Paramount Chamber 2018 Golf Classic
Paramount Chamber of Commerce recently held its annual golf tournament last month at SeaCliff Country Club in Huntington Beach. The fundraiser was a great success thanks to the major sponsor Carlton Forge and all the other sponsors for their support. This is the Chamber’s largest fundraiser of the year as well as the biggest cooperative event for Paramount Chamber of Commerce members and guests as they come together to raise money and have a great time in the process. Golfers have the opportunity to play at a private course, eat some great food, win some awesome prizes, and help support the Chamber. Because of the success of this event it will help make memberships affordable to all small and large businesses alike and provide services to promote our local business.
The Paramount Chamber of Commerce is a unique resource to the communtity in the services they provide to businesses and to the residence as well. Any one can go by and check out the services and resources available in the Business Resource Center. They can utilize the free business counseling offered by the Small Business Development Center (SBDC) hosted at the Chamber Office. They also provide Paramount with the Pulse Beat, the local Business Directory, access to referrals and networking among businesses. One of the great things that comes as a result of the Chamber connections is the friendly atmosphere and partnerships that make Paramount a model city to live, work and do business in.
Chamber President, Brenda Olmos commented, “I would like to give a big thank you to all the sponsors, tee signs contributors, vendor on the greens the volunteers and staff and especially all the golfers who came to participate. You all made this a successful event .. hope to see you all next year.”
Sponsors:
Major Sponsor: Carlton Forge
Major Raffle Prize: ACE Clearwater Inc.
Cart Sponsor: CalMet Services
Awards: Wavefront Technology Inc.
Mystery prize: AltAir paramount
Lunch: Transcom Telecommunications & Berg Catering
Long Drives & Closest to the pins: City National Bank
First place team scramble from left: Paul Dennis (Weber Metals), Gordon Fraser (Hayes Companies), Cheryl Gage (City National Bank) and Andy Gage (Lee & Associates).
Second place team scramble from left: Mike Ozawa Sr. (Broker for Marukan Vinegar USA), Mike Ozawa Jr., Jon Tanklage (Marukan Vinegar USA) and Jim Small (Ralphs Grocery Co.) . Also not pictured is Taijiro Sasada owner of Marukan Vinegar USA.
Third place team scramble from left: Andy Gaeta, Mario Figueroa, Frank Huizar and not pictured is Luis Garcia, all from Game Changer Screenprint & Embroidery.
The
(Due to a technical issue, last month’s Mayor’s Corner was attributed to outgoing Mayor peggy Lemons instead of new Mayor Diane J. Martinez. With that in mind, the first item in this month’s column is being reprinted from April.)
Proud to be Your Mayor
On April 3, the Paramount City Council held its annual reorganization meeting. That evening, my fellow Councilmembers elected me as Mayor for the coming year. It warms my heart to receive their support, and it fills me with happy anticipation to know I will have the honor of representing our residents as Mayor over the next 12 months.
I am a lifelong resident of Paramount. Starting in my younger days, when I worked for the City’s Recreation Department, I have devoted my life to serving this community and making it a better, stronger place to live and work.
It is in this spirit that I gratefully embark upon this year’s journey.
Congratulations to Paramount’s TAG Art Winners
The Paramount Traditional Artists Guild held its 21st annual contest for Paramount’s kindergarten through high school students this year. The winners were recognized, and received their cash prizes from the Guild, at the City Council meeting on April 17. (Look for a photo elsewhere in this issue.)
There were 1,157 entries from 11 Paramount K-8 schools, four middle schools, Paramount High, Paramount High West Campus, Buena Vista High, the Community Day School, the Paramount Adult School, and Our Lady of the Rosary.
