Salon Magazine June 2024

THESALONMAGAZINE.CO.UK

JUNE 2024

THE UK’S LEADING PUBLICATION FOR SALON OWNERS AND MANAGERS

Editor

Ailsa Newgreen ailsa@cimltd.co.uk

Managing Editor Jade Evans jade@cimltd.co.uk

Publication Manager Declan Wale declan@cimltd.co.uk Tel: 01795 509 112

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Account Managers Api Somboongedd api@cimltd.co.uk Katy Terrell kt@cimltd.co.uk Tel: 01795 509 112

Editor’s letter

Design and Production James Taylor james@cimltd.co.uk Grant Waters grant@cimltd.co.uk

Administration Manager Natalie Murray admin@cimltd.co.uk

Credit Facilities Manager Gwen Lee creditcontrol@cimltd.co.uk Tel: 01795 509 103

Marketing Manager Lucas Payne lucas@cimltd.co.uk

Social Media Manager Lily Lawson socials@cimltd.co.uk

Sales Director Tom Woollin tom@cimltd.co.uk

Chief Executive John Denning

On the cover

Image courtesy of: Salon Business Solutions Ltd. Brand Name: Original & Mineral Website: www.sbs-hair.com Email: info@sbs-hair.com

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THESALONMAGAZINE.CO.UK

JUNE 2024

THE UK’S LEADING PUBLICATION FOR SALON OWNERS AND MANAGERS

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A

fter what feels like the longest cold spell to date, I’m finally writing my editor’s letter with a glimpse of sunshine glaring onto my laptop screen. But hey, I’m not complaining; long may it continue!

The arrival of June (how on earth is it June?) brings arguably one of the biggest events in British summertime: hint hint, Coldplay, Shania Twain... I’m talking about Glastonbury, of course! While preparing for what could be days of endless mud, festivalgoers love to prepare themselves for the upcoming season, and we’re talking more than just buying a new pair of wellies. With attendees looking considerably more glamorous when they enter the campsite compared to when they leave, we discuss the importance of salon services providing high-maintenance services for lowmaintenance festival looks to provide clients with effortless beauty. Accompanied by a selection of Create This Style editorials, this feature will have your clients prepared to dance the night away in no time!

Elsewhere in this issue, with the help of industry experts, we delve into hair extensions and discuss how they can be transformative for women of all ages, not only the younger generation, especially with ladies facing thinning hair as a result of the menopause.

In light of Pride Month, we share advice from Brian Leo McCallum, owner of ROAR Hair & Beauty, on how salons can ensure they are a safe space for all and tips on how they should consider becoming more inclusive. Additionally, we discover everything there is to know about So.Shell. Featuring as our Salon of the Month, the unique Ukrainian beauty bar provides space to relax and recharge in Battersea Power Station.

I could go on and on, but that’s all from me. I’ll leave you to enjoy this jam-packed issue of Salon Magazine.

See you next month!

Ailsa Newgreen, Editor © 2024 TGM Publishing Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to TGM Publishing Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

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Contents 14 SALON OF THE MONTH

Offering a slice of tranquility within Battersea Power Station, Ukrainian beauty bar So.Shell features as our Salon of the Month.

17 THE FESTIVAL EDIT

With the help of industry experts, we discuss high-maintenance services for low-maintenance festival looks and the best way to prepare your salon for the upcoming festival season.

48 EDITOR’S DAY OUT

This month we jet off to the Netherlands with JOICO to discover the joi of healthy hair, and you’re coming with us!

56 INCLUSIVITY IN SALONS

Owner of ROAR Hair & Beauty, Brian Leo McCallum, shares the importance of salons being a safe space for all.

60 TREATMENT SPOTLIGHT

Providing instant visual results for clients, we experienced the Zemits HydroDiamond™ facial and have come to share all.

72 ESSENTIAL 5

We share five top tips to pass on to your clients when it comes to protecting their hair extensions this summer.

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INDUSTRY UPDATE

Celebrating 70 years of Bristows hair styling Bristows is a British brand celebrating 70 years of styling the nation’s hair.

From 50’s bouffants and beehives to 2024’s textured shag cuts, Bristows has stood the test of time with a firm hold on keeping hair in place at great value prices since 1954.

The brand’s advertisements and packaging have been as iconic as the styles it has held in place over the decades.

Over the years, Bristows’ hair range has evolved and adapted to changing consumer demands, trends, and innovations in hair. The brand packaging has undergone several design updates, with the pink can becoming iconic in haircare.

Celebrity hairstylist and Bristows ambassador, Desmond Grundy, is a fan of Bristows and uses it in his kit.

He describes: “My favourite product from the Bristows range is the Extra Firm Hold Hairspray. It’s so versatile. I use it for styling, blow-drying, tonging, up-dos, ponytails, and buns. It’s a really fine mist and not sticky at all, so it’s easy to use and gives a really natural look and feel on the hair.”

State of the Industry Survey Reveals Continued Challenges Despite Slow Recovery National Hair & Beauty Federation (NHBF) has released key findings from its quarterly State of the Industry survey in April, which highlights ongoing challenges for the sector despite a gradual recovery.

Key findings include:

•There has been a slight rise in businesses making a profit, 45% of businesses (up from 40% in January), with 43% breaking even.

• 66% of businesses raised prices over the previous three months (up from 39%), to respond to minimum wage rises, with a further 46% planning to do so in the next three months.

• Over half of businesses (56%) remain partially or completely reliant on Government support.

• The top concerns are increases to the National Minimum Wage/National Living Wage (75%) and energy costs (61%). In response, businesses are raising prices (57%), delaying new hires (41%), putting off investments (23%), and reducing staff hours (22%).

• Recruitment challenges persist, with 73% saying it is harder to find staff compared to a year ago. Only 16% plan to hire new staff and 14% to take on apprentices over the next three months.

In line with the recently launched Manifesto the NHBF is calling on the Government to: 1. Implement further VAT reform 2. Support employers and invest in training and apprenticeship schemes to address skills shortages.

3.Provide further targeted support to help businesses cope with rising costs.

4. Promote positive high street policies and investment, actively supporting these businesses as high street stalwarts.

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INDUSTRY UPDATE

Samantha Cusick London Introduces Silent Hair Appointments: Prioritising Mental Wellness in Salon Experience Samantha Cusick London, a leading salon group renowned for its commitment to client satisfaction and innovation, announces the introduction of “Silent Appointments” - an initiative to enhance the mental wellness aspect of the salon experience.

In today’s fast-paced world, where mental wellness is increasingly recognised as paramount, Samantha Cusick London remains dedicated to empowering clients and prioritising their self-care journey.

Recognising that a salon visit is not just about physical transformation but also mental rejuvenation, the salon group introduces Silent Appointments as a thoughtful gesture to honour clients’ need for personal space and tranquillity.

Following a poll on social media where 78% of respondents expressed interest in such a service, clients can now request Silent Appointments when booking their salon sessions. During these appointments, stylists refrain from engaging in small talk, fostering an environment of serenity and introspection for clients.

This approach respects individual preferences and creates an atmosphere of mutual understanding and care.

Samantha Cusick, founder of Samantha Cusick London and Stā Studios, commented, ‘We remain committed to innovation and client-centric practices. Our Silent Appointment initiative supports our goal to elevate the salon experience and promote holistic wellness.’

WELOVE launches inaugural British HairPro Awards WELOVE, the education creative developed by awardwinning stylist and educator, Rae Palmer, has announced the launch of the inaugural British HairPro Awards with support from Habia and The Hair & Barber Council.

The prestigious awards, which aim to recognise and celebrate excellence, innovation, and professionalism within the hair industry while also promoting industry standards and continuous learning, will feature a wide range of categories that cover various aspects of the profession, including stylists, colourists and educators.

The awards are open to hair pros from across the United Kingdom and entries will be reviewed by a distinguished panel of judges, comprising of industry experts and educators. The judging process will consider criteria such as technical skill, creativity, innovation, client satisfaction, and adherence to industry standards.

Rae Palmer, Founder of WELOVE, said: “I’m so delighted to collaborate with HABIA and the Hair & Barber Council as it allows us to leverage the collective knowledge and experience of these influential bodies to create an awards ceremony that celebrates the incredible skills and innovative work of British hair pros, while also further promoting a culture of excellence and growth within the UK hair industry.

These are the first ever awards created by HairPros, for HairPros.”

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COVER STORY

Bringing Nature and Luxury Together Born out of the passion to combine luxury with nature, Australian brand O&M aims to provide the healthiest solutions for everyday hair needs.

Please introduce us to O&M and what the brand strives to achieve.

“I’ve always believed there should be a healthier choice when it comes to haircare,” shared O&M CEO and founder Jose Bryce Smith. UK-born Jose relocated to Sydney, Australia, where she opened a hair salon and subsequently founded O&M in 2007 after seeing firsthand how harsh salon chemicals were harming hairdressers and their clients.

O&M were the first professional haircare brand to champion safe hair colouring technology before ‘clean’ was a thing, and O&M have pioneered the new normal in high-performing salon hair colour. With our clean code extending to haircare and styling products, products exclude phthalates, sulphates, parabens,

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ammonia, propylene glycol, M.I.T., and triclosan. Our mission has always been to help hairdressers and their clients live healthier lives by pioneering safe, clean colour technology and kinder haircare.

Developed for hairdressers by hairdressers, O&M’s full professional colour and retail portfolio is now available throughout the UK, including the ammonia-, PPD-, and resorcinol-free CLEAN.liquid high gloss colour range.

Colourists will LOVE the CØR.color range, an innovative vegan formula clean from ammonia, PPD, and resorcinol.

Following years of research and in-salon testing, CØR.color represents a huge leap forward for the hair industry with the introduction of a progressive new colour technology, Molecular Blend Technology (MBT).

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CØR.color is the answer to an industrywide problem of increasing chemical sensitivity while pleasing consumers on the lookout for ever-more effective natural beauty solutions and allowing colourists to achieve stunning results with no compromise.

How has the brand transitioned from an Australian market to the UK market?

It’s absolutely flying in the UK; we have the same values here across everything from sustainability, a huge growth area and something clients are demanding authenticity in, to world-leading colour techniques and services, so the brand has really connected. Anyone who’s passionate about colour or the

COVER STORY environment will fall in love with O&M. The brand is already making waves in the consumer world as well, winning Best New Hair Launch in the prestigious Woman&Home awards.

With sustainability at the forefront of business in 2024, please discuss O&M’s partnership with Green Salon Collective.

Salon Business Solutions, the distributors for O&M, have built their whole strategy around making life easier and more profitable for the hairdresser. This includes supporting salons through retail by not undercutting or selling through discount sites, building them a free e-commerce website, fulfilling orders from the warehouse, freeing up salon cash-flow, and offering SBS Rewards, with access to a huge range of personal and business perks, exclusive savings on all of the major brands, as well as regular giveaways and prize draws. Partnering with Green Salon Collective helps O&M salons be sustainable and profitable by offering a monthly GSC credit or voucher of £25 per every 50 tubes (so £50 per 100 tubes and so on) to any salon buying O&M COR.color, so it fits perfectly with our all-round ethos.

Please discuss Tia Lambourn as the new O&M Ambassador.

We absolutely love Tia’s work, both in her role as owner of Beauty Studios Hair Salon in Derby and as an educator.

Her blonding training and online education platform, The Blonding Bible, has amassed over 100k followers on

Instagram. Tia loves high-performance products that allow her to deliver the best service to her clients, so with O&M’s clean colour focus and passion for education, it’s a match made in heaven!

We’re thrilled about the addition of Tia to the team as an O&M CØR. creator.

We see this as an incredible partnership, strengthening our commitment to celebrating and heroing the hairdresser while ensuring the health and wellbeing of future generations within the hairdressing industry.

What makes O&M products stand out from competitors?

Created by hairdressers in response to a genuine need, not just a financial venture to put money in the pockets of shareholders, the range is authentic and perfectly balances performance with health to deliver the best benefits for both clients and professionals. It also Salon Magazine

ticks all boxes when it comes to beautiful packaging and gorgeous fragrance; the products are a joy!

How do O&M products’ elevate the client experience?

The colour range enables colourists to deliver incredible results that will delight the client without compromising hair and scalp health and with no strong chemical smells. The wet range protects and strengthens, while the styling range has a product for every hair type. Clients feel pampered in the knowledge that their experience isn’t at the expense of the planet.

How can our readers work with O&M? To find out more about O&M, contact UK stockists Salon Business Solutions on 0330 3206000 or visit their website at https://sbs-hair.com

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RISING STAR

Oh My Lash!

Featuring as this month’s Rising Star, @ohmylashartistry.uk discusses her growth in confidence since becoming a Tatti Lashes educator, and the importance of sharing her knowledge with the industry, instead of keeping it to herself!

When did you notice your passion for brows and lashes?

Back in college, I was convinced nails were going to be my niche, as, in those days, the only lash treatments we were taught were weekend lashes. It wasn’t until I finished college that I discovered my passion for brows and lashes. The saying is true, if you do what you love, you’ll never work a day in your life. No two clients are the same, which means every set of lashes and brows is different, and I love the confidence a fresh set of lashes and brows gives my clients.

How did you find your style, and what are your tips for other lash and brow specialists trying to stand out?

One word: research. There are so many different lash and brow treatments out there, not to mention products and

training. Look at social media, at work you both like and don’t like, and pay attention to the key elements you notice that draw your attention. Consistent research will also keep you at the top of your lash and brow game, aware of any new trends and treatments, enabling you to be the first in your area to offer what’s new.

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What would you describe your speciality as, and how did this define your target audience?

My specialities are bespoke treatments and education. My clients know me for my thorough consultations and for designing a lash map or brow design tailored to them as individuals. I’ve

RISING STAR often been told by the client that they have never been asked such in-depth questions during their consultation before, which, to this day, I find really surprising. In the industry, I love nothing more than sharing my knowledge. When I first started, there was a lot of secrecy in the industry, and I have been on a mission to change that. There is enough room for everyone at the table, so let’s eat together!

Social media marketing is key to increasing the client base of beauty professionals. How did you grow your following, and what content works best to increase bookings?

