fairfield County and Circleville, as well as in selected townships. More of this work is needed and the BIA is working to encourage and support each community to update their plans to better define their role in the region’s growth in the coming decades. The BIA seeks to be a catalyst to help convene new solutions to serve our region. However, Ohio’s home rule provisions mean that meaningful changes have to occur in local communities. The BIA is committed to working on both fronts. The Board of Trustees will lead both the Builders and Developers Council as well as the Multi-Family Council, in working through details of new policies and initiatives. All BIA members are invited to these forums to share ideas and input. Malcolm Porter is Public & Government Affairs Consultant for the BIA.
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A Home For Hands that Build.TM biahomebuilders.com 25
BIA FOUNDATION
BIA Foundation Finding New Ways to Support Workforce Development
I
JON MELCHI
BIA Executive Director
n this issue of Building Insider, you will see articles about the different Committees and Councils within the BIA and the priorities of those groups. Without question a recurring theme is workforce development.
overarching goal was to support efforts to grow the pool of workers and help our members retain those workers, then individual scholarships were not necessarily the most effective route for doing so.
In some cases, that means attracting new people to the industry and in others it may mean engaging our current employees and making sure that they are connected to the industry at large and have professional development opportunities.
As such, after careful consideration, the program has been halted in 2022 as the Foundation continues to look for new ways to support our next generation of workers. Your contribution to the Foundation can go a long way in helping us maintain our support and to invest in new programs.
You can help tackle these challenges through your time, your talent and yes, your treasure. One of the charges of the BIA Foundation is to serve as a conduit for the BIA in workforce development matters and financially supporting efforts and programs which can best serve our industry. For years the BIA annually ran a scholarship program that provided individual scholarships to students seeking careers in related industries. After much deliberation, the Foundation determined that if our
26 BUILDING INSIDER QUARTER 2 • 2022
As you consider your charitable contributions, I sincerely hope that you will keep the BIA Foundation, and your industry, in mind.
biahomebuilders.com 27
Membership Report Your BIA annual dues renewal is July 1. Please contact Membership Engagement & Sales Manager Marilyn Evans with questions or for more information. 614-891-0575 ext. 104, marilyn@biahomebuilders.com.
Total Membership:
639
NEW MEMBERS FEBRUARY - APRIL 2022 Associate
Builders Insulation Ryan Stupeck
Ryan.stupeck@insulation-holdings.com
(407) 491-5824
Go Mortgage Michael Isaacs michael@gomortgage.com Chelsea Martin cmartin@gomortgage.com Julie Mcfardland jmcfarland@gomortgage.com Gordon Lumber Justin Tracy Justin.tracy@gordonlumber.com (419) 333-5444 Lee Supply Corp. Rique McPheron Rique.mcpheron@leesupplycorp.com (800) 873-1102 Ray O'Dell ray.odell@leesupply.com (800) 873-1102 Offerpad Tom Fleming Tom.fleming@offerpad.com Ryan Kremply ryan.krempley@offerpad.com (614) 738-0751
28 BUILDING INSIDER QUARTER 2 • 2022
Reimagine Branding John Dettinger Info@reimagine-branding.com Samantha Dettinger samantha@reimagine-branding.com Marie Estep Marie@reimagine-branding.com The Cabinet Co. LLC Laura Donohew Laura.Donohew@thecabinetco.us (614) 962-6634 Karen Hazucha Karen.Hazucha@thecabinetco.us (614) 962-6634 Tim Lybarger Tim.lybarger@thecabinetco.us (614) 962-6634 Underhill & Hodge LLC David Hodge david@uhlawfirm.com Aaron Underhill aaron@uhlawfirm.com
Single-Family Builder ALTA Design Build Matt Geary matt@experiencealta.com (614) 500-3430 M/I Homes, Inc. David Agrast dagrast@mihomes.com (614) 418-8527
Realtor
Coldwell Banker Realty Angel Perez angel@perezteamhomes.com Corcoran Global Living Leo Renegado leo.renegado@corcorangl.com ERA Real Solutions Realty Lisa Kinsey lisa.kinsey@era.com (614) 333-0080
JOIN TODAY BUILDERS
ASSOCIATES
REALTORS
Builder members include single-family builders, multi-family builders, remodelers, general contractors, land developers. Compliance with the BIA Professional Standards and BIA Ethics Policy is a condition of membership. Builders’ dues are based upon the number of sales premits from the preceding year.
Associate members are any individual who is engaged in, or employed by a firm or corporation engaged in a trade, industry, or proffession related to the builder industry and does not qualify as a builder member.
This is a new membership we will be offering to license Realtors in the central Ohio area. This is an individualized local BIA Membership that will not have NAHB and OHBA affiliation. This membership will offer only local BIA benefits. You will be able to receive BIA communications and updates, as well as invitations to BIA events and council meetings.
