Multifamily Design Forecast - Vol. 19 by CID Design Group

V O L U M E 1 9 | M U L T I F A M I LY D E S I G N

forecast

ur design forecast is published and distributed semi-annually and serves as a useful tool to create engaging, unique, and long-lasting spaces and brands. We test and spotlight the latest products, report on trends that will impact the multifamily industry, and routinely speak nationally as a thought leader. We research and vision how best to design for target markets, differentiate, and achieve longevity. ENGAGE, ELEVATE + ENDURE

DESIGN DIRECTION

DESIGN TO

endure

table of contents lifestyle segments 11 new arrival experiences 20 joy of missing out 23 community building 28 engage spotlight 30

city spotlight 35 macro trends [top 5] 38 amenity interior [top 5] 54 amenity exterior [top 5] 62 unit interior [top 5] 69 corridor [top 5] 76 elevated retail 83 unique programming checklist 88

people reconnect with their bodies through food and movement, but it is becoming more holistically referred to as overall ‘wellbeing’ as aspects of the heart, mind, and soul join the conversation.

WHAT’S NEXT As we move into 2020 – our vision is anything but 20/20. What were once clear distinctions are becoming blurry, as consumer expectations shift as quickly as consumer values change. We are shedding labels, putting down our phones, and asking – what’s next? The compass seems to be pointing to ‘connectedness.’ As we enter a new decade, we are asked to look at our connections with ourselves, with our earth, with our digital devices, and with each other.

LIFESTYLE SEGMENTS Demographics are called into question as people shift away from identifying as closely with their gender, race, sexual orientation, and even age. For this edition of our forecast, we looked at these different cohorts through the lens of lifestyle segments, in

order to relate directly to the psychographics of the consumer groups.

ARRIVAL EXPERIENCE The arrival and leasing experience is no longer a set-in-stone process. Residents and future residents may arrive through a retail front that is also open to the general public. The barriers between private and public, home and social, and work and office are continuing to dissolve. Retail is becoming more dynamic than ever, as every space that isn’t a home or office is becoming a ‘third space’ that fosters engagement and experience. This shift in retail will continue to have a direct influence on multifamily programming.

WELLBEING Wellness remains top of mind as

The barriers between private and public, home and social, and work and office are continuing to dissolve SHARING ECONOMY The sharing economy forces connection through collaborative consumption and impacts the way goods and services are delivered to us. The logistics of delivering products to consumers is ripe for continued disruption as the gig economy, automation, and robotics compete for market share, speed, and regulation.

ENDURING DESIGN The idea of enduring design feels paramount as we stand on the edge of a new decade. The velocity of change asks us to be nimble, and the twenties invite us to build on what we’ve learned. Hats off to 2020 and cheers to change.

The idea of enduring design feels paramount as we stand on the edge of a new decade 8

design for your market

DESIGN DIRECTION

/ ST UD ENTS LI FESTYLE SEG M ENT

design to support students as they manage their studies, jobs + side-hustles, all while maintaining a balanced lifestyle focused on wellness + c o m m u n i t y.

+ always connected + community minded + global

of students said that the availability of high-quality student housing affected their college or university selection

/ ST UD ENTS LI FESTYLE SEG M ENT

Today’s students grew up with an emphasis on health and wellness that they expect to carry into their college years. + live/on-demand digital classes + wo r k o u t z o n e s i n t e g r a t e d throughout public space + mindfulness + recovery tech + h e a l t h y f o o d wi t h a f o c u s on local ingredients + outdoor flex space

Students rely on technology to ease the strain of everyday tasks + manage their workload. + keyless entry + n e t wo r k i n g / d a t i n g a p p partnerships + thoughtful unit smart features + app/button managed services + technology free zones + s t r o n g wi f i

47% of Gen Z would pay more for a sustainable product. + + + + + + + + + +

reclaimed materials g r e y wa t e r s y s t e m low VOC components natural lighting r e n e wa b l e e n e r g y electric vehicle charging bicycle/scooter share recycling/composting energy efficient green space

Gen Z students are cost conscious, yet value privacy. Smaller units leave more room for community -building amenity space. + we l l - d e s i g n e d , c o s t effective units + increased amenity spaces – study areas, community kitchen, fitness center, we l l n e s s c e n t e r , g a m i n g , outdoor flex, pool, garden, cafe

Students want to feel connected to their university, their city + their home away from home. + community, housing based on interest or study focus + neighborhood vibrance + local and story + embrace university life through design + programming + study areas

/ T H E NEW NO W FAM I LY LI FESTYLE SEG M ENT

families are everevolving. design for the family that exists n o w, k e e p i n g flexibility + change in mind. the new now family can look like couples with or without kids, singles with kids, roommates, pet parents + even plant parents.

of adults have an adult roommate who is not their romantic partner or a college student aged 18 to 24.

