CHOWAN UNIVERSITY
BRAND BOOK
V02 / NOV 2023
TABLE OF
CONTENTS
THE CHOWAN STORY
3
THE VISIBLE BRAND
We Are... We Will... Because...
6
Color Palette
29
Our Brand Personality
8
Key Message Matrix
10
THE BRAND APPLIED
32
Undergraduate Viewbook
32
Marketing and Ads
34
Our Brand Promise
4
Typography
28
28
TELLING THE CHOWAN STORY Chowan is a community. A community united by faith—faith in the future of our students. We believe Chowan students have unlimited potential. To achieve, to flourish, and to pursue the lives they were created for. We’re a community that cares. We care about the success of each individual and the fulfillment of our collective mission. WE’RE ALL IN THIS TOGETHER.
FOLLOWING OUR BRAND MAP BRAND PROMISE Clarity in our purpose and how we deliver on our commitments. RALLY CRY Making our statement about what matters most. KEY MESSAGE MATRIX Summarizing our promise in words that move people to action. VISIBLE BRAND A display of our identity through compelling imagery and design.
DISCOVER. GROW. BELIEVE. Together we’ll thrive. Together we’ll shine. Together we’ll soar.
OUR
BRAND PROMISE What actions do the individuals at Chowan commit to every day? What can the people who rely on us—the people we interact with—expect from us consistently? Whether an 18-year old college student or a faculty member celebrating 20 years on campus, each member of our community is valued. Every brand is a promise. A great brand is a promise, kept.
THIS IS OUR PROMISE
CHALLENGING STUDENTS TO
DISCOVER, ACHIEVE, AND SHINE
Commit to this promise and great things will happen. Students will believe in you. Faculty and staff will be loyal and engaged. Your community will view you as a vital partner.
C h o wa n U n i v e r s i t y
TOGETHER, WE ACHIEVE. We are for the awe-inspired wonderers, in constant pursuit of bigger, better, brighter things. The wideeyed and ready. The dreamers. Those who recognize that history is hung on a timeline of innovation,
TOGETHER, WE DISCOVER.
investigation, and discovery, so they imagine. They create. They dream. They achieve. Together.
We are for those who dare to ask the questions, and for the distinguished few who find answers. The thinkers. They carry us away from the
we are all free to chase down understanding, conviction, and belief. Together.
TOGETHER, WE DO. We are for the action-takers. The makers of their own destinies. The wake-up-early and get-there-first kind of people. The doers. The been-there-done-that, but they’re doing it again, anyway... Because better is always possible. At Chowan, we work each day to go farther and reach higher. To learn. To teach. To build. To discover. To do the things we feel called to do—with excellence.
THE BRAND BOOK
safety of the known, and into the space where
5
WE ARE. WE WILL. BECAUSE. The following words, terms, and phrases have been submitted by students, faculty, staff, and administrators as enduring promises that Chowan not only makes on a daily basis, but intends on keeping no matter what. If these phrases are true and remain so, they can be used in nearly any order.
WE ARE...
WE WILL...
A promise
Believe in you
We believe in your potential.
A family
Be here for each other
We are determined.
An institution that engages
Strive and succeed
We have faith in your future.
A Christian institution
Conquer
We care about you and your future.
A faith-based university
Help
We need each other.
An opportunity
Support you
It’s the Chowan way
Chowan
Provide assistance
Our students matter.
Together
Stay with you
It matters.
Student-centered
Guide you
We care about you.
Survivors
Go above and beyond
We want a better world.
Oriented
Accept you
This is who we are.
Resilient
Invest in you
We want the best for our future.
A university
Offer services to help you
The world needs change.
Strong
Build you up
It starts here.
A modern university
Succeed
Failure is not an option.
Full of potential
Change
We must to survive.
Real
Survive
We are resilient.
Small
Educate and raise professionals
We care about you.
Flexible
Do what we say
That’s why we are here.
An academic institution
Help you
BECAUSE...
Students will be transformed.
C h o wa n U n i v e r s i t y
WE ARE a faith-based university that believes in your potential, and WE WILL go above and beyond to help you succeed, BECAUSE we care about your future and preparing you for the future.