REASONS TO JOIN
REASONS TO JOIN
REASONS TO JOIN
Builder Resources:
3 Memberships for 1: In addition to the BIA of Central Ohio, you are a member of the Ohio Home Builders Association and the National Association of Home Builders.
Networking: The BIA offers many opportunities to get involved, meet other members, and share your expertise through events, committees, and education.
• • • • • • •
Sales Contracts Warranty Documents Home Owners Manuals Building Permit Forms Online Job Listings Online Home Listings Online Lot Listings
Home Shows: The Parade of Homes is the largest showcase of new homes in the central Ohio region. This event attracts thousands of potential customers to our members. Legislative Advocacy: An association that represents the voice of the industry to governing bodies on a variety of issues. Active lobbying for industry members at the local, state, and national levels. 3 Memberships for 1: In addition to the BIA of Central Ohio, you are a member of the Ohio Home Builders Association and the National Association of Home Builders. Savings Partners: As a BIA member, you receive special benefits and/or pricing from select organizations. Visit our website for a full list of savings partners. New Home Listing: Builders Digital Experience (BDX) has partnered with the BIA of Central Ohio to help builders list their homes for free online. And now this member benefit has gotten even better and includes more exposure.
Networking: The BIA offers many opportunities to get involved, meet other members, and share your expertise through events, committees, and education. Savings Partners: As a BIA member, you receive special benefits and/or pricing from select organizations. Visit our website for a full list of savings partners. Home Shows: The Parade of Homes is the largest showcase of new homes in the central Ohio region. This event attracts thousands of potential customers to our members. Legislative Advocacy: An association that represents the voice of the industry to governing bodies on a variety of issues. Active lobbying for industry members at the local, state, and national levels. Member Directory: As a BIA member, you receive a physical copy of our member directory and a online searchable directory that is accessible to both members and consumers.
Savings Partners: As a BIA member, you receive special benefits and/or pricing from select organizations. Visit our website for a full list of savings partners. Home Shows: The Parade of Homes is the largest showcase of new homes in the central Ohio region. This event attracts thousands of potential customers to our members. Legislative Advocacy: An association that represents the voice of the industry to governing bodies on a variety of issues. Active lobbying for industry members at the local, state, and national levels. Member Directory: As a BIA member, you receive a physical copy of our member directory and a online searchable directory that is accessible to both members and consumers.
Dirt & Lot Exchange: BIA members are encouraged to post available lots they have for sale. Also, if you are looking for or need to get rid of dirt, as a BIA member, you can place a free listing on our website with your contact information so other members can contact you. Member Directory: As a BIA member, you receive a physical copy of our member directory and a online searchable directory that is accessible to both members and consumers.
biahomebuilders.com 29
2022 BIA EVENT CALENDAR Get involved, network and have fun at these BIA signature events: BIA Golf Classic**
BIA Parade Excellence Party
The annual Gold Classic at the OSU Golf Club offers members the opportunity to play on either the Scarlet or Gray Course while enjoying networking, lunch, drinks, dinner, awards and prizes. **Register today—Limited Availability
Please join us in celebrating the Parade of Homes at the BIA Parade Excellence Party. Enjoy an evening of networking while we recognize the Parade of Homes Award winners.
BIA Big Gun Clay Shoot
October 2022
August 8
September 21
September 8
BIA Oktoberfest
All level of shooters are welcome! Held at Cardinal Shooting Center, this is a great way to spend a beautiful fall day with fellow BIA members.
All BIA members and guests are invited to Oktoberfest coordinated by the BIA. Enjoy great fall food and drinks in a unique setting at The City Club on Hoover Reservoir. We look forward to seeing you there!
BIA Parade of Homes
Holiday Party & Toy Drive
Presented by the Building Industry Association of Central Ohio, the Parade of Homes is the largest showcase of new homes in the central Ohio region. This exclusive event features homes in all price points, sizes and styles. Mark your calendars, because there are now MORE ways than ever to tour gorgeous new construction homes in our area.
Enjoy a cocktail reception at the beautiful Brookside Golf & Country Club. Celebrate the holidays with your colleagues while donating to those in need. Donations benefit Family Promise of Delaware. Their networks of congregations and volunteers meet homeless families' immediate needs for shelter, meals, and comprehensive support services.
September 15-October 2
December 2022
Register online today or call for more information and sponsorship opportunities. Margaret McGuire-Schoeff, 614-891-0575, ext. 101
JOIN THE CONVERSATION
@BIAofCentralOH @BIAParade
@BIAofCentralOH @BIAParade
30 BUILDING INSIDER QUARTER 2 • 2022
@biacentraloh @biaparade
Building Industry Association of Central Ohio
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