Congratulations are due to the following:
1st Place Winners
Kindergarten – John Garcia (Wirtz)
1st Grade – Semaya Williams (Gaines)
2nd Grade – Makayla Williams (Lincoln)
3rd Grade – Alexis Tinoco (Hollydale)
4th Grade – Eduardo Villareal (Lincoln)
5th Grade – Janae Ramirez (Lincoln)
6th Grade – Jocelyn Phillips (Alondra)
7th Grade – Alessandra Soriano (Alondra)
8th Grade – Andrea Exiga (Zamboni)
9th Grade – Annette Angulo (Paramount High West)
10th Grade – Stephanie Bravo (Paramount High)
11th Grade – Giselle Guevara (Paramount High)
12th Grade – Alexa Medina (Paramount High)
Special Award Winners:
Best Use of Color – Nataly Campos (12th grade, Paramount High)
Best Composition – Vanessa Campos (11th grade, Paramount High) Chamber of Commerce Award – Paola Vil-
lalobos (6th grade, Paramount Park)
Superintendent’s Award – Juan Serrano (12th grade, Paramount High)
Chairman’s Award – Gabriel Morales (3rd grade, Keppel)
Commissioner’s Award – Leilani Gormley (2nd grade, Gaines)
Mayor’s Award – Noah Endo (12th grade, Paramount High)
Digital Art Winner – Daniela Campos (9th grade, Paramount High West)
Swimming Pool Opens June 9 – Get ID Bands or Summer Passes
Paramount Park pool will open for the season on June 9. Residents and PUSD families can receive special rates each time they visit the pool – $1 for ages 17 and under and $2 for adults.
Season passes are also available that provide admission to the pool all summer without having to pay the entrance fee each visit ($25 youth/$35 adult). The passes will also give priority entry during recreational swim hours.
To qualify for the special per-visit rates you need an ID band (no band is necessary if you have a season pass). The ID band costs $1 and is good for the summer. You need to bring it for every visit to the pool. (Per-visit rates for non-residents or those without an ID band are $3 for youth and $4 for adults.)
You can buy the ID bands and the season passes beginning May 14 at the Recreation Office, 15300 Downey Ave., Monday through Friday, 8:00 a.m. to 5:00 p.m. They can also be purchased at the pool beginning June 9. Proof of Paramount residency (photo ID and current utility bill) or proof of PUSD enrollment (current-year school ID) is required.
Register Early for YMCA Swim Lessons at Aquatics Rally
The City has entered into a partnership with the YMCA to provide swimming lessons at Paramount Park pool. A special Aquatics Rally Night walk-in registration for swim lessons for Paramount residents and PUSD families will be held at the Mariposa Center, 15500 Downey Ave. (formerly Progress Plaza East) on Tuesday, May 15 from 12:00 p.m. to 3:00 p.m. and 4:00 p.m.
to 8:00 p.m.
You can register for the following swim programs: group lessons (ages six months to 12 years); adult/teen lessons (ages 13 and up); private lessons (all ages); water aerobics (seniors).
To register, bring proof of Paramount residency (photo ID or current utility bill) or proof of PUSD enrollment (current-year school ID) along with proof of age.
The YMCA will also be taking sign-ups every Tuesday and Thursday at the Recreation Office (15300 Downey Ave.) from noon to 2:00 p.m. until the pool opens. Registration for non-Paramount residents begins May 29.
Before- and After-School YMCA Child Care
At Aquatics Rally Night, you can also register for fall before- and after-school child care for kindergarten through 6th grade provided by the YMCA. This program is for PUSD families and will start in the fall for the 2018-19 school year.
Before-school care goes from 6:30 a.m. to school starting time and is at Los Cerritos YMCA, 15530 Woodruff Ave. in Bellflower. After-school is at the Mariposa Center from school dismissal time to 6:00 p.m. Highlights include a creative curriculum, healthy snacks, homework help, and financial assistance.
Summer Day Camp
The City’s Summer Day Camp provides a fun and safe place for 5-to-12-year-olds. Registration starts online on May 7 at paramountcity.com or at the Recreation Office (15300 Downey Ave.) on May 14 for Paramount residents or PUSD families. It begins May 29 for non-Paramount residents. The camp runs from June 11 through August 3 from 7:00 a.m. to 6:00 p.m., Monday through Friday, except for July 4. A healthy breakfast and lunch is included. The cost for Paramount residents is $80 per week, per child. Non-Paramount residents pay $100 per child per week. (Additional fees apply when using an alternate form of payment such as Cal Works.)
Positions for junior volunteers are available. Space is limited so sign up early.
Mayor, Diane J. Martinez
Each year, On Patrol provides a review of the City’s ordinance that allows the use of hanging banners as a tool to help businesses with advertising.