THE BRAND BOOK
OUR PROMISE IN ACTION
7
OUR
BRAND PERSONALITY This isn’t just about how our story sounds. It's about how it feels. What’s the attitude and personality we’re trying to employ with each and every touchpoint? Chowan seeks to relate to others in a way consistent with our tone, voice, look, and feel—all the time and everywhere.
TONE & VOICE Welcoming
Unified
Genuine
Relational
Confident
Personal
Faithful
Inspiring
LOOK & FEEL
WHAT WE ASPIRE TO These are aspirational words and descriptors that can be used when describing the heart’s desires of Chowan. These are not promises; they are goals:
Progressive
Supported
Transformative
Fun
Connected
Consistent
Modern
Personal
Engaged
Inspired
Bold
Spirited
Vibrant
Involved
Compelling
Professional
Current Changing
CHOWAN...
Reputable
IS
IS NOT
Excellent
Exclusive
Education
Indoctrination
Friendly
Fake
Steadfast
Stringent
Knowledgeable
Know-it-All
God-honoring
Glory-seeking
*The more consistently we express all aspects of our personality, the stronger our brand will be.
Competitive Respected Fair Ambitious Distinguished Cohesive Supportive
MESSAGING MAP TARGET AUDIENCE
MOTIVATIONS
WORDS/PHRASES
Traditional Undergraduate Students
Career and life success
To Describe How Students Will
To Identify What Students Need to
Academic opportunity
Feel about Their Future
Achieve Their Goals
Potential to shine
Optimistic
The value of a college degree Career-
Campus community
Confident
focused majors
College life experience
Empowered
Career planning and coaching Networking and mentoring
What Students Want after Graduation: The right job
To Describe What Students Will
A supportive community
Love about Chowan College Life
A strong spiritual foundation
Christian Life
Skills employers want
Expectations met for salary and
Relationship with God
Employment skills
benefits
Faith
Work-readiness skills
Stability
Spiritual /Spirit
Future-proof skills
Real world readiness
Fun
Flexibility
Relationships
To Emphasize What Students Will
Care/Caring
Do Discover
Friendly/Friendship
Grow
Small
Explore
Community
Master
Like Home
Achieve
Family
Work like a pro
A diverse workplace Faith applied in daily life
Find your place to shine
SUPPORTING CONTENT
Preparing You for the Future of Work
•
it's the integration of future-proof skills that will set you apart for career success. How We’ll Do It At Chowan, we’re introducing a whole new approach to your academic experience. We’ll guide you to master today’s most in-demand employment skills. Our supportive community will equip you with career planning, coaching, networking advice, and a strong spiritual foundation. What You’ll Achieve Empowered for success, you’ll be ready to tackle problems, collaborate, and
•
Gallup stats showing the trajectory of Americans’ Confidence in Higher Education from 2015–2023
•
Advice from reputable job search sites, such as Indeed and LinkedIn, listing top skills employers look for
•
Quotes from prominent leaders or regional employers identifying what employers are looking for in job candidates
•
List of Life Skills to be mastered at Chowan
•
Stats on salary and unemployment rates for college graduates, compared to high school graduates
communicate with confidence. Whatever opportunities life brings your way, you’ll work like a pro and find your place to shine.
•
Alumni employment rates and salary stats
Together We Thrive
•
Lists of “where you’ll find Chowan graduates”
•
Alumni features showing satisfaction in life, with an emphasis on Chowan’s
At Chowan, your education is personalized for you. But you’re never on your own. Find your opportunity here—to discover, to achieve, to thrive. Where Small Means More Life at Chowan is all about relationships. A place small enough where you know people—and they care enough to know you, too. At Chowan, you’re a big part of
whole-life preparation
•
Infographics such as diversity on campus and number of academic programs
•
Student testimonials and break-out features describing Chowan’s sense of community
something more. Discover a community where we share more, learn more, and do more —together.
•
resources, internships, and career coaching
Faith for Real Life Spiritual growth at Chowan is about connecting your relationship with God to the
•
bigger story of your life and the world around you. Together we grow, discover our passions, and live and serve with purpose. Come as you are, with a readiness to understand more about the plans God has for you.
