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Mayor's Memo

No-Tax Increase 2-3 Bond Election

Mayor’s Memo

The Story Behind the 4-5 Lee's Summit Brand City Directory


In Which District Do I Reside?


Community of Character


Volunteers: Important to City


Sustainability News Adopt-A-Street and Adopt-A-Stream Residential Recycling Assistance


Save the Dates Sweep the Summit/Stream Team Paper Shredding & Bicycle Recycling Event Meet Local Artist Claudia True Bike & Walk Month in May


Happy Spring, The coming of spring, for some of us, will signal the chance to participate in some of the City’s great outdoor events and activities from parades, festivals and concerts to volunteer opportunities. Inside this issue of the City Scope are some of those opportunities. For more news about what’s happening in Lee’s Summit, visit,, and watch lstv.

Spring will also be an opportunity for Lee’s Summit voters to go to the polls on Tuesday, April 2. Our residents will be asked whether or not to approve a no-tax increase bond initiative to fund two questions on the topics of cultural arts and road improvements. Learn the details about the bond issue in a special section on pages 2 and 3 of the City Scope. You can also visit for information about the bond election. The City’s new brand, ‘Yours Truly’ and highlights of the campaign and collateral pieces that began in February are covered in this issue of the newsletter as well. Our, ‘Yours Truly’ campaign isn’t just a slick marketing slogan. It reflects the kind of community we really are. It is a place where a sense of community really does count, a place where we look out for one another and celebrate all those things that bring us together as neighbors.

Yours Truly, Mayor Randy Rhoads



Shall the City of Lee’s Summit, Missouri, issue its general obligation bonds in the amount of $2,898,000 for the purpose of constructing and rehabilitating public improvements for cultural arts, including improvements to the Legacy Park Amphitheater, rehabilitating the old downtown post office/city hall building, and creating a downtown outdoor performance and festival space?



In 2007, the community came together and agreed on a Cultural Arts Master Plan for Lee’s Summit, then in 2012 a Cultural Facilities Master Plan. With the support of the Quality of Life Key Performance Area of our City’s strategic visioning document – Lee’s Summit 360: Charting Tomorrow and with the stamp of approval from the Mayor’s Cultural Facilities Task Force, the priorities for cultural arts and cultural facilities were established.

Amphitheater at Legacy Park Legacy Park has a space for outdoor performance and entertainment for all ages in place. Plans have been developed to enhance this space into an amphitheater with a permanent performance structure and lifestyle amenities. With an outdoor entertainment venue at Legacy Park, the City has the potential to generate economic activity for future growth.

Cultural Arts Campus Downtown


Through a partnership, the City will have the opportunity to utilize the former post office located at 220 S Main for an interpretive historical center to preserve our community’s culture. The campus vision also includes the addition of an open air Festival Plaza behind the former post office for entertainment and gatherings and green space to build a stage for cultural arts performances and outdoor activities.


Shall the City of Lee’s Summit, Missouri, issue its general obligation bonds in the amount of $4,600.000 for the purpose of constructing road improvements and sidewalks, including rehabilitating existing road improvements, constructing sidewalks, curbs and enclosed storm drainage facilities for Orchard Street and paved shoulders for Pryor Road?

A no-tax increase bond issue is made possible when existing bond issues are paid off. As the debt decreases, the City can issue new bonds, with voter approval, and pay them off over time within the current property tax levy. Thus, there is no need to increase the current property tax levy to pay the debt.

What is the total amount of the bond? $7.5 million.

What is the City’s current property tax levy? The current property tax levy for the City is $1.5540 per $100 of assessed value of which $0.4697 is for debt service. This levy is separate from the property tax levy of other jurisdictions such as the school district, community college, library and others.

How many votes are needed to approve the projects? By implementing road improvements, the City will enhance safety of the roads and neighborhoods. The addition of shoulders and sidewalks will support multi-modal transportation options.

Pryor Road Pryor Road spans more than two miles with grass shoulders when traveling from Longview Road to Hook Road. The proposed plan calls for six-foot wide paved shoulders on each side of Pryor Road.

A four-sevenths voter majority approval is needed for each ballot question. The voters may approve or disapprove of each question independently of the other question.

Who can I contact for more information? Call the City’s Administration Department at (816) 969-1010 or visit for details and to view the video.

Paved shoulders provide improved safety for vehicles and individuals walking, jogging or biking by allowing for room to share the road. Vehicles can safely pull to the side of the road in case of emergency or the need to make a temporary stop. The shoulders will reduce the overall maintenance costs to the City from the current grass shoulders, which require mowing and repairing ruts.

