DRESDEN VISION
CONCEPT BOARD
Van Herpen A concept that compiments the tech savvy, econ customer of all age groups; the contemporary buyer, who seeks ing experiences.
‘KINETICISM’
Involvingconstant movement.
Animated,dynamic,lively, progressive.
‘KINETICISM’
Patterns, textures & layers create motion and generate interest
Organic, wave-like shapes & lines create a sense of rhythm
CONCEPT EXPLORATION
(CONTINUED)
Dynamic, active, ively
Movement & flow
Payful & energetic
Variety of geometric patterns & textures create motion and generate interest
Organic, wave-ike shapes & lines create a sense of rhythm
SAMPLE BOARD
Predominantly monochromatic colour scheme wth coourfu accent ensures
1 The colourful Dresden range stands out
2. Appropriate for all age groups
3 Appeals to the creative & artstc communty of Greenwich Vilage NY
SAMPLE BOARD
(CONTINUED)
Custom drop paper feature ceiling
Dynamic,active,l vely-constanti lusionof movement
Effervescent-Lightdancesoffthependant’s shiny,metalmateria ;creatingfurthermotion
Playful& nspiring-accentcolourcontrastsaga nsta predominantlymonochromaticco ourschemeinc ting confidence&enthusiasm
Pattern&texturecreatemotionandgenerate interest
rough,creating
ccolour
Lexicon paint by Dulux
dware
Lucci Argenti Pendant light
Farah occasional chair
Verona Perla Terrazzo
ymonochromat
FLOOR PLAN
Free-form layout doesn’t have a defined path yet is simultaneously practical, functiona & feels open
Brand signage throughout & a front facing counter gives the customer a sense of directon
Variety of organic shapes & lines create a sense of direction & help the customer discern between different zones in the store
Mixture of bult-in & freestanding onery, providing ample storage for various areas, including the dispay, sef-serve stations, as well as for BO.H optometry exam & storage room areas
Meets the spatial requirements of your brief: 1x testng area for optometrist, 2x P.O.S terminals & 4x self serve stationswith a built-in cabinet under the screens, connecting wirelessy to 3d printers
Visua statement features: predominanty organic shaped joinery & shelving & custom drop paper feature ceilng
The end result is a strategically considered space, that is unpredctable & asymmetrical, yet simutaneously cohesive, keepng the Dresden customer intrigued
FACADE
Sandstone wallsaesthetic appeal, while its insulating properties can help in energy conservation
Clear brand signagekeeping with the Dresden brand’s aesthetic
COUNTER AREA
Rose terrazzo counter & rose curtains add a pop of colour
Recessed display shelving is both functional & aesthetically pleasing, with practical storage tucked away underneath in sleek built-in cabinetry
DISPLAY AREA / B.O.H
iling is the statement piece, also acts as a focal point, guiding the customer through the store in the display area to aid trying on products with ease
SELF-SERVE STATIONS / B.O.H
cious and functional, 3d printers are tucked away neatly underneath in built-in cabinetry
optometry exam room
t-hand corner where customers can wait for their optometry exams or have a seat & re-charge
FRONT OF STORE
FOR NG