Sidebar features with details about Career Services, academic support
Break-out sections describing spiritual life support, campus ministry, and CCSA opportunities
•
Simplified overview of scholarships, financial aid options, and process
THE BRAND BOOK
from today’s college graduates. Excellence in your field of study is still essential, but
Alumni features highlighting successful career entry and progression, with an emphasis on Chowan’s unique approach to workplace readiness
Yes, the world around you is always changing—including what employers expect
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MESSAGING MAP TARGET AUDIENCE
MOTIVATIONS
WORDS/PHRASES
Honors College Undergraduate
Career and life success
To Describe How Students Will
To Identify What Students Need to
Academic enhancement
Feel about Their Future
Achieve Their Goals
Leadership opportunities
Visionary
Career-focused majors
Confident
Career development and coaching
Empowered
Networking and mentoring
Students
Campus community, including other highly motivated students College life experience, including enrichment options What Students Want after Graduation: The right job
A supportive community To Describe What Students Will
A strong spiritual foundation
Love about Chowan College Life
Skills employers want
Christian Life
Future-proof skills
Relationship with God
Professional skills
Faith Spiritual /Spirit
Expectations met for salary and
To Emphasize What Students Will Do
Fun
benefits
Discover
Relationships
Grow
Stability
Care/Caring
Master
Real world readiness
Friendly/Friendship
Achieve
Flexibility
Small
Excel
A diverse workplace
Community
Work like a pro
Like Home
Find your place to shine
Faith applied in daily life
Family
SUPPORTING CONTENT
Preparing You for the Future of Work
•
Highlights of scholarships available for high-achieving students
Yes, the world around you is always changing—including what employers expect from
•
Sidebar features with details about what is included in the Honors College
•
Student testimonials describing the sense of community within the Honors
the integration of future-proof skills that will set you apart for career success. How We’ll Do It At Chowan, we’re introducing an enhanced approach to your academic experience. We’ll guide you to master today’s most in-demand professional skills. As part of a supportive community, you’ll be equipped with career coaching, networking advice, and a strong
College
•
curriculum and how professional skills are incorporated
• •
like a pro and find your place to shine. Look Forward to Opportunity Whatever your big ideas for the future, we believe in you—and all your potential to discover, to achieve, and to excel. Through all the remarkable experiences along your
Gallup stats showing the trajectory of Americans’ Confidence in Higher Education from 2015–2023
Empowered for success, you’ll be ready to tackle problems, collaborate, and communicate with visionary confidence. Whatever opportunities you discover for yourself, you’ll work
Honors College alumni features highlighting successful career entry and progression, with an emphasis on leadership readiness
spiritual foundation. What You’ll Achieve
Faculty testimonials describing the distinctive approach of the honors
•
Advice from reputable job search sites, such as Indeed and LinkedIn, listing top skills employers look for
•
Quotes from prominent leaders or regional employers identifying what employers are looking for in job candidates
•
List of Life Skills to be mastered at Chowan
pursue, let’s pursue it together.
•
Infographics such as diversity on campus and number of academic programs
Where Small Means More
•
Sidebar features with details about Career Services, internships, and career
Chowan journey, you’ll be preparing for a lifetime of opportunities. Whatever you want to
coaching
Relationships are a big part of the honors program at Chowan. A place small enough where you know people—and they care enough to know you, too. At Chowan, you’re a big part of something more. Discover a community where we share more, learn more, and do more—together. Faith for Real Life Faith at Chowan is about connecting your relationship with God to the bigger story of your life and the world around you. Together we grow, we channel our passions, and we serve. Come as you are, with a readiness to understand more about the plans God has for you.