+ in flux + settled to be unsettled + mutable

/ T H E NEW NO W FAM I LY LI FESTYLE SEG M ENT

Design spaces to have at least two dedicated functions to increase resident reach. + + + + + + + + +

f l e x wo r k / h o m e s c h o o l yoga studio / mommy + me greenhouse / event space dog park / bar gear room / maker space f l e x l a wn unit layout mix dog lounge / mail package / laundry

Create spaces for all kinds of families to gather and live as needed. + office + conference + events (dog birthday parties, plant/clothing s wa p s , d i n n e r p a r t i e s , meetups) + guest unit + assigned parking / bike storage + garden plots + poolside cabanas

Families have different needs at different times. Community shares help residents access items they may only use one time. + + + + + +

kitchen tools property truck / car bulk grocery office supplies we l l n e s s

A l t h o u g h c o n t r o v e r s i al , allowing residents to rent their homes provides flexibility for changing situations like break -ups, travel + subsidizing income . + + + +

keyless entry l o c k a b l e o wn e r â&#x20AC;&#x2122; s c l o s e t t wo m a s t e r b e d r o o m s rapid background check s o f t wa r e + e l e v a t e d wa y f i n d i n g

Adults of all ages need help making friends. Design spaces that double as ice breakers to help get the conversation flowing. + furniture that forces conversation + games on tables + conversation starters + d i s c u s s i o n - wo r t h y a r t wo r k + social app partnership

/ D O WNSI Z ER S LI FESTYLE SEG M ENT

those downsizing are looking to increase flexibility and enjoy proximity to urban markets.

+ renting by choice + baby boomers + older + alternative to retirement community

of those with a household income of more than $150,000 would rather move into a smaller home.

/ D O WNSI Z ER S LI FESTYLE SEG M ENT

Those downsizing may be coming from 4+ bedroom homes.

Give residents the space to move prized possessions to their new home.

Those downsizing want to be able to invite friends + family to their new home.

+ u n i t s wi t h 2 + b e d r o o m s + u n i t s wi t h 2 m a s t e r bedrooms/bathrooms + large kitchens + p o wd e r r o o m + flex dining areas + moveable smart furniture + accessibility in mind

+ + + +

+ demonstration kitchen + reservable flex space â&#x20AC;&#x201C; parties, family dinners, etc. + unit layout to accommodate entertaining + lounge + gaming areas (indoor + outdoor) + leasable guest unit

useful built -ins galley sinks multiple closets rentable on-site storage units + bike/equipment storage + equipment share (tools, bulk grocery, office supplies)

Downsizers have shed their homes + they are ready to simplify + focus on what matters most.

Downsizers have spent years customizing + caring for their own homes + they expect quality + aesthetics.

+ life delivered + wa l k a b i l i t y + proximity to shops/restaurants + f i t n e s s / we l l n e s s a m e n i t i e s

+ high-end finishes + upgraded appliances + customizable finish packages + upgraded lighting + fireplace + soaking tub + custom details

/ BLEND ED LI FESTYLE SEG M ENT

The rise of multigenerational living + the convenience of apartment life makes multifamily living appealing to everyone. Mixed demographics create vibrant communities. + time poor + work from everywhere + strive for balance

/ BLEND ED LI FESTYLE SEG M ENT

The idea of wellness has become more holistic to include self-care, fitness, recovery + time in nature.

The picture of the American family is constantly changing – dogs + cats are valued members of the pack.

+ + + + + + + + +

+ dog-friendly micro offices + p a r t n e r s h i p wi t h p e t services retailer + p e t o f t h e m o n t h a wa r d + pet fitness + indoor pet relief + elevated dog park

we l l n e s s m e s s a g i n g remedy bar infrared/steam sauna light therapy meditation pods v i r t u a l wo r k o u t s wa t e r r o wi n g fitness mirror s o c i a l wo r k o u t a p p s

Convenience is a top priority as people begin to place a higher value on time. + + + + + + +

dry-cleaning service hotel-style cleaning d o g wa l k i n g / p e t c a r e on-site daycare package concierge grocery delivery alcohol delivery

70% of workers globally work from home at least one day per week. + micro offices + reservable conference rooms + office equipment share + food delivery partnership + on-site café + flexible seating + treadmill desks / bikes

Retail is not dead – it is just taking a new form. Injecting retail into or near a multifamily space brings vibrancy + engagement. + + + + + + +

om-site retail pop-ups on-site café grocery | delivery c i t y - s c a l e wa l m a r t / t a r g e t boutique fitness pet store | services restaurants