During Covid-19, I used the time to go on some social media courses. The first thing to understand about social media is that follower count is nothing more than a vanity metric; what is actually important is your engagement and reach. Focus on creating content to showcase your work, educate your clients and grow your brand’s presence. It is also important to be on multiple social media platforms, as different clients will prefer one over another.

How did you become a Tatti Lashes educator, and how has this improved your business?

I had reached a point where I had progressed as much as I could and wanted to focus more on growing my business and self-development. Since joining Tatti Lashes in 2021, it’s been a whirlwind of exciting experiences and opportunities. Being part of Tatti Lashes has opened so many doors for my business; it’s given me the confidence and experience to reach for things I would have never dreamed of.

For example, OHMY! Lash Artistry is a sponsor and judge for the ‘Best Eyeliner Effect’ award in this year’s Lash Awards.

What are your goals for the future, and how do you plan on achieving them?

I am so excited for my future with Tatti Lashes and the continued growth of my business. My goals are to help grow the Tatti Lashes community and to ensure a safe, supportive and judgement-free environment for lash and brow artists to

learn and ask questions. Anything else is just an added bonus, but perhaps some masterclasses and styling e-books could be on the cards in the not-so-distant future.

What are your thoughts on the new Tatti Lashes UV system, and how do you think this will change the lash game?

I love the new UV Lash System, and so do my clients! So much so, I have completely converted over to UV Lash glue, and that’s all I offer. I have gained so many new clients purely because the Salon Magazine

adhesive is carbon black free, enabling clients who were previously allergic to lash adhesive to have lashes again.

The Tatti Lashes UV Lash System comes with an accredited course to ensure lash artists are using the system correctly. I won’t ever go back to traditional lash adhesive. The UV Lash System is changing the game; the lash industry is evolving and, after 11 years, I’m totally here for this breath of fresh air. @ohmylashartistry.uk

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INTERIORS

nth o M e h t f o n Salo tion a t S r e w o P ea s r e t t a B , l l e So.Sh

At the core of the salon is the concept of simultaneous services, allowing clients to maximise their time

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ince opening its doors in Soho in 2022, So.Shell has been dedicated to providing clients with top-notch nail care experiences that prioritise both quality and convenience.

Following the success of the Soho location, the salon expanded its reach, opening a second branch in Fitzrovia, solidifying its reputation for excellence in the nail care industry.

Building on this momentum, So.Shell opened a third location, in Battersea Power Station in March 2024, bringing their services to even more clients in London.

Clients value two key aspects of the salon experience: unwavering commitment to quality and meticulous attention to detail. Investing in top-of-the-line products and staying up-todate with the latest techniques and trends ensures that clients always receive top-quality results.

At the core of the salon is the concept of simultaneous services, allowing clients to maximise their time in the salon without compromising on quality. By combining exceptional quality with unparalleled attention to detail and innovative services, So.Shell strives to exceed client expectations at every turn, and keeping these values at the heart of the salon helps to foster long-lasting relationships with their valued clientele.

Despite their relatively short time in the industry, So.Shell have swiftly built a reputation for excellence that sets them apart from the competition in the city. Their dedication to quality has not only earned them the loyalty of clients, but has also garnered widespread recognition within the beauty community.

Sustainability within the industry is paramount, and So.Shell is committed to leading the way towards a greener and more eco-conscious future by implementing environmentally friendly practices throughout. By prioritising non-toxic, eco-friendly nail polishes and skincare products that are free from chemicals, the commitment to sustainability is clear. Additionally, using biodegradable or compostable materials for disposable items such as gloves, towels, and nail files, and implementing

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INTERIORS

So.Shell is proud to offer opportunities for aspiring nail artists to develop their skills and grow within the organisation recycling programmes for salon waste further demonstrates the salon’s environmental consciousness. When hiring for the salon, So.Shell values experience and qualifications equally to soft skills and a genuine passion for the craft, believing that a genuine enthusiasm for nail care and commitment to delivering the best results are essential qualities that contribute to the exceptional service provided. At So.Shell, they understand that prior experience is certainly beneficial, but also recognise that talent and potential can often outweigh years of experience.

In addition to hiring experienced nail technicians, So.Shell is proud to offer opportunities for aspiring nail artists to develop their skills and grow within the organisation, welcoming individuals who are dedicated to their craft and eager to make a positive impact in the world of beauty and wellness.

When considering colour tones and furniture for the salon, the primary objective was to cultivate a serene and inviting atmosphere that would transport customers to a tranquil oasis, away from the hustle and bustle of daily life in London.

To achieve this, a carefully selected palette of soothing colours was chosen that evokes a sense of relaxation and calmness. Soft, earthy tones such as sandy beige, oceanic blues and lush greens were incorporated to emulate the warmth and tranquillity of a tropical getaway.

So.Shell noted that, when building the client base for the salon, Instagram was instrumental, serving as a powerful platform for attracting new customers and increasing brand awareness. By consistently sharing attractive and trendy content, the salon has been able to grow organically and capture the attention of potential clients. It is worth noting that the majority of clients visit due to recommendations from friends, highlighting the synergy between social media marketing and word-of-mouth referrals. The combination of both channels has contributed to the continuous growth of the client base, enabling So.Shell to reach out and foster strong relationships within the community.

For the salon, opening the third location at Battersea Power Station marks a significant milestone in the journey of So.Shell.

Situated in one of London’s most iconic landmarks, this new location represents the culmination of the team’s dedication to providing exceptional nail care experiences, with a focus on quality, convenience and innovation.

Looking to the future, expanding across the UK and eventually worldwide is an ambitious, yet very exciting, goal for So.Shell. With a solid foundation established through the successful London locations, the salon is well-equipped to embark on this journey of growth and expansion. @so.shell_uk

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The Festival Edit Salon Magazine

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ESSENTIAL 5 – THE FESTIVAL EDIT

Festival Frenzy As part of our festival edit, we share five top tips for capitalising on festival season preparation within the salon.

Sun Cream Sales Soar Every summer season, the sales of sun cream can be expected to rise, especially with the importance of SPF becoming increasingly well-known! Salons should try to capitalise on this by stocking SPF near the till, including both body and facial SPF, to help protect customers. Consider the introduction of scalp sun cream, helping clients protect those luscious locks!

Get it Nailed!

While we can’t guarantee sunny weather for UK festivals, we can guarantee bright nails are on the horizon! With nails being an easy way to elevate a festival outfit, prepare for this upcoming season by stocking up on brighter, neon colours and practicing more intricate nail art ready to meet your clients’ festival needs, because if they can’t go all out for festival nails, when can they?

On-The Go

With festivalgoers looking to pack light, but still taking essential beauty products with them, consider the size of the retail bottles you’re selling, as most will be keeping daily essentials in their bumbags.

With products like dry shampoo, antibac and after-sun being essentials for days in muddy fields, consider stocking miniatures of these items to help your clients prepare.

Colour

Festivals provide consumers with the perfect opportunity to try a unique and different hairstyle; as such, use this chance to enhance your colour knowledge and application technique, including the trending colour blocking, while stocking up on semi-permanent hair dye, offering a multitude of reasons for clients to choose you this festival season!

Encourage Care

After days of mud and sweat, there is no better feeling than feeling entirely clean again. In light of this, recommend restorative hair products, or even a post-festival blow dry, to your festival-going clients! Alternatively, encourage deep cleansing facials to remove days of grime, or reflexology to soothe those dancing feet.

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THE FESTIVAL EDIT

Get your Groove On As the stages get set for a summer of fun, we share the importance of capitalising on the busy festival period as clients look to explore more creative styles to enhance festival outfits!

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ith the upcoming festival season being the perfect occasion for clients to experiment with colour and more eccentric looks, festivalgoers have the ultimate freedom to express themselves as they wish!

Traditionally, festivals have a reputation for mud, wellies and raincoats. However, more recently, things have changed, with festivalgoers opting for more glamorous looks and preparing themselves for days in advance, prior to arrival.

To complete any festival outfit, a trip to the salon is essential for clients needing manicures, spray tans, and braids to last the duration of the festival! Festivalgoers might be sleeping in damp tents, but this doesn’t prevent people from wanting to look like they’ve just stepped out of a salon with the latest looks and trends.

In light of this, it is important for salons to provide suitable treatments to ensure they’re at the forefront of festival attendees’ minds when it comes to beauty treatment preparations. Salons can provide a multitude of treatments that may appear to be high-maintenance at the time, but enable them to be lowmaintenance while at the festival; thus highlighting the importance of salon preparation in perfecting those festival looks!

Innersense founder, Joanne Starkman, noted, “Fashion colours are making a comeback in time for festival fun, and you can customise these colours from pastel to bold based on what looks best with your client’s skin tone and style.” Using techniques like balayage and ombré are low-maintenance colour options that look great as they grow out.

Joanne continued, “For clients who aren’t ready for such a big commitment,

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THE FESTIVAL EDIT opt for touches of colour, rather than all over.” Joanne understands that statement hair looks are a staple part of the summer season, but not everybody wants to deal with the upkeep, meaning temporary treatments are always popular.

Elle Simmonds, from Manic Panic UK Sponsored Salon Fruittii London, encouraged, “Having a good range of pastel colours is also great for people that want a bit of colour for festivals, but need their hair to fade out by the time they’re back at work.“ When it comes to festivals, having looks that last, elevate outfits dayafter-day, and are easy to maintain are important, enabling your clients to have one less concern! In light of this, Joanne noted, “Braids are a mainstay at festivals for good reason. These protective styles can provide an all-day hold, while keeping hair off the face during long, hot days dancing in the sun.” With this in mind, ensure you brush up on your braiding technique, demonstrating previous examples on social media to encourage clients to visit your salon for their one-stop festival needs!

When it comes to preparing for festivals, retail offerings within salons can add a significant sense of ease to consumers. But, with a multitude of products available, what products are a must-have for kitbags this summer? Emma Pullen, UK Manic Panic Ambassador, suggested, “I make sure I stock up on all my go-to Manic Panic products! This includes Manic Panic ‘Hair Freshener’ Dry Shampoo, Amplified Temporary Colour Hairsprays, and Love Color™ Conditioners.” The sprays can be used to top up previously coloured hair or facilitate clients adding a bit of colour themselves at home. Of course, no festival is complete without an array of glitter, whether that be on the nails,

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face, scalp or body! Emma continued, “Stardust glitter spray is my ultimate favourite! This is a must-have on my shelves for summer!”

Festivalgoers may look like they’re carrying everything but the kitchen sink, so an excellent way to help is to offer dedicated smaller sets for clients that they can purchase directly from your salon. Consider placing bag-sized sets at the till for point-of-purchase sales. Joanne suggested, “Try offering dedicated travel sets to clients to bring on the go; these mini sets provide clients with the tools they need to recreate festival-inspired salon looks on their own.”

The stereotypical idea of muddy,

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unhygienic festivals is not the reality for all anymore. Of course, everyone has their preferences, but with festivals like Glastonbury having pop-up hairdressers and salons on site, it won’t be long before everyone follows suit! Elle suggested, “Get involved by having a stall within the festival, as offering these services can be a great way to go to people rather than them coming to you.” Understandably, if getting a stall at Glastonbury is anything like the ticketing process, it won’t be the easiest. So, we suggest looking at your smaller, more local, festivals and seeing how you can provide your services to the local community. Elle continued, “If you do want clients to come to you, leafleting around the festival to make people aware of your salon and services is a great move, especially if a lot of the festival goers are from out of town.”

With festivalgoers travelling countrywide to hear their favourite artists, ensure your work is visible to all by showcasing your talents on social media. Louis Driver, Avlon Educator and Freelance Stylist, highlighted, “I think it’s really important to be putting out examples of your work and festival looks prior, to attract attention.” By harnessing the potential of festivals, salons can

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THE FESTIVAL EDIT leverage these events to foster economic growth by making their work visible as the go-to location for the ultimate festival makeovers!

Joanna supported the this, as she shared, “Check for popular hashtags on posts relating to the festival or your location, so people can see your proximity to their stay. You could also host a DIY festival class for your clients and community members to practice styles and increase product and accessory sales.”

As salons prepare for the upcoming summer months and look to promote their services, standing out from the crowd is essential. Look at other salons in your area, look at what they offer, but, importantly, what they don’t offer, and tailor your offerings accordingly. With this in mind, preparation and being ahead of the trends are vital! Elle noted, “To prepare for festival season, I think the best thing a salon can do is make sure you’re stocked up on all the fun fantasy colours, such as the UV range from Manic Panic, so people can really show off their hair colour, even when they’re dancing under black light.” Offering something unique is the perfect way to ensure you’re the salon of choice this festival season!

Joanne furthers this idea as she stresses, “Being at the forefront of the latest trends is key to providing your clients with the best looks for

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an unforgettable festival experience.

One way to elevate your services is by offering bespoke formulas tailored to the season’s hottest looks.” By combining trend awareness with personal offerings, clients will feel confident entering festival season with looks that stand out from the crowd.

The festival season is upon us, with Instagram inundated with sunny

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Coachella images, providing us with an abundance of inspiration from outfits to hair to makeup! Social media is soon to be inundated with potentially muddy Glastonbury images and posts from other festivals throughout the British summer. With the help above from industry experts, you can ensure your salon is fully prepared for a busy, colourful few months!

TRENDING OR ENDING

Hair Comes the Colour As the summer sun beckons, so does the desire for vibrant and playful hair colours. We hear from Jordanna Cobella, Trend Forecaster and Colour Specialist on the colour demand for the upcoming festival months.

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his season, the latest trend inspired by Pantone’s peach fuzz is taking the hair world by storm with pink and peach pastel hues. We are seeing the hair world embrace warmer hues across every hair service from coppers to pinks, terracottas and apricot crush. This whimsical trend offers a fresh take on traditional hair colouring, bringing a soft and dreamy vibe perfect for festivals and beyond.

Achieving this ethereal look has never been easier with the Wella Color Fresh Create Color Masks, the ultimate solution for those seeking low commitment and hassle-free hair transformations. Designed to be applied on top of blonde hair, highlights, or balayage, these colour masks offer a seamless and effortless way to embrace the pink and peach pastel trend and are super versatile, easy to use and caters to all skill levels. The creamy formula effortlessly glides onto the hair, ensuring even coverage and stunning results every

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time. Plus, with a range of shades to choose from, including soft pastels and bold neons, the creative possibilities are endless and low commitment by nature.

