The Most Inspiring Women Leaders In Business - 2023 | CIO Women Magazine

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| OCTOBER | 2023 Vonda Page: Meet the New-Age Wonder Woman, who is Inspiring and Empowering Women Worldwide 10 Facts about Chapel Bridge and Things to Do On Your Visit Pg. 42 Pg. 32 Pg. 12 How did Sharon Stone redefine stardom with her Phenomenal Performances? INSP IRING W OMEN L e a ders In Busin ess Magazine o m e n C o 20 23 T H E M O S T MindyJenMindyJen Serving Beverages With A Taste That Belongs All To YOURSELF! BOBA CHiC  FOUNDER
Magazine omen C o How about showcasing your products to 90,000+ C-suite Subscribers? To get recent updates of our magazines monica@ciowomenmagazine.com SUBSCRIBE US
“I am very resourceful, as any woman would be.”
- Valentina Tereshkova

DearReaders,

Itisourutmostpleasuretopresentbeforeyouourlatestmagazineissue“Most InspiringWomenLeadersinBusiness-2023”thatfeaturesdecoratedwomenleaders whoaremakingadifferenceintheirrespectiveindustries.Inaworldwherediversity andinclusivityarebecomingincreasinglyimportant,thisissuestandsasatestament totheremarkablecontributionsofwomeninthefieldofbusiness.

Aswedelveintothestoriesoftheseexceptionalwomenleaders,weareremindedthat theirsuccessisnotjustamatterofindividualachievementbutareflectionofthe strideswomenaremakinginthebusinessworld.Theirjourneysareasourceof inspiration,motivation,andatestamenttothefactthatglassceilingsaremeanttobe shattered.

Thisissueshowcaseswomenfromvariousindustries,backgrounds,andexperiences, unitedbytheirdeterminationtochallengethestatusquo.Youwillreadaboutpioneers whohavebrokennewground,entrepreneurswhohaveturnedtheirvisionsinto thrivingbusinesses,andexecutiveswhohaveshatteredstereotypeswhileascendingto thehighestranksofleadership.

Thestorieswithinthesepagesserveasbeaconsofhopeforthegenerationsofwomen whowillfollowintheirfootsteps.Theyprovethatwithunwaveringdedication, resilience,andacommitmenttotheirdreams,womencanachievegreatnessinthe worldofbusiness,regardlessofthehurdlestheymayencounteralongtheway.

Onthecoverofthismagazineissue,wehavefeaturedMindyJen(Founderof BOBACHiC),who,withherresilientleadership,ismakingstridesinthefoodand beverageindustry.Sheretiredasacaptainandenteredthisindustrywithherhusband, wheretheybothbeganrunningthecompanytogether.Consideringherbackground, Mindyismorelikeastrategicplannerofthecompany.Inthespecialprofilesection, wehavefeaturedVondaPage.

Have a compelling read!

D.
Utkarsh

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © CIO Women Magazine | 2022. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from CIO Women Magazine. CIO Women Magazine solely owns all the reprint rights.

monica@ciowomenmagazine.com For Sales & Branding Enquiries: info@ciowomenmagazine.com For Subscription: CIO Women Magazine Publisher Pamela Wilson Jimmy B. Monica Sanders Sankalp K. Narendra S. Garry Williams Chief Editor Marketing Coordinator(USA) PR & Marketing Coordinator Business Development Executive Creative Design Head Social Media Manager Digital Circulation Manager Shalmali W. 9552931801 Follow Us On: CIO Women Magazine, 1985, Henderson Rd, Columbus, Ohio, 43220 Magazine omen C o

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How did Sharon Stone redefine stardom with her Phenomenal Performances?

10 Facts about Chapel Bridge and Things to Do On Your Visit

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C O NT E NT S C O NT E NT S 20

MINDY JEN

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Beautypairedwithintelligenceisanunusual combinationintheHollywoodentertainment industry.SharonStonestandsasanexception, boastinganIQrecordedat154,whileherbeautyknowsno bounds.Anextraordinaryactress,shehascapturedthe heartsofmillions,earningherthetitleofqueen.Sharonhas etchedhernameintotheannalsofcinemahistoryby deliveringiconicperformancesonthebigscreen. Throughouthercareer,shehasembracedmultifacetedroles andgarneredfameasasexsymbol.Inthisarticle,youwill delveintothemyriadjourneysthatSharonStonehas undertakeninherlife,encompassingherrolesasanactress, mother,philanthropist,andmore.Enjoytheread!

CIO Women Magazine | 13

SharonStone'sMovies

SharonStone'smovieshaveleftan indeliblemarkontheworldof cinema,showcasinghertalent, beauty,andversatility.Shehas gracedthesilverscreenwithawide rangeofrolesthathavecaptivated audiencesworldwide.Hermovies serveasatreasuretroveofthoughtprovokingcinematicexperiences. Here,youwillexploresomeofher notablefilmsthathaveelevatedher statustothatofaHollywoodlegend.

Ÿ BasicInstinct(1992):Indeed, themovie'BasicInstinct' propelledherstardomtonew heights,withherportrayalof CatherineTramellachieving internationalfame.Audiences foundherroleasaseductive crimenovelisttobea mesmerizingblendofallureand mystery

Ÿ Casino(1995):SharonStone deliveredacompelling performanceasGingerMcKenna inthemovie'Casino,'acharacter entangledintheworldofcrime inLasVegas.Sheshowcasedher abilitytoportraycomplex characterswithdepthand authenticityonthescreen.

Ÿ TheQuickandtheDead (1995):'TheQuickandtheDead' markedacompletedeparture fromherpreviousroles,with Sharonportrayingagunslingerin aWesternsetting.Thisrole addeduniquedimensionstoher filmographyanddemonstrated herversatilityasanactress.

Ÿ TheMighty(1998):Sharon portrayedGwenDillonin'The Mighty,'amotherofayoungboy withadebilitatingmedical condition.Themoviedelvesinto variousdimensionsoffriendship, acceptance,andthepowerof humanconnection.

Ÿ TheMuse(1999):'TheMuse' standsasoneofSharonStone's'offthe-beaten-path'movies, showcasinghertalentasacomedic actress.Inthefilm,sheplayedthe roleofSarahLittle,amysterious womanwhoservesasamusetoa Hollywoodscreenwriter

Ÿ Bobby(2006):In'Bobby,'Sharon tookontheroleofMiriamEbbers, abeauticianwhobefriendshotel guestsontheeveofRobertF. Kennedy'sassassination.Thefilm delvedintothishistoriceventand highlightedSharon'sacting alongsideanensemblecast.

