SUNRISE THEATRE

The Sunrise Theatre for the Performing Arts is wholly owned by the City of Fort Pierce. The historic, beautifully restored and intimate 1,200 seat Sunrise Theatre Mainstage and accompanying 210 seat Black Box Theatre is located in the heart of historic downtown Fort Pierce, within sight of the picturesque waters of the Indian River.

TELEPHONE AND EMAIL ETIQUETTE

The Sunrise Theatre strives to answer phones within three rings and e mail inquires within the day sent or the next working day. We listen intently to each patron’s concerns and answer their questions with a vocal “smile”. While we can’t interact in person we convey heart felt gratitude about their interest in the Theatre and our shows. Our goal is to quickly find a resolution to their question/problem and assure them of their value as our customer.

• Address their question/inquiry in a professional manner.

• Act as a resource to direct them to the right source who will professionally answer their questions.

• Advise them of other shows or areas that might be of interest.

• Thank them for their patronage.

• Tell them what a pleasure it was to assist them.

BOX OFFICE PROCEDURES

In the Box Office at Sunrise Theatre we like to practice kindness with professionalism. Our goal is ongoing to serve our patrons with the following approach:

APPROACH customers with a personalized, warm welcome

PROBE politely to understand the customer’s needs

PRESENT a solution for the customer to take home today LISTEN for and resolve issues or concerns

END with a fond farewell ‘my pleasure’ and an invitation to return for future shows

• Welcome each patron

• Engage in their interests & upsell when necessary for future performances

• Communicate what you’ve discussed to streamline their needs

• Address customer needs

• Review and resolve that their needs were addressed in a timely and courteous manner

• End on a positive note “My pleasure assisting you today.” “We look forward to seeing you at the show.”

MARKETING

Maintain the Sunrise Theatre’s website, social media accounts with accurate and timely information Provide helpful, complete information on a continual basis with agents, artists, patrons, media, general public, etc. as it relates to the Sunrise Theatre within 24 hours of an inquiry or request if applicable – be cordial, knowledgeable and understanding despite the situation.

Continuing public outreach and awareness in the community by offering available booking dates throughout the year to private, public and NGOs.

TECHNICAL PROCEDURES

Incorporate a “template” for Production staff in responding to patrons, community groups, and contracted productions.

Provide prompt responses to emails and telephone calls. - We are implementing a 24-hour response time to communications received from patrons, community groups, and contracted productions.

We are implementing the use of volunteers and staff to provide a welcoming and professionally organized space for all community and SRT produced performers and event participants; to ensure a safe and inviting backstage space.

Our focus is on maintaining a professional, highly skilled pool of technicians for all events to ensure successful and profitable performances and events.