Page 1

Florida Department of Citrus - Economic and Market Research

Florida Department of Citrus Economic & Market Research

605 East Main Street • P.O. Box 9010 • Bartow, FL 33831-9010 Phone: 863-537-3959 • Fax: 877-352-2487 www.fdocgrower.com

NIELSEN RETAIL SALES OJ, GJ and OJ/GJ Beverages Monthly Topline Report Report #5 of 2013-14 season (4 weeks ending 2/15/14)


Florida Department of Citrus - Economic and Market Research

Florida Department of Citrus Economic & Market Research

605 East Main Street • P.O. Box 9010 • Bartow, FL 33831-9010 Phone: 863-537-3959 • Fax: 877-352-2487 www.fdocgrower.com

Week Ending 02/15/14 Report 5 of 13/14 Season

Expanded All Outlets Combined (xAOC) - Nielsen Retail Sales Summary 4 WEEKS ENDING 02/15/14 GALLONS PRICE DOLLARS Total OJ Ref NFC OJ Ref Recon OJ Total GJ Ref NFC GJ Shelf Stable GJ OJ Drinks OJ Blend Drinks GJ Cocktail

-3.5% 2.3% -10.5% -10.2% -4.2% -23.1% -7.0% 1.8% -8.6%

-0.1% -2.3% 0.2% 3.4% -1.6% 14.3% 4.1% -1.4% 7.0%

-3.5% 0.0% -10.3% -7.2% -5.7% -12.0% -3.2% 0.4% -2.3%

SEASON YEAR-TO-DATE GALLONS PRICE DOLLARS -5.0% -1.6% -8.5% -10.4% -5.7% -21.4% -8.7% -1.6% -8.2%

-0.3% -1.7% -0.5% 2.2% -1.4% 10.0% 3.9% -0.7% 6.1%

-5.3% -3.3% -9.0% -8.4% -7.0% -13.5% -5.2% -2.3% -2.6%

Source: Nielsen. xAOC = Expanded All Outlets Combined. xAOC data consists of POS data for U.S. grocery stores doing $2 million and greater annual sales, drug stores doing $1 million and greater annual sales, mass merchandisers (like Target), Walmart, club (Sam's and BJ's), dollar stores (Dollar General, Family Dollar and Fred's), and military/DECA. Walmart and Food, Drug, Mass + Walmart are no longer being reported.

Page 2 of 11


Florida Department of Citrus ORANGE JUICE SALES Expanded All Outlets Combined (xAOC)

Economic and Market Research Report

NIELSEN SCANTRACK (Gallons and Revenues in Millions) Report Ending Date: 02/15/14 Issue Date: 03/03/14 Report 5 of 13/14 Season Four Weeks Ending 02/16/13

08/31/13

09/28/13

10/26/13

11/23/13

12/21/13

01/18/14

02/15/14

% Change Latest 4 weeks vs. Similar 4 weeks Year Ago

Season-to-Date 2012-13

2013-14

% Change

NFC OJ Gallons Price/Gal ($) Revenues ($)

