Dame Dympna : Brandbook

DAME DYMPNA

VISUAL IDENTITY FOR THE LADY DYMPNA BRAND

This brand is curated for one purpose to style.

CONTENT INTRODUCTION VALUES THE LOGO THE TYPOGRAPHY COLOR SYSTEM APPLICATION

goddess, queen, royalty

//FOUNDER OGE DYMPNA At first, i want to create a buzz with the name. Market myself as a walking brand. I have always been a blogger since age 15, i have had several websites over time. I am now 30 and need to create aa brands that sticks. Dame Dympna is that. It is a house hold name for everything Fashion, Beauty and Lifestyle.

Dympna. Dame means "the title given to a woman equivalent to the rank of knight" i always considered myself as Royalty.

This brand needs to connect to every woman who knows they are a goddess, queen, royalty and hold and carry themself as such. Although the first collection is casual wear, everyday wear but the name of this brand is the face of the brand not me. It represents "STRENGTH".

BRAND GUIDELINES

Although the first collection is casual wear, everyday wear but the name of this

DAME DYMPNA BRANDING 07.19

brand is the face of the brand not me. It represents "STRENGTH".

BRAND GUIDELINES

BRAND GUIDELINES

DAME DYMPNA BRANDING 07.19

//Brand indentity

//Main Logo

BRAND GUIDELINES

//Brand Color RED

white

DAME DYMPNA

gold

BLACK

BRAND GUIDELINES

DAME DYMPNA BRANDING 07.19

The Primary Typeface

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@$&%/()=?+*#

Aa

BRAND GUIDELINES

Signature Aa

BRAND GUIDELINES

//Print - Business Card

OGE Dympna

DAME DYMPNA BRANDING 07.19

Brand Owner

+1 832-243-8512 info@damedympna damedympna

www.damedympna.com

BRAND GUIDELINES

//Print - HangTag

www.damedympna.com

100% NEOPRENE

Hand wash in cold water.

Dry in Shades.

Iron inside Out. Do not spin dry.

Do not bleech.

Do not tumble dry.

Do not dry clean.

Avoid rough surface.

Store flat - do not fold.

Made in Texas, USA

www.damedympna.com

//Print - Washable Label

Size : MEDIUM

BRAND GUIDELINES

DAME DYMPNA BRANDING 07.19

//Print - Tee Shirt

BRAND GUIDELINES

//Print - Shopping Bag

DAME DYMPNA BRANDING 07.19

BRAND GUIDELINES

BLOG FASHION STYLE

BRAND GUIDELINES

WHAT I WEAR OCCASIONALLY?