These masks offer a temporary solution for those craving a change without the long-term commitment.

The best way to bring this trend to life; is with a new service menu. Start by creating a mood board of images that aren’t hair by using Pintrest to illustrate and bring your colour palette to life.

Include reference images from food, fashion, interiors, scenery, makeup, and print them to use in the salon. Having physical copies of images helps bring the vision to life for clients and acts as a great consultation tool.Take this one step further by giving this trend or palette a name such as ‘Golden Glow’ or ‘Summer Colour Crush’ and selling it as a warm

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glaze over the top of any lightening service and comes with a take-home top up mask to keep colour looking fresh.

You’ve just increased your client loyalty, created a bespoke colour menu and implemented a point of difference and a unique selling point that will make you and your businesses the chosen place for future appointments or any ‘switch up’ moments.

Perfect for your clients summer festivities, as they can rock their pink and peach pastel locks with confidence, knowing the look can easily be switched up when the season ends. Due to this, get creative with the placement of it, it doesn’t need to be applied all over as traditionally used, it could be creative colour-blocking panel placements or even an underneath section or just on the top layer.

FESTIVAL LOOK BOOK

Festival Favourites Festival season is upon us and what a great time of the year it is! This month we share some of our favourite wild and wacky festival designs to inspire your clients this summer.

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@olmonailstudio

@charopenshawmakeupandbeauty

@awilkiegels

@gloss.nails.sleaford

@karonailart_

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@dreamlandnails

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CREATE THIS STYLE – THE FESTIVAL EDIT

Curly Girl Approved In this Create This Style, we hear from curl expert Keisha Jo Lawler, founder of British brand Trepadora, who truly understands the love/hate dynamic with curly hair. Follow this step-by-step method to recreate the perfect curly look this festival season.

Products Used Goji Berry Mint Reviving Hair Rinse:

A naturally derived gentle lathering shampoo infused with a blend of nourishing oils that offer the perfect cleanse to curls without sacrificing moisture.

Coconut Almond Detangling Conditioner: Works to effortlessly soften and detangle dry, frizz-prone curly hair, making wash days satisfyingly easy and enjoyable.

Babassu Quench Leave-In Curl Primer:

Achieve superior moisture and the ultimate base for our styling products.

Acai Berry Fix Defining Gel: Gives anti-humidity and anti-frizz benefits with the power of Quinoa Protein, which strengthens and promotes hair growth.

Bamboo Ginseng Curling Mousse:

Anti-frizz, anti-humidity volumizing mousse with conditioning properties that sets curls fast as it enhances definition.

Before

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ince 2015, Trepadora has been helping women around the world embrace their natural textures with their powerful, certified vegan, and cruelty-free premium formulations. Salon owners appreciate the effectiveness of the award-winning formulations, and the brand is continually growing in popularity.

As we anticipate the lively festival season at our brand salon in Maidenhead, we believe it’s crucial to stay ahead in offering clients hairstyles that not only captivate but also resonate with the event itself. Festivals are dynamic events that demand hairstyles

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Miracle Maca Moisture Balm:

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capable of enduring hours of activity and movement. The style chosen is a staple fun festival look that gives versatility and durability, ensuring that clients’ curls remain defined throughout the weekend while being simple enough that they can recreate the look in the comfort of their own homes (or tents!).

By using Trepadora products to enhance your clients’ natural curl pattern, you can ensure that their style will last for the duration of the event, leaving their curls feeling hydrated and defined. @trepadoracurltherapy

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Salon Magazine

Dynamic multi-use moisture balm that effectively hydrates, smoothes, and defines curls.

Top Tips!

• Use Miracle Maca Moisture Balm to finish around the braids and on the ends to smooth flyaways and help reduce frizz.

• To refresh curls, spray with water and apply one pump of Bamboo Ginseng Curling Mousse. Gently scrunch in and allow to air-dry fully.

CREATE THIS STYLE – THE FESTIVAL EDIT

Step one

Step two

Step three

Ensure that you are starting with a clean canvas with no product in the hair. Cleanse and condition as normal.

Detangle thoroughly before styling.

On wet hair, apply Babassu Quench Leave-In Curl Primer, then in sections, smooth in and scrunch in Acai Berry Fix Defining Gel. Next, scrunch in Bamboo Ginseng Curling Mousse for volume.

Diffuse until 100% dry, and gently break the curl cast once dry (the image shown is the result after drying).

Section the hair in a central parting (you can clip the section you aren’t working on away at this point). Braid one of the sections of hair from the front to the back, keeping as close to the parting as possible. Secure the braid with an elastic band when you get to the nape of the neck.

Step four

Step five

Step six

Repeat on the other side until you have two matching braids. To make the look more festival-ready, you can pull out some framing pieces around the face and gently pull on each braid to add volume.

Take a 1-inch piece of hair from the loose section of hair and wrap it around the hair tie to conceal them. Secure underneath with a hair pin.

You can leave the style like this or you can add fun elements such as glitter or colourful adornments to the hair for that added festival vibe.

Salon Magazine

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CREATE THIS STYLE – THE FESTIVAL EDIT

Here Comes the Sun Follow this step-by-step by Halo VIP Millie Poynter, @mamacita_nails to create this Mediterranean architecture set, inspired by an upcoming holiday to Barcelona!

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ooking to incorporate bright juicy oranges and the beautiful patterns from Mediterranean architecture, hand painted traditional tiles inspired the elements of these nails. I create a lot of hand painted nail art and always rely on Halo

Gel Polishes by Pure Nails. Being highly pigmented and in a range of beautiful colours, they are the perfect viscosity for either doing delicate or even more bold nail art. The neon’s look beautiful in sunlight and are perfect for those summer holidays!

Millie’s Top Tips!

You Will Need

• Avoid flooding the cuticle, this will allow for ease of colour application and prolonged wear.

• Be free with your nail art and don’t overthink this too much, they look better when they’re all different.

• Have fun with it!

• Halo Prep and Scrub • Cuticle tools • 180 grit files • Buffer • Lint free wipe • Halo Create Combo Brush: Fine Liner 4mm & 7mm

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I wanted the oranges to look juicy and by using Saffron which is slightly less opaque it gives a glassy effect perfect for creating this look. The contrast of the orange, blue and white is a perfect combination to be eye catching and the colours complement each other so well.

• HGP base coat • HGP French white • HGP Saffron • HGP Mauritius • HGP Jewels • HGP Evergreen • HGP Topcoat

CREATE THIS STYLE – THE FESTIVAL EDIT

Step one

Step two

Step three

Prep the nails by sanitising your own and your clients’ hands, pushing back the cuticles, removing any dead tissue from the nail plate using an e-file or hand tools, trim the cuticles, if necessary, file the free edge using a 180 grit file and remove the surface shine using a buffer.

Once you are happy with your shape, wipe the nails with a lint free wipe and the Halo prep and scrub formula before applying your Halo base coat.

Next, use the Halo Create combo nail art brush and the Halo Gel Polish in shade Saffron to create half circles at either end of the middle finger and ring finger.

These will be your oranges! Then use French White to create wavy shapes on the rest of the nails, some at the cuticle area and some at the tip of the nails.

Cure for 60 seconds.

Step four

Step five

Step six

After curing, use Halo Gel Polish in shade Mauritius to outline the oranges and to create your segments. I used a dotting tool to create the bigger end of the segment and dragged it back with a fine nail brush. Then take Halo Gel Polish Jewels, a gorgeous blue shade, to decorate the white shapes you made.

I googled Mediterranean tiles to find inspiration and I took certain elements from those to create my designs. Have fun with it! Then cure for 60 seconds.

Next, mix a small amount of Halo Gel Polish Mauritius with some French White to create a pale peach shade. Outline the line you made earlier on the oranges and cure for 60 seconds. This really makes the oranges look juicy! Then add your little leaves using Evergreen. To create a leaf shape, I load up my nail art brush, apply more pressure to get the bigger part of the leaf and gently flick up to create the tip. Cure for 60 seconds.

Finally, apply Halo Topcoat making sure to cap the free edge. Cure for 60 seconds and they are all done! Finish with Halo Citrus Crush cuticle oil, it smells absolutely incredible and is a perfect partner for your orange vibe nail art!

Salon Magazine

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CREATE THIS STYLE – THE FESTIVAL EDIT

Funky for Festivals As part of our festival edit, we share a step-by-step from Lorna Andrews @ninjanailfairy using Glitter Planet products to create this eccentric mix ‘n’ match nail art, perfect to suggest for client inspiration for the upcoming summer music takeover!

Lorna Andrews

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aunched in 2017 by founder and CEO Lorna Andrews, Glitter Planet soon exploded into the salon scene, full of sparkle and colour, looking to elevate your talents to new heights by providing standout products. As a family-owned business that strives to provide topnotch service to

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Product List

Top Tips!

• Nail Mate BUILD+ in Cover Candy • Nail Mate MIAMI Gel Polish collection • Nail Mate Midnight Black Gel Polish • Nail Mate White Out Gel Polish • Glitter Planet Baddest Liner Brush #2 • NM Detailer Brush • Dotting Tool • Glitter Planet Fluid Gel • Nail Mate Super Gloss Top Coat

• When applying your colour gels wipe off most of the product on the neck of the bottle to use the ‘dry brush’ technique. This makes the strokes look more abstract. Then cure into place so they don’t smudge.

• When using the Glitter Planet Fluid Gel be sure to flash cure between each application of gel so your texture cures with height.

• Most of all have fun and experiment with different colours and placement of the texture.

customers, you can shop with peace of mind.

The main goal of the brand is to provide a safe space where nail technicians can thrive, learn, and share their creativity. Our mission is to provide products for nail technicians and salons that don’t break the bank while still bringing top-quality products. Every single product launched and stocked at Glitter Planet is thoroughly tried and tested by nail technicians before going live.

With a focus on festival season, Lorna wanted to create a gorgeous mix ‘n’ match nail set that you can recreate in the salon. Textured nails have been huge this season, and they’re showing no signs of

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going anywhere. Lorna demonstrates how to achieve this jazzy, textured tiedye nail.

By following these steps, you will have the basics down for creating textured nail designs. Experiment with different shapes and even add chrome directly over the cured fluid gel for a super metallic texture. Remember to have fun with it and get creative!

Nail Art by Lorna Andrews / @ninjanailfairy

CREATE THIS STYLE – THE FESTIVAL EDIT

Step one

Step two

Step three

After you have completed your nail prep and applied your base coat, choose a nude base shade to apply to the nail.

For this look I have chosen Nail Mate BUILD+ in Cover Candy.

Using the dry brush technique using all shades from the Nail Mate MIAMI Gel collection apply the colours at random across the nail. Cure between each colour so it doesn’t blend. This can be completely random, be sure to leave some nude base peeping through.

Using the Glitter Planet Baddest Liner in size 2 and Nail Mate Midnight black gel polish map out two wavy lines to create a cascading shape across the nail. Once happy fill in the centre of the shape with black gel and cure.

Step four

Step five

Step six

Using a dotting tool and Nail Mate White out gel polish dot some stars onto the black gel area only. Don’t cure yet. Take the NM Detailer brush and drag out the white gel on some of the dots to create little star flares. Seal in the design by applying the Nail Mate Super Gloss gel topcoat.

Using the Glitter Planet Nail Art Fluid Gel We are going to add some texture.

Following the curve of the painted black gel line apply the fluid gel to create a textured wave effect. Make sure to flash cure between each line so the gel holds itself in place.

Continue adding Fluid gel on either side until both sides of the nail are filled with texture. Finish off the manicure with your fave festival designs, I LOVE a good ‘mix ‘n’ match set. Apply your favourite Glitter Planet cuticle oil and you are ready to slay the festival season.

Salon Magazine

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PROMOTION

A Touch of Colour With festival season fast approaching, many festivalgoers opt for bright hairstyles, preferably without upkeep or regrowth. As I Am provides temporary gel colours for curly and coily hair while also maintaining the condition of its unique properties.

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he summer months are an ideal time for your clients to experiment with hair colour, even more so if they are attending a festival. In a Ticketmaster survey of 4,000 festival goers, 31% cited the opportunity to socialise as a key reason for attending a festival, and 15% said that they enjoyed the escapism of the summer music scene. This emphasis on freedom and being your authentic self is why switching up your clients’ hair colour can help add to the overall fun, frivolity, and experience of the event.

But what about curly clients? Coily hair needs extra care and maintenance due to its unique properties. One of the best ways to ease your textured hair clients into a colour change is with temporary colours.

Hannah Larden, an Avlon UK and As I Am educator, shared, “If a client wants a vibrant colour but is not ready to fully

Hannah Laden

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commit, I would definitely recommend testing the waters with a temporary colour. Equally, if a client wants to create a new look for a particular event, like a festival, a temporary colour is perfect.

With curly clients, you have to be mindful about which products you use. You don’t want anything that is going to dry the hair out or fade quickly due to not being applied to pre-lightened hair.”

As I Am Curl Colour is a curlenhancing, temporary colour gel, perfect for all hair types. For coils and curls, this medium-hold, lightweight gel is infused with Jamaican black castor oil and ceramides, using sub-micron technology to deeply moisturise and strengthen, leaving curls defined, strong, and hydrated.

Hannah continued, “Temporary colours are low maintenance and less damaging than permanent colours, which is especially useful if your hair is @thesalonmaguk

Salon Magazine

exposed to the elements and potentially without hair washing facilities at a festival.

When considering any temporary colour products, they should have conditioning properties to help maintain the health of the hair, as well as a well-pigmented dye for vibrancy of colour.”

Hannah believes that conducting a thorough consultation with your client is key. This way, you can determine which colours will work best for them. You’ll need to consider their hair type, base colour, maintenance, and the type of festival they are going to.

As I Am has launched three new dazzling shades in its Curl Colour gel range. Minty Mermaid, Copper, Rose Gold, and Flamingo Pink providing clients with a range of options to experiment with festival fashion shades this summer.

To find out more about the Curl Colour gels, visit www.asiameurope.co.uk.