26.11 7.31 190.76

22.65 7.19 162.87

23.35 7.15 167.03

23.69 7.14 169.27

24.29 7.12 172.84

26.68 7.06 188.46

29.23 7.15 208.98

26.72 7.14 190.69

2.3% -2.3% 0.0%

132.77 7.24 961.54

130.61 7.12 930.23

-1.6% -1.7% -3.3%

17.99 4.79 86.12

14.77 4.78 70.56

15.02 4.79 71.87

15.37 4.79 73.62

15.30 4.79 73.30

15.81 4.82 76.16

17.18 4.84 83.14

16.10 4.80 77.24

-10.5% 0.2% -10.3%

87.18 4.83 421.35

79.75 4.81 383.46

-8.5% -0.5% -9.0%

44.10 6.28 276.88

37.41 6.24 233.44

38.37 6.23 238.90

39.06 6.22 242.89

39.59 6.22 246.14

42.49 6.23 264.61

46.40 6.30 292.12

42.82 6.26 267.93

-2.9% -0.3% -3.2%

219.95 6.29 1,382.90

210.36 6.24 1,313.70

-4.4% -0.7% -5.0%

2.25 4.73 10.63

1.78 4.91 8.72

1.83 4.82 8.83

1.80 4.86 8.74

1.82 4.93 8.98

2.13 4.95 10.54

2.18 4.96 10.81

1.93 4.89 9.43

-14.2% 3.4% -11.3%

11.87 4.72 56.04

9.86 4.92 48.49

-16.9% 4.2% -13.5%

0.06 8.70 0.50

0.05 8.51 0.46

0.07 8.20 0.53

0.06 8.47 0.51

0.06 8.75 0.49

0.06 8.74 0.49

0.05 8.80 0.45

0.05 8.76 0.48

-4.6% 0.7% -3.9%

0.30 8.52 2.51

0.28 8.70 2.42

-5.7% 2.1% -3.7%

46.40 6.21 288.02

39.24 6.18 242.62

40.27 6.17 248.26

40.92 6.16 252.14

41.47 6.16 255.61

44.68 6.17 275.64

48.63 6.24 303.38

44.80 6.20 277.84

-3.5% -0.1% -3.5%

232.11 6.21 1,441.45

220.50 6.19 1,364.61

-5.0% -0.3% -5.3%

RECON OJ Gallons Price/Gal ($) Revenues ($) Refrigerated OJ Gallons Price/Gal ($) Revenues ($) Frozen OJ Gallons Price/Gal ($) Revenues ($) Shelf Stable OJ Gallons Price/Gal ($) Revenues ($) Total Orange Juice Gallons Price/Gal ($) Revenues ($)

Most recent four-week-period is preliminary 2013-14 STD: 09/29/13 - 02/15/14 2012-13 STD: 09/30/12 - 02/16/13

xAOC

Source: Nielsen. xAOC = Expanded All Outlets Combined. xAOC data consists of POS data for U.S. grocery stores doing $2 million and greater annual sales, drug stores doing $1 million and greater annual sales, mass merchandisers (like Target), Walmart, club (Sam's and BJ's), dollar stores (Dollar General, Family Dollar and Fred's), and military/DECA.

Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com

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GRAPEFRUIT JUICE SALES Expanded All Outlets Combined (xAOC) (Gallons and Revenues in Millions) Report 5 of 13/14 Season Four Weeks Ending 02/16/13

08/31/13

09/28/13

10/26/13

11/23/13

12/21/13

01/18/14

02/15/14

% Change Latest 4 weeks vs. Similar 4 weeks Year Ago

Season-to-Date 2012-13

2013-14

% Change

NFC GJ Gallons Price/Gal ($) Revenues ($)

0.86 7.53 6.49

0.78 7.46 5.80

0.77 7.48 5.78

0.77 7.42 5.72

0.77 7.37 5.69

0.76 7.36 5.62

0.84 7.39 6.18

0.83 7.41 6.12

-4.2% -1.6% -5.7%

4.21 7.49 31.54

3.97 7.39 29.33

-5.7% -1.4% -7.0%

0.08 6.10 0.47

0.07 6.19 0.43

0.07 6.17 0.43

0.07 6.19 0.41

0.08 5.77 0.43

0.07 6.10 0.42

0.08 6.21 0.48

0.07 6.27 0.47

-3.7% 2.8% -1.0%

0.37 6.02 2.20

0.36 6.11 2.21

-0.9% 1.4% 0.4%

0.94 7.41 6.97

0.85 7.36 6.23

0.84 7.37 6.21

0.84 7.33 6.13

0.85 7.23 6.12

0.83 7.26 6.04

0.91 7.29 6.65

0.90 7.31 6.59

-4.2% -1.3% -5.4%

4.57 7.38 33.74

4.33 7.28 31.53

-5.3% -1.3% -6.5%

0.03 4.45 0.14

0.03 4.59 0.13

0.03 4.56 0.12

0.03 4.62 0.12

0.03 4.55 0.12

0.03 4.57 0.12

0.03 4.54 0.13

0.03 4.56 0.13

-9.9% 2.4% -7.8%

0.16 4.44 0.69

0.14 4.57 0.63

-12.5% 2.9% -10.0%

0.44 5.67 2.50

0.34 6.42 2.19

0.34 6.31 2.13

0.32 6.42 2.05

0.31 6.42 1.99

0.31 6.43 1.99

0.34 6.42 2.19

0.34 6.49 2.20

-23.1% 14.3% -12.0%

2.06 5.85 12.07

1.62 6.43 10.43

-21.4% 10.0% -13.5%

1.41 6.80 9.61

1.22 7.03 8.55

1.21 7.01 8.46

1.18 7.02 8.30

1.18 6.95 8.24

1.17 6.98 8.15

1.28 6.99 8.98

1.27 7.03 8.92

-10.2% 3.4% -7.2%

6.79 6.84 46.50

6.09 7.00 42.59

-10.4% 2.2% -8.4%

RECON GJ Gallons Price/Gal ($) Revenues ($) Refrigerated GJ Gallons Price/Gal ($) Revenues ($) Frozen GJ Gallons Price/Gal ($) Revenues ($) Shelf Stable GJ Gallons Price/Gal ($) Revenues ($) Total Grapefruit Juice Gallons Price/Gal ($) Revenues ($)