DESIGN DIRECTION

/ NEW AR R I V AL EX PER I ENC ES

+ a café in the apollo apartment building on h street in washington, dc + café and mezzanine are open to the public

DESIGN DIRECTION

/ JO Y O F M I SSI NG O UT

swap screens for zines | lock up your phone + throw away the key

/ JO Y O F M I SSI NG O UT

a reaction toward digital overload â&#x20AC;&#x201C; nostalgic, analog products are making a comeback

/ JO Y O F M I SSI NG O UT

tech is becoming softer, rounder + more human in order to fit more seamlessly into our lives and our spaces

DESIGN DIRECTION

/ C O M M UNI TY BUI LD I NG

talk to each other // conversation starter stickers, written prompts, ‘pick a topic’ spin wheel, leasing agents wear ‘ask me about’ pins

DESIGN DIRECTION

| SPO T LI G H T

+ a national organization that works with the multifamily industry to increase resident retention and improve resident satisfaction through building community + enhance online reputation, host and plan events, visit new residents

ma k e i t u n i q u e

DESIGN DIRECTION

/ C I T Y SPO TLI G H T

the line hotel | restaurants

notable retail area | outdoor voices store eaton hotel | restaurants city-scale walmart

multifamily hotspot | h street corridor

eastern market

multifamily hotspot | the navy yards

/ C I T Y SPO TLI G H T

multifamily leasable event space

h street corridor

green rooftops

culture house dc art gallery

solid state books / coffee shop

spoken english standing restaurant

eaton workshop in-house radio

outdoor voices nostalgic retail merchandising

DESIGN DIRECTION

| M AC R O TR END S

Wellness has evolved into overall wellbeing. This encompasses fitness, self care, community, recovery tech + immersive time in nature.

As retailers race to compete with Amazon, the goods + services delivered to our doors are increasing in quantity + variety.

We know about ridesharing, but it turns out people are willing to share everything from togo containers to plants.

Todayâ&#x20AC;&#x2122;s consumer expects brands to give back. Create a community around a do good initiative + give back in order to receive.

Use design to help people reconnect + create serendipitous moments for people to meet.

| M AC R O TR END S

wellness messaging, virtual workouts, water rowing, fitness mirror, social apps

| M AC R O TR END S

we know about amazon, but shifting consumer attitudes toward re-use, sharing economy, and gig economy are bringing on a new influx of items to be delivered. + loop (circular economy delivery + reusable packaging service) + clothing rental + grocery | food ÂŠ CID design group llc all rights reserved

| M AC R O TR END S

+ entry vestibule for secure package access – similar to amazon’s garage delivery + autonomous accessible

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e v e r y d a y, o n e i n e i g h t a m e r i c a n s i s d e l i v e re d s o m e t h i n g t h e y b o u g h t o n t h e i n t e r n e t , a n u m b e r t h a t ’s e x p e c t e d t o d o u b l e w i t h i n f i v e y e a r s © CID design group llc all rights reserved

| M AC R O TR END S THE FUTURE OF

| M AC R O TR END S

+ a 3rd party courier service that delivers resident packages directly to their door + the fetch team delivers the packages to the resident doors the same day they arrive

| M AC R O TR END S

do good for the collective + create a purpose driven brand

little free pantry, unit dedicated to veteran family/artist in residence, retail to benefit a cause, humane society partnership, rooftop farm, neighborhood safe zone

| M AC R O TR END S

global equipment share, plant swaps, clothing swaps, community yard sale, truck share, reusable to-go containers

| M AC R O TR END S

+ a rental service for curated place settings | dishes, flatware, florals + decorations + currently available in ny, ct + nj with plans to go national

| M AC R O TR END S

+ a reusable to go container service available in 26 restaurants in durham, nc + using the mobile app, users ‘check out’ a container for takeout or leftovers + ‘check in’ the used box at drop off bins or participating restaurants

| M AC R O TR END S

create an ‘owner’s closet’ where personal items can be locked away + stored while guests are staying at the apartment

‘apartment hotel’ operations like stay alfred, sonder, niido, wanderjaunt + domio cater to guests who want an apartmentstyle stay without the uncertainty of renting from an individual directly © CID design group llc all rights reserved

| M AC R O TR END S

â&#x20AC;&#x153;

more than two in ten adults in the united states say they always or often feel lonely, lack companionship, or feel left out or isolated

build communities + create gathering places | furniture that forces interaction, supper club, laundromat, game tables, dog park, tandem bikes, social app partnership ÂŠ CID design group llc all rights reserved

| M AC R O TR END S

coliving brands like welive, quarters, common + ollie are becoming a popular solution to the high cost of living in urban cities, the loneliness epidemic, + offers a way to build community

DESIGN DIRECTION

| AM ENI TY I NTER I O R

Use a branded environment within the space to tell a story + support the overall brand experience.