•
Break-out sections describing spiritual life support, campus ministry, and CCSA opportunities
THE BRAND BOOK
today’s college graduates. While excellence in your field of study is always essential, it's
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MESSAGING MAP TARGET AUDIENCE
MOTIVATIONS
WORDS/PHRASES
Parents of Traditional
Academic support or
To Describe How Parents Will Feel
To Identify What Students Need to
Undergraduate
academic enhancement
about Their Student’s Future
Achieve Their Goals
Students
Career readiness
Optimistic
The value of a college degree
Confident
Career-focused majors
Thankful
Career planning and coaching
Campus community Student safety
Networking and mentoring To Describe What Parents Will Love
A supportive community
about Chowan College Life
A strong spiritual foundation
Christian Life Spiritual /Spirit
To Emphasize What Chowan Will
Fun
Do for Students
Relationships
Support
Care/Caring
Nurture
Friendly/Friendship
Disciple
Small
Guide
Community Like Home Safe campus
SUPPORTING CONTENT
Preparing You for the Future of Work
•
Faculty testimonials describing their commitment to student success
Today’s employers expect more than a college degree. Excellence in a field of study
•
Testimonials from trusted pastors or faith leaders
•
Detailed descriptions of academic support and/or enrichment resources
•
Detailed overview of scholarships, financial aid options, and process
is still essential, but it's the integration of life skills that will set your student apart for career success. And the reality is—most colleges are not giving students the skills they need for success.
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How Chowan Is Different As a life skills university, we’re introducing a whole new approach to our academic experience. We’ll guide each student to master today’s most in-demand employment skills. Our supportive community will equip them with career planning, coaching, networking advice, and a strong spiritual foundation. What They’ll Achieve Empowered for success, your student will be ready to take initiative, manage time and workloads, and communicate with confidence. It’s time to shine! Together We Shine At Chowan, your education and career planning are personalized for you. But you’re never on your own. Dedicated faculty and staff will guide you, and you’ll find academic support resources when you need a little extra help. Discover your opportunity and find your place to shine. Career-Focused Majors to Take You Places Success at Chowan doesn’t just mean getting a degree. It’s about moving forward with and getting there. Get ready to go places. Faith for Your Life Christian life at Chowan is about connecting your relationship with God to the bigger story of your life and the world around you. It’s about discovering all that you’re meant to be and to do. Together, let’s find your opportunities to grow, to serve, to shine.
THE BRAND BOOK
the skills you need for your life and career. It’s about discovering where you want to be—
15 17
MESSAGING MAP TARGET AUDIENCE
MOTIVATIONS
WORDS/PHRASES
Graduate Students
Career advancement
To Describe How Students Will
To Identify What Students Need to
Relevant content
Feel about Their Future
Achieve Their Goals
Contemporary context
Imaginative
Career-focused programs
Confident
Professional development and
Satisfied To Describe What Students Will Love about Chowan College Life Faith-based
coaching Networking and mentoring Connections A supportive community
Christian values
A strong spiritual foundation
Relationships
Skills employers want
Care/Caring
Future-proof skills
Friendly/Friendship
Professional skills To Emphasize What Students Will Do Pursue Invest Master Achieve Advance Excel Work like a pro Find your place to shine
SUPPORTING CONTENT
Preparing You for the Future of Work
•
more essential than ever, it's the integration of future-proof skills that will set you apart for career success. How Chowan Is Different At Chowan, we’re introducing an enhanced approach to your graduate school experience. We’ll challenge you to master today’s most in-demand professional skills. In a supportive community, you’ll be equipped with career coaching and networking advice, and your studies and learning experiences will be set in relevant context for
Graduate school alumni features to highlight career advancement, with an emphasis on Chowan’s unique approach to professional development
What are today’s best employers looking for? While excellence in your field of study is
•
Advice from reputable job search sites, such as Indeed and LinkedIn, listing top skills employers look for
•
Quotes from prominent leaders or regional employers identifying what employers are looking for in job candidates
•
List of Life Skills incorporated in graduate studies
•
Stats on salary and unemployment rates for individuals with master’s degrees, compared to bachelor’s degrees
your career pathway. What You’ll Achieve
•
Lists of “where you’ll find Chowan graduate school alumni”
Set up for your next career move, you’ll be ready to solve problems, collaborate, and
•
Sidebar features with details about Career Services, academic support
communicate with visionary confidence. Whatever opportunities you discover for
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resources, internships, and career coaching
yourself, you’ll work like a pro and find your place to shine. An Investment in Your Future With the credential of a master’s degree and all the skills, connections, and knowledge you’ll build along the way, you’ll be positioned to achieve your career goals—moving to greater satisfaction and financial freedom. A graduate degree is an investment that pays you back. Whatever your big dreams, let’s pursue them together. Look Forward and Imagine and all your potential. At Chowan, you’ll be preparing for a lifetime of opportunities. Imagine the places you’ll go.