Most recent four-week-period is preliminary 2013-14 STD: 09/29/13 - 02/15/14 2012-13 STD: 09/30/12 - 02/16/13

xAOC

Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com

Page 4 of 11


LESS THAN 100% OJ & GJ BEVERAGES Expanded All Outlets Combined (xAOC) (Gallons and Revenues in Millions) Report 5 of 13/14 Season Four Weeks Ending 02/16/13

08/31/13

09/28/13

10/26/13

11/23/13

12/21/13

01/18/14

02/15/14

% Change Latest 4 weeks vs. Similar 4 weeks Year Ago

Season-to-Date 2012-13

2013-14

% Change

OJ Drinks 0-39.99% Gallons Price/Gal ($) Revenues ($)

1.89 3.63 6.86

1.88 3.78 7.12

1.83 3.79 6.96

1.72 3.82 6.56

1.62 3.85 6.25

1.57 3.88 6.08

1.59 3.86 6.13

1.59 3.87 6.17

-15.6% 6.7% -10.0%

9.57 3.65 34.89

8.09 3.86 31.20

-15.4% 5.7% -10.6%

1.83 7.31 13.40

1.42 7.25 10.32

1.55 7.13 11.07

1.61 7.07 11.38

1.62 7.08 11.48

1.74 6.96 12.12

1.92 7.21 13.87

1.89 7.15 13.49

2.9% -2.2% 0.6%

8.78 7.24 63.58

8.78 7.10 62.33

0.0% -1.9% -2.0%

0.20 3.85 0.77

0.19 3.75 0.71

0.19 3.83 0.73

0.17 4.21 0.71

0.16 4.34 0.70

0.15 4.53 0.69

0.18 4.41 0.78

0.17 4.19 0.70

-16.4% 8.6% -9.2%

1.04 3.81 3.95

0.82 4.33 3.57

-20.6% 13.8% -9.7%

3.92 5.36 21.03

3.50 5.19 18.75

3.58 5.24 18.76

3.50 5.34 18.65

3.41 5.41 18.43

3.46 5.46 18.88

3.69 5.63 20.78

3.65 5.58 20.36

-7.0% 4.1% -3.2%

19.39 5.28 102.41

17.70 5.49 97.10

-8.7% 3.9% -5.2%

16.81 3.03 50.87

16.72 3.06 51.15

16.72 3.05 50.96

16.40 3.04 49.83

15.42 3.05 47.03

14.54 3.09 44.87

16.30 2.99 48.70

17.11 2.98 51.08

1.8% -1.4% 0.4%

81.08 3.05 247.14

79.78 3.03 241.50

-1.6% -0.7% -2.3%

3.20 6.94 22.19

3.00 6.85 20.58

3.05 6.84 20.85

2.96 6.86 20.30

3.00 6.81 20.47

3.09 6.76 20.91

3.44 6.82 23.45

3.54 6.86 24.28

10.8% -1.2% 9.4%

15.44 6.87 106.13

16.04 6.82 109.41

3.9% -0.7% 3.1%

0.97 5.21 5.04

0.88 5.70 5.00

0.87 5.57 4.87

0.81 5.68 4.62

0.81 5.58 4.53

0.81 5.56 4.51

0.87 5.58 4.86

0.88 5.58 4.93

-8.6% 7.0% -2.3%

4.57 5.27 24.08

4.19 5.59 23.45

-8.2% 6.1% -2.6%

0.27 5.09 1.37

0.15 5.97 0.88

0.14 5.88 0.84

0.13 5.99 0.80

0.14 5.97 0.82

0.14 6.02 0.82

0.16 5.95 0.96

0.15 6.06 0.93

-42.8% 19.0% -31.9%

1.16 5.27 6.10

0.72 6.00 4.34

-37.5% 13.7% -28.9%

OJ Drinks 40-99.99% Gallons Price/Gal ($) Revenues ($) OJ Drinks - % not stated Gallons Price/Gal ($) Revenues ($) Total OJ Drinks Gallons Price/Gal ($) Revenues ($) OJ BL Drinks Gallons Price/Gal ($) Revenues ($) OJ BL (100% Juice) Gallons Price/Gal ($) Revenues ($) GJ Cocktail Gallons Price/Gal ($) Revenues ($) GJ BL (100% Juice) Gallons Price/Gal ($) Revenues ($)

Most recent four-week-period is preliminary 2013-14 STD: 09/29/13 - 02/15/14 2012-13 STD: 09/30/12 - 02/16/13

Source: Nielsen

xAOC

Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com

Page 5 of 11


Florida Department of Citrus ORANGE JUICE SALES FOOD ($2MM+ GROCERY)