Blur the lines between spaces + create engaging activity in unexpected places.

Dogs are part of the family + the built environment should support that beyond a pet spa.

Bring in taps for local beers, wines, sparkling water, ambient water, RO water, milk/mylk, kombucha, etc.

Sound brings people together, furthers a vibe + manage zones; sound is often the forgotten sense in design.

| AM ENI TY I NTER I O R

local beers, wines, sparkling/chilled/ ambient water, milks/mylks, bone broth | eco and instagram friendly | pour by ounce | beers let residents sample new brews

| AM ENI TY I NTER I O R

a sometimes forgotten sense in design â&#x20AC;&#x201C; designing with sound helps to manage zones within a built environment + music brings people together | ambie, digital jukebox, recording booth, sound bubble

DESIGN DIRECTION

| AM ENI TY EX TER I O R

Create outdoor work zones with shade, outlets + flexible seating to work solo or in groups.

Program creative lawn games like mini golf, putski, snookball, lawn bowling, spikeball, etc.

Bring sound outside with outdoor instruments that double as interactive art.

Design unique + engaging areas for dogs + humans alike to socialize + make friends.

Designate areas for adults + kids alike to exercise + play in unexpected + engaging ways.

| AM ENI TY EX TER I O R

a nationwide study found that 92% of employees are happier working outside

| AM ENI TY EX TER I O R

creative lawn games like mini golf, putski, snookball, lawn bowling + spikeball activate flex lawns

| AM ENI TY EX TER I O R

puppy play days, water features, chess tables for humans, social share opportunities (dog kissing booth, dog photobooth)

| AM ENI TY EX TER I O R

DESIGN DIRECTION

| UNI T I NTER I O R

Bring fitness to the units with upgrades for a fitness focus (virtual fitness mirror, folding treadmill, pull up bar, bike wall mount, stall wall).

Incorporate custom details that make an apartment feel like a curated home.

In-duct air purification eliminates sick building syndrome + reduces allergy triggers.

In-unit, whole home water filtration removes lead, chlorine, pesticides, etc.

Workstation sinks allow for maximum kitchen function + can accommodate multiple users.

| UNI T I NTER I O R

custom details make an apartment feel like a curated home | built in entry bench with storage, built in desk, tech drawer, moveable butcher block, built in food prep, tray niche

| UNI T I NTER I O R

REME HALO | in-duct air purifier eliminates sick building syndrome, reduces allergy triggers – easy add for both new development + renovation

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a m e r i c a n s s p e n d ~ 9 0 % o f t h e i r t i m e i n d o o r s w h e re t h e c o n c e n t r a t i o n s o f s o m e p o l l u t a n t s a re o f t e n 2 t o 5 t i m e s h i g h e r t h a n o u t s i d e © CID design group llc all rights reserved

| UNI T I NTER I O R

allows for maximum kitchen function + can accommodate multiple users

DESIGN DIRECTION

| CORRIDOR

Offer a space in each corridor with items available for residents to borrow + return.

Provide reverse osmosis water in each corridor for residents to fill up their water bottles on the way out the door.

Make each doorway feel like the entrance to a home + personalize the entry for each resident.

Increase safety + awareness about who is in the corridors + at your door.

Extra focus on wayfinding adds a curated feel + increases safety through location awareness.

| CORRIDOR

a space in each corridor with items available for residents to borrow + return

| CORRIDOR

reverse osmosis water in each corridor â&#x20AC;&#x201C; fill up your water bottle on you way out | sparkling, still, ambient

| CORRIDOR

make each doorway feel like the entrance to a home + personalize to each resident | shadow play, paint blocks, lighting, doorway plaque

| CORRIDOR

extra focus on wayfinding adds a curated feel + increases safety through location awareness

DESIGN DIRECTION

| ELEV ATED R ETAI L

five below is partnering with nerd street gamers, developer of training + competition facilities for esports, to bring gaming into stores | competitions, practice, snacks/drinks

| ELEV ATED R ETAI L

DESIGN DIRECTION

| UNI Q UE PR O G R AM M I NG C H EC KLI ST

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WELL certification | great PR and criteria healthy design | low VOC materials indoor air quality | in-duct air purification, Reme Halo circadian lighting biophilic design live plants live walls, preserved moss walls steam room, coed or unisex infrared sauna | detoxify, prefer far infrared salt room or wall treatment room | multipurpose aromatherapy | diffusers, vessels in steam room chromatherapy relaxation room | meditation space sound heals | sound-bath, whole-tone therapy, curated playlist digital free zones | EMF protection healthy grab & go indoor garden | hydroponic Tower Garden, Urban Cultivator healthy taps | kombucha, RO water herbal loose-leaf tea bar remedy bar | elixirs, tonics, holistic share recovery tech | ex. NormaTec recovery meditation pods holistic equipment share | cold laser, Bemer massage chairs | ex. Osaka holistic practitioner| on team for coaching and program management saltwater and ozone pools other___________________________________

