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Instagram an introduction

What is it? Instagram is a free app for iPhone, iPod touch, iPad, and Android that allows you apply filters and location data to photos, and share them on Facebook, Twitter, Flickr, Tumblr, and Posterous.

Getting Started Download the Instagram app from iTunes or directly from the App Store on your iPhone, iPod touch, or iPad or from the Google Play store on your Android device.

If you download the app from iTunes you will have to sync it to your iOS device before you are able to use it. You can find the app directly from your device by launching the App Store and searching for “Instagram�.

an introduction

an introduction

an introduction

an introduction

Cnet video 9742-1_53-50107221.html

an introduction

an introduction

Instagram creative application

Why Is this just another platform?

Every 2 minutes today we snap as many photos as the whole of humanity took in the 1800s. In fact, ten percent of all the photos we have were taken in the past 12 months. - Eastman Kodak Company (2012)

Why did Facebook Buy Instagram? Mobile Users & Though Leaders

“Facebook is having a midlife crisis, and the acquisition of the beloved, hip photo-sharing app is its equivalent of buying a sportscar. The universal consensus is that Facebook isn’t cool anymore. It’s got wrinkles, or at least many more users with wrinkles. By buying Instagram, Facebook bought itself 30 million hipsters, and all of their wonderful hipster cool.” - Kashmir Hill, Forbes

Exemplar Brands

Red Bull posts a "daily awesome" photo, celebrates "Flying Fridays," and has other traditions to keep its high octane-loving fans engaged. Red Bull does more than just force its own content onto its followers. Red Bull often "Likes" other users' photos "that illustrate people's ideas of getting wings.

Exemplar Brands

For the past six months, The New Yorker‘s PR department has been promoting photography and illustrations in current and past issues via Instagram. Now, it’s handing over the reins to the photographers who shoot for the New Yorker.

“We love Instagram, it’s a great place to promote photography, but we felt that we were not using it properly,” -Alexa Cassanos, senior director of public relations for the New Yorker This type of honest reflection has led to a more authentic ‘narrative’ for the New Yorker. The buzz around this policy has garnered a tremendous amount of buzz too. Imagine If your local SMB had it’s best fans creating content for you?

Exemplar Brands

Launch decided to adopt the social platforms that its artist use. Instagram was a great fit for them. In addition to building a new community on Instagram, they created visual content for their Twitter audience to share (‘RT’). The #LAUNCH2012 hashtag was so widely distributed that it trended in the top 5 hashtag search terms in Sacramento during the weekend festival.

3rd Party! Statigram (available for Apple and Android users) - Check your Instagram stats (top 5 most liked shots, total number of comments, filters you use most, etc.) - About your followers (who is following you, who you are following, who is not following you back, etc.) - Promote your Instagrams on your blog, Facebook and across the web

Followgram (available for Apple and Android users) Interact with Instagram on the web instead of on your mobile device. It allows you to see the news feed from the people you are following, like and comment on those pictures, follow and unfollow people. If you spend more time on the computer than your phone, you will want to use this site.

Printstagram (available for Apple and Android users) Print your Instagram pictures so you can remember them forever. Prints available in square photos, stickers, memory boxes of mini prints, t-shirts, posters and more. If you are anything like me and haven’t printed up a single picture in over 2 years, Printstagram will be your friend.

Thank You!

Instagram | Agency M  

The Basics of Instagram - We'll start with the basics, then work our way into the more advanced functionality in this new social media platf...