Economic and Market Research Report

NIELSEN SCANTRACK (Gallons and Revenues in Millions) Report Ending Date: 02/15/14 Issue Date: 03/03/14 Report 5 of 13/14 Season Four Weeks Ending 02/16/13

08/31/13

09/28/13

10/26/13

11/23/13

12/21/13

01/18/14

02/15/14

% Change Latest 4 weeks vs. Similar 4 weeks Year Ago

Season-to-Date 2012-13

2013-14

% Change

NFC OJ Gallons Price/Gal ($) Revenues ($)

18.73 7.39 138.38

16.23 7.28 118.15

16.59 7.26 120.43

16.81 7.23 121.50

16.98 7.22 122.60

18.73 7.17 134.26

20.55 7.27 149.34

18.85 7.24 136.44

0.6% -2.0% -1.4%

95.35 7.30 696.22

91.92 7.23 664.14

-3.6% -1.1% -4.6%

11.49 4.69 53.90

9.61 4.66 44.76

9.73 4.65 45.29

9.89 4.66 46.05

9.69 4.69 45.44

10.03 4.72 47.31

11.02 4.77 52.61

10.29 4.69 48.24

-10.4% -0.1% -10.5%

55.58 4.73 263.12

50.92 4.71 239.65

-8.4% -0.6% -8.9%

30.22 6.36 192.28

25.84 6.30 162.91

26.32 6.30 165.72

26.70 6.28 167.55

26.67 6.30 168.04

28.76 6.31 181.57

31.57 6.40 201.95

29.14 6.34 184.68

-3.6% -0.4% -3.9%

150.92 6.36 959.35

142.84 6.33 903.79

-5.4% -0.5% -5.8%

1.47 5.12 7.51

1.22 5.14 6.28

1.28 5.00 6.41

1.26 5.05 6.34

1.26 5.15 6.47

1.49 5.16 7.67

1.54 5.16 7.93

1.35 5.07 6.85

-8.0% -0.8% -8.8%

7.83 5.10 39.90

6.89 5.12 35.27

-12.0% 0.5% -11.6%

0.05 9.13 0.45

0.04 8.95 0.40

0.05 8.64 0.47

0.05 8.84 0.46

0.05 9.04 0.45

0.05 9.09 0.45

0.05 9.18 0.42

0.05 9.26 0.44

-5.1% 1.5% -3.7%

0.25 9.00 2.24

0.24 9.08 2.21

-2.0% 0.8% -1.2%

31.74 6.31 200.24

27.11 6.26 169.60

27.66 6.24 172.60

28.01 6.23 174.35

27.98 6.25 174.95

30.30 6.26 189.69

33.15 6.34 210.30

30.54 6.29 191.97

-3.8% -0.4% -4.1%

159.00 6.30 1,001.49

149.97 6.28 941.27

-5.7% -0.4% -6.0%

RECON OJ Gallons Price/Gal ($) Revenues ($) Refrigerated OJ Gallons Price/Gal ($) Revenues ($) Frozen OJ Gallons Price/Gal ($) Revenues ($) Shelf Stable OJ Gallons Price/Gal ($) Revenues ($) Total Orange Juice Gallons Price/Gal ($) Revenues ($)

Most recent four-week-period is preliminary 2013-14 STD: 09/29/13 - 02/15/14 2012-13 STD: 09/30/12 - 02/16/13

Food

Source: Nielsen. Food consists of POS (point of sale) data for U.S. grocery stores doing $2 million and greater annual sales. Nielsen now compiles most Food data by census (POS data for all stores in a chain).

Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com

Page 6 of 11


GRAPEFRUIT JUICE SALES FOOD ($2MM+ GROCERY) (Gallons and Revenues in Thousands) Report 5 of 13/14 Season Four Weeks Ending 02/16/13

08/31/13

09/28/13

10/26/13

11/23/13

12/21/13

01/18/14

02/15/14

% Change Latest 4 weeks vs. Similar 4 weeks Year Ago

Season-to-Date 2012-13

2013-14

% Change

NFC GJ Gallons Price/Gal ($) Revenues ($)

