EDITOH'S I.ITIEH
SEPTEMBER 2018 hen I visit Goodwood Festival of Speed, I'm like a kid in a sweet shop. That's because I get too excited when presented with a plethora of fast and noisy cars, as well as a host of shiny temporary structures. Yes, I know; you might say that I need to get out more, but I really do find it thrilling to see just how the automotive industry chooses to present itself to the world at the sell-out motor festival. Thing is, you can always spot an event trend at Goodwood Festival of Speed and I firmly believe that the show is a barometer for things to come. What are brands doing? What's hot? And what value is being placed on engagement? You can see this just by looking at how innovatively temporary structures are being used; it's a good judge of the creative ideas springing out of some of the UK's design, creative, experiential and event agencies. And the 2018 event didn't disappoint. This year, there was clearly a lean towards sleek, modular structures with lots of glass and an open feel. It was almost as if the car marques had briefed their respective agencies to ensure that their experiences encouraged the public to get involved! It was this very sense of inclusion that was also apparent at the event itself; certainly, many areas at the motoring event felt more open and it's a point Stand Our discussed with Jenny Godding, operations manager at Goodwood Festival of Speed. You can read our interview with her on page 11, as the event marked its 25th anniversary- and in this September edition, there's an in depth feature on temporary structures too (page 19). This summer has certainly been a busy one for Stand Out. It's been great to get out on the road and meet so many events professionals. This issue really does feature a breadth of stories from growth at Masterpiece London (page 29) and changes at Farnborough International Airshow (page 35) to the launch of Sleek Collective (page 115) and the reasons behind 2000 Trees' decision to go cashless (page 75). If you turn to page 129, you can discover what cracking events we're covering next month- and we've got some corkers. There's certainly no shortage of best practice to share so rest assured, we'll be back in a field (with bells on) to
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Black Deer Festival given the role of site manager. In addition, Joe Nichols, Simon Forshaw, Adam Fellows, Becky Stevens, Ian Baird, Sam Carter and Andy Green all played a part in bringing Black Deer to fruition. This was alongside a team of experienced event professionals from Tee’s event production company, Entertee Events and a team of volunteers, which have already signed up for next year’s event. The entire team was looked after by Jean Lenehan, the “site mum” who has worked with Tee for the past 17 years.
All-important details
But what makes Black Deer stand out? “I think it’s our attention to detail,” Tee enthused. “We have managed to think about all of the little things that other festivals may not think about in the way
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we have. You know, because we own it and we have nurtured it and cared for it, every single part of this process has been carefully curated by myself and Debs. “We have been living on site; we are not promoters that just come over as part of a production company. We are part of the entire process, we build the site, right down to designing the flags to fit with the festival feel and even lighting the fires in the morning so that when the campers arrive they can smell the smoke.” With no stone left unturned, and a successful first year – where does Black Deer go from here? “We were aiming for 10,000 people this year, and we didn’t reach that. But we had enough that Black Deer 2019 is going on sale immediately. We’re so excited because we have got so many plans, but we are not going to
change it,” Tee concluded. “Obviously, I will make some tweaks but I’m really happy with the layout, and if Black Deer grows over the years then we have got the room to grow. The feedback we have had from everyone, especially American artists, is that they feel like they have arrived at a festival in America, and that’s what we wanted – to encapsulate that American feel completely. “Though there were obvious challenges, we are happy, our suppliers are happy, the estate is happy, and our customers are happy, we could not have asked for more.”
SUPPLIERS LIST: Medical cover – Pro Event Medical Marquees – Brooks Marquee Hire, Tentsytle, Travelling Barn, Carlinden and Smiddereens Stages – Trust Events Fencing and crew – Entertee Hire Barriers – Mojo Barriers Security – Vespasian Stage lighting – GLS Sound – DBN and Delta Crew Refrigeration– Trucold Trailers Bars – One Circle Events and The Forum Trackway – Davis Hire Portable buildings – Wernick Events Equipment hire – Winner Events Traffic management – CTM Event welfare – TTK Waste management – DC Site Services Water – MTD Toilets – Loowatt and Site Equip Fire safety – Event Fire Power – Advance Power