PROMOTION

Create Your Masterpiece Industry leaders, MYKITCO have been taking over the makeup world with their high-quality makeup brushes, functional bags, and luxurious accessories. In this editorial, we hear how the brand can support our readers as we ask all the questions you need answers to!

Please introduce us to the brand and what it strives to achieve.

MYKITCO offers a wide range of highquality makeup brushes, kit bags, and accessories that are designed with makeup artists in mind. After leaving his role at MAC Cosmetics as Director of Artistry for Asia Pacific, James Molloy and his partner Alex Thompson discovered a gap in the market for high-quality, functional makeup kits at an accessible cost. Since then, our mission has remained the same, to revolutionise makeup kits across the globe. From our humble beginnings in Stockport, the MYKITCO journey has been a dream.

Watching the brand grow over the last eight years has been incredible, and we are only just beginning! There are so many exciting launches for our community, and we can’t wait to share them with you all.

How are MYKITCO brushes different from others currently on the market?

The entire product line at MYKITCO is designed by a makeup artist for makeup lovers. Keeping artistry at the core of everything we create to support our community has been a vital element to our success. By truly understanding the formulas and textures that the crazy world of cosmetics entails, we have curated tools with targeted fibres for a specific application that will enhance your artistry.

Something that makes MYKITCO so unique is that we do not mass-produce.

Each and every MYKITCO brush has

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been handcrafted by our brush artisans and undergoes meticulous quality checks to ensure they are flawlessly curated for you to create.

Could you share some insights into the design process behind MYKITCO’s brushes?

How are they tailored to the specific needs of a professional makeup artist?

Since the very beginning of MYKITCO, co-founder James Molloy has tried and tested every brush that we have launched to ensure it is curated to enhance and simplify your makeup

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application. The design process is a true collaboration between James and our incredible brush artisans, who explore all variations of fibres and shapes to create the most innovative brushes.

How does MYKITCO support makeup artists?

MYKITCO is proud to offer an industryexclusive offer of 20% for professional artists to support the community that makes us who we are! The artist is at the heart and soul of the MYKITCO brand.

We have created a unique community and are constantly inspired by their creativity and enthusiasm for makeup, with a shared passion for practical kit organisation and educational artistry.

PROMOTION

Forever Against Animal Testing Professional haircare specialist Neäl & Wølf is proud to announce it is now Leaping Bunny approved by Cruelty Free International, the leading organisation working to end animal testing.

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he Leaping Bunny approval is the gold standard of crueltyfree certifications. Achieving this demonstrates that Neäl & Wølf products have not been, or ever have been tested on animals, and are only the second professional colour brand to achieve this certification.

From the beginning, Neäl & Wølf products have been tested in salons by haircare professionals. They undergo rigorous testing by industry experts to ensure products are of the highest quality and suitable for both salon and at-home use. Over the past two years, Neäl & Wølf has meticulously checked over 450 ingredients and raw materials across all of its product lines, with feedback from Cruelty Free International that each goes above and beyond the laws of governing animal testing.

Leaping Bunny is the globally recognisable gold standard for crueltyfree cosmetics and personal care and is the best assurance that a brand is genuinely committed to removing animal testing from its supply chain. It requires brands to investigate their entire supply chain for any cases of animal testing and pledge annually for continued compliance. This review certifies that all Neäl & Wølf products, raw materials, and ingredients are not tested on animals during any stage of product development and manufacturing.

All Neäl & Wølf products are sulphatefree, paraben-free, TEAfree, and DEAfree, with a selection of veganfriendly products including their full professional colour range. Moving forward, all new product launches will be 100% vegan-friendly, and the brand is working to reformulate their current product roster to be vegan-friendly too.

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Neil Capstick, founder of Neäl & Wølf, commented: “The Leaping Bunny approval is a huge achievement for Neäl & Wølf. Our team have worked closely with Cruelty Free International over the past two years to achieve this approval, and we are proud to be rolling the label out across our roster of award-winning hair care. We have been a clear leader in affordable cruelty-free hair care since we launched and are investing in reformulations that will allow our entire product range to be 100% veganfriendly. This is really important to us and our customers, and it will further our

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credentials as a cruelty-free brand. Being only the second professional colour brand to be Leaping Bunny approved makes this a landmark achievement and signifies the importance of this approval for our industry.”

Continuing their journey to becoming more sustainable, Neäl & Wølf are also working to bring new and improved packaging to reduce plastic waste. Neäl & Wølf are also partnered with the Green Salon Collective to help salons recycle more while raising money for charity. @nealandwolf

PROMOTION

The Serendipity of Science With over 30 years of dedicated research into the healing and moisturising properties of hyaluronic acid and its unique regenerating biomaterial, Visible Youth™ offers a “first” in skincare. Developed for use by beauty professionals as well as being available directly to consumers.

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iscovered in medical research for skin cancer treatments, Visible Youth is a remarkable serendipity of science. A pure molecule of medicalgrade hyaluronic acid (HA) delivers powerful skin-regenerating biomaterial with technical precision into the deeper dermis. This complete formula of purity, power, and precision behind Visible Youth is patented as Hyoglass™.

The scientific discovery behind Visible Youth was made by Dr. Asculai at the USbased Skin Tech Laboratory. Dr. Asculai had already developed one of the world’s best-selling medicines for precancerous skin lesions. While analysing medical results, Dr. Asculai discovered that his patients’ skin was also smoother, radiant, and visibly more youthful.

Eureka! The serendipity of science is the origin of Visible Youth™ skincare.

Visible Youth’s Power of Three: Purity

The Golden Calculation™

Highest Medical Grade HA available

Power

Patented skin-regenerating biomaterial formula; 100% natural to the body’s makeup

Precision

The formula is captured in the optimal weight HA molecule and delivered precisely where lines are formed in the deeper areas of the skin; this is the ‘Golden Calculation™’.

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“The name Visible Youth tells you all you need to know about our skincare goal, a radiant, healthy complexion that defies the passage of time. Achieving this through advanced medical science is at the heart of everything we do.

The future is not just about scientific innovation but also discovering new applications for that science.” Dr. Asculai, Chief Scientist, Visible Youth Getting the HA molecule to where lines are actually formed is a scientific breakthrough in itself. After decades of research, Dr. Asculai discovered the optimal weight (measured in kilodaltons) for precision delivery of the HA molecule, not too shallow, not too deep. This has become known as the ‘Golden Calculation™’.

There’s HA, and there’s Visible Youth HA

As the serendipity of science in a medical

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lab, Visible Youth only uses medicalgrade hyaluronic acid; these are the most precious, purest, and most powerful molecules of HA.

The Regenerating Biomaterial

This is the first cosmetic use of the unique skin and bone-regenerating biomaterial. It is 100% natural to the body’s makeup. It is an anti-oxidant, has moisturising and anti-inflammatory attributes, and is medically proven to enhance the appearance of the skin.

Products can be used in professional settings as part of facials or skincare treatments, or they can be stocked for sale to customers for use after skincare treatments.

To find out more and discover wholesale prices, contact info@visibleyouth.com or call 020 3995 5676. www.visibleyouth.com

PROBABLY THE MOST POWERFUL MOLECULE IN SKINCARE With over 30 years of dedicated research into the healing and moisturising properties of Hyaluronic Acid and its unique regenerating biomaterial Visible Youth™ offers a“first” in skincare. Developed for use by beauty professionals, as well as being available direct to consumers.

Dermatologically Tested Suitable for sensitive skin

020 3995 5676

info@visibleyouth.com

visibleyouth.com

@visibleyouthskincare

PROMOTION

Real Results Establishing itself as one of the leading non-invasive procedures on the market, we hear from Collagenwave® to understand how the results-driven treatment can elevate client satisfaction.

Please introduce us to Collagenwave and what it strives to achieve.

Launched in 2017, the radio frequency treatment proved a ‘go-to’ treatment for those looking for a results-driven procedure without the concerns of lengthy downtime and complications.

Using monopolar radio frequency technology, the treatment looks to create a controlled trauma to the deeper layers of the skin, triggering a natural reaction in the body to repair and produce new collagen to maintain and support the skin structure.

There is no damage to the superficial layer of the skin, but the combination of radio frequency and heat is proven to help slow down signs of ageing in key areas of the face.

How can Collagenwave benefit the client experience?

Collagenwave® offers a multitude of benefits that have established it as a sought-after, high-impact solution within the skincare industry. Some of the key advantages of this treatment include:

Visible, Long-lasting Results:

Clients can expect noticeable improvements in their skin’s texture, elasticity, and appearance. These results are achieved through the stimulation of collagen production and skin tissue remodelling, creating a more youthful, revitalised complexion.

Safe, Non-Invasive Procedure:

Collagenwave® offers a safe alternative to surgical interventions using radiofrequency energy technology that comes with minimal discomfort.

Minimal Downtime:

The treatment’s minimally invasive

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nature ensures recovery is relatively swift, allowing clients to return to their daily routines shortly after the procedure. This quick recovery is particularly important for individuals with busy schedules.

Personalised Treatment:

Collagenwave® caters to a wide variety of skin concerns, types, and individual needs. During the initial consultation, a practitioner will assess the client’s skin condition and tailor the treatment accordingly. For new clients, an all-over facial treatment would be carried out, with the therapist, over time, working with the client on areas of concern.

Being non-invasive, how do the results compare to invasive treatments?

The Collagenwave® treatment is an excellent addition to any skincare routine, @thesalonmaguk

Salon Magazine

providing a safe, non-invasive, and tailored solution to various skin concerns.

In a growing industry with ever-changing technology, it is apparent that radio frequency is a leading factor when it comes to slowing down signs of ageing.

The treatment can be relaxing for one demographic of clients as well as quite robust for others, where the therapist will focus on a key area of a client’s face where signs of ageing are most prominent.

How can our readers work with you?

For more information on adding Collagenwave® to your business, visit www.collagenwaveoffcial.com and complete the ‘register interest’ form.

Following this, we can send out some information, have a courtesy call, and look to arrange a demonstration.

PROMOTION

Love at First Coat In this editorial, we hear from Rebecca Orme, Co-Creator of Be Creative Nails, the RO Nail Pro range, and the Official Mystic Nails UK Distributor, to understand how the European range can enhance the client experience.

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s an international master artist educator of nearly 14 years and distributor of nail products since 2005, nail art is a passion for Rebecca Orme. In 2017, Hungarian brand Mystic Nails caught Rebecca’s eye with their forward-thinking innovations and family values, and she jumped at the chance to work with the brand.

Always being ahead of the curve, Mystic Nails is always one of the first to bring new products to the market.

Being a European-made brand and understanding the responsibilities of a nail brand, Mystic Nails takes compliance and product safety seriously. Being a cruelty-free brand is also an essential quality for Rebecca.

By far the most popular line from Mystic Nails has been the Flexi Builder Gel. A soak-off builder gel with amazing retention and beautiful shades. Speaking to many nail techs wanting to switch to a brand they can rely on, Mystic Nails impeccable track record of 17 years speaks for itself!

With attention paid to chemistry and conformity to EU regulations, nail techs have been able to switch to Mystic Nails even after experiencing reactions to nail products previously.

Rebecca shared, “I am thrilled to announce that we now have a hypoallergenic range of Flexi Builder Gel.” Mystic Nails ‘Sensitive’ products are a proven hypoallergenic range of products, with an accredited international laboratory test to prove their true hypoallergenic results. There has never been a better time to inquire about Mystic Nails products.

Since 2008, Rebecca has offered comprehensive education and several skill-building courses for qualified nail technicians who found themselves lacking in knowledge. The courses were introduced after an awareness

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that the information that was crucial to success was lacking in the many courses available. Rebecca’s mission revolves around teaching the how and why to ensure nail technicians have a more comprehensive understanding.

Speaking to one of Rebecca’s students, Saffron Goddard, a session technician from London, she shared, “Having Rebecca as my BIAB instructor was an incredible experience. Her extensive knowledge of nail products and the industry is truly unparalleled.

Rebecca isn’t just an educator; she’s a treasure trove of insights and practical tips, making complex concepts easy to understand. Her patience, kindness, and understanding throughout the training process enhanced my learning experience significantly. I highly recommend it to anyone looking to elevate their skills in the nail industry.”

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Salon Magazine

To find out more, visit www.rebeccaorme.co.uk @rebeccaorme.nailpro rebecca@rebeccaorme.co.uk 07929302133

PROMOTION

Repair + by CJP In this editorial, we hear Jemma Porch, owner of CJP Nails Systems, introduce their latest product, Repair+, to assist with repairing nails back to full health.

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resenting the latest product in the CJP collection, the Repair+ Cream and Oil. After years of suffering with dry, damaged skin that nothing could cure, Jemma needed a product that could assist with this. Additionally, with the rise of damaged nails that we have seen in recent years, especially nail separation, CJP wanted to make a difference.

Introducing the Nail Grail in early 2023, the results have been incredible, but technicians still needed assistance with getting the natural nail back to full health initially, prior to applying gels.

Formulating for Repair+ began two years ago, with Jemma personally testing the product to ensure results. The results were simply incredible, and as such, samples were shared with people suffering from eczema, psoriasis, and

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I was so confident in the formulation, and their results were unbelievable. acne scarring. Jemma shared, “I was so confident in the formulation, and their results were unbelievable.” The biggest test for the product came when a friend who had previously suffered from a reaction to gel and had been left with nail separation tried the product. After 4 weeks, the nail bed had reattached and was completely healthy.

The products are jam-packed with calendula oil, jojoba, hemp, olive squalene, and sea buckthorn.

The products were developed by

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an independent chemist, with the formulations being exclusive to CJP and not mass-produced. The products are affordable for all, despite their exclusive formulation and astonishing results. Also available in a duo pack and bulk savings to increase revenue when retailing the products.

The hope is that Repair+ will transform clients hard-to-manage skin conditions, from eczema on their face or body to contact dermatitis on their hands and nail separation. Having recently launched

PROMOTION “I can’t believe it. Using Repair+ cream and oil for 7 days has cleared up some eczema on my face, hands, and feet. I have been struggling with this for 5 years. Despite numerous steroid creams from doctors, etc., nothing has worked, but Repair+ has, and I finally feel radiant again.

“Please, if you are struggling with any skin problems, give this a try.”