721.41 7.59 5,477.51

638.36 7.57 4,832.18

637.29 7.58 4,829.09

635.99 7.52 4,780.44

635.97 7.46 4,747.37

629.16 7.48 4,706.36

693.84 7.48 5,192.11

684.24 7.50 5,132.75

-5.2% -1.2% -6.3%

3,525.77 7.57 26,673.85

3,279.20 7.49 24,559.03

-7.0% -1.0% -7.9%

77.62 6.10 473.57

70.19 6.19 434.16

69.78 6.17 430.56

66.25 6.18 409.69

75.04 5.77 433.25

68.92 6.10 420.22

76.60 6.21 475.42

74.76 6.27 468.88

-3.7% 2.8% -1.0%

364.96 6.02 2,198.35

361.57 6.11 2,207.47

-0.9% 1.4% 0.4%

799.03 7.45 5,951.09

708.55 7.43 5,266.34

707.08 7.44 5,259.65

702.24 7.39 5,190.13

711.02 7.29 5,180.63

698.09 7.34 5,126.58

770.44 7.36 5,667.53

759.00 7.38 5,601.63

-5.0% -0.9% -5.9%

3,890.73 7.42 28,872.20

3,640.77 7.35 26,766.50

-6.4% -0.9% -7.3%

12.61 5.11 64.44

12.12 5.15 62.43

11.22 5.11 57.38

10.73 5.14 55.19

10.86 5.12 55.56

11.16 5.13 57.27

11.74 5.09 59.75

12.14 5.10 61.87

-3.7% -0.3% -4.0%

61.74 5.09 314.41

56.63 5.11 289.64

-8.3% 0.4% -7.9%

307.56 5.93 1,824.34

236.33 6.87 1,622.55

234.34 6.70 1,571.05

219.62 6.88 1,510.15

221.80 6.79 1,505.45

220.60 6.81 1,502.07

243.46 6.79 1,652.48

238.08 6.92 1,646.61

-22.6% 16.6% -9.7%

1,411.82 6.20 8,752.21

1,143.56 6.84 7,816.76

-19.0% 10.3% -10.7%

1,119.20 7.00 7,839.87

957.00 7.26 6,951.32

952.64 7.23 6,888.08

932.59 7.24 6,755.47

943.68 7.14 6,741.64

929.85 7.19 6,685.92

1,025.64 7.20 7,379.76

1,009.21 7.24 7,310.10

-9.8% 3.4% -6.8%

5,364.29 7.07 37,938.82

4,840.97 7.20 34,872.89

-9.8% 1.9% -8.1%

RECON GJ Gallons Price/Gal ($) Revenues ($) Refrigerated GJ Gallons Price/Gal ($) Revenues ($) Frozen GJ Gallons Price/Gal ($) Revenues ($) Shelf Stable GJ Gallons Price/Gal ($) Revenues ($) Total Grapefruit Juice Gallons Price/Gal ($) Revenues ($)

Most recent four-week-period is preliminary 2013-14 STD: 09/29/13 - 02/15/14 2012-13 STD: 09/30/12 - 02/16/13

Source: Nielsen

Food

Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com

Page 7 of 11


LESS THAN 100% OJ & GJ BEVERAGES FOOD ($2MM+ GROCERY) (Gallons and Revenues in Thousands) Report 5 of 13/14 Season Four Weeks Ending 02/16/13

08/31/13

09/28/13

10/26/13

11/23/13

12/21/13

01/18/14

02/15/14

% Change Latest 4 weeks vs. Similar 4 weeks Year Ago

Season-to-Date 2012-13

2013-14

% Change

OJ Drinks 0-39.99% Gallons Price/Gal ($) Revenues ($)

