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CHRYSTENCROCKETT Experience

York Technical College - Marketing Coordinator (11/2013 - Present)

• Coordinated college-wide strategic internal/external communications and marketing • Built mutually beneficial relationships with media and landed media placements • Developed and edited college’s press releases, magazine and marketing materials • Managed all college social media and website content • Increased social media following with interactive online campaigns • Managed creative services team for marketing project requests • Developed research to execute internal communications plan

Taylor Global - Diageo Account Intern (06/2013 – 09/2013)

• Created national brand recognition for some of the world’s largest spirits brands by pitching to national media, building large-scale media lists, and developing brand strategy in creative brainstorms • Gained several media placements and took initiative to come up with ideas to move Diageo brands forward • Contributed to the development of brand engagement mobile application

Syracuse Univ. Athletics - Community Relations Coordinator (01/2013 - 06/2013) • Coordinated community initiatives for SU athletes • Developed new community partnerships • Coordinated the department’s largest annual community initiative • Used social media and media relations to publicize athlete community involvement • Collaborated with athletics department staff to coordinate events • Created website redevelopment plan, new logo and promotional materials • Ensured NCAA contractual obligations were met

Sarah House - Public Relations Specialist (08/2012 – 06/2013)

• Contributed to raising $40,000 for the organization by publicizing largest annual fundraiser • Worked with web master and social media staff to develop online content • Developed local media relationships • Created and distributed press releases • Maintained community and sponsorship relationships • Developed digital media kit • Facilitated media training with the executive director • Gained media placements and worked with advertising partner to promote events

Skills

Leadership Team Management Project Management Media Relations Community Relations Marketing Strategic Communications Writing Research Social Media Publicity Campaigns Public Speaking AP Style HTML Final Cut Pro Adobe Suite 6 CMS Digital Story Telling Basecamp Cision Microsoft Office Suite Photography

Awards & Honors SU Dean’s Scholarship OU Urban Scholarship OU Leadership Award SU Grad Assistantship OU Leadership Certificate

Hill Communications - Account Supervisor (08/2012-12/2012)

• Led a team of 12 to develop an extensive research campaign for client • Developed research presentation and presented findings and suggestions to client • Facilitated bi-weekly scheduled meetings with client to ensure client satisfaction

ImPRessions Account - Associate and Executive (08/2009-06/2012)

• Generated awareness for three accounts by developing press releases, blogs, fliers, brochures, calendars and events, and by managing social media accounts • Wrote for ImPRessions’ internal newsletter • Organized account meetings • Led a team of 15 to strategically plan and execute annual fundraising event • Generated revenue for a non-profit client

Ohio University Comm. and Marketing - PR Assistant (08/2011-06/2012)

• Coordinated press materials, interviewed university experts and pitched their work to media • Used research methods to gain media exposure and to produce university social media content • Gained national media placements

Education

Syracuse University Master of Science in Public Relations 07/12–08/13

Ohio University Bachelor of Science in Journalism 08/08–06/12 Nha Trang University Global Leadership Center Nha Trang,Vietnam 11/10–12/10

Links Ambassadors - Event Coordinator (07/2011-06/2012)

• Assisted in the development of the organization as a new program • Managed and coordinated event logistics and promotions for networking events for multicultural students • Planned the “Black Fatherhood Project” with well-known producer. More than 100 people attended. • Collaborated with speakers, student organization leaders, panelists and professionals to host events and present at meetings. • Managed small budget

Ohio University AAC - Publicity Coordinator (08/2010-06/2011) • Created and managed social media accounts and blog • Designed and wrote the Center’s quarterly newsletter • Created marketing materials on strict deadlines • Increased AAC service use by 15 percent within one academic year

Contact Information

chrysten.crockett@gmail.com (216).533.6090 Twitter: @chrysCROCKETT linkedin.com/in/chrystencrockett facebook.com/chrystencrockett


Chrysten Crockett's Resume