“I brought the Repair+ oil and cream for my son, who will be 16 years old this month. He has a skin condition called idiopathic urticaria, which started when he was 6 weeks old.

We have tried so many different treatments, and nothing has helped.

His hands and feet are the worst affected and are always sore. So I thought I would try this for him, and the difference in just 2 days is unbelievable. He says it feels better already, less itchy and sore. This cream and oil have done more for him in 2 days than other creams have done in 16 years.“ “I just wanted to say that this magical cream and oil have changed my life in less than 6 days, and I have tried everything from the doctors and dermatologists. I feel like I can finally go and enjoy myself without worrying that people are staring at my skin patches. I’m not sure what wizardry is in this cream, but I’m going to order it by the bucket load. I’ve told all my friends about it, as nobody can believe the difference not only in my skin but also in me.“ the products, we heard what some happy customers had to say.

“I can’t believe it. Using Repair+ cream and oil for 7 days has cleared up some eczema on my face, hands, and feet.

I have been struggling with this for 5 years. Despite numerous steroid creams from doctors, etc., nothing has worked, but Repair+ has, and I finally feel radiant again. “Please, if you are struggling with any skin problems, give this a try.”

For more information or a full ingredient list, contact admin@cjpnails.co.uk.

Salon Magazine

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EDITOR’S DAY OUT

A Day of Pure JOI Our editor visited Helmond in the Netherlands with JOICO Europe to learn everything about hair, and left with rejuvenated locks after experiencing the K-PAK Hair Repair System.

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n April, I was whisked off to the land of tulip fields, bicycles and clogs. Of course, I’m in Holland!

The wonderful team of JOICO Europe kindly invited the UK press over for a whirlwind trip to meet the team behind JOICO, experience the true JOICO DNA, and see the latest JOICO innovation and inspiration at the JOICO experience centre.

More about this experience later; let me take you back to the start! The trip commenced with meeting fellow journalists in Gatwick before the swift flight to Amsterdam. It felt like, by the time we had taken off, it was time to land again! Flying over vast fields and a multitude of canals, we landed and, after a drive to Eindhoven, we arrived at the stunning Van der Valk Hotel EindhovenBest. The interiors were beautiful, and I was filled with anticipation for what was to come the following day!

After a quick freshen-up, we all gathered, meeting the wonderful members of the JOICO Europe team for the first time. Let’s say the name badges definitely came in handy! Thus far, all we knew was that we were heading to an Armenian Japanese fusion restaurant, a new combination for me, that’s for

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sure. The evening was nothing short of fantastic, with delightful food, even better company, and a caricaturist for a touch of childhood nostalgia and humour!

The following day, we headed to Helmond to visit the JOICO Europe headquarters to learn everything about JOICO and hear about some exciting upcoming launches. Launched by Steve Stefano in 1975, JOICO is founded on the magic of keratin to repair hair, and Steve was the first hairdresser to teach people about the molecular weight of ingredients. In light of this, we had a mock molecular demonstration to help us visually understand how JOICO products penetrate the cuticle.

At JOICO, education is paramount

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and, as such, the team has developed education metaphors to help hairdressers understand complex ideas.

Alongside this, JOICO has introduced gamification into education to produce 80% active and 20% passive listening for the future of hairdresser training.

After learning about the products in the morning, it was time to get handson! Wesley Hannes, one of the JOICO creative artists, used the 4-step K-PAK Hair Repair System to truly transform my hair, giving it the ultimate gloss and shine.

Unfortunately, it was then time to depart after a wonderful day with the JOICO team. I can firmly say we were the best ‘haired’ group in the airport, and we loved it!

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LATEST PRODUCTS Next Generation of Lashes

Hair Comes the Sun

This summer, the power of two can go on the road with you! HIVE®’s revered Dual Digital Wax Heater are now available in an extra value kit.

The ability to heat two waxes at the same, plus everything required for a successful waxing treatment, all bundled together into a stylish carry bag for ultimate convenience at the busiest time of the year! www.hiveofbeauty.com

Salon System, leading professional beauty brand, has relaunched its Lash Extensions Category following intensive market research. The new look lashes include simplified classification, new proposition to maintain its core range, whilst expanding and strengthening its lashes based on the research. The new look design has incorporated soft pastel pink packaging with simple classification including Pro Fan, Russian, and Classic Lash Extensions.

Each range also sees new additions to the core range alongside new recyclable packaging throughout. www.salonsystem.com

Salon Skincare to Takeaway

This spring, CACI, the awardwinning British non-surgical aesthetics brand unveils three new vegan-friendly serums to be introduced into salon retail.

Managing Director Dean Nathanson says: ‘In addition to our existing retail line, CACI’s new serums are the perfect retail offering for businesses, to help maintain the excellent results of their client’s CACI treatments.

Supercharged skincare delivering targeted solutions.’ www.cacibeauty.com

Icy Blondes in Hot Demand?

Play it cool with the NEW JOICO Blonde Life SilverLight Lightening Powder - our powder lightener with Charcoal that helps offset brassy tones whilst processing. Get ready to ‘steel’ the spotlight with new Blonde Life SilverLight Lightening Powder that helps prime hair while processing to prepare for on-trend cool blondes. www.joico.eu

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@thesalonmaguk

Combat Those Unwanted Hues

Achieve your finest ice-white, blonde as OSMO® launches a new ‘must have’ Super Ice Brightening Shampoo and Mask, formulated with intense black pigment to counteract yellow and orange tones in the lightest of blonde tones.

Beyond colouring, environmental factors such as sun and pollution can turn vibrant blondes dull and brassy.

OSMO® Super Ice Brightening Shampoo is a gentle, sulphate free hair cleanser with Jojoba Oil and Rice. www.osmo.uk.com

Introducing Elegance and Exclusivity

The MARYLEBONE IONIC Hair Straightener. This high-end straightener, designed for connoisseurs, effortlessly turns hair into a work of art that evokes the atmosphere of a high-end salon. With its cutting-edge features—such as a floating plate, a heating plate made of tourmaline, a novel far-infrared function, and negative ions technology—MARYLEBONE guarantees unmatched outcomes. With each use of this innovative tool, you can achieve immaculate, elegant locks that will elevate your salon styles to new heights. www.amorylondon.com

Salon Magazine

BUSINESS

Sustainability Solutions In light of World Ocean’s Day on June 8th, we hear from the Green Salon Collective and two of their Green Libertines, Bridget Kearney and Ashleigh Hodges, on how your salon can help save our oceans.

Bridget Kearney, @bridgetkearneyethicalbeauty

In honour of World Ocean’s Day, it’s vital to confront the issue of microplastics. These tiny pollutants, less than five millimetres in size, wreak havoc on marine ecosystems. These minuscule plastic particles originate from a variety of everyday products, from fibres shed by synthetic towels to single-use plastics and shampoo bottles that find their way into our water systems.

When consumed by marine life, microplastics can disrupt biological processes by entering food chains, posing a threat to ocean environments and lifecycles and, eventually, human health.

Salons can take a proactive stance by introducing refill stations to encourage the reuse of product containers, significantly cutting down on the use of disposable plastic.

Better still, supporting eco-conscious brands within the beauty industry like Oway, which have committed to using infinitely recyclable glass and aluminium instead of plastic in their packaging. By supporting brands that prioritise sustainability and adopting greener practices in our daily lives, salons can lead by example in the movement to protect our oceans.

Everyday habits also matter; something as simple as switching from disposable coffee cups to reusable ones can considerably lessen our daily plastic footprint.

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@thesalonmaguk

Ashleigh Hodges, @ashleigh_hodges_hair

Whenever I’m looking at working on being more sustainable in an area, I consider three key things: Firstly, why is this important? In this instance, our ocean is one of the major resources of life on our planet, not just for us but for biodiversity as a whole. We need to respect water as a treasured resource.

The second consideration is purchases. Are the products I’m buying respecting water as a resource? This can be in the form of hairdressing chemicals, cleaning products, or even materials such as our clothing and the towels we use. How much water goes into the creation of the products? Is there waste or is it being respected?

Lastly is waste; how can this be disposed of to respect water?

Are the chemicals I’m using biodegradable and will disappear from our waterways in a number of hours, days, or weeks, or will they pollute? In the case of pollution, how can I take responsibility for the waste? How can I recycle or use them in such a way that there is no waste in the first place? In terms of garments and towels, can we reuse and recycle them so they don’t end up in landfills and without microplastics ending up in our waterways? If not, how can I take responsibility to avoid that?

Salon Magazine

Let Mother Nature help you while you help her.

Embracing Bold, Natural, Organic, Vegan, Anti-Aging Skincare.

Embracing You, As You Are. Made in the UK

www.unapologeticskin.com @unapologeticskinuk

BUSINESS

From Salon to Home

This month, we spent 5 minutes with hair colourist and stylist Carley Bayne to understand how the salon environment is changing, with people needing more flexibility and embracing the blend of comfort and professionalism in the beauty industry for modern mums.

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hardly recall working with many mothers during my time in various salons. Now that I’m a mother myself, it all seems to fall into place. The demanding hours, the late nights, and the relentless schedules have become unattainable. As someone whose profession requires physical presence, the idea of transforming part of my home into a salon has become increasingly enticing.

Drawing from experience in prestigious London salons, my goal was to ensure that clients continued to receive exceptional service while also benefiting me. Clients really enjoy the privacy and comfort of a home-like setting, whether it’s for remote work or

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for intimate conversations during their appointments.

In the past, the concept of home hairdressing often carried a stigma of being “stuck in a rut, outdated, lacking in opportunities for growth, and catering to the same clientele for years.” However, the landscape has drastically shifted, thanks to influential mothers who have demonstrated its potential. Social media has played a pivotal role, offering a platform to stay abreast of trends, showcase skills, and attract desired clientele.

Committing to at least one annual course ensures that my skills remain current and relevant. Despite transitioning to a home-based setup, I

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maintain a monthly presence in a London salon. This not only keeps me socially engaged but also allows me access to a plethora of new products and colours.

After all, the beauty industry is everevolving, and this arrangement affords me the opportunity to experiment and curate a selection that resonates most with me.

In essence, combining the comforts of home with the professionalism of a salon has revolutionised my approach to hairstyling. It’s a win-win situation—my clients enjoy personalised experiences, while I continue to refine my craft as well as be present at home when required.

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BUSINESS

A Safe Space In this editorial, we hear from Brian Leo McCallum, Owner of ROAR Hair & Beauty Salons, on how to create an inclusive salon space for the LGBTQA+ community.

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t ROAR Hair & Beauty, we pride our salons on being a safe, inclusive space. Being a LGBTQA+-owned business, this was something of high importance to me. I want everyone to visit our salons and feel like they can be themselves and that they can feel comfortable in our space with no judgement. As a brand, we believe wholeheartedly in inclusivity, respecting others, and encouraging and celebrating individuality.

We offer a brave, safe space for everyone, and we cater to any needs clients may have. At Roar, we design hair around the guest, and if their religious beliefs or lifestyles have an impact on their visit to the salon, then, as with all our services, we will always try to customise a visit to the guests’ needs. It is so important for salons to be inclusive and accommodating. I personally work with three different guests who wear coverings and are happy for me to do their hair in front of other guests.

However, we are always happy to offer a private space for those who prefer or look at pre- or post-salon opening hours to accommodate guests. We also have guests to the salon who can’t have a male stylist or have any males in the

Brian Leo McCallum

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salon while having their hair done, which we always endeavour to accommodate too.

As a business, we encourage and support any employee activism that aligns with our mission, vision, and values. We will gladly share on social media and actively talk about fundraising @thesalonmaguk

Salon Magazine

with guests, as we understand how important it is to stand up for what you believe in. We also love to spread awareness on celebration days, weeks, and months, including Pride Month, LGBT Month, Earth Month, and Mental Health Awareness Week, to name a few.

Ensuring our team is inclusive is

BUSINESS extremely important to us too. We regularly conduct training that focuses on inclusivity, covering a wide range of topics including being respectful of pronouns, cultural sensitivity and awareness, and more. We have also participated in training to help signpost people who are victims of domestic abuse and who are having suicidal thoughts. This allows our guests to always feel safe and supported and to be able to communicate appropriately with all our guests.

Across all three of our salons, we also have gender-neutral pricing, which we have had in place since the day we opened. Lots of gents have long hair, and lots of ladies have shorter hair. In our opinion, it didn’t make sense to charge more for a ‘ladies’ cut if she was having a barber hair cut as a gent would.

That was the logistics and sense behind our decision, but we considered guest emotions when making this step too.

Being a member of the LGBTQA+

community myself, I empathise with and understand how confronting the question of gender can be for some people. Being asked to tick a box if you like, saying ‘male’ or ‘female’ can present complex issues and bring emotions out

If you’re thinking about making your salon more inclusive, here are some initial changes you may want to consider: • Inclusivity training for your team.

• Regular customer care training is needed to ensure your team always treats all guests with the best care and respect.

• Making your pricing more gender-neutral.

in our guests that we don’t want them to associate with their ROAR Hair and Beauty experience.

Our price list instead offers guests the option to book a ‘Design Haircut and Style’ or a ‘Barber Cut and Finish’. Our design cut includes a full consultation and advice on face shape, suitability, etc. for each individual with longer hair.

Regardless of their sex, our barber cut is for shorter hair that maybe requires some clippers or razoring, for example. This service also comes with our complete consultation on suitability and will be tailored to the individual based on their needs.

At ROAR Hair and Beauty, our prices reflect the skill and experience of our stylists, as well as the length of time it will take them to carry out the service.

We encourage members of the transgender community to join us in the salon and supply advice on wigs, should this be of interest to them too. Being a drag queen in my spare time allows me to have some great contacts when it comes to wig providers.

• Recruit diverse team members and actively seek out staff from a range of backgrounds, cultures, and experiences.

• Be more diverse when it comes to your marketing and social media.

• Stock products for all guests – all genders, hair types, etc.

Salon Magazine

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PROMOTION

A Friendlier Future Celebrating 25 years of beauty products that are friendlier towards nature, wildlife, and humanity, we hear from Maria Nila as they discuss the importance of sustainable salon products in 2024.