There are plenty of facts, figures, and details about distracted driving, but the California Office of Traffic Safety wants you to know the plain and simple ones:
• 80 percent of vehicle crashes involve some sort of driver inattention.
• Up to 6,000 people nationwide are killed in crashes where driver distractions are involved.
Each business is permitted one banner, except for businesses located in corner suites (which can have two banners) and businesses occupying single-unit buildings (which can use four banners). One banner is permitted per building side.
• Talking on a cell phone or texting is the number one source of driver distractions.
All banners must be professionally manufactured, and need to be installed flat against the wall or facade and anchored at all four corners – they can’t hang in midair, be suspended only by the top edge, or be strung between buildings or trees. Businesses utilizing banners need to get a no-fee permit from the City, and renew it on a yearly basis. (It’s a simple, one-page form.)
• Texting takes your eyes off the road for an average of five seconds, long enough to travel the length of a football field at 55 mph. Most crashes happen with less than three seconds reaction time.
• The act of talking on a cell phone, even hands free, can give you “inattention blindness,” where your brain isn’t seeing what’s right in front of you. You aren’t even aware that you are driving impaired. If you think you can handle both driving and talking on a cell phone or texting, you are kidding yourself and putting us all at risk.
This type of marketing can be of great benefit. There can, though, be a downside –if not maintained, banners will wear out and create a bad visual image. Paramount and its businesses focus on creating an attractive cityscape, something a tattered, untended banner can compromise.
Distracted driving is anything that takes your eyes or mind off the road or your hands off the steering wheel – especially texting and cell phone use, whether hands-free or handheld. Who’s doing it? Most of us. It has been estimated that, at any one time, more than 10 percent of drivers are using a mobile device.
The banner ordinance in Paramount is meant to provide an effective, well-maintained advertising tool for local merchants. If these signs become damaged, or if they hang badly, it’s in everyone’s best interests to set them straight and make repairs.
A ticket for $159 for texting or talking on a cell phone is a major distraction to your wallet.
Free Landlord/Property Manager Tips at City Seminar
What can you do? Most important, obey the law. It’s there for a reason. Also, do your best to eliminate distractions:
• Never text and drive.
• Turn off your phone when you get behind the wheel.
• Don’t text or call someone when you know they are likely to be driving.
• Make a pact with your family, spouse, and caregivers never to use the phone with kids in the car.
The Good Neighbor Program (GNP) is a free seminar for Paramount rental property owners and managers. The next session will be held Saturday, May 19 at the Clearwater Building, 16401 Paramount Blvd., in the Civic Center from 10:00 a.m. to 2:30 p.m. GNP aims to enhance the quality of life for residents, create higher tenant satisfaction, remove unlawful tenants, and keep properties crime free.
• No eating or drinking while driving.
The workshop offers tips on attracting quality tenants, following landlord/tenant
• Don’t program your GPS, MP3 player, or other devices while driving.
• Pull over and stop to read maps.
• No grooming.
• No reading.
• No watching videos.
• Try not to get too involved with pas sengers.
• If something falls to the floor, pull over before trying to reach it.
Project LEAD Sending Positive Message to Paramount Fifth Graders
law, and keeping a property free of crime. Topics cover tenant screening, evicting problem tenants, developing effective rental agreements, and recognizing criminal activity. This increases a property’s long-term profitability, lowers maintenance costs, and establishes contact between the owner/manager, the City, and the Sheriff’s Department.
If you are a tenant, feel free to share this information with the landlord/manager of the property where you live.
Call (562) 220-2002 to make a reservation. Lunch is provided.
Paramount has its own dedicated District Attorney – Kelly Tatman – who works out of the Sheriff’s Station. Her duties include making sure that criminal investigations and prosecutions in town receive full attention and don’t fall through the cracks at the larger County D.A.’s Office.
Free Seminar for Paramount HOA Boardmembers
Tatman has been visiting a class of 36 students at Jefferson School as part of Project LEAD. The program, which goes into the classroom once a week for 20 weeks during the school year, uses volunteers like Tatman from the D.A.’s Office to teach fifth-graders about the law and help them recognize the social and legal consequences of criminal behavior.