Ÿ Lovelace(2013):Sharonplayeda supportingrolein'Lovelace,'a biographicaldramaaboutthelifeof agingactressLindaLovelace.She portrayedLovelace'smother, showcasingherwillingnessto tacklecomplicatedrolesasan actress.

Ÿ TheDisasterArtist(2017):Sharon madeamemorablecameo appearanceasherselfinthemovie 'TheDisasterArtist,'addingalayer

ofauthenticitytothecomedic biographicalfilmthatexploredthe eccentricitiesofHollywood.

Ÿ Ratched(2020):Sharon'sroleas LenoreOsgoodintheTVseries 'Ratched'receivedcriticalacclaim. Herportrayalofawealthyheiress withacomplicatedpast demonstratedherabilitytoshine throughstorytelling.

Ÿ WhatAboutLove(2022):Inthe romanticdrama'WhatAboutLove,' SharonplayedtheroleofLinda,the wifeofaU.S.senatorinvolvedina lovestorysetagainsta humanitarianmission.Herunique actingskillsresonatedwiththe audience.

SharonStone'smoviesstandasa testamenttoherrangeasanactress. Sheportrayedcharacterswith emotionaldepthandchallenged stereotypesprevalentincinema.Her presenceonscreencontinuesto captivateaudiences,andonecan undoubtedlyanticipatemore unforgettableperformancesinthe future.

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CIO Women Magazine | 15

IntriguingFactsaboutSharonStone

DidyouknowthatSharonStonereadsatleastthreebooksaweek?Despiteherbusy schedule,shefindstimeforreading.Inthissection,youwilldiscovermorefascinating factsaboutherthatmayastoundandintrigueyou.Thesefactsshedlightonthe multifacetedaspectsofherlifeandhighlighthertransformativejourney

SharonStonewonthetitleof"MissCrawfordCounty"inabeautypageantinPennsylvania whenshewasjust17yearsold.Thismarkedthebeginningofherinterestinmodelingand acting.Later,shemovedtoNewYorkCityandsignedacontractwithFordModeling Agency,markingherentryintothefashionindustry

In1992,sheportrayedCatherineTramellintheeroticthriller"BasicInstinct."Hericonic leg-crossingsceneinthemoviebecameaculturalsensationandremainsoneofthemost memorablemomentsinthehistoryofthefilmindustry.However,sheexperiencedaboutof depressionforafewdaysduetoherdiscomfortwiththeunexpectedfame.

Sharonwasanacademicscholarduringherearlycollegeyears.Shecompletedher educationatEdinboroUniversityofPennsylvaniaonascholarshipforcreativewritingand fineartsbeforeembarkingonheractingcareer.However,shereturnedtothesame universityafewyearslatertocompleteherdegree.

Sharonsurvivedaseverecerebralhemorrhagecausedbyarupturedcerebralaneurysmand underwentemergencysurgery.Hermiraculoussurvivaldefiedtheodds.

Sharonisadedicatedphilanthropistactivelyinvolvedinvarioushumanitariancauses.She promotesAIDSresearchandawarenessthroughhercollaborationwithorganizationslike amfAR(TheFoundationforAIDSResearch).

Interestingly,SharonStonesharesherbirthday,March10th,withtwootherwell-known actresses,OliviaWildeandCarrieUnderwood.

SharonStoneisknownforherfluencyinmultiplelanguages,includingFrenchandItalian. Shehasappearedinnumerousnon-Englishmovies,showcasingherlinguisticskillsfor internationalfilmroles.

Whilepursuingheractingcareer,Sharonsharedanapartmentwithanotherfellowactress andclosefriend,MimiRogers.Bothofthemachievedsuccessinthesameindustryand garneredabundantlovefromtheirfans.

AlthoughSharonStone'smovie"Casino"wasnominatedforanOscar,shedidnotwinthe award.However,heractingprowessreceivedrecognitionwhenshewonaGoldenGlobe Awardforthesamemovie,wheresheportrayedthecharacterGingerMcKenna.

Inadditiontohersuccessfulactingcareer,Sharonventuredintowriting.In2021,she publishedamemoirtitled"TheBeautyofLivingTwice,"whichdelvesintoherlife,career, andherexperiencesbeforeandafterhercerebralhemorrhage.

Conclusion

SharonStoneisnotmerelyanactressbutalsoasymbolofempowermentandaparagonof strength.Herjourneyservesasareminderthatlifeisacanvas,waitingtobepaintedwith audacity.Wehopeyouhaveenjoyedreadingourarticleandfoundherjourneyenduring.

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FAQs

WhatisSharonStone's networth?

Accordingtosomesources, SharonStone'snetworthis $40million,makingher oneofthewealthiest celebritiesinHollywood.

WhatwasSharonStone's firstmovie?

"KingSolomon'sMines," releasedin1986,was SharonStone'sfirstmovie, anadaptationofthenovel ofthesamename.

DoesSharonStonehave biologicalchildren?

Duetoautoimmunedisease andendometriosis,Sharon isunabletohavebiological children.SheadoptedRoan JosephBronsteinin2000 withherthen-husbandPhil Bronstein.Aftertheir divorce,sheadoptedtwo boys,namelyLairdand Quinn.

CIO Women Magazine | 17

Mindy Mindy C o v er St or y

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Serving Beverages With A Taste That Belongs All To YOURSELF! MindyJenMindyJen BOBA CHiC  FOUNDER CIO Women Magazine | 21

Lookingatthisneweraof

entrepreneurship,the landscapehasevolvedto becomemoreacceptingofnewleaders andtheirnewperspectives.Inthis scope,womentodayaresteppinginto leadershiproleswithunparalleled determination.

Thecontemporarywomenleadersare notjustnavigatingthepathtosuccess; theyarepavingthewayfortheyouth, inspiringchange,andshatteringthe glassceilingsthatoncehinderedtheir ascent.Witharemarkableblendof resilience,empathy,andinnovation, thesetrailblazingwomenareredefining leadershipqualitiesandchallengingthe statusquo.

Thesewomenleadersarebreaking downbarriersthatlongconstrained theirpredecessors.Armedwitha strongsenseofpurpose,theyare steeringorganizationstowardmore inclusive,equitable,andforwardthinkingapproaches.Theirleadership extendsbeyondtraditionalmetrics, incorporatingadeepcommitmentto diversity,sustainability,andsocial responsibility.Asmentorsandrole models,theyareinstillingvaluesof empathyandcollaborationinthe youngleaderswhofollowintheir footsteps.