1,303.78 3.78 4,925.23

1,325.85 3.95 5,235.17

1,275.22 3.97 5,056.66

1,189.84 3.99 4,744.86

1,118.84 4.04 4,523.23

1,076.55 4.09 4,404.99

1,117.46 4.07 4,544.45

1,116.81 4.05 4,523.55

-14.3% 7.2% -8.2%

6,610.80 3.82 25,222.40

5,619.50 4.05 22,741.09

-15.0% 6.1% -9.8%

1,359.55 7.36 10,008.24

1,077.36 7.34 7,903.02

1,144.08 7.25 8,299.30

1,186.24 7.20 8,543.66

1,167.76 7.24 8,458.46

1,312.83 7.02 9,210.38

1,447.93 7.24 10,476.30

1,408.35 7.16 10,083.58

3.6% -2.7% 0.8%

6,543.73 7.25 47,447.33

6,523.11 7.17 46,772.37

-0.3% -1.1% -1.4%

187.47 3.96 743.11

176.63 3.86 682.34

181.36 3.92 710.11

166.16 4.22 701.04

158.08 4.34 686.08

148.98 4.54 676.50

173.73 4.41 766.94

153.61 4.13 634.60

-18.1% 4.2% -14.6%

977.56 3.90 3,814.19

800.56 4.33 3,465.15

-18.1% 10.9% -9.2%

2,850.81 5.50 15,676.58

2,579.84 5.36 14,372.92

2,600.66 5.41 14,066.07

2,542.23 5.50 13,989.57

2,444.68 5.59 13,667.76

2,538.36 5.63 14,291.87

2,739.12 5.76 15,787.68

2,678.77 5.69 15,241.73

-6.0% 3.5% -2.8%

14,132.09 5.41 76,483.91

12,943.16 5.64 72,978.61

-8.4% 4.2% -4.6%

9,126.27 2.89 26,345.19

9,062.97 2.95 26,702.83

9,236.56 2.93 27,041.58

8,868.00 2.94 26,048.89

8,493.51 2.92 24,793.90

7,788.69 3.02 23,549.36

8,619.12 2.94 25,351.84

8,915.78 2.93 26,112.53

-2.3% 1.5% -0.9%

43,361.45 2.90 125,560.02

42,685.10 2.95 125,856.51

-1.6% 1.8% 0.2%

2,206.65 7.09 15,641.87

2,105.68 7.00 14,737.63

2,128.21 6.99 14,880.32

2,033.36 7.02 14,264.42

2,092.39 6.93 14,503.82

2,139.94 6.90 14,760.82

2,346.25 7.03 16,496.09

2,421.54 6.95 16,835.93

9.7% -1.9% 7.6%

10,733.99 6.98 74,934.91

11,033.48 6.97 76,861.08

2.8% -0.2% 2.6%

496.59 5.94 2,947.36

447.27 6.72 3,003.73

436.82 6.56 2,867.66

392.08 6.78 2,657.63

403.13 6.55 2,640.54

411.24 6.50 2,673.25

444.90 6.52 2,900.25

433.18 6.61 2,863.96

-12.8% 11.4% -2.8%

2,277.48 6.09 13,876.71

2,084.52 6.59 13,735.63

-8.5% 8.1% -1.0%

175.76 5.22 918.11

79.05 6.65 525.37

77.91 6.45 502.38

68.94 6.78 467.66

71.78 6.66 478.05

70.02 6.78 475.00

85.43 6.60 563.60

77.67 6.90 535.65

-55.8% 32.0% -41.7%

709.31 5.54 3,930.73

373.85 6.74 2,519.96

-47.3% 21.6% -35.9%

OJ Drinks 40-99.99% Gallons Price/Gal ($) Revenues ($) OJ Drinks - % not stated Gallons Price/Gal ($) Revenues ($) Total OJ Drinks Gallons Price/Gal ($) Revenues ($) OJ BL Drinks Gallons Price/Gal ($) Revenues ($) OJ BL (100% Juice) Gallons Price/Gal ($) Revenues ($) GJ Cocktail Gallons Price/Gal ($) Revenues ($) GJ BL (100% Juice) Gallons Price/Gal ($) Revenues ($)

Most recent four-week-period is preliminary 2013-14 STD: 09/29/13 - 02/15/14 2012-13 STD: 09/30/12 - 02/16/13

Source: Nielsen

Food

Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com

Page 8 of 11


Florida Department of Citrus ORANGE JUICE PROMOTIONS FOOD ($2MM+ Grocery Stores) NIELSEN SCANTRACK

(Prices in dollars and Promotion in %ACV) Report Ending Date:

