Hard Working Ambassador’s Contribute to Chamber Success
Let’s hear it for the ladies who worked hard and took home the title Ambassador of the Quarter. Three outstanding women were recognized at the Chamber’s quarterly networking breakfast for their dedication and hard work as part of the Paramount Chamber Ambassador Committee they are: Darlene Harris, Annina Tomjack, and Maria Galli. Each quarter the Ambassador’s tally up the points they’ve earned for helping out at events, soliciting raffle donations, and bringing in new members. The Ambassador with the most points receives the title “Ambassador of the Quarter” and wins a free quarter page ad in the Pulse Beat. Maria Galli was the last quarter winner while Darlene and Annina tied for the current quarter. According to Peggy Lemons Executive Director for the Paramount Chamber, “Ambassador’s play a key role in our success, without their support we would be hard pressed to accomplish all the tasks necessary to keep the Chamber up and running. Fund raisers are key to the Chamber’s financial stability and if we
The

(State Farm Galli Agency).
didn’t have Ambassadors who volunteered to help at those events I don’t think we would be able to pull them off.”
New 2011 Paramount Street Map & Resource Guide is now Available at the Paramount Chamber of Commerce

The Chamber would like to thank the following businesses and organizations for supporting the project:
AFLAC Insurance
AJʼs Irish Harp
Alert Cleaners
Alondra Hot Wings
Apollo Metal Spinning
Barajaʼs Cleaning
Bianchi Theatres
Big Ben Car Wash
Café Corleone
Cal Met Services
Carlton Forge Works
Casa Adelita
Casa Gamino
Cleantime Bldg. Maintenance
Clinica Medica Hispana
Direct Way Personal
Dominos Pizza
Doublz, Inc.
Duke & Associates
Eastern Meats
Enriqueʼ Mexican Restaurant
Fenico Precision Castings
GM Properties
Heath Machine
Heraldʼs Garage
Hunter Security
Kimberlyʼs Dance Studio
Lindsay Lumber
Mariscos El Perihuete
Marukan Vinegar
Max B. Martinez, DDS
Mid-Cities FCU
Naga Reddy, DDS
New Commandment Church
Para Latino Medical Ctr.
Paramount Elkʼs Lodge #1804
Paramount Iceland
Paramount Lions Club
Paramount Petroleum
Paramount Resource Recycling
Paramount Rotary Club
Paramount SASSFA
Paramount Unified School District
Paramount Womenʼs Club
P-Dogʼs
R & S Processing
Rosewood Restaurant
Source Graphics
St. Francis Medical Ctr.
State Farm/Luis Acosta
Storage Solutions
Tamʼs Burgers
Thomas Hansen, DC
Tip Top Towing
Torino Lounge
Total-Western, Inc.
Vernon Security
Vicky Professional Services
Ward Properties
Weber Metals
YMCA, Los Cerritos
ZLS Beauty Salon
What’s inside





Mayor, Tom Hansen
CPR Training For Adults Coming In March
The Greater Long Beach Chapter of the American Red Cross will be offering Adult CPR/First Aid training at a reduced price in Paramount at Progress Park Plaza.
This CPR training teaches participants how to respond to victims of sudden cardiac arrest. Participants gain the knowledge and skills necessary to prevent, recognize and provide basic care for cardiac episodes in emergency situations until advanced medical personnel arrive. The Red Cross CPR certification is valid for one year.
The training will take place Saturday, March 12, 2011. There will be two sessions, from 8:00 a.m. to noon and from 1:00 p.m. to 5:00 p.m. The
fee each session is $10. Progress Park Plaza is located at 15500 Downey Ave., Paramount.
You need to register for the training at the Paramount Sheriff’s Station, 15001 Paramount Blvd. Registration goes until March 8. There is no on-site registration the day of the training, and space is limited.
For more information please call (562) 220-2002.
March City Election Uncontested
For the Paramount City Council election scheduled in March, 2011, only three candidates – all incumbents – filed papers to run for the three open seats. Consequently, as per state law, the City Council ruled that, since the election was uncontested, it need not be held. This produces a cost savings for the City of nearly $70,000. That money can now be devoted to programs and services in the City’s budget.
More Pitching In
The City’s “Pitch In, Paramount” program held its second outing on Saturday, January 15. Congratulations are due to the many kids and adults from Junior Paramount Pirates Football, Paramount Junior Athletic Association (baseball), Paramount Soccer Club and Paramount Chivas Soccer who came
Ambassador Profile
Name/Title: Tim Hickok, Sales Associate
Company Name & Address: Penta Pacific Properties, 9500 Norwalk Blvd., SFS Phone: 562.235.0538
Major Product or Service: Real Estate
Why Did You Join the Chamber? Networking opportunities Where Were You Born? Long Beach Education/Training: BS, BA from CSULB What is Your Favorite Saying? Caveat Empton (Buyer Beware)