InCIOWomenMagazine'slatest magazineissueTheMostInspiring WomenLeadersinBusiness–2023, wehavefeaturedthestoryofMindy Jenwho,withherresilientleadership, ismakingstridesinthefoodand beverageindustry

WhatLeadershipMeanstoMindy

“I think there are many reasons why we are seeing more and more outstanding women leaders today.”, saysMindy

Therehavebeenmanyarticlesthat haveanalyzedthereasonsforthisshift. Someclaimthatitmightbebecauseof confidence,integrity,leadership, empathy,inclusivenessand communicationskills.Comingfroman Asianculture,Mindystronglybelieves thatwomenleadersfromdifferent culturalbackgroundshavedifferent andprettydistinctqualities.Among those,Asianwomenhavearather specialandirreplaceableabilityof resilience.

Shesays, “Our flexibility allows us to bounce back from any setback, even if we are instantly reset to zero, and we have the resilience and energy to start over and even jump higher!”

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“I believe that women entrepreneurs can make a significant impact on the world. I encourage you to follow your dreams and become a successful entrepreneur.”

LeadingEmpireEagleFoodCO. Ltd-TheRightWay!

MindyJenasweknowtoday,thename behindoneofthemostsuccessful brands-BOBACHiCstartedasan ArmyOfficer.Sheretiredasacaptain andenteredthisindustrywithher husband,wheretheybothbegan runningthecompanytogether

Consideringherbackground,Mindyis morelikeastrategicplannerofthe

Cov er Story

company.Shehasalwaysmadeita pointtouseherpreviousmanagement experienceinthearmyaswellasthe experienceshehasgainedworkingin variousindustriestohelpEmpireEagle FoodCO.Ltdformulatedifferent marketlayoutstrategies,organizational managementmechanisms,andinternal organizationaloptimization.

Onepeculiarthingaboutthecompany thatsetsitapartisitswayof

conductingpublicrelationsand marketingactivities.Thisunique approachhelpsitbreakawayfromthe traditionalindustryandtransforminto afashionfoodindustry

Forthesestrategiesandthekindof growththeyhavegarneredthe company,Mindyhasbeentherecipient ofseveralawardsandaccolades.Some theminclude-

CIO Women Magazine | 23

Cov er Story

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InternationalAwards:

Ÿ Wona3-starsSuperiorAwardwith thehighestscoreandtwo2-stars AwardsiniTQi(InternationalTaste Institute)Awardin2021,2022and 2023.

Ÿ WonaCrystalSuperior(3years continuetowin3-staraward) AwardiniTQi(InternationalTaste Institute)Awardin2023.

Ÿ WonaGoldStevieAwardin CompanyoftheYearin2023

Ÿ Won2022TaiwaneseTOP10of theBestB2BCross-BorderEcommerceAwardinAlibaba.com

Taiwan

Ÿ WonaGoldStevieAwardinBest NewProductorServiceoftheYear -Business-to-BusinessProductsin the2022InternationalBusiness Award.

Ÿ WonaSilverStevie®Awardinthe FemaleExecutiveoftheYearBusinessProducts-11to2,500 Employeescategoryatthe2019,

2020,2021and2022Stevie® AwardsforWomeninBusiness

Ÿ Won3Goldsin2021TITAN BusinessAward

SalesGrowth

During2021-2022,thepandemic period,EmpireEaglefood'scustomers andorderswerestillgrowing.Empire EagleFoodexportedtomorethan60 countries,5continents.BOBA EMPIREhasproducedmorethan250 millioncupsofbubbleteabeverages everyyearinthewholeworld.The turnoverhasincreasedover148 percent.

Thecompanyhasbeencommittedto promotingvirtualbubbleteatraining coursetohelpmorethan75teams(the trainingtakes3days,itmeanstheteam hasspent2andthirdofthepandemic periodtotraintheclientsfromthe wholeworld),385clients,whoare fromover35countriesintheworld.

EmpireEagleFoodCO.Ltdandits IllustriousJourney-

EmpireEagleFoodistheTaiwanese leadingBUBBLETEATOTAL SOLUTION,andONE-STOP manufacturer.EmpireEagleFood developedwithcustomerssince2002, hasalreadysuccessfullyexpandedto over60countries,5continents, includingUS,Canada,UK,Germany, Australia,France,Dubai,Jordan,Peru, India,SouthAfrica,andthecompany servesitsbubbleteaproductstoover 250millioncustomerseveryyear

Afterbeingfoundedfor21years,the companywasintransition8times fromamaterialwholesalerfocusingon developingtheglobalmarketto becomingbubbleteaexperts.

“We strongly believe that the only way to success is to help customers succeed.”

CIO Women Magazine | 25
Our flexibility allows us to bounce back from any setback, even if we are instantly reset to zero, and we have the resilience and energy to start over and even jump higher!”

Cov er Story

EmpireEagleFoodownstwo brands:

Ÿ BOBAEMPIRE,whichspecializes inbubbleteamaterials,includes tea,vegancreamer,drinking powder,jellypowder,aurora powder,glutenfreewafflepremix, additivesfreeinstantteapowder, bubbleteashopusingequipment, etc.Itsuppliesonestopstation bubbleteamaterialsandservicesto globaldistributors

Ÿ BOBACHiCspecializesinretail products,suchasinstantvegan bubbleteakit,veganmilktea, naturaljuiceaddedicedbobafruit tea,bubbleteacandrinks,instant

cheesefoambubbletea,andinstant dirtymarblebubbletea.Itsupplies theCHICestbubbleteadrinks productsandculturetoglobal consumers.

Ÿ Evenduringthetoughtimesofthe pandemic,thecompanystillgrew andneverstoppeddeveloping healthyandsustainablebubbletea products.TheseincludePlantBasedVeganCreamer,NaturalIced FruitTeaPowder,Additives-Free TaiwanTea,andInstantDIY BubbleTeaKitSeries,etc.

SailingthroughChallengesWhenMindyfirststartedBOBA

EMPIREwithherhusband,twoofthe biggestchallengeswerefundingand buildingateam.

“Withoutastrongteam,wecouldnot expandourbusinessandmarket successfully.Butwithoutenough funding,wecouldnotmarketour companyandattractgoodtalents.”,she adds.

Toovercomethese,Mindyusedher limitedfundingtodothebest marketingshecould,withtheonlyaim toreachouttomorepeople.Along withthis,shealsousedhernetworkof contactsfromherpreviousjobstofind talentsandbuildherteamatBOBA EMPIREandBOBACHiC.

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TheLightattheEnd-FindingSuccess!

“Honesty, professionalism, and innovation are what I believe have made us successful.”

Thecompanyiscommittedtobeinghonestwithits customers,especiallybecauseofthenatureofthefood industry.Theteambelievesthatalltheingredientsused shouldalwaysbesafeforhumanhealth.Therearemany dishonestcompetitorsinthemarket,whosestrategyisto safelyrelyonsomeexaggeratedclaimstodeceiveothersand makewayforanyquickmoney AtEMPIREEAGLEFOOD (BOBAEMPIRE+BOBACHiC)thecultureshifts drastically,aseachandeverymemberoftheteamis committedtoprovidingthebestandthemosthonestservices toitscustomers.