On Saturday, May 12, the City will be holding a free legal seminar on Homeowners Associations from 10:00 a.m. to noon at the Clearwater Building, 16401 Paramount Blvd. in the Civic Center. Anyone who serves on an HOA Board in the City of Paramount is welcome to attend.
Sadly, too many young people first become acquainted with the justice system as delinquents. Project LEAD is designed to avoid that scenario.
The seminar, presented by attorney Michael Chulak, will provide an update on legal issues and cover such topics as enforcement of CC & Rs, establishing rules, nuisances and restraining orders, disclosure requirements, amending your governing documents, construction defects and mold, meeting and election procedures, recalling boardmembers, and duties of boardmembers.
For more information, please call (562) 220-2002.
The class from Jefferson recently went on a field trip to the Museum of Tolerance. (They will also go to a local courthouse). In addition, Project LEAD’s curriculum includes speakers connected to the criminal justice system and a mock trial involving either drug selling or gun possession on campus. Students are assigned roles and argue a criminal case to a jury consisting of other students. Teachers and parents attend, too.
Summer Vacation Home Checks
Summertime is approaching. Are you going out of town for an extended period of time? Then you can schedule a home check.
At the end of the program, the kids will participate in a graduation ceremony and receive a certificate of completion from the D.A.’s Office at a meeting of the Paramount Public Safety Commission.
Summer Vacation Home Checks
Paramount residents can contact the Sheriff’s Station about having Volunteers on Patrol keep an eye on your home or property while you’re gone.
Call (562) 220-2002 to ask about vacation home checks.
With summertime approaching, remember that if you’re going out of town for an extended period of time, you can schedule a home check.
Paramount residents can contact the Sheriff’s Station about having Volunteers on Patrol keep an eye on your home or property while you’re gone. Call (562) 220-2002 to ask about vaca-
PARAMOUNT-TEPIC SISTER CITIES
CELEBRATE CHILDREN
Paramount Park was filled with kids’ sounds of laughter, giggles; excitedly running about the park visiting booth to booth playing games and activities. It was a fun filled morning Saturday, March 31, as the park was packed in attendance to participate in the Paramount-Tepic’s third annual Dia del Nino event.
Great Performances were led by P.U.S.D Mokler Florklorico and Alondra Middle School Cheerleaders dazzled the crowd with their upbeat and live stunts they performed. PUSD Jazz Angels performance left the crowd spell bounded with their delightful music. Paramount Dance Company performed cultural florkorico dances outstandingly.
This year, the program was Emceed by Ms. Anabel Munoz, KABC 7 news reporter who has Paramount roots. Special guest included Mayor Peggy Lemons, Assemblyman Anthony Rendon and Mrs. Vivian Hansen and Board Member Linda
Garcia, Lt. Barragan and LASD deputies who gave tour of their police vehicles, Great job Paramount Sheriff and Fireman/ woman! Headlining the event was a rising star Mariachi singer Brenda Crystal who has performed for many stars including Graciela Beltran and has sold 3 albums. She sang beautiful songs that wowed the crowd.
A special thank you to the sponsors for making this event a success Congresswoman Roybal-Allard, Cindy Jumpers, Wal-Mart, El Super Market, Family Cutz, Candy 4 Less, Paramount Pet Entertainment, Home Depot, Horchateria and Donas in Downey, Yogurtland and Papa John’s supported PHS JROTC pizza booth.
Paramount-Tepic also thanks the Paramount Unified School District, City of Paramount and PTA Councils for a successful collaboration in making this event possible honoring the children of Paramount.
Council
Marks Library Week
At its April 3 meeting, the Paramount City Council noted April 8-14 as National Library Week with the theme of “Libraries Lead.” Accepting the proclamation were Paramount Branch Community Library Manager Iris Ilagan and president of the Friends of the Library Dolores Tripp. From left: Vice Mayor Tom Hansen, Councilmember Laurie Guillen, Mayor Diane J. Martinez, Ilagan, Tripp, Councilmember Peggy Lemons, and Councilmember Daryl Hofmeyer.