THE BRAND BOOK
Wherever it is you want to go with the next step in your career, we believe in you—
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MESSAGING MAP TARGET AUDIENCE
MOTIVATIONS
WORDS/PHRASES
Alumni
Legacy
Use relevant words from the student lists above, along with these:
Giving back
All Together
Making a difference
Aspire
Connectedness Developing career-ready graduates
Legacy Next Generation Calling Making Disciples Lifetime Future Leaders Soar to new heights
SUPPORTING CONTENT
Preparing Students for the Future of Work
•
Invitations to campus events
Today’s employers expect more than a college degree. Excellence in a field of study is
•
Appeals for alumni to lead in mentoring and networking initiatives
•
Alumni stories of “giving back” to Chowan
•
Student testimonials describing the opportunities they’ve found in their
still essential, but it's the integration of life skills that will set students apart for career success. And the reality is—most colleges are not giving students the skills they need for success. How Chowan Is Different
Chowan experience
As a life skills university, we’re introducing a whole new approach to our academic
•
Student blurbs imagining their bright futures
experience. We’ll guide each student to master today’s most in-demand employment
•
Promotions for graduate programs, emphasizing the new life skills
skills. Our supportive community will equip them with career planning, coaching,
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approach and applications for career advancement
networking advice, and a strong spiritual foundation. What They’ll Achieve Empowered for success, students will be ready to take initiative, demonstrate professionalism, and communicate with confidence. It’s time to shine! Together We Soar Every day at Chowan is an opportunity for students to thrive. We believe there’s no limit to how far they can climb and no measure for how far they can fly. As we celebrate your achievements, we also aspire to carry on this legacy to the next generation of Chowan students. Will you join us in preparing the next generation of students soar to new heights? All Together, For a Lifetime your college years. Together we’ll keep growing, learning, soaring. Discover all the possibilities for your life, for a lifetime.
THE BRAND BOOK
When you’re part of the Chowan community, the experience lives on well beyond
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MESSAGING MAP TARGET AUDIENCE
MOTIVATIONS
WORDS/PHRASES
Donors
Impact
Use relevant words from the student lists above, along with these:
Participation in mission
All Together
Developing career-ready
Aspire
graduates
Next Generation Calling Commitment Making Disciples On Mission Future Leaders Soar to new heights
SUPPORTING CONTENT
Preparing Students for the Future of Work
•
Invitations to campus events
Today’s students have visionary ideas for the future—but employers expect more than
•
Alumni stories of career success and making an impact through their careers
•
Student testimonials describing the opportunities they’ve found in their
a college degree. Excellence in a field of study is still essential, but it's the integration of life skills that will set students apart for career success. And the reality is—most colleges are not giving students the skills they need for success. How Chowan Is Different
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Chowan experience
•
Student blurbs imagining their bright futures
As a life skills university, we’re introducing a whole new approach to our academic experience. We’ll guide each student to master today’s most in-demand employment skills. Our supportive community will equip them with career planning, coaching, networking advice, and a strong spiritual foundation. What They’ll Achieve Empowered for success, students will be ready to take initiative, demonstrate professionalism, and communicate with confidence. It’s time to shine! Together We Soar Every day at Chowan is an opportunity for students to thrive. We believe there’s no limit to how far they can climb and no measure for how far they can fly. At Chowan, each student’s education is personalized—but they’re never on their own. Will you join us in preparing the next generation of students soar to new heights? Faith in Their Future At Chowan, you’ll find that “Faith in Your Future” is more than a motto. It’s a value that and motivates us—so we can help students discover all that they’re meant to be. Let’s take them places. Together.
