How To Win In Today's Market

How to Win in Today’s Market

Realtors on both sides of the home sale are navigating challenges within the current real estate market.

Negotiations can feel like an uphill battle, usually requiring quick decisions and out-of-the-box thinking to get an offer accepted. Despite the challenges, there’s plenty of room for you to grow your business as a Realtor. You just need the right strategies for success in your toolbox to give your clients a competitive edge!

Because of the lack of inventory and fluctuating interest rates, many buyers don’t know where to begin to achieve their dream of homeownership. And for sellers, the idea of a deal falling through right before closing can be very stressful. It takes Realtors and lenders working together to set clients up to win.

How to Win

The Home Buyer Edge Is A Game Changer

This unique program helps from application to closing to give your clients the best chance at having their offer accepted. It also offers peace of mind for sellers who will have 100% confidence in choosing your client.

Here’s

how it works:

1 2 3

Your client will connect with a Churchill Home Loan Specialist to discuss their goals and buying power.

You’ll work together as a team to provide the highest standard of service to each client. This ensures your clients are on the smartest mortgage plan possible which benefits you both. (Stressed out buyers equal stressed-out Realtors! We’re here to minimize that!)

You’ll be kept up to date with every loan milestone and even have an advocate on your side to reach out to the listing agent and inform them of each client’s financial strengths.

Lightning-fast Pre-approval

It starts with a lightning-fast pre-approval. Your buyer can use the Churchill Mortgage app to apply for their home loan and start shopping with you all in the same day! In fact, the app can even be co-branded if you’re a Churchill Realtor partner.

Churchill Certified Home Buyer

While the pre-approval allows your buyer to quickly start shopping, becoming a Churchill Certified Home Buyer will give them a much-needed boost by positioning them like a cash buyer. This can also result in your clients closing more quickly since the loan will be pre-underwritten.

$5,000

Seller Guarantee

This program doesn’t just help buyers but sets sellers up to succeed as well. Real estate professionals know the pain that comes with a buyer’s financing falling through at the last minute. To keep sellers from worrying Churchill’s Home Buyer Edge offers a $5,000 Seller Guarantee.* This money is in addition to the buyer’s earnest money, giving sellers an added incentive to accept your buyer’s offer!

Rate Secured

Your home buyer will also protect their interest rate with Rate Secured. They’ll be able to cap their rate for 90 days, giving you all some breathing room to find their new home! Your buyers will also have peace of mind knowing if interest rates go down, they can take advantage of the lower rate.

How to Win

Appraisal Gap Strategy

As a Realtor, you know the current lack of inventory is causing many buyers to pay well over the appraisal value of a home. That’s why an Appraisal Gap Strategy is so important!

With an Appraisal Gap Strategy, clients won’t have to worry about coming up with more money in advance to fill the gap and will be provided strategic options since it’s unlikely the seller will settle for a lower price (especially in a seller’s market)!

Here’s an example of how an appraisal gap works:

Offer price: $450,000

Appraised value: $425,000

Down payment: $90,000

Loan amount: $360,000

Appraisal gap: $25,000

Yes, you can always add an appraisal gap clause into the contract so your client would be able to walk away from the sale if the appraisal gap is too much. Or a stronger option is for the Home Loan Specialist to walk through a personalized Appraisal Gap Strategy based on each customer’s situation. The Home Loan Specialist will run through scenarios such as possible appraisal waivers or adding Private Mortgage Insurance (PMI) so the loan amount and the monthly payment remains the same but clients keep money in the bank.

How to Win Round-up

Let’s round up what Home Buyer Edge offers:

The more a client knows they can lean on you when buying a home, the more referrals you’ll get from their sale, and have repeat home buyers who keep coming back to you. Home Buyer Edge is a necessary tool to help you stand out in a sea of agents and will give your buyers the competitive edge they need. Connect with the Churchill Mortgage team to learn more!

Seller Guarantee is for qualifying borrowers and select loan types only and are not available in all states or locations. Offer only valid on home loans closing on or before December 31st, 2023.

In the initial 90-day period. Rate Secured is available on Conventional Conforming (primary and secondary homes), High Balance and No Score fixed-rate products. Not available on investment, government or jumbo.

The Churchill Certified Home Buyer program is not a commitment to lend funds and is not an approval but is a conditional approval subject to your acceptance of the terms and the conditions being fully satisfied prior to closing. All conditions are subject to final underwriting and final investor approval. The certification is subject to the financial status and credit report(s) of everyone on the application remaining substantially the same until closing, an acceptable contract of sale on a suitable property, collateral (the appraisal, title, survey, condition, and insurance) satisfies the requirements of the lender and loan selected is still available in the market. All closing conditions of the lender must be satisfied including the clear transfer of the title, acceptable and adequate title and hazard insurance, flood certification, and any inspections that are required by the real estate contract.

