December 2022 Forecast Feature | Color

We track and study color trends to lean into the psychology behind why we are drawn to certain colors at certain times. Color influences us deeply, and there is a general, worldwide consensus about how colors make us feel. For example, warm colors have long been associated with emotions of warmth and comfort, or anger and hostility. Cooler colors evoke feelings of calm, peace, or sadness.

Color is the frequency of visible light, and we measure this in Hertz. On the light spectrum visible to humans, violet is the highest energy color with the shortest wavelength, and red is the lowest energy color with the longest wavelength. These concepts lend themselves to the fields of color therapy, which include chromotherapy (light medicine) and some of the theories behind chakra and crystal healing.

Color directly influences purchasing behavior. People decide whether they like a product in 90 seconds or less, and 90% of that decision is based solely on color. There are mountains of research about which colors feel approachable vs exclusive or trendy vs evergreen (even the word, evergreen, is color based!). Colors evoke a sense of the season, and like the color wheel seems to spin right alongside our wheel of the year.

In this Forecast Feature, we are highlighting the 2023 Colors of the Year selected by our industry leaders in color. We will leave the final words on color (scan the QR code!) to Meryl Streep’s iconic performance in The Devil Wears Prada.

SHERWIN WILLIAMS | 2023

a blush-beige with subtle pink undertones that represents empathy and warmth

COLOR PSYCHOLOGY | embrace a spirit of connection with the world around us through this soulful, yet subtle hue, creating a sense of warmth and renewal

a deep shaded, Caribbean aqua with a turquoise undertone

COLOR PSYCHOLOGY |

energizing while remaining grounding, evoking an enchanting and rejuvenating experience

BEHR | 2023

a soft white hue with a warm undertone perfect for renewing space

COLOR PSYCHOLOGY | versatility that can create a welcoming + bright environment with its light, balanced, + hopeful aura

an unapologetic shade of red orange that evokes an immersive sense of optimism

BENJAMIN MOORE

COLOR PSYCHOLOGY | upbeat + optimistic, bold self expression, positivity + enjoyment of life!

BENJAMIN MOORE RASPBERRY BLUSH

Benjamin Moore x Chromeo | song + curated playlist celebrating the vibrancy of Raspberry Blush

Every year, our team puts on our color forecasting hats and tries to predict the Pantone Color of the Year before it’s announced. Each team member selected a color based on their prediction. Here is our team’s 2023 Prediction Palette!

merges the richness, warmth, and strength of natural matters with the rich, open horizons of the digital world

COLOR PSYCHOLOGY | celebrates life, bold feeling of fun // embodies an expression of fierce grace, inspiring us to show up with confidence and humanity

COLOR

The fundamentals of understanding color theory https://99designs.com/blog/tips/the 7 step guide to understanding color theory/

How are frequency and wavelength of light related?

https://science.howstuffworks.com/dictionary/physics terms/frequency wavelength light.htm

Color Psychology: The Effects of Color https://www.mountainvistapsychology.com/color psychology the effects of color/#:~:text=Colors%20close%20to%20the%20red,calm%2C%20sadness%2C%20or%20indifference.

Sherwin-Williams Announces Redend Point as Its 2023 Color of the Year https://www.housebeautiful.com/lifestyle/a41283699/sherwin williams 2023 color of the year/

2023 PPG COLOR TRENDS

https://news.ppg.com/2023colortrends/#:~:text=Today%2C%20PPG%20and%20Glidden%20paint,that%20matter%20most%20to%20them.

Color of the Year & Color Trends 2023 https://www.benjaminmoore.com/en us/paint colors/color of the year 2023?epik=dj0yJnU9MmJFajU2RjJPN2hMTV9XTHpwNWVmYk1BbUlQMlB0cmgmcD0wJm49NFBYOUZ5aUM2RC1ISkZMQlNiR3RNUSZ0PUFBQUFBR09JekFn

DESIGN & COLOR OF THE YEAR 2023

https://www.grahambrown.com/us/doty/?gclsrc=aw.ds&&sv_tax1=google&sv_tax2=Performance%20Max&sv_tax3=Performance%20Max%20 %20Paint&sv_tax4=&sv_campaign_id=16465591828

Welcome to the Magentaverse https://www.pantone.com/color of the year 2023

CID has or is actively working in every major urban market in the US across 40 states and 65 cities, including Canada. A cri tical part of our process on every single project is a deep market study where we analyze the competition and development pipeline and carefully craft a competitive differentiation strategy. We collect and adapt programmatic and operational concepts and report on them in our forecast. This travel and study is key to channeling the market’s pulse and leading ahead of the pack.

We employ research from Esri Tapestry segmentation and PEW Research Center to go beyond the study of generational attributes, understanding psychographic and socioeconomic orientations of America’s changing population. We take the process one step further by identifying the key demographics that are shaping our markets and offering creative and tangible ways to design an d program to capture those specific demographics.

We study Axiomatic databases annually of completed new developments. We visit each community’s website and tally what amenities are advertised both in the home and community to report the most popular. We divide the research between urban and suburban markets. We also collect all extraordinary and unique amenities onto a “unique” checklist and note creative naming of amenities. We also follow key research reported by Kingsley & Associates and Costar, both leading real estate industry analysts.

We share our research with industry partners and they reciprocally share with us. Large manufacturers invest a tremendous amount of R&D money to be on the forefront, and we watch closely. Some of our favorite professional organizations, such as t he Urban Land Institute, and powerful publications, such as Multi family Executive, produce leading research that we sift through and fold into our forecast.

Researching popular hashtag search trends reveals many real-time relevancy indicators. We keep a close eye on hashtags in project-relevant locations and study what qualifies as a shareable moment.

Trade shows, festivals, conventions, talks, markets, boots on ground watching, listening, observing and covering hundreds of different shows.

CID DESIGN GROUP does not receive incentives or funding to promote any product, service, person, or place within our forecast. We research and share purely in the spirit of being committed custodians of bright thinking and sharing for a greater good.