02/15/14

Economic and Market Research Report

Issue Date: 03/03/14 Report 5 of 13/14 Season

Four Weeks Ending 02/16/13

08/31/13

09/28/13

10/26/13

11/23/13

12/21/13

01/18/14

02/15/14

% Change Latest 4 weeks vs. Similar 4 weeks Year Ago

Season-to-Date 2012-13

2013-14

% Change

NFC OJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp

6.64 93 40 32 91

6.50 95 42 31 89

6.44 93 37 32 92

6.41 92 38 34 92

6.48 92 37 28 88

6.42 93 35 27 92

6.45 94 39 30 90

6.52 93 41 32 88

-1.8% 0.0% 2.5% 0.0% -3.3%

6.54 93 38 29 90

6.46 93 38 30 90

-1.3% -0.4% -1.0% 3.4% -0.4%

4.22 85 21 22 64

3.91 78 13 20 64

3.98 82 13 18 64

4.11 73 21 19 71

4.05 76 16 17 66

3.96 73 8 12 65

4.11 77 11 15 55

4.14 78 13 18 67

-1.9% -8.2% -38.1% -18.2% 4.7%

4.13 81 17 19 66

4.07 75 14 16 65

-1.5% -6.5% -16.9% -16.5% -2.4%

5.77 96 46 42 94

5.69 97 45 39 92

5.69 95 41 39 95

5.70 94 45 42 93

5.80 95 41 36 93

5.81 96 37 33 94

5.85 97 42 37 95

5.86 96 45 40 91

1.6% 0.0% -2.2% -4.8% -3.2%

5.76 96 43 38 94

5.80 96 42 38 93

0.7% -0.4% -1.9% -1.1% -0.9%

4.44 37 1 1 13

4.64 47 1 1 10

4.27 52 1 1 12

4.25 54 0 1 11

4.54 46 0 1 7

4.54 45 0 1 9

4.60 44 0 1 10

4.61 54 0 1 11

3.8% 45.9% -100.0% 0.0% -15.4%

4.46 37 1 1 15

4.51 49 0 1 10

1.2% 29.9% -100.0% -28.6% -36.8%

5.86 5 0 1 0

7.67 8 0 0 9

7.14 17 0 0 2

7.15 6 0 0 3

7.95 5 0 0 1

8.54 3 0 0 1

8.32 6 0 0 1

8.08 10 0 0 6

37.9% 100.0%

6.30 6 0 1 0

8.01 6 0 0 2

27.0% 3.4% -100.0% 500.0%

5.75 97 46 43 94

5.67 97 45 40 92

5.66 96 41 40 95

5.67 95 45 43 93

5.78 96 41 37 93

5.79 97 38 34 94

5.83 97 42 37 95

5.84 97 45 41 91

5.74 97 43 39 94

5.78 96 42 38 93

0.7% -0.2% -1.9% -1.0% -1.1%

RECON OJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp Refrigerated OJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp Frozen OJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp Shelf Stable OJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp

-100.0%

Total OJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp

1.6% 0.0% -2.2% -4.7% -3.2%

Most recent four-week-period is preliminary 2013-14 STD: 09/29/13 - 02/15/14 2012-13 STD: 09/30/12 - 02/16/13

Source: Nielsen

Food-Promotions

Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com

Page 9 of 11


GRAPEFRUIT JUICE PROMOTIONS FOOD ($2MM+ Grocery Stores) (Prices in dollars and Promotion in %ACV) Report 5 of 13/14 Season Four Weeks Ending 02/16/13

08/31/13

09/28/13

10/26/13

11/23/13

12/21/13

01/18/14

02/15/14

% Change Latest 4 weeks vs. Similar 4 weeks Year Ago

Season-to-Date 2012-13

2013-14

% Change

NFC GJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp

6.72 71 3 8 38

6.63 74 4 9 45

6.71 72 4 7 47

6.51 68 3 8 40

6.58 70 4 6 50

6.50 73 3 6 44

6.51 76 3 8 46

6.61 75 5 6 48

-1.6% 5.6% 66.7% -25.0% 26.3%

6.64 70 4 6 47

6.54 72 4 7 46

-1.4% 4.0% 0.0% 9.7% -2.6%

7.99 7 0 0 0

5.65 14 0 0 1

5.71 14 0 1 0

6.61 6 0 0 0

5.40 12 0 0 0

5.86 10 0 0 6

6.77 8 0 0 0

7.32 3 0 0 1

-8.4% -57.1%

7.15 7 0 0 0

6.39 8 0 0 1

-10.6% 11.4%

6.74 71 3 8 38

6.58 78 4 9 46

6.65 76 4 8 47

6.51 70 3 9 40

6.48 73 4 6 50

6.47 74 3 6 44

6.52 77 3 8 46

6.61 76 5 6 48

-1.9% 7.0% 66.7% -25.0% 26.3%

6.64 71 4 6 47

6.52 74 4 7 46

-1.8% 3.6% 0.0% 9.4% -2.6%

4.17 3 0 0 1

4.33 4 0 0 0

4.35 4 0 0 0

4.85 4 0 0 0

4.84 3 0 0 0

4.73 3 0 0 0

5.03 3 0 0 0

5.02 2 0 0 0

20.4% -33.3%

4.89 3 0 0 0

11.4% -11.8%

-100.0%

4.39 3 0 0 1

-100.0%

4.75 52 2 6 14

5.89 48 0 1 4

5.82 51 0 2 12

6.04 41 0 2 20

6.07 51 0 2 6

6.07 52 0 1 4

5.91 38 0 2 12

6.14 38 0 2 5

29.3% -26.9% -100.0% -66.7% -64.3%

5.04 54 2 3 17

6.05 44 0 2 9

20.0% -18.2% -100.0% -43.8% -44.7%

6.21 82 5 13 43

6.48 83 4 10 46

6.49 82 4 9 52

6.45 80 4 10 48

6.42 84 4 8 52

6.41 84 3 7 46

6.43 85 3 9 48

6.56 83 5 8 50

5.6% 1.2% 0.0% -38.5% 16.3%

6.26 83 6 9 54

6.45 83 4 8 49

3.1% 0.7% -32.1% -6.7% -10.0%

RECON GJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp Refrogerated GJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp Frozen GJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp Shelf Stable GJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp TL GJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp

Most recent four-week-period is preliminary 2013-14 STD: 09/29/13 - 02/15/14 2012-13 STD: 09/30/12 - 02/16/13

Source: Nielsen

Food-Promotions

Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com

Page 10 of 11


LESS THAN 100% OJ & GJ BEVERAGES PROMOTIONS FOOD ($2MM+ Grocery Stores) (Prices in dollars and Promotion in %ACV) Four Weeks Ending 02/16/13 OJ Drinks 0-39.99% Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp OJ Drinks 40-99.99% Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp OJ Drinks - % not stated Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp Total OJ Drinks Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp OJ BL Drinks Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp OJ BL (100% Juice) Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp GJ Cocktail Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp GJ BL (100% Juice) Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp

08/31/13

09/28/13

10/26/13

11/23/13

12/21/13

01/18/14

02/15/14

% Change Latest 4 weeks vs. Similar 4

Report 5 of 13/14 Season Season-to-Date 2012-13

2013-14

% Change

3.55 78 12 23 66

3.61 79 19 45 68

3.62 76 15 39 59

3.64 76 14 35 60

3.85 81 9 28 47

3.85 78 4 23 48

3.55 74 6 26 49

3.73 78 10 27 58

5.1% 0.0% -16.7% 17.4% -12.1%

3.59 76 10 26 58

3.72 77 9 28 52

3.7% 2.4% -12.2% 8.6% -9.0%

6.58 65 5 11 39

6.62 78 11 13 54

6.47 77 7 13 39

6.49 72 10 10 52

6.56 80 4 10 42

6.46 77 11 10 48

6.59 76 12 10 50

6.56 76 11 16 51

-0.3% 16.9% 120.0% 45.5% 30.8%

6.58 74 9 11 49

6.53 76 10 11 49

-0.7% 3.5% 6.7% 5.7% -1.2%

3.76 6 0 1 1

3.20 6 0 2 2

3.45 6 0 1 1

3.84 5 0 1 0

3.80 4 0 1 1

3.97 3 0 1 1

3.15 3 0 1 0

3.74 5 0 1 1

-0.5% -16.7%

3.70 4 0 1 1

2.5% -20.0%

0.0% 0.0%

3.61 5 0 1 1

5.11 90 17 33 74

4.95 92 28 54 79

4.98 91 21 47 68

5.20 90 23 43 75

5.36 92 12 36 58

5.60 90 15 32 73

5.55 92 18 33 72

5.48 92 20 40 71

7.2% 2.2% 17.6% 21.2% -4.1%

5.26 90 18 34 74

5.44 91 18 37 70

3.4% 1.6% -4.3% 8.9% -6.2%

2.45 94 23 57 65

2.51 95 41 80 82

2.52 96 32 78 79

2.47 95 28 74 74

2.41 95 24 64 69

2.45 94 13 54 63

2.35 95 23 65 65

2.46 95 27 72 70

0.4% 1.1% 17.4% 26.3% 7.7%

2.43 93 22 55 66

2.43 95 23 66 68

-0.2% 1.9% 2.7% 19.2% 3.0%

6.55 88 10 15 67

6.36 89 11 18 75

6.38 90 16 19 77

6.23 88 12 18 73

6.34 86 16 13 77

6.27 90 11 12 77

6.48 90 11 13 76

6.47 90 19 19 80

-1.2% 2.3% 90.0% 26.7% 19.4%

6.34 87 10 14 70

6.36 89 14 15 77

0.3% 2.5% 32.7% 5.6% 9.7%

4.88 64 2 18 10

6.14 70 3 18 21

5.80 74 2 15 18

5.94 57 2 14 23

5.98 65 2 13 21

5.78 67 2 13 16

5.81 62 2 13 22

6.04 58 2 12 18

23.8% -9.4% 0.0% -33.3% 80.0%

5.10 68 2 11 17

5.91 62 2 13 20

15.9% -9.6% 25.0% 14.0% 19.0%

4.49 43 2 5 13

5.62 33 0 1 2

5.63 36 0 1 9

5.48 19 0 1 15

6.20 35 0 1 4

6.18 32 0 0 1

5.65 23 0 1 10

5.78 18 0 1 3

28.7% -58.1% -100.0% -80.0% -76.9%

4.72 41 2 2 17

5.86 25 0 1 7

24.1% -37.4% -100.0% -66.7% -60.2%

-28.6% 0.0%

Most recent four-week-period is preliminary 2013-14 STD: 09/29/13 - 02/15/14 2012-13 STD: 09/30/12 - 02/16/13

Source: Nielsen

Food-Promotions

Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com

Page 11 of 11

05 02 15 2014 nielsen topline  
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