Celebrating 25 years of Maria Nila, please explain what the brand set out to achieve.

Maria Nila embarked on a journey 25 years ago with a profound mission inspired by the indigenous Sámi woman, Maria Nila, who lived harmoniously with nature in the north of Sweden. Through three generations, the brand has stayed true to its ethos, crafting highperforming formulas with unique scents, premium packaging, and professional performance. Maria Nila’s commitment to sustainability remains unwavering, making beauty more accessible for all.

How has the brand evolved to meet modern consumer needs over the years?

Over the years, Maria Nila has evolved to meet the changing needs of consumers by prioritising friendlier choices and environmental responsibility. Recognising the growing demand for 100% vegan and animal-friendly products, Maria Nila has continually refined its formulations and manufacturing processes to minimise its environmental footprint. By investing in our own factory in Sweden and implementing sustainable practices throughout its supply chain, Maria Nila has emerged as a leader in ethical beauty.

With sustainability at the forefront of business decisions in 2024, please discuss Maria Nila’s environmental values.

We lead with the philosophy of giving back, and it is at the heart of Maria Nila’s business model, guiding every decision and initiative. The brand’s commitment to environmental values is evident in its annual charity calendar, The Friendly Year, which runs for 365 days each year.

Through this initiative, Maria Nila not

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only raises awareness about important causes but also actively contributes to positive change by donating a portion of its proceeds to charity.

Have you noticed a rise in salons looking to purchase vegan-friendly products as a result of consumer demand?

Indeed, there has been a noticeable rise in salons seeking 100% vegan and animal-friendly products in response to increased consumer demand for ethical and sustainable beauty options while still maintaining their professional performance. Salons recognise the importance of aligning with brands that share their values and offer products that cater to the growing number of

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environmentally conscious clients. Maria Nila’s commitment to vegan formulations and animal-friendly practices makes us an attractive choice for salons looking to offer high-quality, friendly hair care solutions to their customers.

How can our readers work with you?

Readers interested in collaborating with Maria Nila can become part of a global network committed to promoting ethical beauty practices. By choosing to work with Maria Nila, individuals and businesses alike can play a vital role in driving positive change within the beauty industry and beyond.

Find your closest sales rep by contacting contact@marianila.com.

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BUSINESS

Treatment Spotlight After experiencing the Zemits HydroDiamond™ facial, we discuss the award-winning technology of the treatment and understand what sets it apart from other services available.

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s a self-proclaimed skincare fanatic, when Zemits invited us to experience their awardwinning HydroDiamond™ facial, I jumped at the chance! Consisting of eight advanced technologies and delivering instant results, I couldn’t wait to see the results. Personally, I find instantaneous results one of the most exciting parts of a facial; seeing the dirt that’s been removed from my skin is extremely satisfying, but maybe I should have kept that one to myself!

Having experienced multiple microdermabrasion facials before, I have previously been aware of mild discomfort on the skin and significant redness post-treatment. With the innovative HydroDiamond™ Tips, I can confidently say the treatment was completely discomfort-free, and the addition of the serum infusion spray gun and cold skin toning worked in tandem to entirely reduce any redness.

Following the treatment, my skin felt glowing and refreshed, with a much more even skin tone and the appearance of acne scarring reduced.

For me, the cold skin toning was my favourite part of the facial. Imagine an ice bath specifically for your face, all the benefits without submerging yourself in water! This innovative approach amalgamates the formidable attributes of hydrodermabrasion and diamond microdermabrasion, revolutionising facial cleansing and skin enhancement. A perfect treatment for the modern salon!

What Sets HydroDiamond™ Apart?

HydroDiamond™ represents an organic fusion of hydrodermabrasion and diamond microdermabrasion,

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meticulously engineered to amplify procedural outcomes while curbing consumables, thereby increasing aestheticians’ revenue streams.

The Science Behind HydroDiamond™

Traditional hydrodermabrasion technology has limitations, such as excessive serum expenditures and limited time, when skin is in contact with active ingredients. HydroDiamond™ disrupts this paradigm by delivering serums directly onto the skin, enabling active ingredients to exert prolonged and intensified effects, delving deep into the dermal layers for maximal impact.

Innovative HydroDiamond™ Tips

Zemits sets a new benchmark with its groundbreaking dual-diamond tip.

By mitigating vacuum impact, this technology allows for the use of these tips in delicate areas, ensuring efficacious removal of the stratum corneum without undue skin tension. The nuanced balance achieved through the reduced vacuum effect and heightened diamond abrasiveness guarantees treatment efficacy and safety.

For further details, visit zemits.co.uk or reach out to sales@zemits.co.uk.

The HydroDiamond™ facial consisted of the following 8 steps: 1. HydroDiamond™ Technology 2. RF Skin Firming Collagen and Elastic Stimulation 3. Eye & Lips Electroporation Treatment 4. Non-Invasive Mesotherapy

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5. Serum Infusion Spray Gun 6. Ultrasonic Skin Scrubber 7. Vacuum Extractor Cups 8. Cold Skin Toning

PROMOTION

Step Up Your Smooth Game With waxing services in high demand coming into the summer months, we hear from HIVE®, who discuss the importance of waxing year-round and how therapists should prepare sufficiently to enhance the client experience.

How can salons market waxing as almost an essential rather than a basic treatment?

It is important for salons to move away from the idea that waxing is predominantly a summertime treatment or a service that doesn’t offer any additional benefits to a client other than simply hair removal.

Instead, look to promote waxing as an essential base for a wide variety of treatments. For example, facial waxing as part of a make-up package or waxing 3 or more days prior to a spray tan creates a fantastically smooth surface and an even colour, also shaping brows prior to tinting or lamination provides all clients with an enhanced salon experience.

How can therapists prepare their treatment rooms to enhance the client experience?

Treatment areas, including all visible equipment, should be cleaned after each and every appointment. Waxing procedures can be messy and lead to residue being left on wax heaters and surfaces. Ensuring a plentiful supply of wax equipment wipes or sprays will allow each client to believe they have been the first appointment of the day.

To enhance the actual client experience, think about the little extra touches that can make a big difference.

Offering to light candles is just one small gesture that can elevate a client’s perception of value. If possible, look to personalise treatments wherever possible; this is not just by the selection of products you use but by additional elements such as music and scents.

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Every client will be different; there is no one answer that fits all. So, it is your flexibility and consideration that will elevate their experience.

How can fragrances enhance the client’s waxing experience?

The power of scent is one that has

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Salon Magazine

been underutilised in waxing previously.

However, the growth of ‘functional’ and ‘wellness fragrances’ is becoming increasingly prevalent in waxing treatments. According to a recent Harper’s Bizarre article, “your sense of smell, your olfactory system, is one of the fastest ways to impact our cognitive and emotional state.”

PROMOTION Taking this beauty trend into account, HIVE®’s new hot wax formulations have enhanced aromatic properties.

Vanilla & Black Pomegranate Hot Wax Pellets

Vanilla offers a smooth and calming sweetness. Relaxing clients with a comforting familiarity. Black pomegranate adds a warming scent of fruit and spice, reducing stress and giving a revitalising boost.

SuperBerry Hot Wax Pellets

A burst of berry fragrance helps to relax the client’s mind and body.

Complementing the fragrances of the existing SuperBerry pre-and post-wax treatment products to create a consistent and pleasurable fragrance from the beginning to the end of a complete waxing treatment.

With waxing often being an intimate service, how should therapists create a comfortable waxing environment from the start?

Thinking beyond the treatment room, ensure you are always approachable, relatable, and yourself. Remember that you are talking to a person who may be feeling vulnerable or nervous.

Never assume that clients have a full understanding of treatment terminology, so discuss exactly what it is they require in a calm, assured, and confident manner.

Throughout the treatment, try to pay attention to your client’s body language if you sense any tension or discomfort.

This could be caused by embarrassment or anxiety about the position they are in, rather than the treatment itself.

Communication is so important between clients and therapists, especially during intimate-style treatments. A little extra effort and thought develops trust and loyalty to you as a therapist, which in turn builds a return business and a larger long-term client base.

Salon Magazine

How do HIVE® products assist in elevating a client’s waxing experience?

As well as the benefits that specially selected fragrances can bring, having a wide variety of choices ensures therapists have the perfect wax for their clients’ needs. Rather than one wax for all, HIVE® promotes “a wax for everyone” philosophy!

If a client has coarse hair, they may have treatments where the desired result has not been achieved or the treatment area has had to be waxed twice, which is not ideal for skin trauma or potential client anxiety or embarrassment. Knowing that there are formulations such as HIVE®’s Xtra Strong Wax specifically designed for coarse hair types will increase client confidence and deliver the results they desire.

Similarly, if treatments are of an intimate nature, clients are unlikely to want the treatment to last longer than necessary.

Having products such as Sensitive Hot Film Wax, which was specifically designed for this purpose, removes even shorter hair in a timely and comfortable manner.

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PROMOTION

The Stage is Set This June will see the arrival of the inaugural HairCon premier trade event, a must-attend creative showcase for hairstylists, salon owners and barbers. Taking place from June 22–24, explore cutting-edge brands, discover the latest products, and learn from industry experts to take your hair game to new heights.

B

race yourselves, as the hair industry is set to witness a truly revolutionary event – HairCon - taking centre stage at the iconic O2 Victoria Warehouse in Manchester from June 22 to June 24, 2024. Featuring a mind-blowing line-up including industry icons: Mark Hayes and the House of Sassoon, Trevor Sorbie Creative Team, Desmond Murray, Errol Douglas MBE, Sally & Jamie Brooks, and many more!

HairCon boasts five stages of nonstop exciting shows, including Richard Ashforth’s NOISE (which makes its first appearance in the North and will feature Jorge Cancer X-Presion Founder), plus opportunities to get up close and personal with the industry’s favourite social media superstars, including James Earnshaw, Jack & The Wolfe, Sarah Louise Keane, Heffy and Wahl superstars, Simon Shaw, Dean Gleeson, Alan Beak, and Cal Newsome.

Expect a jam-packed three days of entertainment, education, inspiration, and innovation, and in the evening, a night to remember as we party – DJs, awards, and must-see shows give you the ideal opportunity to network with friends new and old.

This is not an ordinary show. Prepare to be inspired by a spectacular line-up of global icons and immersive stage sessions that will inspire you and ignite your passion.

For hair professionals from across the globe, it’s time to get ready for a game-changing experience where you can immerse yourselves in a world of creativity, content, and commerce.

Whether you’re a salon, home salon, or barbershop owner, a stylist, an apprentice, or a colourist (and everyone in between), you can expect HairCon to offer you the opportunity to challenge the norm. Our vision is crystal clear:

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Our vision is crystal clear: together, we’re shaping the future of the hair industry. together, we’re shaping the future of the hair industry.

Highlights include the re-imagination of the iconic Style Challenge, but with a difference as they remodel the concept.

Sponsored by the Fellowship, the focus is now on the hairdresser, not the contestant. Industry giants including Mark Hayes, Beverly C. MBE, Robert Eaton, Ashleigh Hodges, Cal Newsome, Dean Gleeson, Sally and Jamie Brooks, and Desmond Murray will pitch against the clock, demonstrating the talent and vision that make them global, social, or education leaders.

On Saturday, we’ll be kicking off the Fellowship Style Challenge in a

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presidential showdown with reigning President Robert Eaton taking on President Elect Ashleigh Hodges before barber icons Cal Newsome and Dean Gleeson take to the stage in a battle of the barbers.

In the evening, Great Lengths take over the mainstage with their 12th annual The GLammies, awards honouring the craft and creativity of the most innovative hair extensions experts from across the UK. Novo Cabelo Founder and Creative Director, Rob Wood, showcases instant transformations using their groundbreaking hair replacement system before Josh Lamonaca brings out a very special celebrity guest. Then we’ll dance until

PROMOTION the small hours with DJ duo My Bad Sister.

On Sunday, Quif Ambassador Brooke Evans steps into the spotlight, showcasing the latest colour trends and techniques in her first ever appearance for the brand. Manchester’s own Stacey Wright hosts a unique hair show celebrating the vibrant history of Manchester through the lens of hair artistry.

In the evening, Vagaro will host their Iconic.24 Awards, recognising salons and stylists for their artistic flair, entrepreneurial spirit, and standard for excellence. Wella Global Ambassador, colourist, and stylist James Earnshaw takes us through his favourite looks for 2024. And then it’s time for the ultimate takeover as Richard Ashforth’s Noise takes over the mainstage with special guest X-Presion Founder, Jorge Cancer.

Wrapping up on Monday, we’ll have the iconic Trevor Sorbie Creative Team celebrating 50 years of the iconic “Wedge,” which was the vision and creation of Trevor Sorbie MBE himself. Vagaro’s CEO, Fred Helou, will revolutionise the way we think about the salon experience as he shares his rags-toriches story.

We close the show with a celebration of all celebrations – The Fellowship President’s Night, featuring a roll call of industry legends including Trevor Sorbie MBE, Nicky Clarke OBE, Errol Douglas MBE, Andrew Collinge, Beverly C. MBE, and Antoinette Beenders.

HairCon is supported by an epic collaboration of industry titans, including the Fellowship for British Hairdressing, Great Lengths, yuv®, Diva Pro Styling, Vagaro, DENSE, and Design Essentials.

Collaborators include Olaplex, Phorest, Ergo Styling Tools, Calligraphy Cut, Blonde Solutions, Tondeo, Novo Cabelo, Zen, K18, Comfortel, Innersense, Olivia Garden, Salons Direct, Scrummi, Procare, and Glowwa.

Tickets are available from just £35.

Quote SALONMAG10 for an exclusive 10% discount on ticket purchases.

For more information, please visit www.haircon.co.uk to find out how you can get involved. www.haircon.co.uk/tickets/ @hairconshow

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PROMOTION

Education Station Welcome to our regular feature with the NHBF. Visit the Education Station each month to gain unrivalled knowledge on the latest trends and discussions to elevate your business. This month, we understand holiday entitlements for employees in the UK.

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s the summer season approaches, anticipation for holidays and relaxation grows among employees across the UK. Whether it’s soaking up the sun on a beach or exploring new destinations, time off work is essential for well-being and rejuvenation. However, for salon owners and managers, navigating holiday entitlements can sometimes feel like a puzzle. From annual leave to handling staff absences, here’s the NHBF to help you understand what you need to know to keep your business running smoothly during the holiday season.