If Your Where Granted 3 Wishers What Would They Be? Peace, happiness, my children’s success

out to paint the wrought iron fences at Paramount Park.
Pitch-In Paramount offers volunteers from community and service groups, as well as local churches, a chance to “give back” to the City. For information, please call (562) 220-2097.
Financial Reporting Award
The City of Paramount has been fiscally responsible for a very long time. Having this sense of financial well-being has helped the City maintain vital services for the community during this time of national and state recession.
Part of the process in creating a budget for the City is writing a Comprehensive Annual Financial Report. The report is something each city is required to produce by law. Paramount’s has been honored for excellence for almost three decades.
Now, for the 30th year in a row, it has been recognized again by the Government Finance Officers Association. This is an impressive streak and the City’s Finance Department is to be commended on its fine work.
Recycle Your Used Motor Oil
Did you know that used motor oil never wears out? It just gets dirty and can be recycled, cleaned and used again. Recycling used motor oil conserves a natural resource and is good for the environment. Motor oil poured onto the ground or into storm drains, or tossed into trash cans (even in a sealed container), can contaminate and pollute the
soil, groundwater, streams and rivers. Also, it’s illegal.
If you change your own oil in your vehicles, you cannot dispose of it in the trash or down the drain. It must be recycled.
When you take your used oil to a certified center for recycling, you are protecting the environment and conserving a valuable resource. That’s a winning combination.
In Paramount, you can drop off your used oil and filters at two convenient Certified Collection Centers. (It’s a good idea to call before taking oil and filters to the listed centers.) They are: Kragen Auto Parts, 15725 Downey Avenue, (562) 272-1433 and Texaco XPress Lube, 8627 Rosecrans Avenue, (562) 790-8525.
You can also have your used oil and filters picked up from your home by calling Curbside Inc. at 1-800-HHWPKUP. This service is free.
Here are some tips for recycling your used motor oil:
• Contaminated oil is not accepted.
• Carry oil in clean, non-breakable containers – not metal containers.
• Do not mix oil with bleach, paint, solvents or automotive fluids.
• Maximum container size is 5 gallons.
• Maximum drop-off is 20 gallons per day.
For more information on this or other recycling issues, please call 1888-CLEAN-LA. This information was funded by a grant from the California Integrated Waste Management Board.