CIO Women Magazine | 27
“We are delighted to be the "chameleon" of the bubble tea industry, constantly evolving and innovating, and even taking the lead in promoting Taiwanese bubble tea culture, so that the world can know Taiwan because of bubble tea!”, says Mindy.

CoverStory

“WhenItrainourteam,ItellthemthatI allowthemtomakemistakes,buttheymust learnandgrowfromeachmistake,sothat theycanbecomemoreprofessionalevery time.Therearecountlesscompetitorsinthe market.Ifyouarenotprofessionalenough, youwillinevitablynotbeabletogainmore trustfromcustomers.”,shesays.

TheChangingCustomerDemands& Mindy'sUniqueSolutiontoit-

Thebubbleteaindustryischangingrapidly Inthepast25years,Taiwanesebubbletea brandshaveconqueredtheworld,andmore andmorepeopleareacceptingand enjoyingthisTaiwanesedrinkculturethat isbothchewinganddrinkingatthesame time.

Asabubbleteatotalsolutionexpert, BOBAEMPIREandBOBACHiCalways stayaheadofthecurveintermsofindustry andmarketawareness.Therefore,theteam oftencomesupwithideasthatthe customershavenotthoughtofyet,andthen providessolutionsatthesametime.

“In other words, we are always one step ahead of our customers!”

"Gainingaheadstart"isalwaysthegolden ruleformarketwinners!Therefore,the companydoesnothelpitscustomersonly whentheyneedit.Instead,theBOBA EMPIREandBOBACHiCteamhelpsits customersseetheproblemstheywill encounterinthefuture,andthenprovides themwithguidedsolutionstoovercome those.

AFutureofPossibilitiesand Opportunities-

“We are delighted to be the "chameleon" of the bubble tea industry, constantly evolving and innovating, and even taking the lead in promoting Taiwanese bubble tea culture, so that the world can know Taiwan because of bubble tea!”, saysMindy.

AtEMPIREEAGLEFOOD,theteamisconstantlychallengingits creativity,itsR&Dability,themarketdevelopmentstrategies,andthe qualitylimits.Thecompany'spurposeistouseitscomprehensivetotal solutioncapabilitiesandtheglobalmarketaccesscapabilitiestobring Taiwanesebubbleteatoeverycorneroftheworld,sothatmorepeoplein theworldcanknowTaiwanbecauseofthiscutebeverageculture.

“We believe that culture is the most touching thing.”

OnlybylettingmorepeopleacceptTaiwanesebubbleteacantheyfurther understandthebeautyofTaiwaneseculture.Then,theproductwillnaturally entermorechannelsandmarkets,andthecompanywillnaturallyimprove.

“In short, with the greatest passion to do our own part, we aim to embrace the changes in the industry and face any challenges, so that customers will naturally come to us and maintain a long-term business relationship!”, adds Mindy.

Lastbutnottheleast, Mindy'sAdvicetotheYoungWomenEntrepreneurs-

Herearesomemorespecificadvice:

Beambitiousandcourageous:Ifyouarenotbraveenoughtoachieveyour goals,thenyourdeterminationwillbegreatlyreduced,andyourchancesof successwillbelowered.Bepersistentandnevergiveup.Successdoesnot comeovernight,ittakeshardworkanddedication.

Findamentor:Amentorcanbeavaluableresourceforadviceand support.

Networkwithotherwomenentrepreneurs:Networkingcanhelpyou learnfromothersandfindopportunities.

Attendwomen'sentrepreneurshipevents:Therearemanyeventsthatare specificallydesignedforwomenentrepreneurs.Theseeventscanbeagreat waytolearn,network,andgetinspired.

Don'tbeafraidtoaskforhelp:Therearemanypeoplewhoarewillingto helpwomenentrepreneurssucceed.Don'tbeafraidtoaskforhelpwhen youneedit.

Bewillingtoshare:Whenyouhavealittlebitofsuccess,don'tbeafraidto shareitwithothers.Iamofteninvitedtogivelecturesatuniversitiesor TEDevents,andIamalwayshappytosharemyexperiencewithout reservation.Ibelievethatsharingcangenerateamorepowerfulforceinan intangibleway.

“I believe that women entrepreneurs can make a significant impact on the world. I encourage you to follow your dreams and become a successful entrepreneur.”

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CIO Women Magazine | 29
I think there are many reasons why we are seeing more and more outstanding women leaders today.”, says Mindy.
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10 Facts about & things to do on your visit

CIO Women Magazine | 33

ThereismoretoSwitzerlandthanicymountainsanddelicious chocolates.TakeChapelBridge,forexample.Namedafterthe nearbySt.PeterChapel,thebridgeisoneoftheMajortourist attractionsinLucerneCity.ItisSwitzerland’soneoftheoldest woodenbridgesthatconnectstheoldtowntothenewtown.

Asyouarestrollingthebridge,onethingthatinstantlycatchesyour eyesarethehistoricalpaintingsfromthe17thcentury,astheygive youaquickglimpseintothehistoryofthebridge.

Asmallpartofthebridge’shistoryalsoincludestragedies.Amajor onewasthe1993firethatdestroyedthebridgeanditsvaluable belongingssuchasthepaintings.Whiletheincidenthurtitslegacy, italsocaughtmajorattentionfromtouristsglobally.Butshouldyou reallyvisitit?Let’sfindout.

HistoricalSignificance

TherichhistoryofChapelBridgecanbetracedbacktothe14th century.Thebridgewasbuiltin1360andremainsthelongest survivingtrussbridgeintheworld.Surprisingly,amajorlandmark ofthebridge,thewatertowerisevenolderthanthebridgeitselfand wasbuilt30yearsbeforetheChapelBridge.

Thewatertowerwasusedasaprisonandatorturechamberbefore gettingusedasthetown’streasuryandmunicipalarchive.Currently, althoughyoucanwitnessthewatertoweronyourvisittothebridge, youcan’tenteritasitisclosedtothepublic.

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CIO Women Magazine | 35

10 Facts about Chapel Bridge

Architecture

Thebridgeisfamousforitsbeautifullycrafted woodenarchitectureanddistinctcoveredstyle.

OldestCoveredWoodenBridge

TheChapelistheworld’soldestcovered woodenbridge. TheBridgeUsedtobeLonger

So,howlongisthechapelbridge?Well,atthe start,thebridgewas270meterslong.Later,the numberofshorteningsandbankreplenishments madeadifferenceandithasnowbecome204.7 meterslong.