Council Celebrates Fair Housing Month
April was Fair Housing Month throughout the United States, designed to highlight the fact that everyone should be treated equally in the sale or rental of housing. At its April 3 meeting, the Paramount City Council proclaimed the City’s participation in the annual observance. Martha Torres from the Fair Housing Foundation accepted the proclamation. The Fair Housing Foundation provides services for Paramount residents such as mediation and counseling, investigating discrimination in housing, and holding workshops, training, and community events for both tenants and property owners. To learn more about the organization, visit FHFCA.org. From left: Vice Mayor Tom Hansen, Councilmember Laurie Guillen, Mayor Diane J. Martinez, Torres, Councilmember Peggy Lemons, and Councilmember Daryl Hofmeyer.
Donate Life Month
April was proclaimed DMV/Donate Life California Month at the April 3 City Council meeting, which highlights the importance of organ, tissue, and blood donations. Ambassador Paulina Guevara from the organization OneLegacy accepted the proclamation along with her mother. From left: Vice Mayor Tom Hansen, Councilmember Laurie Guillen, Guevara, Guevara’s mother, Mayor Diane J. Martinez, Councilmember Peggy Lemons, and Councilmember Daryl Hofmeyer.
Thanks and Appreciation to the Scholarship Selection Committee
There were 151 applications submitted this year to the Paramount Education Partnership’s scholarship program.
A committee of local volunteers spent many hours reviewing and rating the applications, which were each graded in a number of categories, including academic achievement, an essay, academic recommendations, extracurricular activities, and financial need.
Given the number of worthy applicants, the PEP Scholarship Committee had quite a job that took a lot of time and effort and dedication. The members were:
• Ms. Paula Coony of Paramount Iceland/Zamboni Merchandising
• Dr. Myrna Morales of Paramount Unified
• Dr. Manuel San Miguel of Paramount Unified
• Ms. Lourdes Talamantes of Paramount Unified
• Ms. Sandra Wychgel of Marukan Vinegar (USA), Inc.
Our thanks go to these community members for all their hard work.
Education Month Celebrated in Paramount
The City of Paramount is again recognizing May as Education Month.
Paramount Unified School District students and teachers were honored at the May 1 City Council meeting by the Council, members of the Board of Education, the Superintendent, and members of the Paramount Education Partnership (PEP) Board of Directors.
There were a number of PEP recognitions, as well. These included the latest recipients of the PEP college scholarships and the PUSD schools that contributed the most money during the Pennies For PEP fundraiser.
Look for photos in the June issue of the Pulse Beat.
TAG Winners
At the April 17 City Council meeting, the winners of the Paramount Traditional Artists Guild’s 21st annual contest for Paramount students in kindergarten through high school were recognized. For more details on the contest and a full list of the winners, please see this issue’s Mayor’s Corner.
Bartender
Part time: must have evenings and weekends available. Contact leroy at (562) 634-9001
Warehouse Maintenance Worker
Flexible, Will train, Part-time, we welcome Veterans applicants. Job will include driving company vehicles. report in person or contact: Jessica Gonzalez @ 562-529-5700 - tECHCOat, 15720 Garfield ave. Paramount, Ca 90723; M-F 8:30 a.m. – 3:00 p.m.
office at
The following businesses renewed their membership in the Paramount Chamber of Commerce last month, they are celebrating another year as members. Chamber and Business Resource Center services are made possible by their support.
Emmanuel Reformed Church Women’s Tea
Members in the News
Ribbon Cutting Donas
From Left: Kevin Chun (City of Paramount), Jonathan Flores (Senator Ricardo Lara’s Office), Kimberly Tachiki-Chin (Congresswomen Lucille Roybal-Allard’s Office), David Vazquez and Ashley Leon-Vazquez (Owners), Kyle Miller and Barbara Crowson (Paramount Chamber of Commerce), in front Amber Bobadilla.
On April 5th was an exciting time to welcome a second business by Ashley LeonVazquez. Ashley and David are the owners of Horchateria Rio Luna here in
Emmanuel Reformed Church held their annual Women’s Tea on April 25th. Ladies enjoy getting together and dressing up in the hats as part of the fun.