THE BRAND BOOK
underscores everything we do. Our Christian faith commitment is what grounds us
23 21
MESSAGING MAP TARGET AUDIENCE
MOTIVATIONS
WORDS/PHRASES
Church and Ministry Leaders
Educational opportunities for
Use relevant words from the student lists above, along with these:
more students
All Together
Career preparation
Calling
Discipleship opportunities Developing future leaders
On Mission Equipping Biblical Spiritual Growth Making Disciples Ministry Baptist Heritage Faith Commitment
SUPPORTING CONTENT
Preparing Students for the Future of Work
•
Invitations for church youth groups to attend campus events
Today’s students have visionary ideas for the future—but employers expect more than
•
Appeals for church leaders to serve as mentors and for churches to
a college degree. Excellence in a field of study is still essential, but it's the integration of life skills that will set students apart for career success. And the reality is—most
provide internships for students preparing for vocational ministry
•
Student testimonials describing the impact of faith and life development
•
Faculty testimonials describing their commitment to student success
As a life skills university, we’re introducing a whole new approach to our academic
•
Alumni features showing spiritual impact through vocation
experience. We’ll guide each student to master today’s most in-demand employment
•
Descriptions of worship and discipleship opportunities
•
Descriptions of university-based ministry options and local ministry
colleges are not giving students the skills they need for success. How Chowan Is Different
skills. Our supportive community will equip them with career planning, coaching, networking advice, and a strong biblical foundation.
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partnerships
What They’ll Achieve Equipped for success, students will be ready to take initiative, demonstrate professionalism, and communicate with confidence. It’s time to shine! Faith in Their Future At Chowan, you’ll find that “Faith in Your Future” is more than a motto. It’s a value that underscores everything we do. Our Christian faith commitment is what grounds us and motivates us—so we can help students discover all that they’re meant to be. Discover what Chowan can mean for the future of your students. Look Forward to Opportunity At Chowan, each student’s education is personalized—but they’re never on their own. make the most of that potential. Let’s lead them forward. Together.
THE BRAND BOOK
We believe in the potential of each individual, and we’re committed to helping them
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MESSAGING MAP TARGET AUDIENCE
MOTIVATIONS
WORDS/PHRASES
School Counselors
Educational opportunities for
Use relevant words from the student lists above, along with these:
more students
Pivot
Career readiness for students
Career ready
Developing future leaders
Educational opportunity Student success Aspire Next Generation Lifetime Future Leaders Soar to new heights Mission
SUPPORTING CONTENT
Preparing Students for the Future of Work
Use any of the elements listed in the “Traditional Undergraduate Students”
A Pivot to LIFE SKILLS at Chowan
section or the “Parents of Traditional Graduate Students” section.
As the world around us is always changing—we recognize it’s time for a pivot at Chowan.
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While we’re still committed to excellence in academic preparation for every student, we recognize it's the integration of life skills that will set students apart for career success. How Chowan Is Different As a life skills university, we’re introducing a whole new approach. Through careerfocused majors, we’ll guide each student to master today’s most in-demand employment skills. Our supportive community will equip them with career planning, coaching, and networking. Studies, schedules, and learning experiences will be set in relevant context for today’s career pathways. What They’ll Achieve Equipped for success, students will be ready to take initiative, demonstrate professionalism, and communicate with confidence. It’s time to shine! Look Forward to Opportunity At Chowan, each student’s education is personalized—but they’re never on their own. We believe in the potential of each individual, and we’re committed to helping them make
THE BRAND BOOK
the most of that potential. Let’s lead them forward. Together.