In the UK, every employee is entitled to paid holiday leave by law. The minimum entitlement stands at 5.6 weeks of paid annual leave. For those working a standard five-day week, this translates to at least 28 days of paid leave. Part-time employees’ entitlement is pro-rata based on their weekly hours or days worked.

Encouraging your staff to take their allocated leave is not just beneficial for their well-being but also for the efficiency

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of your salon. Preventing employee burnout and maintaining productivity levels are key reasons to prioritise annual leave.

For NHBF members, expert help is just a call away. The membership team assists in determining annual leave entitlements for both full-time and parttime employees, ensuring compliance and fairness.

Employers have the option to include bank holidays as part of the total 28 days’ holiday entitlement. This means that bank holidays such as Christmas, Easter, and the August bank holidays are counted towards the overall annual leave allocation.

It’s important to note that while employees may have expectations of taking public holidays off, they are not legally entitled to do so as paid leave.

Clear communication regarding holiday policies can help manage expectations and avoid misunderstandings.

Clear procedures for sick leave are essential for managing staff absences

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effectively. Providing guidelines for employees to follow when reporting sickness ensures smooth operations even during unplanned absences. NHBF’s ready-to-use employment contracts and staff handbooks offer valuable resources for establishing these procedures.

Key points to include in sick leave procedures: • Prompt notification to the employer or manager via phone call (not text) within 30 minutes of the start of the shift.

• Communication regarding the reason for absence and expected duration.

• Daily updates, unless otherwise agreed.

• Completion of a ‘self-certification’ sickness absence form upon return to work.

By prioritising employee well-being, clear communication, and adherence to legal requirements, you can ensure that both your team and your business thrive during the summer season and beyond. www.nhbf.co.uk

PROMOTION

Outrun the Competition 74,000 is the staggering number of people in the UK alone searching for hair removal solutions every month. With this in mind, we explore the Soprano Titanium Special Edition from Alma Lasers to propel your clinic and transform your efficiency, profitability, and return on investment (ROI).

Soprano Titanium Special Edition: The Treatment of the Month

With the demand so high, it is important to not only ensure your clinic has skin in the game, but are leading the pack by offering the number one brand for hair removal*.

Unleash Unmatched Efficiency and See Your Profits Soar

The Soprano Titanium Special Edition

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builds upon the award-winning Soprano platform, renowned for its speed and comfort. This upgraded system takes it a step further, being validated as the fastest laser hair removal treatment available!** Here’s how it translates to a win for your clinic: • Faster Treatments, More Clients: The Soprano Titanium Special Edition boasts a groundbreaking Trio MAX applicator with a larger treatment area and improved high fluence mode. This powerhouse delivers more energy in

PROMOTION less time, allowing you to treat larger areas like underarms in just 21 seconds!

With faster treatment times, you can accommodate more clients throughout the day, maximizing your clinic’s capacity and revenue potential.

• Reduced Treatment Course: The increased efficiency of the Soprano Titanium Special Edition translates to a reduced number of sessions required for optimal results. This not only frees up valuable appointment slots for new clients but also fosters client satisfaction – they’ll achieve their desired results faster!

• Streamlined Workflow: The Soprano Titanium Special Edition boasts intuitive operation and requires minimal downtime between treatments. This translates to a smoother workflow for your staff, minimizing wasted time and maximizing productivity.

Embrace Comfort, Maximize Client Retention, and Boost Profits

While speed is essential, client comfort is paramount. The Soprano Titanium Special Edition doesn’t compromise on comfort for speed. It retains the platform’s signature features: • SHR (Super Hair Removal): This innovative technology delivers comfortable yet effective laser hair removal, allowing for swift treatment of larger areas without sacrificing results.

• ICE Plus™: Each applicator features an ice-cold tip that continuously cools the skin to -3°C during treatment, ensuring a comfortable experience for even the most sensitive clients.

Happy clients become loyal clients.

The Soprano Titanium Special Edition’s speed and comfort will leave your clients raving about their experience, leading to increased client retention and referrals – another avenue for boosting your clinic’s profitability.

Invest in the Future, Reap the Rewards Today

“With the introduction of the Soprano and information for clients about it in the market, we find we are fully booked most days. I started off my career with lower cost devices, but soon recognised the value in partnering with quality brands like Alma who not only have incredible technology, but invest in growing your

business too”. Nilam Holmes, Founder of DermaSpa Clinic.

The Soprano Titanium Special Edition is an investment in your clinic’s future. With faster treatments, reduced treatment courses, and a streamlined workflow, you’ll be able to accommodate more clients, maximize billable hours, and significantly increase your clinic’s revenue potential.

Don’t just survive the competition, outrun it. Interested in how to unlock Salon Magazine

the path to superior clinic efficiency, profitability, and a stellar ROI? Join the Soprano Summer Summit, 10th June, Alma Studios Londonwww.almalasers.co.uk/events Get in contact with your dedicated representative info@almalasers.uk *Disclaimer: Claim based on Alma Lasers internal data. **Validated by Independent Company ‘Sapio Research’: When tested in high fluence mode

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1NEED Pro is the exclusive medical device CE class IIB with wireless operation and technology, produced by Campomats for Medical Microneedling treatments, Aesthetic Micropricking and Nano Peelings of advanced technology. Thanks to the different types of cartridges and the various protocols available,.

1NEED Pro is the ideal tool for: • Convey and Absorption Of Active Ingredients • Toning and Rejuvenation of the Skin • Blemishes, Signs of Age and Hyperpigmentation • Acne Scars • Improvement of Expression Lines and Deep Wrinkles • Stimulation of Cell Renewal • Collagen Stimulation and Activation • Advanced Peelings • Hair Growth Stimulation • Anti-Cellulite Treatments • Stretch Mark Treatments • Eyes Area Treatment

The 1NEED Pro handpiece uses the revolutionary Campomats PD/DS Patent, the Performance Deep/ Double System for the precise adjustment of the working depth for different cartridges, Microneedling, Microprickling, Peel dermabrasion, Single needle combining different types of treatment. In addition, the EasyLock System allows the insertion of the cartridge to work quickly and accurately.

This kit includes: • Ergonomically designed handpiece in Ergal Aluminium.

• Handpiece holder in white polymer • CE medical power supply for recharging the high-performance lithium battery with 5V motor.

• Aluminium case.

Safety and that of your customers is guaranteed by 1NEED 6 international patents for the NOFLOW® anti-contamination system.

07904 655213 contact@aesthderm.co.uk www.aesthderm.co.uk

Hair Extensions

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ESSENTIAL 5 – HAIR EXTENSIONS

Sun, Sea, and Summer-Ready Hair Summer…at last! This time of year can often be tough on hair extensions with chlorine, sun cream, sea water, and the rest! With this in mind, we hear from Karen Brown, Training Academy Manager at The Hair Extensions Group, to share 5 tips for protecting your clients’ hair this summer.

Rinse Before you Swim

While we all love the sunshine and a dip in the pool, it’s important to take extra precautions with hair extensions. Saltwater is a no-go as it can be harmful to extensions, causing dryness and stripping the hair of natural oils and moisture, leaving it feeling dry and brittle. Exposure to saltwater can also lead to colour fading and weaken the hair shaft, making it more susceptible to breakage and split ends.

Before swimming, wet your hair with fresh water.

This helps to create a barrier and prevent excessive saltwater absorption. After swimming, rinse your hair thoroughly with fresh water to remove salt and chlorine. It’s always advisable to avoid letting your extensions soak in water for too long, so always pat them dry from the roots as soon as you get out of the water.

UV Protection

Use hair UV protection to protect from the sun; these will not only nourish the hair but also help further protect it from the elements.

Oils and serums add shine, reduce frizz, and protect against environmental damage. Only apply lightweight hair oils or serums to the ends of your extensions. Put your hair in a loose braid or bun when you’re swimming, exercising, or spending time outdoors; this will prevent tangling and minimise exposure to the elements.

Hands Off!

When applying your SPF, keep your hair out of the way and wash your hands after application to avoid any residue coming into contact with your extensions. Any residue or products may compromise the quality and condition of the hair and cause bonds, tapes, or wefts to slip.

Condition More, Wash Less

We all tend to wash our hair a lot more in the summer due to the heat; however, try and keep extensions loosely tied back to avoid the need to wash them more, and when shampooing, only wash your natural hair. A detangling product is also a great tool to reduce tangles while conditioning. It’s best to limit how often you shampoo your extensions, as shampoo can strip the hair of its natural oils and cause dryness.

Brush, Brush, Brush

During the summer, it’s important to brush your hair extensions regularly to avoid them getting tangled and knotted. A brush designed specifically for hair extensions can help you avoid pulling the hair and damaging the connections; regular brushes can pull on hair extensions.

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The Professionals Choice for Luxury Hair Extensions

PREMIUM HAIR

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TRAINING ACADEMY

Stunning quality Indian Remy Hair available in five different lengths and five application methods; Bulk-Loose, Tape-Wefts, Pre-bonded, Nano Rings and Wefts.

ProHair™ is our unique range of lightweight fibre extension hair.

Applied using a small braid and a wrap technique, along with an enviable colour palette it provides the opportunity to create anything from a natural style, to more avant-garde, fashion-led alternatives.

We are passionate about providing stylists with the education and training required so your clients look their unique best. We offer bespoke training packages tailored to your requirements.

www.prostyles.com

@prostyleshair 01420 511155

HAIR EXTENSIONS

Hair to Help With hair loss having a major impact on self-esteem, we discuss the importance of hair extensions for all generations, and how salons can provide support, with the help of industry experts.

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t’s no secret that the menopause can be testing on your hair.

Over 40% of women experience menopausal hair loss, which occurs due to the body’s slower production of oestrogen and progesterone. Without a steady balance of these hormones, the rate of hair growth becomes slower and hair follicles shrink, causing the hair to become thinner and finer. It is important to note that it’s not only the menopause; every hormonal change affects women’s hair.

At such a difficult time to navigate in a woman’s life, why should ladies have to deal with the additional burden of decreased confidence associated with hair loss? With the right training, consultation, and with empathy, hair extensions have the ability to rejuvenate thinning hair, providing the added boost and care needed. Due to advances in skincare and the rise in anti-ageing procedures, women are almost overwhelmed with products to keep their skin looking youthful. With this in mind, it is expected that they want their hair to look voluminous and youthful too.

For the older generation, the hardest part is taking the leap into hair extensions, due to the level of insecurity surrounding hair loss and menopause.

Salons can offer a sanctuary that can provide privacy and multiple solutions at an often trying time. Karen Brown, Training Academy Manager at the Hair Extension Group, highlighted, “Women should be made aware that they are not alone, and that they do not need to suffer in silence with the trauma and upheaval of the menopause.” Karen continued, “It is not only the older generation that suffers with thinning hair, as many suffer with hair loss for a multitude of reasons; thus, salons have the ability to help all ages through various application techniques.”

Melanie McDonald, owner of Melanie Richards Hair and Beauty, Peterborough,

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HAIR EXTENSIONS and Great Lengths Educator, noted, “I feel it’s important to educate our clients sometimes that less is more. I simply talk to my clients about adding a little bit of bulk to the sides where their hair has often thinned; this way they can see instant improvements.” Nicole Petty, Hair Expert at Milk + Blush, noted, “For a long time, it’s been the stereotype that, once you hit a certain age, it’s more ‘graceful’ to cut your hair into a practical bob. But this simply isn’t true anymore. Although hair extensions can add thickness to the hair, ladies with hormonal changes must ensure to take their more delicate hair into consideration.” This is continued by Nicole, who shared, “It is advised to avoid excessive tension and pulling.

Stylists will need to ensure any hair that’s added isn’t adding extra strain, as this can damage the hair at the root and pull on strands, making the issue worse.”

With hair extensions typically being promoted on younger models, the reality is that most women are looking for a solution they aren’t aware is available.

It is important for clients to be aware that there is more to extensions than just providing length. Lara Regan, Pro Styles Academy Training Manager, shared, “Remind your clients that the reason we don’t necessarily see the older generation with extensions is because they are opting for more subtle, natural styles, which are completely undetectable.” Dianne Marshall, Owner

of Dianne Marshall hair extensions, furthered this idea as she shared, “Hair extensions are generally promoted on younger models for the dramatic transitional effect, but this instantly alienates a huge proportion of women.”

To avoid isolating clients, Melanie stressed the importance of social media images, constantly striving for perfection.

In light of this, Melanie suggested, “Start posting real people, real transformations, and real change. Your average woman wants to see somebody that they can resonate with, not somebody potentially 20 years younger.” Start posting pictures with real clients, showing real scalp hair density, so women feel more included and more confident in your services for thinning hair!

Salon Magazine

When selecting hair extensions for clients with thinning hair, there are a multitude of factors to consider, from application techniques to quality.

Rebecca Mills from Project Extend suggested, “When selecting extensions for clients with thinning hair, salons should be looking for extensions that are lightweight, thin and discreet.”

Lara noted, “Stylists must thoroughly consider how to ensure the hair remains healthy. Importantly, if the client is experiencing hair loss, the extensions cannot add any extra strain, as this would exacerbate the issue. Deciding what technique to choose is paramount, as not all methods are suitable for fine and thinning hair.” Dianne continued to explain, “The main factors are

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HAIR EXTENSIONS sourcing reputable quality brands for the hair itself, but, importantly, having the qualifications to fit them correctly.”

Good-quality hair extensions will remain tangle-free and avoid the dreaded dry and knotted hair that adds stress to the natural hair during brushing and styling.

The application of hair extensions for customers with thinning hair has to be considered more thoroughly, with a multitude of factors to take into account. Lara stressed, “There needs to be a lot more care and attention given to each and every section when working on fine hair, so meticulously tidy work is essential.” Understanding your clients, observing them, and listening to their needs is paramount. Dianne noted, “Lifestyle is a large factor; how much time does the client have to take care of her hair? How much coverage will the client have to cover the chosen extensions?”