ThePaintings

Thehistoricpaintingswerepaintedonspruce woodenboardsduringthecounter-reformation ofthe17thcenturybytheartistHansHeinrich Wägmann.

SponsorofPaintings

Thepaintingsweresponsoredbythecity councilmembers,whoaftersponsoringapanel wereallowedtoattributetheircoatofarmstoit. Tounderstandthepaintingsbetter,onecan alwaysrefertotheexplanationsprintedbelow thepainting.

ChapelBridgeFire

Themidnightfiretragedyburnedmorethan two-thirdsofthepaintings.While47total paintingswerecollected,only30were completelyrestored.

OtherRestorations

Afterthefire,onlythepillars,bridgeheads,and thewatertowercouldbesaved.Ittookawhole yearfortheentirebridgetogetcompletely restored.

MostPicturesque

ChapelBridgeinLucerneisthemost photographeddestination,adoredbyboth touristsandlocals.

KeepinganEyeonthePaintings

Toprotectthepaintingsfromtheftand vandalism,thecityemployedawatchmanin 1726.Thiswasaftersomeincidentswhere peoplevisitedthebridgeatmidnightandtried todamagethepaintings.

It’sa1/3WoodenBridgeinthecity

That’sright.TheChapelisnottheonlywooden bridgeinLucerne,it’soneofthethreebridges. Onebridgewasa14th-centuryHofbrücke,and theotheristhe16th-centurySpreuerbrücke. WhiletheHofbrückewasdestroyed,theother tworemaintothisday

1 2 3 4 5 10 9 8 7 6 36

TopSightsinChapelBridge

HerearethetopsightstovisitinLucerneonyourtrip:

1.SwissMuseumofTransport

OpenedinJuly1959,themuseumshowcasesavarietyoftransportmodessuchastrains,ships, automobiles,andaircrafts.Inaddition,themuseumalsohasalargecollectionofworkbyHansErni,a localpainterandsculptor.

2.Spreuerbrücke

PreviouslyknownasMühlenbrücke,Spreuerbrückeisoneofthetwowoodencoveredbridgesin Lucerne.ItwasinitiallybuilttoconnectmillsontherightsideoftheReusswiththeonesatthecenterof theriver.

3.LucerneCultureandCongressCentre

TheLucerneCultureandCongressCentrebuilding,alongwithitsconcerthalliswellknownforitshigh levelofacousticabilities.ThecreditforthearchitecturalworkgoestoJeanNouvel.Thecentrewas inauguratedin1998withaconcertoftheBerlinPhilharmonicOrchestradirectedbyClaudioAbbado.

4.LionMonument

LionMonumentisoneofthemostfamousmonumentsinSwitzerlandsituatedonahilloutsidetheold city.ThemonumentcommemoratestheSwissGuardswhowerekilledin1792duringtheFrench Revolution.Inrecenttimes,themonumenthasalsobeenatthecenterofcontroversies,forvaried reasons.

5.ChurchofSt.Leodegar

FromSwitzerland’sRenaissanceperiod,thechurchofSt.Leodegarisoneoftheprimeexamplesof Churchbuilding.However,itwasn’tbuiltinoneattempt.Thechurchwasconstructedinpartsfrom1633 to1639,anditisoneofthefewchurchesbuiltduringtheThirtyYearsWaronthenorthernAlps.

CIO Women Magazine | 37

8 Dishes You Must Try in Lucerne

1.CheeseFondue

Youcan’ttalkaboutSwissfoodwithoutmentioningfondue.Thedishis madewithmeltedGruyereandEmmentalCheesesandservedinahot potoverasmallflameandsavoredwithbreadsandveggiesofdifferent sorts.DuringthecoldweatherofSwitzerland,thedishprovidesmuchneededwarmth.

2.Alplermagronen

ThedishisalsoknownasanAlpineMacaroniorHerdsman’sMacaroni andincludesingredientssuchascheesesauce,choppedpotatoes,bacon, caramelizedonionsandapples,andofcourse,macaroni.Intheearly days,Alplermagronenwasoriginallycookedwithingredientsthatwere availabletotheherdsmenwholookedafterthealpinepastures.

HeissiMerroni

ThedishisessentiallyhotRoastedChestnuts,anditisexclusively availableinthewinterseason.YouwillfindHeissiMerronipacketsbeing soldinthestandsnearthechapelbridgeandalsoinotherplacesin Lucerne.

Ifyou’reapotatolover,thenyoumustcheckoutthisdishRosti.This sidedishismadewithgratedpotatoesthatareshapedlikepancakesand furtherpan-friedtoacrispfinish.Peopleusuallypairitupwithcheese, onions,andfriedeggs.

3. 4.Rosti
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5.Chügelipastete

ThishistoricalmeatpieisafamousdishofLucernethathasbeen savoredsincethe18thcentury.Itcontainsornate,apuffypastryfilled withcreamysauce,vealandsausagemeat,andmushrooms.Ideally,the dishisconsumedascomfortfoodandcanbeeasilyfoundinmost restaurantsinLucerne.

6.ZuppaDiZucca

ZuppaDiZuccaisapumpkinsoupperfectforthechillywinterweather. IfyouarelookingtotryoutsomelocaldishesofLucerne,thenputthis onyourprioritylist.Thesoupisusuallyslurpedalongsidebaconand toast.

8.SwissChocolate

It’sagingerbreadcakeavailableatLucerne’sLakearea.Whatmakes LuzernerLebkuchen’sflavoruniqueistheuseofPearSyrup,overthe traditionallyusedingredientofhoney.Ifyou’reinthecityforyour Christmasholidays,thenthiscakeisamust-have.

Youdidn’tthinkthefoodsinSwitzerlandlistwasgoingtoendwithout theSwisschocolates,didyou?Theunwrittenrulesaysthatonemustnot leaveSwitzerlandwithoutyourfavoriteSwisschocolates.TheeverevolvingSwisschocolatesarefamousfortheirqualityanddistinct flavorsallaroundtheworld.

IsLucerneWorthVisiting?

WhileChapelBridgeasthemostattractivetouristdestination,thecityofLucernealsohasotherthings fortheenjoymentofvisitors.Fromitsmountainsurroundingsorlakeviewstothelocalcuisineand historicmonuments,thecityexhibitsadistinctviberightatthecenterofSwitzerland,attractingtourists fromacrosstheglobe.

7.LuzernerLebkuchen
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Aninstrumentalleaderwithawarriorlikepersonality,VondaPageisthe CEOofRadicalChange.Sheisa ResultsMentorforCEOswith complexandconcerningchallenges helpingthemconfidentlycuratethe certaintiesofchangetosecurethe successtheydeserve.Vonda'slongstandingjourneyisatrue representationofhowaphoenixrose fromashesandcontinuestoflywith wingsoffireandfreedom.