Remodeled Station to Serve Residents’ Needs For Years
On January 13th, City and law enforcement officials held the grand opening for the expanded and remodeled Paramount Sheriff’s Station. It provided a nice moment to look back at some of the milestones in the City’s law enforcement history.
Since incorporation in 1957, Paramount has contracted for law enforcement services with the Los Angeles County Sheriff’s Department. Over this long period, we have strengthened and refined our relationship with the Department to address the changing needs of our community.
The unveiling of the improved Paramount Sheriff’s Station is evidence that this long and robust partnership continues to bear fruit.
Last year the City bought the building to create the finest public safety facility possible for Paramount. The new station will meet the City’s needs well into the future. This future, of course, will be dedicated to making Paramount as crime-free as possible, and prolonging the dramatic reductions in crime we have seen in our City for many years.
Thanks to innovative policies and programs, over the last 15 years crime in Paramount has decreased by 45.5%; violent crime levels are currently the lowest they’ve been since 1974.
The prototype for contracted police services, known as the Lakewood Model, is very economic, and Paramount embraced it early on. But, frankly, there were some disadvantages, especially for the outlying cities – cities that didn’t have a Sheriff’s Station within their borders.
For instance, deputies patrolling in town used to clock in at the Lakewood Station, drive to Paramount for their shift, then leave town early to clock out in Lakewood.
As a result, about an hour of patrol time was lost each day. And hundreds of officers rotated through the City on a regular basis. This led, at times, to a lack of connection between the Department and the people.
In the face of this, Paramount officials came up with fresh ideas to innovate within the system. They found ways to better customize the Sheriff’s Department services. They, in a sense, developed the
Paramount Plan. Some of these concepts – many of which were done for the first time in Paramount – are very simple yet have been remarkably productive.
In 1983, for example, we put the City Seal on patrol cars. This let residents know that the County Sheriff’s Department was really the Paramount Police Department.
In this same vein, a style of community policing called The Beat System was developed. The City was divided into four sections, each with its own lead deputy who could really get to know the residents.
In 1996 the biggest step toward forming a stronger bond between the deputies and the community was taken when the Substation was re-invented. Deputies were now based in town instead of the Lakewood Station. More patrol time was gained and all personnel were rooted in Paramount.
After this proved to be a great success, detectives were brought to the Station, too, so they could have a home base here.
Paramount is responsible for one of the major innovations in law enforcement in the region today – it was the first City to use Community Service Officers, who are City employees trained to handle routine police tasks.
With the help of CSOs, sworn deputies can spend more time patrolling and handling urgent or dangerous matters. The CSO program was so valuable that the Sheriff’s Department copied it, eventually hiring CSOs of their own.
There were many other innovations developed over the years. Some were pretty basic, like putting decoy cars at banks. Some were more advanced, like having computers and cameras in patrol cars so deputies could scan information from the license plates of passing vehicles.
The City also purchased and upgraded a new Crime Watch van, which can now function as a complete mobile emergency operations center.
Public safety is the number-one priority for the Paramount City Council. Great strides have been made over time, and will continue to be realized. The Sheriff’s Department has been a true advocate and partner in this long, fruitful effort.
Clubs & Organizations
Paramount Women’s Club




C ITY C OUNCIL A WARDS N IGHT

For the 30th year in a row, the City of Paramountʼs Comprehensive Annual Financial Report, something each city is required to produce by law, was honored for excellence by the Government Finance Officers Association. Kevin Pulliam, a partner in the accounting firm of Vavrinek, Trine, Day and Company presents an award to Mayor Tom Hansen.
Retirees

At the January Council meeting, the City recognized a group of longtime employees who recently retired. From left: Rick Brown (Public Works Department, 36 years), Tony Ostos (GRIP Program, 29 years), Vice Mayor Daryl Hofmeyer, Councilmember Diane J. Martinez, Mayor Tom Hansen, Councilmember Peggy Lemons, Councilmember Gene Daniels, Lana Johnson (Public Safety, 31 years) and Victor Diaz (Public Works, 36 years). (Not in attendance was Richard Mitchell, Public Works, 21 years.)
Paramount Dance Company

The Paramount Dance Company was recognized for its many accomplishments over the year. They performed at Knottʼs Berry Farm, the Orange County Fair, Six Flags Amusement Park and twice at a Chivas soccer game. They were awarded two first-place trophies and two second-place trophies in a Las Vegas competition. In addition, they were named the best overall dance group at that competition. They have also been invited to take part in a competition this summer in Italy. Students were in attendance at the meeting along with Daileen Perez and Danaly Perez who head the company.











Children
College Scholarship Applications Available
The Paramount Education Partnership (PEP) Scholarship Program awards scholarships each year with the goal of making education beyond high school financially accessible. PEP is a collaborative effort between the City of Paramount, Paramount Unified School District, and the Paramount Chamber of Commerce.
Scholarships of $1,000 are awarded to students attending a community college and $3,000 to students attending an accredited four-year institution within the U.S, including vocational/ trade/ technical schools. Scholarship monies may only be used to pay tuition, fees, books and supplies for the 2011-2012 school year.
Applications are available as of February 1, 2011. They will be reviewed based on a completed application, academic record, financial need, extracurricular activities, work or volunteer experience, and future goals. Plagiarism or false information will permanently disqualify an applicant. Please be aware that first-time applicants will receive priority over past recipients.
The following are the mandatory requirements:
You must be a City of Paramount resident or Paramount Unified School District student.
Have a high school diploma or GED.
Be enrolled in an accredited program to obtain an Associates of Arts or Bachelors degree and/or vocational certification. (Students must be able to provide proof of enrollment in an institution to be eligible.)
Provide one letter of recommendation from a teacher or counselor (cannot be a relative).
Possess a cumulative high school GPA of 2.0 or better.
Submit forms that demonstrate financial need as determined by FAFSA (and include a copy of Student Aid Report).
Be a U.S. citizen or eligible noncitizen.
The application may be found on the City of Paramount website at www.paramountcity.com and on the Paramount Unified School District website at www.paramount.k12. ca.us/.
The application may be submitted in person or by mail by May 2, 2011, at:
Attention: Scholarship Committee Paramount Education Partnership, Inc. 16400 Colorado Avenue Paramount, CA 90723
For information regarding the PEP Scholarship Program, please contact Suleyma Rosales at (562) 220-2132.
ZLS Ribbon Cutting