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see ACSM top 10 fitness trends 2019 flex studio stretch tables and equipment | fascia stretch therapy, FST pilates and reformers ballet bar functional fitness | CrossFit cage, Queenax, indoor/outdoor kinetic equipment self-powered cupping City Row and water rowers equipment pairs to encourage relationships interactive and digital fitness machines | MIRROR, Tonal virtual equipment | ski, cycle, tread TV dedicated to display creative workout content smart TV to cast own workout vs proprietary system like FOD fitness equipment share | aqua fitness equipment if pool fitness built-in | attractive display for ball, bands, mats, blocks fitness bar | towels, chilled towels, equipment cleaner, trainer station, trash fit/healthy vending/retail fit working | tablet bikes, desk treadmills rapid charging lockers | ChargeTech sound | speakers, music curation, Ambie fans | ceiling, walls, bladeless solar shades motorized w/ auto heat sensor to lower/raise community fitness club | running, etc. community shared bikes or service community partnerships | discounted memberships to nearby gyms indoor/outdoor fitness spaces fitness path with site equipment

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adult fitness playground in unit fitness | well-designed pull-up bar, stallwall other________________________________________

laundry dry-cleaning | lockers or not pet walking pet grooming cold storage branded community transportation | car, bicycles, scooters, cart, Moke cleaning | hotel style clean, The Minte Stay Alfred package delivery | by concierge, Fetch or equal shredding shoe care | shoe drop, repair, shine, automatic sole/shoe shine machines furniture rental local events, tickets, and planning IT | tech support, TV hanging printing rapid pickup station for food and other delivery concierge storage luggage carts + proper storage other___________________________________

| UNI Q UE PR O G R AM M I NG C H EC KLI ST

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lockers flex package room | Luxer Room, Butterfly, etc. cold storage lockers package workstation | wrap, pack, ship, supplies, work table trash recycle collection message boards | nostalgic analog or digital stamp vending and postage machines | Pitney Bowes, etc. future of packages | bespoke delivery service, see Fetch, etc. concierge delivery package vestibule at unit entry to receive packages other___________________________________

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creative uniform that furthers the brand/experience creative branded swag | water bottles, lanyards, dog bowls, etc. brand ambassador(s) community commissioner partnership with a social app to drive engagement | ex. Bumble’s ‘Bumblespots’ branded amenity spaces | creative naming and experiences other___________________________________

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full kitchen demonstration exhibition kitchen incubator kitchen | leasable, great for events indoor/outdoor herb or hydroponic garden Keurig Drinkworks automated drink maker taps | beer, iPourit, wine, water, nitro coffee, kombucha, POS or free supper club | branded space, indoor or out recipe share cookbook share free mixers and garnishes other________________________________________

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smart room controls | Lutron, shades, sound, and lighting room manager | conference rooms, other, iPad/iPort solar | charging stations, solar car ports digital message boards | Vestaboard, Mui, Transit Screen Wi-Fi | whole community, boosted smart thermostat | Nest or equal video doorbell wired Bluetooth other________________________

outdoor coworking | ex. GO OutdoorTable replace pool with other functional space like flex lawns and water features

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interactive water features interactive art and outdoor galleries local art, furniture and inspired features bespoke, local, indigenous materials artful lighting and light sculpture private outdoor rooms outdoor coworking | ex. GO OutdoorTable activating the street as an amenity and place for living activated parking lots for tailgate parties, drive-in theater embracing the neighborhood as amenity with connections healing landscape, nature as therapy, forest bathing landscape to attract birds and butterflies book bubble and book share house tented and creative pop-up spaces gaming, creative and nostalgic outdoor kitchen: grill, gas or electric Big Green Egg pizza oven sink or trough sink ice maker under counter refrigerator storage for games, event goods, decor | benchbox or deck-box running track or trails, roller-skating/blading rentable outdoor dining grill rooms hammocks and hammock gardens bike racks, bike houses, bike maintenance outdoor pet, gear wash other___________________________________

| UNI Q UE PR O G R AM M I NG C H EC KLI ST

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pet park, run or simple relief, secured or not pet fitness tennis ball launcher pet friendly dining/bar/lounge area so dogs can spend time with you shade structures outdoor charging stations outdoor dog beds and houses pet vending doggie drinking fountain dog water play event | empty the pool annual dog swim other___________________________________

indoor pet relief pet vending pet friendly treats | ex. local pet scones designer doggie water bowls pet cardio and fitness dog resident walls and social share branded swag | dog bandanas interactive camera pet communication community dog event | partnership with local animal shelter | ex. Humane Society Rescue Recess event | training classes event | professional pet grooming other___________________________________