Orchard Street Reconstruction to accommodate the addition of sidewalks, enclosed storm water sewers, curbs and gutters on Orchard Street. Connectivity will be built with safer travel to schools, parks, and neighborhoods through the sidewalk and new road infrastructure on Orchard Street.


From the beginning, our goal was to propel our fine City into the public consciousness.

by looking at the difference between advertising and branding:

While the world has changed in leaps and bounds, folks are still looking for a place that offers the safety and security of a small town where history converges with vision and energy, where the people are friendly, the values they hold are uncompromising, and the community holds the promise of being the place where anything is possible. We believe that place is Lee’s Summit.

• A “brand” is the key connection between you and your customer that differentiates you, your city, your product or service from all other competitors within the category.

We also knew that a strong civic brand is invaluable as the competition for the hearts, minds, wallets, and pocketbooks intensify. Consumers and businesses today work hard at making the best of a bad financial situation, living on a steady diet of uncertainty and constrained optimism.

• “Advertising” is the act of communicating your brand to your customer. Therefore, it is important to understand that our goal was not to have folks choose Lee’s Summit over the competition, but more importantly it was our goal to get folks to see Lee’s Summit as the only option

Freedom.. .

We believe that correctly positioned, the Lee’s Summit brand could be a source of promise for all who choose to come here to live, work, open a business, shop, dine or just play. And here is where our brand building story begins. Let’s start

We n e v th ri ll o e r re a ll y g e t f fl y in g lo o k u . It a ll o v e r th e p o a ll th a t in th e s k y a w s u s to n d im a is p o s s g away fr o m h ib le . J u s t m in in e u te is to ri c L e e ’s S u m m it d o w n to s p ro v id e wn, M u n ic ip s o u ts s e rv ic e ta n d in g a l A ir p o rt fe c u a s tu to ri n g tw 2 3 b u il mer d in o 1 7 2 a ir g s & ti e -d o w ru n w a y s , c n w in g s w ra ft . C o m e s s p a c e fo r p re a d it h u s . your

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Examples of the fresh new advertising campaign that connects the soul of the Lee’s Summit brand to consumers. Commercials for the print advertisements are now airing on LSTV on Comcast, channel 7; Time Warner, channel 2; and AT&T U-verse, channel 99.

The ‘’ landing page creatively and inexpensively incorporates the websites of the City, the Lee’s Summit Chamber of Commerce, the Lee’s Summit Economic Development Council and Downtown Lee’s Summit Main Street Inc. with the brand. Visit the new site to click on the organization’s Webpage you would like to visit.

Some of the collateral pieces showcasing the ‘Yours Truly’ brand.


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capable of providing a solution to their needs, wants, desires and aspirations.

• “Success” today is defined by emotional experience, NOT “things.”

To succeed in our branding challenge we need to understand exactly what those needs, wants, desires and aspirations of our prospect audience are. Since brands are created in the hearts and minds of our audience, they represent the total sum of their experiences and perceptions whenever, wherever and however they come into our City.

• Individuals are craving the aspects of their lives that they can indeed control i.e, Faith, Family, Friends, Neighborhood and Community.

Since the Lee’s Summit brand is steeped in research, here are some of the things we uncovered based on our North Star Report as well as the Yankelovich Monitor, which just so happens to be the longest continuously running study (30 plus years) of lifestyle, values and attitudes in America. It allowed us to see what really matters when it comes to the daily forces shaping consumer behavior and its interaction with the marketplace. • There is a rising desire for all things “real” and “authentic” in this increasingly artificial, commercial and fast-changing world we live in.

• The only true sign of success is achieving the right balance between work and family time. • People are looking to do things that make them feel closer to others in addition to connecting them to their community. Our ‘Yours Truly’ campaign was intentionally created to be optimistic, enthusiastic and more importantly RELEVANT. We know that a strong brand is invaluable as the battle for the consumer intensifies in this ever-changing world in which we live.