TheOutsetJourney

Vonda'sjourneybeganwhenshewas inhighschool.Herfirstjobwasa technicaljobtoimplementafax machine,matchupthebusiness processes,andatthattime,the companywastryingtoincorporatethe newtechnologyofafaxmachine.

Andfromtheverybeginning,upuntil now,shehasworkedwith organizationswhoaretryingtoeither adoptanewtechnologyorfigureout howtobestutilizethattechnologyto maketheirbusinessrunsmoother,by eitherhelpingtheircustomerssolvea painpoint,ordoingsomethinggood intheworld.AndthatbringsVondato wheresheistoday.

AstheChiefExecutiveof of RadicalChange

VondaledthefoundationofRadical Change.Shemainlyfocuseson MentoringandWorkingwithleaders. Shehelpssmall-scalebusiness owners,entrepreneurs,andearlycareerprofessionals withspecific strategiestoachievetheirdesired goals.

So,onepartoftheworkisallaround mentoring.Beitasix-month,ninemonth,orlongerifnecessaryupto even15-monthprograms,withleaders one-on-one orcompaniesandgroups,

theaimistosupporttheirattainmentof meaningfulresults forpeoplewith seriousgoals.

Theothersideisthetechnologypart. Vondahasaplatform: LeadersLearn RadicalChangeapplication.Withthe application,shecanworkwithservicebasedprofessionals,small-scalebusiness leaders,digitalcontentcreatorsand CEOswhowanttocurateastrategic clientele,aspecificcustomerbase,anda specializedcommunities.These individualscanusetheLearnRadical Changeapptoworkwiththeirclients one-on-one.Theycanconducttheircalls (videoandaudio),meetings,chat,share screens,annotatefiles,anddoallofthese activitiesandmuchmorethatare availableonanyotherpotentialvideo conferencingandproductivityapp.

Vondaproudlystatesthatwiththeapp shecandotwothings:

Ÿ Helppeoplegetresultsandtrytodeal withcomplexandconcerning challengesatwork,school, communityorhome

Ÿ Helppeopleoptimizetheir technologysolutionstomaketheir liveseasiersothecangettheimpact andimplementationtheydesire

Beforefoundingtheexcellenttechnology partner,LeadersLearnRadicalChange app,VondawasusingZoom,Calendly, Outlook,Slack,andmoresuchtoolsand applications.

Andsherealizedbeingapersonthat's alwaysbeenintechnologyandworking aroundchange,therehastobeawayto bringpeopleintoyourspace,towork withthem,todocalendaring,todo communications,andallthevarious taskswithouthavingtouse90different tools.

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Additionally,Vondaspecifically emphasizesthatasasmallbusiness ownerandasoloCEO,shedoesn't workwithlargecorporationsin termsoftechnology.Sheonly workswithlarge-scalecorporations intermsofresults,mentoring,and helpingleadershipteams.Butwhen itcomestotechnology,sheison thehuntforsoloentrepreneurs, smallbusinessleaders,andCEOs totrulyhelpthemwiththisunique, "everythingunderasingleroof" platformandmakeLeadersLearn RadicalChangetheirgo-to solution.Vondaisfocusedon buildinghercommunityand customers.

GivingaStrongFightto Challenges

AsaBlackwoman,thechallenges thatonefacesinthetechnology fieldoranyotherbusinesssector aregoingtobemoresignificant.

Rightfromherearlydays,in college,whileotherfolksgotthat opportunitytoworkwithbusiness folksandgetareference,Vonda, unfortunately,didn'tgetan internshiporso.

Movingahead,sheenteredthetech fieldaroundtheeightiesandthere werehardlyanywomenworkingin techduringthattime.So,her presenceinthetechsettingseemed unusual,new,anddifferent.Vonda hadtofighttobeheardamongher malecounterparts.Also,shehadto beconfidentaboutherstrengths, capabilities,andskills.

Fromanearlyage,she knewbeing fierceandgivingherenergy towardsrighteouseffortswas critical toriseaboveher challenges.Shefoughther difficultieswithdignityandwasnot

afraidtofailorhearaNO.This fearlessapproachhasmadeVondaa path-breakerinthetechfield.

DefiningLeadershipandMentorship inTrueIdentity

Whilecreatingtheapp,Vondafaced manydifficultieswiththebusiness aspectsofentrepreneurship,however, shedidn'tstop,sheaccomplishedher goaloflaunching theappin2022..

Vonda’s attitudeandapproachtobeing ago-getterareinspirationalformany Andshetoobelievesinencouraging otherstobethebestversionof themselvesassheisfocusingondoing more.So,withinhermentoringwork, sheco-facilitates masterclasses, retreats,educationalprogramsandlive eventsalongwithhercolleague TammyTriolo,whoservesasthe MasterTrainerfortheirUnleashing Empathy(www.unleashempathy.com) anonprofiteducationalorganization which helpspeoplegettotheheartof thosethingsthatareholdingthem back.

“Youknowhowweallhavedifferent goals,right?Anditcouldbearound ourcareer,family,relationship,and health(physicalormental).Wealways havesomethingthatisholdingusback andsomethingthatwedon't necessarilyrecognizebecauseit'sus. That'swhyweneedamentor,weneed apersonthatcanholdupamirror, righttoourselves.Whatarethegoals you'retryingtoaccomplish?And whereareyoubasedonwhereyou reallywannago?So,mysweetspot, right?MynicheofwhatIdois whetherthepersonis,youknow,a CIO,aDirector,aCFO,orasmall business,entrepreneur,orsolopreneur Everybodyisstrugglingwithstuff,and sothroughmentoringandespecially throughresultsmentoring,whatI'm abletodoistalktopeopleand understandwhatisthatcore

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foundationalpiecethatthey'vebeen strugglingwith.”

AsVondacandemonstrateempathyand kindnessinallrespectivesituations,she asamentorandaperson,genuinely, honestly,andopenlyconnectswith peopleinthemostsignificantway.Her ultimategoalasamentorandaguiding forceistohelppeopleaccomplishall theirgoals.Shecertainlyhelps individualsself-introspectandgives themtheconfidencetojustgooutthere andfollowtheirpassion.

Withtheenablementofhigh-tech technologyandtheappthatVondahas successfullycreated,thetypeof interactionhappensinaconsistentand ongoingway Theappallowsthemto connectanydayatanytimeoftheday withoutanyissueswithtimezones.If onecan'tconnect,theycandropa message,oroncetheygetonacall,they canrecorditforfutureuse,theapp performsefficiently,conveniently,and holisticallyaspertheneedoftheclient.