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sustainable site location | walkability, transit options, local markets/services green infrastructure as feature low-water-use, native landscape less sod, more trees educational signage to promote functional landscape systems water harvesting | rainwater irrigation, rain gardens collecting water from A/C units for irrigation greywater system composting shuttles to rail stations to discourage driving community bikes, scooters electric vehicle charging

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tool sharing maker space, garage bike share | regular, tandem, pub bikes community utility/ laundry room community bulk pantry book and game share | share boxes in and outside wellness and fitness equipment share

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music rooms for writing, creating, practicing and recording music nostalgic games outdoor movies | projection on walls or pop-up screens rooftop driving range

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urban mini golf, consolidated or holes throughout property roller rink ice skating rink flex sand courts for volleyball and hanging out puzzles on tables and games on tables throughout gym arcade VR gaming wall mounted games | Scrabble, Clue, Monopoly City Edition mini bowling other___________________________________

flex lawns | for anything and everything, fitness, sunning, gathering, events, games nostalgic games | tether ball game tables | Pong, billiard lawn games | bowling, giant Jenga, croquette, Kan Jam, GaGa Ball, Ladder Golf, bean bag toss, Bottle Bash creative games | Puttskee Golf tiki ring-toss trampoline park skate boarding | rails, park cargo net lounges pet play | tennis ball launcher, pet play pen, agility/race course other___________________________________

| UNI Q UE PR O G R AM M I NG C H EC KLI ST

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micro offices phone booths meeting and work lounge sound proof rooms meeting rooms | smart room manager, powered table, virtual conference system outdoor work and meeting space outdoor Wi-Fi and charging stadium style flex seating | also great for speaker events fit working | desk treadmills, wobble board, foot pedal, tablet bike portable power rentable storage lockers work room/counter | print, shred, staple, materials rentable office equipment other___________________________________

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creative space | maker, art music | lounge, create, write, record, practice food space | demonstration, exhibition, catering, cooking classes catering kitchen | can be a creative space for brewing, candle making, etc. creatively branded spaces within | ex. attic, basement, backyard, etc. other___________________________________

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coworking cafe

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restaurant taps bar bodega flower/plant shop

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air purification | in-duct system Reme Halo blackout solar shades for rest refrigerator stay fresh technology (BioFresh) other________________________________________

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curated resident display case personalized unit entry | shelf, niche, display frame, chalk, clip, hook, etc. interactive displays scent or feature wall programs | bespoke spaces feel like home other________________________________________

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automated blackout shades Bluetooth shower head video doorbell keyless entry, smart locks smart automatic faucet electric mirror | lighted or smart vanity mirror smart devices/switching circadian lighting smart thermostat | Nest or equal heated lighted toilet seat other________________________________________

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workstation sink RO water refrigerator stay fresh technology (BioFresh) smart faucet pull out trash built in slots for cutting boards/cookie trays/baking sheets magnetic wall bars cabinet organizers adjustable shades chalkboard wall other________________________________________

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steam | in spa or room bathrooms, etc. water | ultra clean RO water for drinking, bathing and filling stations

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non fog mirror magnifying mirror heated floors heated toilet seat cosmetic fridge towel warmer ice maker TV/tech integrated system smart mirrors infinity drains other________________________________________

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design to last

DESIGN DIRECTION

| LO NG EV I TY

No single-use spaces. Flexible spaces adapt to changing needs + are easily updated. + f l e x wo r k , c o n f e r e n c e , private dining, cafĂŠ + media + game lounge + eliminate single function screening rooms + flex smart furniture + flex kitchen + adaptable parking

Areas change + demographic groups grow older. Design e le m e nt s t hat appe al t o a broad consumer base. + f l e x wo r k + s t u d y a r e a s + adult + kid gaming + o u t d o o r wo r k o u t + playground + democratic design aesthetic + varying unit sizes

Start with a neutral foundation + introduce color in paint, furnishings + accessories which can be easily changed over time.

+ invest in timeless finishes a n d e x p e n s i v e h a r d wa r e + inject trend in lowi n v e s t m e n t wa y s t h a t a r e easy updates

Invest in quality for heavily used pieces + save your budget when it comes to less trafficked areas. + i n v e s t i n d i n i n g / wo r k tables, desk chairs, community kitchen equipment + focus less on durability of console tables, decorative curtains, etc.

