Shortchanged by Shortcuts? • Representativeness: When it comes to selecting a Realtor, choosing an agent who fits your preconceived idea of what they should look like vs. carefully inspecting their track record is a mistake. • Availability: Realtors farm neighborhoods specifically to become top of mind, to become available to you, when you think of an agent. There is rarely any secret value a “neighborhood expert” selling a home can add to the equation.
Points to Remember • Your goal in selling: Get the most money in the least amount of time with the least hassle. It’s that simple. • Change your perspective. The paradigm you’re looking for is you’re the CEO of a company that is selling a commodity in an existing marketplace. • You are not selling “your home” because no one wants to buy “your home.” They want to buy “their home.” • Your house is a commodity, even in a tight market. There will be others selling and you have to compete. • If selling makes you uncomfortable, hire a sales person to represent you – a Realtor. • No CEO of a company would hire someone without interviewing that person and knowing what their track record is.
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