Company NMLS ID # 1591 (www.nmlsconsumeraccess.org); AL-20934; AK-AK1591; AR-32094; AZ-0926494; CA-4131256 & 60DBO-140687, Licensed by the Department of Financial Protection and Innovation under the California Residential Mortgage Lending Act, under Churchill Mortgage Corporation, which will do business in California as Churchill Mortgage Home Loans; CO-Mortgage Company Registration, Churchill Mortgage Corporation, 1749 Mallory Lane, Suite 100, Brentwood, TN 37027, Tel 888-562-6200, Regulated by the Division of Real Estate; CT-ML-1591; DE-033845; DC-MLB1591; FL-MLD1264; GA-23146; HI-HI-1591 & MS276; IDMBL-8038; IL-MB.6760685, Illinois Residential Mortgage Licensee, Department of Financial and Professional Regulation, 310 S. Michigan Avenue, Suite 2130, Chicago, Illinois, 60604-4278, (312) 793-3000 1050; IN-10930 & 10931; IA-2009-0009; KS-MC.0025136, Kansas Licensed Mortgage Company; KY-MC19522; LA- Residential Mortgage Lending License; MA-Massachusetts Mortgage Lender License #ML1591; MD-18840; ME-Churchill Mortgage Corporation, Supervised Lender License NMLS # 1591; MI-FR0019728 & SR0014889; MO-19-2136, 2300 MAIN ST STE 900, Kansas City, MO 64108-2408; MN-MN-MO-1591, MN-MO-1591.1 & MN-MO-1591.2; MS–1591; MT-1591; NC-L-144110; ND-MB103110; NE-2037; NH-Licensed by the New Hampshire Banking Department 21382-MBS; NJ-Licensed Mortgage Banker by the NJ Banking and Insurance Department; NM-03780; NV-5187; OH-RM.850178.000; OK-MB002527 & ML002574; OR-ML-5134; PA-41761, Licensed by the PA Department of Banking and Securities under Churchill Mortgage Home Loans; RI-20173440LL; SC-MLS-1591, MLS - 1591 OTN #1 & MLS - 1591 OTN #2; SD-ML.05137; TN-109305; TX-Mortgage Banker Branch Registration; UT-11711076; VA-MC-5222, Churchill Mortgage Corporation of TN; VT-7009; WA-CL-1591; WV-ML-34919; WI1591BA & 1591BR; WY-2516; Tel 888-562-6200; 1749 Mallory Lane, Suite 100, Brentwood, TN 37027; All other states, Churchill Mortgage Corporation; For licensing information go to: www.nmlsconsumeraccess.org

NEED MORE INFORMATION ON HOW TO WIN IN TODAY’S MARKET?

FIRST LAST HOME LOAN SPECIALIST NMLS: XXXXXX

Office: xxx.xxx.xxxx

Cell: xxx.xxx.xxxx

first.last@churchillmortgage.com

www.ChurchillMortgage.com/FirstLast

Seller Guarantee is for qualifying borrowers and select loan types only and are not available in all states or locations. Offer only valid on home loans closing on or before December 31st, 2023.

In the initial 90-day period. Rate Secured is available on Conventional Conforming (primary and secondary homes), High Balance and No Score fixed-rate products. Not available on investment, government or jumbo.

The Churchill Certified Home Buyer program is not a commitment to lend funds and is not an approval but is a conditional approval subject to your acceptance of the terms and the conditions being fully satisfied prior to closing. All conditions are subject to final underwriting and final investor approval. The certification is subject to the financial status and credit report(s) of everyone on the application remaining substantially the same until closing, an acceptable contract of sale on a suitable property, collateral (the appraisal, title, survey, condition, and insurance) satisfies the requirements of the lender and loan selected is still available in the market. All closing conditions of the lender must be satisfied including the clear transfer of the title, acceptable and adequate title and hazard insurance, flood certification, and any inspections that are required by the real estate contract.

Company NMLS ID # 1591 (www.nmlsconsumeraccess.org); AL-20934; AK-AK1591; AR-32094; AZ-0926494; CA-4131256, Licensed by the Department of Financial Protection and Innovation under the California Residential Mortgage Lending Act, under Churchill Mortgage Corporation, which will do business in California as Churchill Mortgage Home Loans; CO-Mortgage Company Registration, Churchill Mortgage Corporation, 1749 Mallory Lane, Suite 100, Brentwood, TN 37027, Tel 888-562-6200, Regulated by the Division of Real Estate; CT-ML-1591; DC-MLB1591; FL-MLD1264; GA-23146; ID-MBL-8038; IL-MB.6760685, Illinois Residential Mortgage Licensee, Department of Financial and Professional Regulation; IN-10930 & 10931; IA-2009-0009; KS-MC.0025136, Kansas Licensed Mortgage Company; KY-MC19522; LAResidential Mortgage Lending License; MA-Massachusetts Mortgage Lender License #ML1591; MD-18840; ME-Churchill Mortgage Corporation, Supervised Lender License NMLS # 1591; MI-FR0019728 & SR0014889; MO-19-2136, 2300 MAIN ST STE 900, Kansas City, MO 64108-2408; MN-MN-MO-1591; MS–1591; MT1591; NC-L-144110; ND-MB103110; NE-2037; NH-Licensed by the New Hampshire Banking Department 21382-MBS; NJ-Licensed Mortgage Banker by the NJ Banking and Insurance Department; NM-03780; OH-RM.850178.000; OK-MB002527 & ML002574; OR-ML-5134; PA-41761, Licensed by the PA Department of Banking and Securities under Churchill Mortgage Home Loans; RI-20173440LL; SC-MLS-1591; SD-ML.05137; TN-109305; TX-Mortgage Banker Branch Registration; UT-11711076; VA-MC-5222, Churchill Mortgage Corporation of TN; VT-7009; WA-CL-1591; WV-ML-34919; WI-1591BA & 1591BR; WY-2516; Tel 888-562-6200; 1749 Mallory Lane, Suite 100, Brentwood, TN 37027; All other states, Churchill Mortgage Corporation