Mayor Randy Rhoads 1060 NW High Point Dr. (64081) (816) 524-8245

District 1 Rob Binney 503 NW O’Brien (64063) (816) 289-1929

District 1 Kathy Hofmann 1011 SW Orrington Pl. (64081) (816) 536-3393

District 2 Brian Whitley 4544 SW Gull Point Dr. (64082) (816) 213-9366

District 2 Mayor Pro Tempore Allan S. Gray II 612 SW Walden Lane (64081) (816) 695-8845

District 3 Derek M. Holland 4716 NE Howser Lane (64064) (816) 309-8008

District 3 Forrest “Ed” Cockrell 4000 Cimarron (64064) (816) 350-2523

District 4 Bob Johnson 1000 NE Remington Ct. (64086) (816) 225-6126

District 4 Dave Mosby 352 SE Williamsburg Ct. (64063) (816) 246-1315

Mayor & City Council


Volunteers are the lifeblood of organizations. It is no different in our organization where we have hundreds of individuals giving hours of time annually. Our volunteers serve on boards, commissions, task forces, and help with events and programming annually at the City. Volunteers are shining examples of the spirit of giving back and reflect our community’s caring and neighborly characteristics. All of which are highly reflective of our Lee’s Summit brand, ‘Yours Truly.’ The overwhelming work of our volunteers has been instrumental in encouraging others in the community to become involved with the City. The desire by our residents to be actively engaged in helping to shape our community is just who we are as Lee’s Summit residents. Every year the number of volunteers continues to rise in

our City. The great news is that there are plenty more opportunities to become involved in shaping the future of ‘Yours Truly’ Lee’s Summit. The City wishes to thank the hundreds of volunteers at the City and throughout the community and invites you to become involved in volunteering.

If you want ideas about volunteer opportunities at the City, please visit | Volunteer. There are also opportunities mentioned in this issue of the newsletter under ‘Save the Date’ and ‘Sustainability News’.

Adopt-A-Street and Adopt-A-Stream The City of Lee’s Summit is looking for residents, businesses, subdivisions, and homeowners associations to get involved in cleaning up our community’s streets and waterways. For both of these opportunities, visit or contact the Public Works Department at 969-1800 to adopt a local stream or designated street section.

Residential Recycling Assistance Residents and business owners can learn about recycling by participating in the City’s free residential recycling assessment program. The program’s participants will learn:

• What is recyclable • How to sort recyclable materials • Where to recycle


RESIDENT/BUSINESS (816) 969-1000

ECRWSS Permit No. 79 Lee’s Summit, MO 64063

220 SE Green Street Lee’s Summit, MO 64063



City Numbers

Sweep the Summit/Stream Team

Citywide Event | Saturday, April 6 9:30 a.m. – noon (Lunch provided) Location: Legacy Park Community Center Bags and gloves will be provided and prizes will be given for the most unique items collected.

Paper Shredding and Bicycle Recycling Event Saturday, April 13 | 9 - 11 a.m. or until truck fills Lee’s Summit City Hall parking lot

Paper Shredding: Bring up to four paper grocery sacks of sensitive ONLY documents to be shred. Paper clips and staples are okay; remove all plastic or metal binders/covers in advance. Bicycle Recycling: Bring your old, broken, or unwanted bicycles of any size and RevolveKC will repair and find new homes for them.

Meet Local Artist Claudia True Thursday, April 18 | 5:30 - 7 p.m. Lee’s Summit City Hall

Bike & Walk Month in May

Visit for details.


For more information about the environmental events and to sign-up for the Sweep the Summit/Stream Team event, call (816) 969-1800 or visit

General Information . . . . . . . . . . . 969-1000 Animal Control . . . . . . . . . . . . . . 969-1640 Administration . . . . . . . . . . . . . . . 969-1010 Mayor & City Council. . . . . . . . 969-1010 Codes Administration Inspect. & Plans Review . . . . . 969-1200 Neighborhood Services . . . . . . 969-1200 Fire Department Business Office . . . . . . . . . . . . . 969-1300 Emergency Calls . . . . . . . . . . . . . . . . .911 Municipal Court . . . . . . . . . . . . . . 969-1150 Parks & Recreation . . . . . . . . . . . 969-1500 Planning & Development . . . . . . 969-1600 Police Department Business Office . . . . . . . . . . . . . 969-1700 Emergency Calls . . . . . . . . . . . . . . . . .911 Public Works Airport . . . . . . . . . . . . . . . . . . . . . 969-1800 Engineering . . . . . . . . . . . . . . . . 969-1800 Operations (Streets) . . . . . . . . . 969-1800 Resource Recovery Park . . . . . 969-1800 Recycling . . . . . . . . . . . . . . . . . . . 969-1800 Treasury Dept.(tax info.). . . . . . . 969-1139 Water Utilities Operations . . . . . 969-1940 Customer Service (billing) . . . 969-1900 Other Community Numbers LS Social Services . . . . . . . . (816) 525-4357 OATS Bus . . . . . . . . . . . . . . . . (816) 380-7433 Metroflex . . . . . . . . . . . . . . . .(816) 346-0802

City Scope Spring 2013  

City Scope Spring 2013 Quarterly Newsletter for Lee's Summit

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