ZLS Beauty Salon owners, Lucy Soto and Octavio Rivera are joined by officials from the Chamber and City for the ribbon cutting of their new salon found at 15340 Paramount Blvd. The salon offers a full array of services including massage, threading, hair, makeup and nails. For more information or to schedule an appointment call 562.408.2200.

Soto and Octavio
receive certificates of congratulations from local and state officials.
Reyes
Chamber



of

STORAGE SOLUTIONS MANAGER TAKES ON ABC TV’S WIPEOUT
Placentia facility manager Don Kemper takes on world’s largest extreme obstacle course for a chance at a $50,000 grand prize. Episode airs Thursday, February 24, 2011.
Storage Solutions – Placentia facility manager, Don Kemper, takes on the world’s largest extreme obstacle course for a chance at a $50,000 all-or-nothing grand prize, on ABC television’s hit show Wipeout, airing on Thursday, February 24, 2011.
At 6’4” and 240lbs., Don is a physically imposing figure until he smiles warmly and welcomes you with his personable charm. As a Storage Solutions
Top Performer in 2010, Don’s outgoing personality, knowledge, and hard work ethic mean excellent service for his customers and great performance for his facility. Ever up for a challenge, Don eagerly took those same attributes and beat some 75,000 other applicants vying to become “Wipeout Champion.”
After the application process, several interviews, and lots of waivers, Don and his step-daughter Tatiana Kelly, secured their spot to challenge 12 other pairs of contestants in a Wipeout pairs episode. Don’s biggest challenge was getting hesitant Storage Solutions management to agree. Operations Manager, Jae Ho, explains, “We definitely wanted Don to do the show. We knew he would be great at it because he’s smart and athletic. But our concern was he would get hurt, and he is such a great asset to lose for any

amount of time.”
Don’s episode taped in one day and he returned to work with his right arm in a sling. While he isn’t able to divulge results, Don did share this: “The overall experience of getting to run the obstacle course, including jumping over the infamous ‘big balls’ and other unreal, unbelievable and grueling challenges, was exhausting and withering.” And if the sling didn’t say the rest, Don ended with, “You’ll have to watch the show to see how it all ended up for us – I definitely Wipeout!”
Ask for the Don Wipeout Special and he’ll wipeout 25% off your next self storage rental! You’re also welcome to stop in for stories or autographs. And don’t forget to watch for Don on Wipeout!
In Memory
“Jerry” Mulrooney, Councilmember During Transitional Time For City, Passes Away
Gerald Allen “Jerry” Mulrooney, a Paramount native, longtime local businessman and former member of the City Council, passed away on December 22, 2010 at the age of 78 in Cedar City, UT. Mulrooney and his brother Pat (who would later die in the Korean War) helped run the family gas station at Somerset and Paramount Boulevards. In the 1950s, the family opened a Western Auto Supply and Hardware store on Paramount Blvd. that Mulrooney transformed into a bicycle shop in the 1960s. He also started the Paramount Cycling Club, which sponsored races in Paramount for several years. Mulrooney Bike Shop prospered, and expanded to stores in Bellflower, Fullerton, Los Alamitos, South Coast and Newport Beach, eventually becoming the nation’s top Schwinn franchise dealer.
In 1980, Mulrooney was elected to the Paramount City Council and served until 1996, including four terms as Mayor. This was a crucial time in the City’s history, coming on the heels of the well-known Rand Report that named Paramount as one of the most troubled suburbs in the nation. Mulrooney was one of the local leaders who stepped forward and helped conceive the programs and infrastructure improvements that led to a revitalization of our town.
“I remember Jerry as a councilman who cared about the City and who supported the staff,” recalled William Holt, who was Paramount’s City Manager when Mulrooney joined the Council. “He almost always saw policy issues the way the staff recommended. He did that because