Networking:TheKeytoGrow

Vondabelievesnetworkingiscrucialfor businessandentrepreneurship.the trickypartaboutnetworkingisit dependsonwhatyourbusinessisabout andwhoisyourtargetaudience/ customerbase.So,asanew-age entrepreneur,oneisconstantlythinking intheirmind,"whocoulduseour productorservice".Whentheyarenew inthegameandgettingoutthere,it takesacombinationofthingstomark theirpresence.

Additionally,onehastobepersistent, tryingandfailing,andconsistently beingdifferenttograbeyeballsisquite challenging.

Shecontinues,“So,forexample,I probablygotactiveonLinkedInaround like2006,or2007.Sometimearound

whenitfirst,cameon.However, overthelasttwoyearssinceIstarted mybusiness,ofcourse,Igotmore activeonLinkedIn.Well,oneofthe thingsthathappenedisbecauseI wasveryspecificallytalkingabout blackwomen'sequalpay,antiblacknessincorporateAmerica, callingoutdiversity,equity,and inclusion,andtheindustryfailing, especiallywhenitcomestoBlack women'spaybeingjust58cents.So comparedtoawhitemanwhosepay wouldbeindollars,Asianwomen pay95centsandwhitewomenpay 81cents.Considerably,overthelast severalyears,blackwomen'spay gaphasincreased.”

So,bringingthatconversationtoa publicforuminahostileway, fightingthosebattles,andwinning themhasbeenagame-changerfor Vonda.Shepromptlyraisedher voiceandtookaction,beiton LinkedIn,inthebusiness community,orintheFortune500 sector,shetoldtheworldthatblack womenareworkinghardandthey haveafarwaytogo.

Ontheflipside,shealsosawthe realityofafewfolks,whohadthe powerandauthoritytobringa changebutremainedquiet.That's whenshewasabletoseewhoistrue totheirwordandwhoisjustputting upashow.Inthisparticularcase, networkingdidhelpherseewhois alignedandwhosupportstheequity ofwomen."Andsothenetworking, youknow,isinterestingbecauseit bringsoutpeoplethatalignwith yourthinkingandyourbeliefs", concludesVonda.

StandingTallandToughAgainst MaleContemporaries

Vondastatesthat80%ofthehighly technicalrolesarefilledbymenin

thetechfield.Andasaleaderintech, shepurposefullyonlyhireswomenfor hertechnicalroles.

Sherefusedtohiremenorworkwith men.Aspreviouslysheworkedwith male-ownedcompaniesonacoupleof differentdevelopmentprojectsandshe recognizedtherewasamajor differenceinhowwomenworkwith womenandmenworkwithwomen.

Sheaffirms,“There'sadifferenceinthe waythatmenworkwithwomen,even whenthewomanisincharge.Because ofthewaythatweareallsocialized,if wethinkaboutpatriarchyglobally, that'sournumberproblemrightthere. Whetheryou'retalkingaboutthe UnitedStates,Asia,Africa,Latin America,ortheMiddleEast, patriarchyisournumberoneproblem. Youknow,capitalismisaproblem,but capitalismwouldn'tbeasmuchofa problemifpatriarchywasn'ttheway thatitwas.”

So,Vondabalancesthosescalesout herselfasshehastherighttowork withthepeopleshewantsandbuilda teamofpeople,whobelieveinher work.Sheaimstoworkwithpeople whowanttocontributeandparticipate.

Asaleaderwithmorethanthree decadesofexperience,Vondavouches formutualrespectandempathyina workenvironment.Shealsoshares,"I havebeeninaroom,withpeoplewith 20or30feweryearsofexperiencethan I,butyetthey'retalkingtomelikeI'm stupid.AndIjustwasbornyesterday, AndI'mlike,butit'sbecauseof socialization,right?Howaremen trained?Howaremensocialized?Men aresocializedtobedominant,right?To beaggressive,tobeinruleandtellus whattodo,right?Totrytocontrol,like that'showthey'resocialized.Howare weaswomensocialized?Bequiet,be demure.Askpermit.Sowhathappens

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whenyouburstoutofthat?What happenswhenyoubreakoutofthat mold?Yougoingtobemetwith resistancebecausepeoplearelooking atyoulike,Hey,don'tyougetit? That'snothowyou'resupposedtobe. Youaresupposedtofallinline.You aresupposedtodowhatwetellyouto do."

AstheCEOofyourcompany,you havetobedecisive.Notonlyinyour vision,goals,orplansbutinwhatyou wantyourteamtolooklike.Vonda wantstobuildateamofpeoplewho cometoworkandbefulfilledbywhat theydobecausetheyknowwhat they'redoingischangingtheworld andaddingrightthatenergytothe world.

So,whetherornotVondawantsto giveatalk,doaspeech,havea meeting,sendafile,ordoacontract, sheinvitespeopletoherplatformto build,create,andgrowtogether. Vonda's

Dr AvisJones-DeWeeverisoneof Vonda'smentorsandherinspiration. Shementorsblackwomen,coaches, andconsultantsthataretryingtobuild uptheirbusinessesbecausethereare notalotofresourceswhenitcomesto havingsupport.

Whenyouaretryingtogrowandbuild abusiness,peopletalkabout,youcan get,venturefundingandthisandthat. However,inreality,only0.5%of fundinggoestoblackwomen.

So,havingamentorlikeDr Avis Jones-DeWeever.Someonewhohasa levelofsuccessandwhohasshown otherpeoplehowtodoitissuper helpful.

Buttherearenotawholelotofblack womenwhohavetechcompaniesout there,andVondaisindeedblazinga

pathforthem,mentoringthem,showing themthewayforward,andkeepingthem updatedontechnologyandits advancements.

VondaPensaPieceofAdviceto BuddingEntrepreneurs

Forbuddingentrepreneurs,thefirstthing I'mgoingtosay,myfirstbestpieceof adviceistoTrustYourself.Ithinkwhat happensisespeciallytothoseofuswho transitionfromcorporateinto entrepreneurshiporwhogobackand forth,so,I'vebeenanentrepreneuroffand onforabout25yearsandIthinkthat whenyougobackintotheindustry,and youworkforsomeoneelse,oryouwork forabigcorporation.Whenyoucomeout tobeanentrepreneur,youdon'tremember totrustyourselfbecauseyouwereusedto relyingonsomeonetellingyouwhattodo, andwhentodoit.andmaybeevenhowto doit.Butwhenyou'reanentrepreneur, whenyouareaCEO,youdecidewhatto doandhowtodoit.AndthetimeswhereI thinkIstruggledoverthelasttwoanda halfyearswaswhenIdidn'ttrustmyself.