Paramount American Legion Baseball Program Is Growing and Looking For Community Support
If you’re a fan of baseball and youth sports you’ve no doubt heard of Summer Travel Ball. But did you know that for decades American Legion Baseball was the standard bearer for summer baseball competition. Mike Piazza, Tony Gwynn, Greg Maddux, and Jeff Bagwell are just a few of the Hall of Famers that played Legion ball. Active players include Albert Pujols and Bryce Harper among others.
Somewhere along the way Legion ball fell out of favor. However in recent years, likely due to the high cost of travel ball and the lack of playing time for kids, Legion ball is making a comeback. “ Kids want to play” says Robert Boyd, CA Legion Baseball Chairman and Commissioner for the 4th division which includes Paramount. Legion ball provides an affordable alternative to travel ball, and all players get a chance to play. “Nobody rides the pine” say Commissioner Boyd.
There are currently nine times in the 4th division including Paramount. The round robin season starts on June 4th and goes through July 2nd. The championship tournament starts runs July 14th through July 19th and will be played right here in town
at Paramount High School.
All costs – uniforms, baseballs, umpires, insurance, field use- are absorbed by the American Legion posts throughout the county. However the Legion welcomes support from vets, vet owned businesses, as well as local Paramount businesses that want to support a worthy program that benefits youth in the community.
For information regarding sponsorship opportunities, league tryouts, and game time and locations please call or stop by our local American Legion post in Paramount at 7550 E Somerset Blvd – 562-788-7352. You can also go online for information at www. legion.org/baseball.
P aramount C ity C oun C il
o utgoing m ayor r e C ognized
At its annual reorganization meeting on April 3, the Paramount City Council named Diane J. Martinez as the new mayor, succeeding Peggy Lemons, who received proclamations and certificates from various local, state, and federal officials celebrating her year’s term.
l uz Castro representing Congresswoman l ucille roybal-allard.
adrian landa representing assemblymember anthony rendon.
Board of Education President Vivian Hansen representing the Paramount unified School District.
lynda Johnson representing l a. County Supervisor Janice Hahn.
Commander James Wolak representing the l os angeles County Sheriff’s Department.
Board of trustees Member Dr. Deborah l eBlanc and Compton College President/CEO keith Curry representing Compton Community College District.
the Paramount City Council.
Executive Director kyle Miller and assistant Executive Director Barbara Crowson representing the Paramount Chamber of Commerce.
Julia Juarez and tonya Martin representing State Senator ricardo lara.
6
Cost Effective Small Business Marketing Ideas
By tovah Coldham Community & Content Marketing Manager at Slidely + Promo https://slide.ly/promo
As a small business owner, you can’t afford not to invest in some form of marketing. But considering there are nearly as many ways to promote yourself as there are people, how do you know which small business marketing methods will pay off in real ROI and which ones will waste your resources?
Not every small business marketing budget can afford to call in the help of a professional, but truthfully, you do not need to. There are plenty of simple do-it-yourself solutions that will not drain your bank account or your time.
Check Out These Small Business Marketing Ideas That Won’t Break Your Budget:
Perfect Your Elevator Pitch
You should always stand ready to talk about your business. Spend some time crafting a succinct elevator pitch, meaning a synopsis of your business in a condensed version, that not only details what you do, but also gives the listener a reason to want to learn more. Typically you only have about 8 seconds to grab their attention. Once you pique their interest, you’ve got about another minute to sell them. Practice your pitch until the words flow freely.
Request an Online Review or Testimonial
It does not matter what industry you serve, online reviews matter. In a survey conducted by Ask Your Target Market, an astounding 90% of respondents indicated they have checked online reviews about a business. This means it’s highly likely some of your prospects have already scoped you out before they appeared on your radar.
Ask your best clients to rate your business or leave a review on Google or your social media pages. Incentivize them with a high profile prize drawing, or offer a coupon or other small reward to everyone who participates.
Ask for Referrals
Referral marketing is possibly the single most cost-effective marketing tactic you can employ, costing you as little as zero dollars and a few minutes of your time. However, there are a few dos and don’ts when it comes to asking customers to share their contacts with you:
• DO only ask happy, satisfied customers for referrals.
• DO provide an incentive to both the referral and to the person referring if their lead converts.