he could see that the recommendations fit his understanding of good policy.
“Jerry was one of the councilmembers who wanted Paramount to change to something much better,” Holt continued. “He supported efforts and expenditures to make that happen.”
Over his 16 years on the Council, Mulrooney was indeed instrumental in helping to build a new Paramount. One of his many legacies is the successful, attractive, stable community in place today.
Mulrooney, who loved to play bridge and was a major USC football fan, was also a member of Rotary Club and Lion’s Club in Paramount. He maintained an avid interest in politics throughout his life and was a devoted family man.
He leaves behind his wife of 55 years, Nancy, children Judy Makem, Patricia Burg and Michael Mulrooney, and six grandchildren.

Transcom Telecommunications
Celebrates 25th Anniversary

Transcom Telecommunications celebrated their 25th Anniversary Louisiana style. The celebration was held at their Lakewood facility and included a buffet of jambalaya, dirty rice and more. Most of the dishes were prepared by John Berg, co-owner of Transcom. Paramount City and Chamber officials presented certificates of congratulations to mark the event. From left: Leonard Crespo (Chamber
Senior Vice President), John Berg (Transcom owner), Peggy Lemons (Paramount Councilmember), Ben Berg (Transcom owner) and Dr. Max Martinez (Chamber Vice President).
Transcom owners John and Ben Berg credited their employees for the companyʼs 25 year success. Representing Transcom employees and welcoming guest to the event from left are: Matt Dempsey, Phil Moya, Adam White, and Jose Ramirez.

OUTSIDE SALES AND BODY & PAINT TECHNICIAN WITH TOOL EXPERIENCE. Trouble-shooting. Apply at Herald’s Garage, 8124 E. Alondra Blvd, Paramount. 562-633-2136, Ask for Joe.
Modern and authentic Mexican grill in the city of Paramount seeking MANAGERS, EXPERIENCED COOKS (COCINEROS), AND FOOD / CUSTOMER SERVICE. Be part of a new and growing restaurant that is to open around July 15th - August 1st. Looking for cheerful, polite and fast people who are Spanish bilingual, food service experience is a definite plus. Solicitamos cocineros. Se habla español. Phone: 562688-4674 • Email: marvinmeraz@gmail.com • Fax: 562-790-8079
WE ARE HIRING! Looking for a part-time job that provides meaningful work and competitive compensation? Consider a position in a State Farm Agent’s office. Assist with agent’s marketing efforts. Provide quality service to State Farm policyholders. Prepare forms, policies and endorsements. Please contact me at 562-531-1900 or Please email resume to: Luis@teamLuisAcosta.com. This employment opportunity is with a State Farm Agent, not with State Farm Insurance Companies. Equal Opportunity Employer


