Integrating Skillsets & Collaboration to Design the Retail Sector of the Future Presenters: Constantine Ronquillo Design Manager Cuhaci & Peterson Architects, Engineers, Planners Steven Blevins Director of Digital Services Cuhaci & Peterson Architects, Engineers, Planners 1


Session Agenda • Cuhaci & Peterson Architects, Engineers and Planners • Constantine Ronquillo • Steven Blevins Introductions1 • Design • Innovation • Computational journey Retail and the Future2 • What is it? • Partners and workflow • Innovation Omni Store3 • Computational path design • Future possibilities • Takeaways Explorations4 2


Introductions 3


Meet Steven Blevins Architect TechnologistArchitectural careerArchitecturalspansmorethan30years Seriouscomputerhome Storage Device 4





Meet Constantine Ronquillo DueInterests:diligenceAnalytics Advance Architecture Urban Design GrasshopperRhinoTools:+ Revit Sketchup Etc. BeautyAlgorithmicofPlantsbyA.Lindenmayer and P. Prusinkiewicz 5





AE Firm End-to-end commercial design RepresentativesHeadquarteredsolutionsinCentralFloridathroughouttheUnitedStates Licensed in 50 states Markets Convenience SeniorOffice/IndustrialHospitalityGroceryRestaurantRetailLiving/Healthcare Services ConstructionArchitectureAdministrationEngineeringLandscapePlanningPermittingProjectManagementSustainableDesign Meet Cuhaci & Peterson 6


AE++ Advance Architecture ExperientialAdvancedDigitalDataDesign/SimulationAnalyticsEnvironmentsVisualizationAdvanceSectors Meet Cuhaci & Peterson 7


What we offer: • Rollout of multi-location projects at scale • Insights into marketplace research, like what retailers are most active • Effective and experienced teams • Niche market expertise Our expansions: • Innovation ideas and valueadding opportunities • Advanced computational design Why Cuhaci & Peterson 8





Retail and the Future 9


Retail Design 10





Innovation Kalera MercedesBenz Publix Supermarket Target The Walt Disney Company Walmart Wawa Client List Omni Store Tesla Innovation 11




Computational Design: Through the Lens of Retail Architecture Retail and future sector innovations Developing the store of the future Computational design investigations 12









Retail Development Today Mall of futuretheOmniGrocerychannel innovation eCommerce Microdistribution experienceCustomerCustomerandoperational Amazon Effect Convenience Factor 13



Getting to Need States • Integration of scripts • Collaboration tools • Automation + workflowsaugmented • Digital ecosystems • Code analysis • analyticsRetail • institutionalPhysical, to digital • Urban makingform • Retail trendsdesign • Hyper personalization Built Environment and the Digital Twin Data Analytics –Beyond the Visual Production 14





AEC Hackathon Seattle March 2019 The Inception Mid 2018 Mid 2019 Mid 2020 Mid 2021 15











Internal Flows | Collaborative/ Participative Environment From Hierarchical to Network Structure 17 Digital Ecosystem



18 Digital Ecosystem cont’d Super Groups | Virtual Machine | Cloud



COMPUTATIONAL DESIGN ENGINEERINGBRANDINGDESIGNMARKETING STRUCTURE MECHANICAL COMPUTATIONALDESIGN STRUCTURE MECHANICALENGINEERING MARKETING BRANDINGDESIGN 19



Wait in store line eGrocery wait list VS. 20












Experiential Design Through Mixed Reality Augmented Reality, etc. 21






Phygital: Linking the Physical and Digital Experiences Digital Twin Smart carts Augmented reality FrictionlesscheckoutKiosks Smart shelving 22








Example: Takeoff Technologies, Knapp & Dematic Example: AutoStore, Ocado Example: Fabric & Kiva Integrating Workflows and Platform Operations Cube storage systems Shuttle-based systems Floor-based systems (AMR) 23








Technical Partners: Collaboration and Combining Workflows Technical Partners • AutoDesk • AutoStore • Kuecker Pulse Integration • Locai • Nvidia • Oriient • Pulse 24


The Need for Retail Innovation Differentiate the impact of in-person vs. online experiences 26



Experiential design though mixed reality, augmented reality (AR), etc. Convergent “Glue” Factors 27




Omni Store 28


Omni Store 101 • What is the Omni Store? • Why should you care? Store of the Future1 • Impact of technology • Dynamic of eCommerce The Journey of Retail2 • Expanding our use • Information in our workflows Design and BIM3 • Computational design • Getting to a “why” The Journey of Learning4 29


Meet the Omni Store 30



• ASRS – Microfulfillment • Inventory Management • Location - Marketing • Labor Force Management • Shopper WiFi • BOPIS Services • Drones + AV delivery • Beacons How It Comes Together: The Journey of Retail MicrofulfillmentASRS Beacons Drones AV Delivery BOPIS Location Services Key Elements 31










• Aisle scanning • Inventory management • Location - marketing • Labor force management • Shopper Wi-Fi • Chatbots How It Comes Together: Digital Practice Structure – Design + BIM Inventory Management Digital Elements AisleChatbotsLocationScanningMarketing Shopper WiFi 32









Digital Practice Structure – The Journey of Learning Lessons Learned Metrics Value Proposition Capabilities Structure • Organizational • Workflow • Partners • Show what you can do • Demonstrate your strengths • Your offerings • Products • Services • Measure often • Realistic KPIs • Grow & learn • Keep going 33








Explorations 34


Dynamo, Grasshopper, Python Digital WorkflowsData Processing & Analytics Advanced Visualization Augmenting Processors Automation AR, VR, etc. 35


36 Computational Design Path – Internal Innovators Automation IntelligenceArtificial Digital Workflows VisualizationAdvanced + Experiential Design (AR, VR, etc.) AugmentingProcesses Configurators






37 Computational Design Path







38 Computational Design Path cont’d






39 Computational Design Path cont’d






40 Computational Design Path cont’d







41 Computational Design Path cont’d






42 Computational Design Path cont’d






43 Computational Design Path cont’d Environmental Social Governance (ESG) • More consumerinformeddecisions and awareness of the impact to society and the environment • More customerengageexperiences • More insights needed from the environmentbuilt Energy Imbalance and Mobility Future Needs • Dependent upon market penetration • We may see electric vehicle energy needs peak between 2035 to 2039, according to a government report





44 Takeaways Have two paths even if there is no current reason Design for low or no maintenance overhead Timing can spark new solutions Look for a specific opportunity to solve Computational design can also solve micro problems Best solutions are not immediately apparent


45 Thank you! Constantine Ronquillo Design Manager Cuhaci & Peterson Architects, Engineers, Planners Steven Blevins Director of Digital Services Cuhaci & Peterson Architects, Engineers, Planners

