LESS THAN 100% OJ & GJ BEVERAGES PROMOTIONS FOOD ($2MM+ Grocery Stores) (Prices in dollars and Promotion in %ACV) Four Weeks Ending 02/16/13 OJ Drinks 0-39.99% Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp OJ Drinks 40-99.99% Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp OJ Drinks - % not stated Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp Total OJ Drinks Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp OJ BL Drinks Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp OJ BL (100% Juice) Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp GJ Cocktail Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp GJ BL (100% Juice) Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp
08/31/13
09/28/13
10/26/13
11/23/13
12/21/13
01/18/14
02/15/14
% Change Latest 4 weeks vs. Similar 4
Report 5 of 13/14 Season Season-to-Date 2012-13
2013-14
% Change
3.55 78 12 23 66
3.61 79 19 45 68
3.62 76 15 39 59
3.64 76 14 35 60
3.85 81 9 28 47
3.85 78 4 23 48
3.55 74 6 26 49
3.73 78 10 27 58
5.1% 0.0% -16.7% 17.4% -12.1%
3.59 76 10 26 58
3.72 77 9 28 52
3.7% 2.4% -12.2% 8.6% -9.0%
6.58 65 5 11 39
6.62 78 11 13 54
6.47 77 7 13 39
6.49 72 10 10 52
6.56 80 4 10 42
6.46 77 11 10 48
6.59 76 12 10 50
6.56 76 11 16 51
-0.3% 16.9% 120.0% 45.5% 30.8%
6.58 74 9 11 49
6.53 76 10 11 49
-0.7% 3.5% 6.7% 5.7% -1.2%
3.76 6 0 1 1
3.20 6 0 2 2
3.45 6 0 1 1
3.84 5 0 1 0
3.80 4 0 1 1
3.97 3 0 1 1
3.15 3 0 1 0
3.74 5 0 1 1
-0.5% -16.7%
3.70 4 0 1 1
2.5% -20.0%
0.0% 0.0%
3.61 5 0 1 1
5.11 90 17 33 74
4.95 92 28 54 79
4.98 91 21 47 68
5.20 90 23 43 75
5.36 92 12 36 58
5.60 90 15 32 73
5.55 92 18 33 72
5.48 92 20 40 71
7.2% 2.2% 17.6% 21.2% -4.1%
5.26 90 18 34 74
5.44 91 18 37 70
3.4% 1.6% -4.3% 8.9% -6.2%
2.45 94 23 57 65
2.51 95 41 80 82
2.52 96 32 78 79
2.47 95 28 74 74
2.41 95 24 64 69
2.45 94 13 54 63
2.35 95 23 65 65
2.46 95 27 72 70
0.4% 1.1% 17.4% 26.3% 7.7%
2.43 93 22 55 66
2.43 95 23 66 68
-0.2% 1.9% 2.7% 19.2% 3.0%
6.55 88 10 15 67
6.36 89 11 18 75
6.38 90 16 19 77
6.23 88 12 18 73
6.34 86 16 13 77
6.27 90 11 12 77
6.48 90 11 13 76
6.47 90 19 19 80
-1.2% 2.3% 90.0% 26.7% 19.4%
6.34 87 10 14 70
6.36 89 14 15 77
0.3% 2.5% 32.7% 5.6% 9.7%
4.88 64 2 18 10
6.14 70 3 18 21
5.80 74 2 15 18
5.94 57 2 14 23
5.98 65 2 13 21
5.78 67 2 13 16
5.81 62 2 13 22
6.04 58 2 12 18
23.8% -9.4% 0.0% -33.3% 80.0%
5.10 68 2 11 17
5.91 62 2 13 20
15.9% -9.6% 25.0% 14.0% 19.0%
4.49 43 2 5 13
5.62 33 0 1 2
5.63 36 0 1 9
5.48 19 0 1 15
6.20 35 0 1 4
6.18 32 0 0 1
5.65 23 0 1 10
5.78 18 0 1 3
28.7% -58.1% -100.0% -80.0% -76.9%
4.72 41 2 2 17
5.86 25 0 1 7
24.1% -37.4% -100.0% -66.7% -60.2%
-28.6% 0.0%
Most recent four-week-period is preliminary 2013-14 STD: 09/29/13 - 02/15/14 2012-13 STD: 09/30/12 - 02/16/13
Source: Nielsen
Food-Promotions
Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com
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