• DO make it a regular habit to ask for referrals.
• DON’T continually badger the same clients for referrals. They may feel that’s all they mean to you.
• DON’T let hot leads get cold. Follow up on all referrals immediately.
• DON’T ask yes-or-no questions to get
Preparing Paramount Youth for Future Careers
The idea that High School education takes place only sitting at a desk and chair, only books to learn from are in the past. Due to the Carl D. Perkins Career and Technical Education Act of 2006 we have seen a metamorphosis of the way students learn and prepare for their futures. Paramount Unified School District currently has 6 specialized Pathways that begin the process of preparing students to a career paths. These Pathways give students hands on exposure to real life jobs and allow them to experience it in High School.
On a recent tour of the campus Dr. François and Cecile Kim took Paramount Chamber Executive Director Kyle Miller and Assistant Executive Director Barbara Crowson through some of the classes. They were able to see first-hand how these Pathways jumpstart the student experiences in the career that they desire. Using state of the art equipment, students can start learning careers in the classrooms. Students can choose Pathways in Architectural Design, Visual & Media Arts, Engineering, Entrepreneurship, Food Service & Hospitality and Patient Care. Each year PUSD plans to bring on new Pathways to meet the demands of other careers.
The quality of the learning is boosted by the quality of the tools provided in the classrooms For example the health care learning lab has a computerized mock patient that presents with possible illnesses and reacts to treatment. Students learn to think through the patient encounters at the level of college classes. The Visual Arts classes in film and graphic arts allows students to create projects that are comparable to on the job products. This just scratches the surface of the High School level learning of today.
Beginning in August this year an exciting new campus will open with a number of 9th grade students at the Odyssey STEM Academy on Lakewood Blvd. Plans to begin to engage students in some of today’s most challenging issues such as artificial intelligence, personalized medicine, and urban infrastructure renewal. Each year ninth graders will be brought in until it is fully enrolled with Freshman through Seniors.
The next step is to increase the learning experience for all High School students by adding internships to the advance learning. Businesses are being called on to engage students for an “on the job” experience where they can truly see the real life job tasks, and responsibilities. They will be able to see how to participate and interact in the work place. The prepares students for real experiences as the begin their lives in the workforce as adults.
a referral (ex. Do you know someone who might be interested in this service?). Keep questions open-ended.
Create Sticky Customers
Studies show it costs 4 to 10 times more to gain a new customer than it does to keep an existing one, so don’t forget to allocate some of your marketing budget to the people who already like you and know about your business.
Talk to your current customers about other products and services you offer. The key is to provide value as many different ways as possible so you can remain their go-to choice whenever they need something you offer. Creating a sticky customer is a bit different than typical customer retention. While you don’t “lock in” a customer to your services, you do get them invested in multiple parts of your business that makes it a little more difficult for them to jump ship and switch to your competitor.
Employ Social Media Marketing
Nowadays, you’d be hard pressed to find a business of any size that isn’t established on social media in some way. Maintaining a consistent social presence can help attract new customers and retain loyal customers by keeping yourself top of mind and sharing the ins and outs of what makes your business great.
And, contrary to popular belief, social media marketing does not always involve a hefty time commitment. Stick to these small business marketing secrets to stay on track:
• Only set up social media accounts on channels where your target audience is likely to be. You don’t have to be everywhere to get noticed.
• Start with one or two platforms and work from there – you may find that’s all you need, or all you can responsibly handle. This helps avoid the time-zapping, resource-draining “Social Media Fatigue” that plagues many small businesses who eventually determine that social media isn’t worth the effort.
• Use a scheduling tool like Hootsuite or Buffer to schedule posts on your behalf. This way, you can touch your social marketing less frequently yet still provide fresh content on a regular basis.
• Use Paid Ads to get directly in front of your target audience, and no one else. You set the amount to spend (even as little as five dollars!) and your social media channel goes to work putting your information in front of the people who most likely need it.
Start Using Video
If you’re looking to get in front of your audience and bring valuable traffic, start using video. Currently, video converts better than any other type of content on the Internet—especially on social media. According to a recent study, social video generates 1200% more shares than text and images combined, what’s more, consumers are 85% more likely to buy a product after watching a product video.