The emotional impact of hair extensions cannot be stressed enough, and employees should be trained to deal with this effectively, as this is often overlooked by salons. Learning how to empathise with your clients is of paramount importance to providing this type of service. Lara highlighted, “Keep in mind that clients may be reluctant to have their hair fitted in the window or in the centre of a salon; some may not even want to face the mirror at all. Creating a quiet corner that offers privacy and discretion for those customers demonstrates commitment and consideration to your clients with special requirements and helps build a reputation for yourself and your salon as a hub of expertise, in turn increasing footfall.”

Improving your knowledge of various hair challenges, including symptoms, appearance and treatments, can help professionals ensure they approach clients with empathy and respect. Nicole stressed, “The number one priority for hairstylists should be to preserve the integrity and health of hair. A good stylist will personalise their methods to meet their clients’ hair needs, meaning stylists should adapt their techniques and application methods.” This idea is supported by Emma Long, The Hair Alchemist, who noted, “In my opinion, people who don’t have a background in trichology shouldn’t be applying hair extensions to anyone with

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premenopausal issues, as, without a deep understanding, issues can often be overlooked.”

Salons have the ability to guide women through the difficult times associated with struggling with hair loss, and should make it known that there are accessible solutions to make a real difference. To raise awareness of your skills and services surrounding menopause, Lara suggested, “Put on an event about managing menopausal hair issues, to give clients an opportunity to learn more about products that can help

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them.” Such events will raise awareness and build more of a community for women struggling, letting them know they’re not alone and that there is support available.

In summary, with the right brand, training, extensions technique, stylist and salon, the resolution isn’t as far away as it once was. It is important to note that hair loss can affect any client at any stage of life, and sharing real examples of hair extensions on thinning hair will assure them you can provide them with the confidence boost they may require.

DEFINING EXCELLENCE IN THE WORLD OF HAIR EXTENSIONS FOR 30 YEARS www.greatlengths.com

PROMOTION

Committed to Excellence With over 25 years of experience, we hear from Dianne Marshall, striving to be the industry’s hair extension brand you can trust.

Please introduce us to the brand and what it strives to achieve.

Dianne Marshall’s career started in hair extensions when she moved to Los Angeles, California, to work with industry leaders, where she trained in fittings, teaching, and hand-preparing the finest quality Virgin European and Russian hair. Moving back to the UK, she introduced this elite hair and method to the Northwest and dominated this market for many years. Soon, the extension industry boomed with lowerpriced factory-made hair, and Dianne noticed this poor standard and saw the opportunity to share her knowledge and launch her own brand. Offering high-quality, pre-coloured, machinemade cuticle Remy hair, consisting of 28 carefully selected hairdressing colours, the brand focuses on 4 lengths and 5 methods of application.

The range includes wefts, tapes, iTip, Nano Tips and Flat Tips. All the hair is created from first-class raw ponytails and goes through five rigorous tests, with Dianne running the final quality check.

Please discuss why hairdressers should choose this brand for their clients.

We are so committed to sourcing outstanding, quality hair that we offer a 35-day warranty on all of our ranges to guarantee that their clients only receive quality hair. Although we have our own e-commerce website, which offers reward points and free next-day delivery, we also have a very friendly team available five days a week to ensure the best customer service to help with colour matching and general advice on how to

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order. We love working directly with our customers and building lasting business relationships.

Our clients usually get 12 months or more out of our hair when the correct maintenance is followed. Maintenance includes using sulphate and protein-free products.

We offer a 25% trade discount to all hairdressers with no joining fee, so they can boost their profits. We also offer a full range of hair extension accessories to offer the full package to help hairdressers.

What if you are not yet trained in the art of hair extensions?

With over 25 years of experience, Dianne

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wants to share her knowledge with the industry.

The hair extension courses are Habia-endorsed and designed for stylists who have completed their Level 2NVQ and cover a range of hair extensions, including Microweave & Tape, iTip, and Nano Tip. All of our courses are held at our brand new salon, which is based in the heart of Liverpool City Centre, as well as training held in your salon for larger groups.

To open a trade account or inquire about training, visit www.diannemarshall.com. @diannemarshall

Luxury Custom & Ready To Ship Wigs 07548 835091 info@fabulacebeauty.com @fabulace_beauty www.fabulacebeauty.com

Creative Director: Jacqui McIntosh Hair Team: Lathaniel Chambers, Pashcan’el Mitchell, Louis Driver, Hannah Larden Guest Artist: Anthony Grant Photographer: Jack Eames Make Up: Elizabeth Rita Styling: Anna Latham

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PROMOTION

Smooth Operating Founded out of a passion for sharing knowledge in the waxing industry, we hear from The Wax Hut as they discuss their aim of providing the industry with accredited and qualified waxing professionals that embody confidence and professionalism.

Please introduce us to The Wax Hut and what it strives to achieve.

The Wax Hut was established in 2018, where we quickly grew and became acknowledged for our work. We are passionate about sharing the knowledge that our trainers have acquired through years of experience. Seeing students grow from their first training course to seeing their businesses thrive is such a rewarding part of the role.

What is unique about your training techniques?

We train using brand new techniques and methods using our own fast-setting, high-quality hot waxes and cartridge waxes, which create the most effective and comfortable waxing known to date, something that will definitely keep clients returning. Not only do our students walk away with an abundance of confidence, they will also learn the skills to decrease treatment times while still maintaining high standards, equating to higher profits and, importantly, client satisfaction. We are so invested in our students’ success that we have created

a fast-growing student support group that supports them in creating hugely successful careers.

How can thorough training improve the experience of a wax for the client?

Gaining the right training for you or your salon is key to gaining a stable and loyal client base. You need to be able to learn effective and efficient techniques that will keep your clients returning. The skills that keep you a cut above the rest include treatment speed, effectiveness, results, hygiene levels, and much more, but most importantly, you need results-driven waxing. All of which you will take away from our courses.

What is the importance of being fully accredited?

Being accredited is extremely important,

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as it means you are a trusted professional and have the correct insurance to work safely and to become an established business in the beauty industry. All courses are backed by ABT Insurance, which is a widely recognised insurance expert within the beauty industry.

How can our readers work with you?

We pride ourselves on being flexible and work closely with our students and salon owners to create the most efficient training courses. We offer 1:1s in our purpose-built training academy based in Maldon, Essex. We understand that busy salon owners cannot lose multiple staff members for the day, and our inhouse training may suit your needs. Our accredited trainers come to your salon for the day to train in your space, which is a great way to have minimal disruption to your salon diary.

Train in manual lymphatic drainage and earn up to £180 per hour with our online and in person training courses across 2024.

Lymphatic Drainage & Non Surgical Wellness Clinic & CPD accredited Training Academy Experts in manual lymphatic drainage and advanced non-surgical solutions. Specialising in body detoxification, gastrointestinal discomfort, fat reduction, skin tightening, collagen production, jaw and face sculpting.

Alderley Edge, Cheshire, Manchester Tel: 07340942513 Email: BodyConsultants@hotmail.com @thebodyconsultants.uk @bodyconsultants.training

www.bodyconsultants.co.uk

PROMOTION

Enhancing Experiences As a brand that’s evolved to meet the growing demand of the beauty sector, we hear from MuslinZ as they discuss how their textiles can improve the consumer experience by adding a more luxurious textile edge.

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s a trusted brand renowned for its premium-quality muslin products, MuslinZ strives to provide families and businesses with essential textiles that enhance comfort, functionality, and style. Our mission is to deliver versatile, durable, and eco-friendly products that cater to the needs of consumers while ensuring the highest standards of quality and safety.

Introducing MuslinZ products into a salon environment can enhance the client experience and save on costs by replacing single-use, disposable items.

Our premium muslin fabric cloths and sheets are easy to wash and quick to dry. The soft and luxurious facial towels and mitts provide a gentle touch that elevates the feeling of relaxation and pampering. They’re highly absorbent, washable, and quick drying, making them ideal for use during spa, skincare, or wellness treatments. With MuslinZ, salons can offer their clients a premium experience that’s both indulgent and eco-conscious.

While MuslinZ initially gained recognition in the infant sector for our gentle and practical baby essentials, we’ve evolved to meet the growing demand from the beauty sector. We’ve adapted our products to suit the specific needs of salon professionals and their clients. Our towels, cloths, mitts, and other salon essentials we are working on boast the same softness, durability, and eco-friendliness that define the MuslinZ brand, making them a natural choice for salon and spa environments.

Sustainability is a core value at MuslinZ, and we’re committed to helping

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our clients reduce their environmental footprint. We also prioritise sustainability in all aspects of our manufacturing and business. By choosing MuslinZ products, customers can trust that they’re making a responsible choice for the planet without compromising on quality.

We welcome collaboration with businesses, retailers, and individuals who share our commitment to quality, sustainability, and customer satisfaction.

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Whether you’re interested in retail partnerships, wholesale opportunities, or custom orders, we’re here to support you every step of the way. Reach out to us through our website or contact our dedicated team to explore how we can work together to bring the benefits of MuslinZ products to your clientele.

To find out more, contact sales@merrygorounduk.co.uk or call 01295 810008.

CONNECTIONS Aesthetics

Hair Products Artemis

T: 0207 157 9758 E: support@artemisdistribution. com W: uk.artemis.co @uk.artemis artemisdistribution

Zemits UK LTD

Soapbox PR

Unit 18, Hillgate Place, 18-20 Balham Hill, London SW12 9ER. T: 020 3133 3013

Hair Tools

T: 020 4532 5922 W: www.zemits.co.uk

Denman Professional Tools

Denman International Clandeboye Road, Bangor, County Down, BT20 3JH E: customer.services@ denmanbrush.com W: denmanbrush.com @denmanpro

Beauty Products & Training Nouveau Beauty

T: 01977 655 090 E: info@nouveaubeauty.com W: www.nouveaubeauty.com

Furniture

Insurance Morgan Richardson Ltd

T: 0800 731 2940 E: quotes@morganrichardson. co.uk W: www.morganrichardson.co.uk/ salon-insurance

REM

T: 01282 619977 E: sales@rem.co.uk W: www.rem.co.uk

Lash & Brow Growth Serums

Haircare

Avante Cosmetics

1 Short Hill, Harrow on the Hill, HA1 3BF T: 07949 508 885 E: info@avantecosmetics.co.uk W: www.avantecosmetics.co.uk @avantecosmetics @avantecosmetics @avantecosmetics

Innersense Beauty

T: +020 3048 4452 E: euorders@innersensebeauty. com W: www.innersenseorganic beauty.co.uk @innersenseorganicbeauty Innersense Organic Beauty

Olaplex

E: uksupport@olaplex.com W: uk.olaplex.com @olaplex @olaplex @olaplex

Natural Products Inika Organic

T: +44 (0) 203 713 0149 E: simone@inikaorganic.com W: uk.inikaorganic.com @inikaorganic @inikaorganic @inikatv

Hair Extensions Cliphair

T: 03450 211 311 E: trade@cliphair.co.uk W: www.cliphair.co.uk @cliphairlimited @cliphair.limited @cliphairextensions @cliphairlimited

Nails & Beauty Products Hive of Beauty Ltd

1 Queens Grove Studios, London NW8 6EP T: 0845 450 4802 E: sales@hiveofbeauty.co.uk W: www.hiveofbeauty.com @HiveWax @hiveofbeauty Salon Magazine

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CONNECTIONS Lisa Kon

Styler

E: support@styler.digital W: styler.digital +44 7305214688 @styler.uk styler.uk @styler.uk

E: hello@lisakon.co.uk W: www.lisakon.co.uk W: www.lisakontraining academy.co.uk

Natural Skincare

Timely

T: 020 3808 0465 E: sales@gettimely.com W: www.gettimely.com @timely @liketimely

AEOS

Aura-Soma Products Ltd, South Road, Tetford, LN9 6QB W: www.aeos.net @aeosskincare activeenergisedorganicskincare

The BeMine Company Limited

Skincare IMAGE Skincare UK

Stoneyford, Clifton, Oxon, OX15 0PE W: www.bemineco.com @bemineuk @bemineuk

Ventre House, Parklands, Railton Road, Guildford, Surrey, GU2 9JX T: 0345 504 0461 W: www.imageskincare.co.uk @imageskincareuk

Payment Systems

Karin Herzog

T: 07443 744847 E: hello@karinherzog.co.uk W: www.karinherzog.co.uk @karinherzog.uk KarinHerzogUnitedKingdom

EVO Payments UK

T: 01218279100 E: salesenquiry@evopayments.com W: www.evopayments.co.uk

Luna Microcare

Building 3, Chiswick Business Park, 566 Chiswick High Road, W4 5YA T: 0208 899 7478 W: www.lunamicrocare.com @lunamicrocareofficial

Salon Furniture Albert Ewan Design

T: 016 70 73 89 79 E: studio@albertewandesign.com W: www.albertewandesign.com

Miin Cosmetics

T: +34 931 026 228 T: +34 650 911 170 E: sales@miin-cosmetics.com W: www.miin-cosmetics.co.uk

Concept Salon Design

Unit 11 & 12, Brookfield Business Park. Brookfield Drive, Aintree Liverpool, L9 7AS T: 0151 523 0132 E: sales@salonfurniture.co.uk W: www.salonfurniture.co.uk

Waxing Harley Waxing

Salon Software

T UK: 0845 612 1944 T International: +44(0)1984 623 209 E: orders@harleywaxing.co.uk W: www.harleywaxing.co.uk @harleywaxuk harleywaxuk @HarleyWax harleywax

Salon Tracker Ltd

Unit 5a South Park Way 41 Business Park, Wakefield WF2 0XJ T: 0113 350 8230 E: info@salontracker.co.uk W: www.salontracker.co.uk

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thesalonmagazine.co.uk

@thesalonmaguk

Salon Magazine

Hair removal, now even faster.

INTRODUCING THE NEW

SopranoTitanium Still treats all skin types Still virtually pain free NOW officially the Fastest Hair Removal Treatment on the Market!*

SCA N TO FI N D O U T MO R E A B O U T T H E SO P RA N O T I TA N I U M S PEC I A L ED IT ION OR EM A I L IN FO@A L MA L AS ERS .U K

*Validated by ‘Sapio Research’, an independent global research agency, when compared with leading global laser hair removal brands.

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