NotthatIdidn'thavetheexperienceorthe skillortheknow-howortheresources,but itwassomethingupheretellingmethatit needstobebetter,orwaitaminute,orjust thatlittlething.Somynumberonepiece ofadviceistotrustyourself.Becausefirst ofall,ifyoudecidedyouaregoingtostart yourownbusiness,yougotsomeskills, experience,capacity,capabilities,and competence,butyougottaalwaysmake surethatyou'reabletoputthatcouragein placeandthatcourageisthatpartof trustingyourself.

IfIlookbacknow,Ishouldhave,andifI would,Ithinktherearemanylittleareas whereIwould'vehad,marketprogress muchquicker,butIwasn'ttrustingof myself.AndIthinkthatthat'sahabit.That youneedtoconsistentlydevelopover time.Andthat'stheotherreasonthat mentoringissoimportant.Itwillgiveme

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7 Ways acebook

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to Use acebook for Marketing Your Business

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Here’sadid-you-knowfact!Didyou knowthatalmost2billionpeoplelog intoFacebookdailywithan18% increaseeveryyear?Facebookfor marketingisstillthemostcommon promotionalsocialmediaelement used.Assmalladealassellingacaris doneviapostingitonFacebook.So, Facebookformarketingisstillan optiontoday.

Asallofusknowtheneedfora Facebookpage.Maintainingapageis themostbasicthingtostartwithon Facebookformarketing.Toenhance anduseFacebookformarketing,you needtoattractandengagevisitorsto yourwebsite,getthemconvertedinto leads,andmakesuretheyengagewith yourwebsitetoo.Youneedtorun Facebookadsanddesignthosead copiesinanattractivemanner Facebookformarketingdemands engagingadcopiesdesignedforpeople toclick.Youcanredirectthelinkto yourwebsiteasandwhenpeopleclick ontheFacebookad.

Listing

down7waystouseFacebook formarketing;

1.Makeaneventandpromote:

TouseFacebookformarketing,you needtobeknownaboutthevarious optionsavailable.There’saneventtab whereyoucanpromoteaneventthat you’replanningtohostonlineor offline.Youcanputthenotification aboutthesameoverthere.Intheevent space,youcanuseoptimization strategiestospreadthewordtothe maximum.Thiswillhelpyoutomake theaudienceengagewiththeeventtab, yourFacebookpage,andeventually yourwebsite.Itwillincrease awarenessaboutyourwebsiteand increaseyourpageviews.

2.Hearyouraudience:

WhenusingFacebookformarketing, youneedtouselisteningtoolsand keeptrackofwhat’strending.Tomake optimumuseofFacebook,youneedto seehowpeopleareinteractingandhow manytimesyou’rementioned.The “mention”featurewillhelpyouknow howmuchyou’vemadeitintothe Facebookpromotionspace. Respondingtothemwithoutlistening tothemwon’thelpandthepage optimizationwon’thappen.Eventually, it’lltaketoomuchtimethanneeded foryourpagetogrow.Makestrategies ofpromotioninaccordancewithyour audiences’behaviorandinteraction withyourwebsiteandyourFacebook page.

3.RunadsonFacebook: Facebookadsarestillapopular mediumtorunads.Evenifothersocial mediasectionshavetakenover,the charmofFacebookstillexists.People stilluseFacebookforentertainment andbusinesspurposes.TheMeta businesssuiteallowsustodobusiness onlinewithease.Inrunningonlineads onFacebook,thetrackingofitandthe

reachofthesameisneededtobe tracked.Weneedtocheckhowthead isperformingandthereachitis receiving.

4.“About”sectionoptimization:

The“About”sectionisthemost watchedspaceonyourFacebookpage. Basedonthatdescriptionpeopleget thefirstimpressionofyou.Peoplejust getapreviewlookofitontheleftside ofthepagejustbelowtheprofile picture.Peoplecantaponittoview thefullinformationmentionedinthe “About”section.

Thisisthecopysectionwhereyou needtoputtheinformationinthebestoptimizedmanner Thisdescriptionof thepagewillhelppeopleknowabout yourworkanddecideto“Like”the page.Takeyourtimetodecideonthe contenttopostinthissection.Makeit catchyandattractiveasmuchas possible.Startwithagoodandcatchy text.Thefirsttwolinesaresomewhat visible.Startingwithabangwillhelp yougetthereaderstoclickonsee more.

5.Spoton“Call-To-Action”:

YouneedanexcitingandgoodCall-toactiontomakepeopleclickonit. Peoplemustgetintuitiveandaskyou aboutyourworkmoreandmore.A directmessageorcontactviathegiven informationisadeedoftheon-point calltoactionused.Youcanlinkthe defaultmadeoptionsforitandattachit toyourwebsite’slink.

Youcanlinkittoyourhomepage, contactpage,oraboutpagewherever youwantthetraffictobemaximum.It shouldcreate“FearofMissingOut”in today’slanguage.Outofcuriosity, peoplewillcomeandclickonthead, postorwhateveritis.Creatingasense ofcuriosityandprovocationisthekey toagoodCTA.

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6.Timeslottopost:

Thisremainsforyoutodecide. Everyonehastheirowntakeonthis. Youneedtotrackyouranalyticsand comeupwithatimeslot.Thisactually dependsontheaudienceyou’ve targetedandwhattimeisthebestfor them.Agoodtimefortheaudienceto gothroughyouradsorpostsisby observingtheanalytics.Initially,try postingatdifferenttimes,andobserve theaudienceinteraction.Notethem downifrequiredandstudyingthemfor aweek’stimewillhelpyoudecidea slotinthefuture.

7.Putoutyourbestblogs:

Tillsocialmediaexists,thecontent willexist.Asamarketer,itisourduty topostrelevantandvaluablecontent.It helpstheaudiencetogothrough articlesthatareinformative, interesting,andnotmuchtalkedabout. Onyourpage’stimeline,putyourmost popularblogswhichgained recognition.Also,makesuretheblog postshaveaperfectmetadescription asperyourkeywordresearch.It’ll enhanceyourviewsoftheFacebook pageandthewebsitetoo.

Conclusion:

Facebookisstillagoodmeasurefor marketing.Itisusedasamediumfor themarketplace.Peoplebuyandsell productsonitsuccessfully Trytesting youradsandtryingmultipletypesof them.Observewhichoneworksthe best.Postadsthatcontainvideosasa visualwillcreateasenseofurgencyto havealookatthead.Avideoadworks thebest.

Visualsareathingthatisatleastgone throughbypeople,eveniftheydon’t initiateanyaction.Facebookis misinterpretedasabygonesocial mediaelement.Whereas,it’sstillthe mostpreferredonewhenitcomesto buyingandsellinganything.

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