With numbers like these, it’s hard to ignore the amount of potential adding video to your marketing efforts can bring to your business overall. It’s the best way to reach your audience, engage them, and turn them into loyal customers.
Thanks to its growing popularity, creating and publishing high quality video is no longer reserved for only big brands spending millions on advertising. Small businesses now have access to great DIY options and software that won’t break the budget. Between shooting video yourself, using Facebook Live or YouTube Live to air a broadcast, and using one of the many online tools that popped up over the past year, the options for affordable, professional-quality video are endless.
The bottom line is you don’t need to be a marketing expert or to allot a corporatesized budget to effectively promote your company, nor do you need to commit a lot of time. With a minimal investment and a little planning and effort, you can set your small business marketing in motion, and focus more on what you do best.
If
Serving the community for over fifty years Major Sponsor of Dictionaries for 3rd graders PUSD
at noon every Tuesday at Progress Plaza Park (15500 Downey Ave.) for fellowship, lunch and an informational program. Do the Club’s activities sound like fun to you? If so, please be our guest for lunch. For more information call President John Boogaard at (562) 881-0334 or Secretary Dean Mouren-Laurens at (562) 633-3224. Please visit our website at ClubRunner.ca/Paramount . We hope to see you soon!
Paramount Chamber 2018 Golf Classic
Bar Cart
Casa Gamino Mexican Restaurant
Beverages:
Max B Martinez, DDS, FAGD, FACD
platinum Sponsors: Amrep Inc.
Carlton Forge
Confab Consoidated Fabricators
Marukan Vinegar
Weber Metals An Otto Fuchs Company
gold Sponsors: SC Fuels
Silver Sponsors:
Dusk to Dawn GCR Tire Service
Huntington Beach Oral & Maxillofacial Surgery
Pacific West Energy Solutions
Press Forge Company
Rehrig Pacific Company
Rush Truck Center
Techcoat Contractors Inc.
Total-Western Inc.
Transcom Telecommunications
West Coast Arborists, Inc. Willdan
Super tee Signs:
Busby-Stone Risk Mgmnt., an Acrisure Agency Ptnr. Domino’s
Northgate Gonzalez Markets
regular tee Signs:
AppleCare Medical Mgmnt. -
Part of OptumCare
Cleantime Building Maintenance
Clinica Medica Hispana
Demaria Electric Motor Services
Downey Plumbing, Heating & Air Conditioning
G M Properties
Garfield Pacific\Bendetti Co.
M G Brassard Living Trust Mattco Forge McDonalds
Our Lady of the Rosary Catholic School
Paramount Elks Lodge
BPOE #1804
Paramount Unfied School District
O & D Plumbing & Heating
R.cee’s Barbershop
Romberg Milling Inc.
State Farm Galli Agency
Source Graphics
Thomas Hansen D.C.
Valley Abrasives
Ward Properties
Westech Wax Products
Silent Auction prizes:
ACE Clearwater Inc.
Berg Catering
Café Corleone Restaurant
Casa Gamino Mexican Restautant
Frank J. Zamboni & Company Inc.
Horchateria Rio Luna
Sam’s Club
SeaCliff Country Club
Standard Catering Subway
tasting tees:
Mariscos Mi Lindo Sinaloa
Marukan Vinegar USA
Rosewood Restaurant
prize Donations: Use Program
golf Committee/Volunteers:
Bill Kalpakoff, CalMet Services
Jon Tanklage, Marukan Vinegar USA
Joaquin Lopez of Mariscos Mi Lindo Sinaloa provided an exciting tasting table at the Golf Classic.
Kris Schramm and Jen Marshall of Total-Western enjoying the day on the green.
Cheryl Gage of city National Bank was the winner of the Mystery Prize sponsored by AltAir Paramount, pictured here with Kyle Miller of Paramount Chamber of Commerce.
Club
Hugh Wolf was the winner of the Major Prize sponsored by ACE Clearwater Inc. and is pictured here with the beautiful set of TaylorMade Golf Clubs.
Gil Nava and Brenda Olmos carefully checking all the raffle tickets.
on the Green:
Sandra Wychgel of Marukan Vinegar uSa sharing the tasting tee.