Are You Prepared for An Emergency?
By Maria F. Galli State Farm Insurance
562-817-562
0
Every year we face possible disasters - wildfires, earthquakes, tornadoes, hurricanes and winter storms. If a disaster strikes your home, are you and your family prepared? Do you know where important documents, medications, and essential supplies are in case you have to evacuate? Do you and your family know how you would get out of your house, what you would do with your pets, where you meet each other if you get separated? Do you have a single point of contact you can call to let others know you’re safe?
If not, now is the time to prepare. Don’t wait until faced with a disaster to begin thinking about emergency preparations. No matter what potential disaster you might face, there are basic items everyone should have in their emergency kit:
• Flashlight
• Battery-powered radio (don’t forget
extra batteries)
• Non-perishable food items and a manual can opener
• Bottled water
• Medications
• First-aid supplies
• Important family documents in a waterproof container
• One complete change of clothing and sturdy footwear
These items should be in a backpack or other easily portable bag that is stored in a safe place for quick retrieval. Each family member should have their own kit. At least once a year rethink your kit and replace batteries, food and clothes.
In addition to an emergency kit, be sure your family has an evacuation plan and communications plan. Every member of your household should be fully aware of what to do and where to go in case of an emergency. Additional information on being prepared for a disaster is available from emergency assistance organizations. Contact your local Police or Fire departments for more information.
Group Life - An Affordable Benefit for Your Employees
By Luis Acosta State Farm® agent
(562) 531-1900
As a small business owner, you do your best to attract and keep the best employees. One benefit you can offer that may set you apart from other employers is group life insurance coverage.
Providing life insurance coverage for your employees may sound like an expensive proposition, but in reality, the coverage can be very affordable. The national average monthly premium for coverage is $.25 per $1,000 in coverage. Premiums for up to $50,000 coverage for your employees are deductible from your federal income tax and not taxable to your employees.
In addition to the benefit of providing affordable coverage to your employees, there may be other advantages to offering group life insurance. Having group life coverage may help to reduce employee turnover, reducing the costs associated with hiring and training new workers. Benefits such as group life have also been shown to improve morale and loyalty among employees.
Employees can name and change beneficiaries as needed. They may also feel more secure since funds are typically available almost immediately, if they die while covered under the policy. Something your employees may need, at an affordable price. Contact your insurance agent today to find out more about group life insurance coverage.








January 2011: 10 Tips for Staying on Top of Trends
BY RIEVA LESONSKY
At the New Year, most people look to the future. But as entrepreneurs, we should be thinking about the future all year long. Staying on top of trends that affect your business, your customers and your industry is crucial to keeping your company competitive. Here are 10 tips for keeping up on trends.
1. Read voraciously. Read all you can about your industry, your market and the world in general. Regularly keep up with industry trade publications and websites; national, regional and city newspapers; influential bloggers and business thought leaders.
2. Get involved in your industry. Join industry associations, attend their events, take trainings and participate in online communities. Associations work hard to keep their members abreast of trends, so take advantage of their expertise.
3. Network. Get to know people in your industry—and outside of it. Regularly meet and talk with colleagues, partners and clients about trends in their businesses. These conversations are sure to spark ideas.
4. Keep in touch with your customers. Social networking tools like Facebook, LinkedIn and Twitter make it easier than ever to find out what your customers think and want. Are they staying at home more? Spending less? Cooking more? All you have to do is ask.
5. Monitor your business. Use tools like financial projections and business dashboards to measure business benchmarks and spot trends. Which products are selling, and which aren’t? Are supply costs rising or falling? Tracking trends over time helps you predict potential problems—and opportunities.
6. Study statistics. Government agencies compile mountains of statistics that can help you pinpoint trends in demographic groups, regions, industries and more. The National Bureau of Economic Research, the U.S. Census Bureau and Fedstats websites are great places to start.
7. Observe your competition. Visit their locations and websites; follow them on Facebook and Twitter. What new initiatives, products or services are they launching? Are they targeting new markets or expanding to
Kimberly’s Dance Studio

game last year and couldnʼt wait for the basketball game. We hope to make this a KDS tradition.”

new regions?
8. Get out of the office. Regularly go where your customers congregate--whether that’s the local restaurant row, mall or office park--and observe what people are doing, wearing and buying.
9. Think outside the box. Get beyond your own industry, market and region to learn what people in unrelated fields are doing. Read news from Japan or New York City. Visit sites for skateboarders or commodities traders. Learning about trends in other “worlds” will spark new ideas for your own.
10. Think long-term. Trends differ from fads, so don’t get caught up in “what’s hot now.” Think beyond today to how a current trend might affect your industry one, five or 10 years down the road.
Rieva Lesonsky is CEO of GrowBiz Media, a content and consulting company that helps entrepreneurs start and grow their businesses. Before launching her business, she was Editorial Director of Entrepreneur Magazine. Rieva Lesonsky also works with the Los Angeles Regional Small Business Development Center Network. The SBDC is a group of successful small business owners helping fellow entrepreneurs start, sustain, and grow their business through low-cost workshops and free one-on-one consulting in business planning, finance, marketing, and various other specialty areas (Spanish speaking consultants available). To make an appointment call: (562) 938-5100, or email: sbdcinfo@lbcc.edu.


Business Card Directory






