Design that draws from the origins of a place is timeless because it is true to what the space has always been. + + + + +

refined finishes layered materials thoughtful metals repetition and symmetry locally rooted art

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MAI LROOM | LOUNGE

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| LO NG EV I TY

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start with a neutral foundation + introduce color in paint, furnishings + accessories which can be easily changed over time

| LO NG EV I TY

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invest in quality for heavily used pieces + save your budget when it comes to less trafficked areas

| LO NG EV I TY

â&#x20AC;&#x153;

design that draws from the origins of a place is timeless because it is true to what the space has always been

this page has been in the forecast for |||| volumes

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DESIGN DIRECTION

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| I NFLUENC E

Fashion often leads + influences all other industries â&#x20AC;&#x201C; especially in color + m at e r ial. + + + + + + + +

neon crochet green suiting tiers 6 0 s wa l l p a p e r puff sleeves fringe b o ws

Australian + Nordic design is leading the direction of interiors australian: + mixed and layered materials and textures + deco color palate + rounded lines nordic: + linear + minimalistic color palate + geometric

Leading color agencies announce their picks for the colors of 2020. Materials follow suit. + s h e r wi n wi l l i a m s , p p g , behr, dulux, benjamin m o o r e , g r a h a m a n d b r o wn + t e r r a z z o , wo o d , m i x e d m e t a l s , m e t a l + wo o d leather, natural materials, bio materials

Who is the next designer with commercial, mass market appeal to win over America? + + + + + + +

brooke spreckman residential + commercial tech start up design restaurant design airbnb hq office tender greens restaurant him+ hers office

Whatâ&#x20AC;&#x2122;s happening in the world impacts design. Designers have the opportunity to be proactive instead of reactive.

+ + + +

age of transparency reusable + circular dual(istic) citizenship re-humaning

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/ FASH I O N

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/ G LO BAL AESTH ETI C

NORDI C + AUST RALI A N

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/ C O LO R

SHERWIN WILLIAMS | 2020

a timeless hue that is all about taking wellness into the next decade

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/ C O LO R

PPG | 2020

a color that brings us closer to nature, offers a spirit of hopefulness + brings a sense of slowness into our lives

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/ C O LO R

BEHR | 2020

emphasizes the preciousness and precariousness of the natural world + ties into growing concerns about sustainability

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D U LU X | 2 0 2 0

explores being human in a tech-heavy world where we are looking to re-connect with each other as fellow humans

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/ C O LO R

BENJAMIN MOORE | 2020

indicative of fresh thinking + being on the dawn of a new decade

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/ C O LO R

GRAHAM + BROWN | 2020

a timeless hue that is all about taking wellness into the next decade

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/ M AT ER I AL

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/ O NE T O WATC H

BROOKE SPRECKMAN

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/ G LO BAL M O V EM ENTS

brands are embracing sharing + circular principles through reusable takeout containers, packaged food containers, coffee cups + personal care products

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/ G LO BAL M O V EM ENTS

people are getting back in touch with the earth and their bodies through things like forest bathing, grounding, foraging, dance + breathwork

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DESIGN DIRECTION

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/ WO R D SEAR C H

COLOR LONGEVITY RETAIL WAYFINDING ANALOG LIFE DELIVERED THE AGE OF WE LONELINESS HOME SHARING SOUND GARDEN

CITY SPOTLIGHT TAPS SPACES FOR DOGS WELLBEING LIFESTYLE SEGMENTS SUPPER CLUB ARRIVAL ENGAGE ELEVATE ENDURE

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DESIGN DIRECTION

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/ R ESO UR C ES

C ID h a s or i s a c t i vely work i n g i n every ma j or u rb a n ma rk et i n t h e US a c ross 3 5 st a t es a n d 6 0 c i t i es, a n d i n t ern a t i on a lly. A critical part of our process on every single project is a deep market study where we analyze the competition and development pipeline and carefully craft a competitive differentiation strategy. We collect and adapt programmatic and operational conce pts and report on them in our forecast. This travel and study is key to channeling the market’s pulse and leading ahead of the p ack.

We employ research from Esri Tapestry segmentation and PEW Research Center to go beyond the study of generational attributes, understanding psychographic and socioeconomic orientations of America’s changing population. We take the process one step further by identifying the key demographics that are shaping our markets and offering creative and tangible ways to design and program to capture those specific demographics.

We study Axiomatic databases annually of completed new developments. We visit each community’s website and tally what amenities are advertised both in the home and community to report the most popular. We divide the research between urban and suburban markets. We also collect all extraordinary and unique amenities onto a “unique” checklist and note creative naming of amenities. We also follow key research reported by Kingsley & Associates and Costar, both leading real -estate industry analysts.

