AUDIENCE
Freshmen 19 Undergraduates 21 Graduate Students 28
ANALYSIS
TARGET AUDIENCE Student Body (24,125)
Individuals University of Oregon (29,230)
SPENDING HABITS HABITS SPENDING
“The goal of current prevention, assessment and treatment efforts at the UO is to change this culture of drinking [...] by intervening in the environmental factors.”
MEDIAN MEDIAN AGE AGE
Eugene-Springfield (220,840)
DEMOGRAPHICS DEMOGRAPHICS
*192
Native Am./AL/Hi Asian African/Black Hispanic/Latino Multi-ethnic Unknown Caucasian On-Campus Freshman Sophomore Junior Senior Off-Campus Freshman Other Undergrad. Graduate Oregon Res. International Out-of-State Res. Male Female Greek Life
*$/month
Food & Drink
121 Automotive
113 Technology
71 Clothing
66 Health & Beauty
37 Entertainment
SAFETY
ENGAGEMENT ENGAGEMENT 100%
Want more info
50% 25%
63
55 52 25
27
41
30 34
27
35
36
25
e n n elpss hip n l & se Us tio tio s h o n n o o n h u to re ve ve cc io ti co g re w dist elat ven Pre ba Al dru P o o e T e e H in r /r r nc he rs ault ce p uicid e l e ot o h s n S Vi ot x as iole v e S
OFF-CAMPUS
75%
ON-CAMPUS
Received info
VERY UNSAFE SOMEWHAT UNSAFE SOMEWHAT SAFE VERY SAFE 95 VERY UNSAFE SOMEWHAT UNSAFE SOMEWHAT SAFE VERY SAFE
Day Night 0 0 1 1 4 10
45 48
VERY UNSAFE SOMEWHAT UNSAFE SOMEWHAT SAFE VERY SAFE 70 VERY UNSAFE SOMEWHAT UNSAFE SOMEWHAT SAFE VERY SAFE
1 6
28 15
28
48
5
21 28
0 1 2 3
3
52
42 14
8
89
55
44 35