We sh are ou r research with in d u stry p artn ers an d th ey recip rocally sh are with u s. Large man u factu rers in vest a tremen d ou s amount of R&D money to be on the forefront, and we watch closely. Some of our favorite professional organizations, such as t h e Urb a n La n d In st i t u t e, a n d p owerfu l p u b li c a t i on s, su c h a s M u lt i -fa mi ly E xec u t i ve, p rod u c e lea d i n g resea rc h t h a t we si ft through and fold into our forecast.

Researching popular hashtag search trends reveals many real -time relevancy indicators. We keep a close eye on hashtags in project-relevant locations and study what qualifies as a shareable moment.

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/ R EFER ENC ES American College Of Sports Medicine http://www.acsm.org/ Celia Thompson Ready Fitness Charlotte: Latest Fitness Trends | celia@readyfitness.com Claritas Prizm http://www.claritas.com Esri Tapestry Segmentation https://www.esri.co m/en -us/arcgis/products/tapestry -segmentat ion/overview WGSN https://www.wgsn.com/en/ Dix.Hite + Partners https://www.dixhite.co m/ Nine Trends Changing the Student Housing Industry https://www.naahq.org/news -publications/nine -trends-changing-student -housing-industry Why Gen Z Prefers Sustainable Products https://storebrands.co m/ why -gen-z-prefers -sustainable -products Is Your Student Housing Ready for Gen Z? https://scionadvisory.co m/ whit e -paper/ is - your -student -housing-read y-for -gen-z/ Behind 7 Trends Shaping Student Housing on College Campuses https://www.clarknexsen.co m/blog -trends -shaping-student -ho using-college -campuses/ The Number Of Adults Living With Roommates Has Raised Considerably Since The â&#x20AC;&#x2DC;90s, According To A Study https://www.bustle.co m/p/the -number -of-adults-living-with-roommates -has-raised -considerably-since-the-90s-according-to -a-stud y-8087915 The Strange, Unique Intimacy of the Roommate Relationship https://www.theat lant ic.co m/family/ archive/2018/08/the -strange -unique-int imacy -of -t he-roo mmat e -relat ionship/567296/ 70% Of People Globally Work Remotely at Least Once a Week, Study Says https://www.cnbc.co m/2018/05/30/70 -percent-of-people-globally-work-remotely-at-least -once-a-week-iwg-stud y.html More Americans Want to Downsize Their Homes Than Supersize Them https://www.marketwatch.co m/story/more -americans -want -to -do wnsize-their -ho mes-than-supersize-them-2017-03-01 ÂŠ CID design group llc all rights reserved

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/ R EFER ENC ES Quick Facts: Resident Demographics https://www.nmhc.org/research -insight/quick -facts-figures/quick-facts-resident -demographics/ Li Edelkoort and Google Explore How Digital Devices Can Be More Sensorial https://www.dezeen.co m/2018/04/13/li-edelkoort -google-soft wear -exhibit ion -milan-design-week/ 12 Fabric-covered Gadgets That Show How Technology Can Be More Cosy https://www.dezeen.co m/2018/11/21/fabric -co vered-gadgets -t echno logy-cosy/ Delivery Trucks Are Hurting Cities. Can Making Them Smaller Help? https://www.curbed.com/2019/9/11/20858457/amazon -delivery-vehicles-deaths-emissions Millennials And The Loneliness Epidemic https://www.forbes.co m/sites/neilho we/2019/05/03/millennials -and -the-loneliness -epidemic/ The Hoopla Behind Co-Living https://www.forbes.co m/sites/forbesrealestatecouncil/2019/09/25/the -hoopla-behind -co -living/ L.L.Bean: Be an Outsider at Work http://www.jackmorton.co m/work/be -an-outsider/ Indoor Air Quality https://www.epa.gov/report -environment/indoor-air-quality Five Below to open esports gaming centers in stores https://www.inquirer.com/business/retail/five -belo w-gaming-center -esports -philly-nerd-street -gamers-20191010.html

Find Peace in a Restless World https://www.ppgpaints.com/color/color -co llections/color -of-the-year-chinese-porcelain Whatâ&#x20AC;&#x2122;s The 2020 Color Of The Year? There Are Three So Far https://www.fa stco mp an y .co m/9 0 4 2 1 2 0 0 /whats -th e -2 0 2 0 -co lo r -o f -t he -ye ar -t her e -ar e -th ree -so -far Tranquil Dawn named Colour of the Year for 2020 https://www.dezeen.co m/2019/09/10/dulux -colo ur -of-the-year-2020-tranquil-dawn-green/

Introducing Graham & Brown Wallpaper and Color of the Year 2020 https://www.interiorsandsources.com/article -details/articleid/22728/title/graham -bro wn-wallpaper -co lor-2020

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