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MESSAGING MAP TARGET AUDIENCE
MOTIVATIONS
WORDS/PHRASES
Community and Workplace Partners
Advancing organizational purposes
Use relevant words from the student lists above, along with these:
Strengthening the community
Pivot
Recruiting new talent
Career ready
Preparing workforce-ready graduates Developing future leaders Participation in mission
Educational opportunity Student success Next Generation Future Leaders Mission
SUPPORTING CONTENT
Preparing Students for the Future of Work
•
Infographic highlights related to the “together” theme of partnerships
A Pivot to LIFE SKILLS at Chowan
•
Gallup stats showing the trajectory of Americans’ Confidence in Higher
As the world around us is always changing—we recognize it’s time for a pivot at Chowan. While we’re still committed to excellence in academic preparation for every student, we recognize it's the integration of life skills that will set students apart for career success. How Chowan Is Different As a life skills university, we’re introducing a whole new approach. Through careerfocused majors, we’ll guide each student to master today’s most in-demand
Education from 2015–2023
•
List of Life Skills to be mastered at Chowan
•
Testimonials from partners about successful student internships
•
Appeal for organizations to offer internships, networking opportunities, and hands-on learning experiences
•
relevant context for today’s career pathways. What They’ll Achieve
Student testimonials of how community involvement or workplace experience has enhanced their college experience
employment skills. Our supportive community will equip them with career planning, coaching, and networking. Studies, schedules, and learning experiences will be set in
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•
Features of successful alumni engaged with active partnerships
•
Faculty testimonials extolling the benefits of partnerships
Equipped for success, students will be ready to take initiative, demonstrate professionalism, and communicate with confidence. Together We Soar Every day at Chowan is an opportunity for students to thrive. We believe there’s no limit to how far they can climb and no measure for how far they can fly. At Chowan, each student’s education is personalized—but they’re never on their own. Will you join us in
THE BRAND BOOK
preparing the next generation of students to soar to new heights?
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THE VISIBLE BRAND TYPOGRAPHY Myriad Pro
Poppins
A sans-serif typeface used primarily in body copy and lists where a more condensed font is required.
A sans-serif typeface used primarily in
Myriad Pro Regular + Italic
Myriad Pro Bold + Italic
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ 1234567890
Myriad Pro Semibold + Italic
Myriad pro Black
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ 1234567890
Intro Rust A heavily stylized sans-serif typeface used primarily in headlines. Always ALL CAPS. INTRO RUST BASE
INTRO RUST H1 BASE 2 LINE
ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890
ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890
Crimson Pro A serif typeface used seldom for quotes, stats, or numeric call-outs. Primary font used for formal use. Crimson Pro Regular + Italic
Crimson Pro Bold + Italic
abcdefghijklmopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
headlines, subheads, and body copy lead-ins. POPPINS LIGHT + ITALIC
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ 1234567890 POPPINS REGULAR + ITALIC
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ 1234567890 POPPINS MEDIUM + ITALIC
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ 1234567890 POPPINS BOLD + ITALIC
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ 1234567890 POPPINS BLACK + ITALIC
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ 1234567890
C h o wa n U n i v e r s i t y
COLOR PALETTE Primary Palette
CHOWAN BLUE
HAWK NAVY
CAROLINA CYAN
Pantone 7686 C
Pantone 282 C
Pantone 297 C
RGB 29 / 79 / 145
RGB 4 / 30 / 66
RGB 133 / 197 / 232
Web #1d4f91
Web #041E42
Web #71C5E8
Neutral Palette
*Reserved for admissions/student life use
*Reserved for advancement/formal use
Pantone 716 C
Pantone 465 C
RGB 234 / 118 / 0
RGB 185/ 151 / 91
Web #EA7600
Web #B9975B
Pantone Black C
Pantone Cool Gray 1 C
RGB 45 / 41 / 38
RGB 217 / 217 / 214
Web #2D2926
Web #D9D9D6
THE BRAND BOOK
Secondary Palette
29
THE VISIBLE BRAND LOGO & USAGE OVERVIEW
The use of the University’s name, logo, seal, McDowell Columns Hall, etc., for any products or goods by any department, office, club, organization, or team, whether for sale or free distribution, must be approved in advance by either the Marketing and Brand Management Committee (for non-athletic groups) or the Athletics department (for athletic groups). To request approval, complete a Marketing and Brand Management Submission (chowan. edu/brand). The University Institutional Mark is for use in all areas of the University when communicating with internal and external audiences. The Institutional Mark must be reproduced from official artwork. If you have questions please contact CUbrand@chowan.edu. The Chowan University Institutional Mark should appear prominently in all materials created by the university.
Institutional Marks This is the official mark for the University.
Athletic Marks
Athletic marks are for use by Athletics when communicating with either internal or external audiences and by approved groups or organizations within the University.
Special Use Marks
All versions if the Chowan University seal are reserved for special uses ONLY.
Chowan Hawk Vertical Stack
Hawk Head Horizontal Lockup The logo and wordmark together make up the institutional mark. They may be used separately or in the approved configurations above.
Chowan University Seal Chowan C and Chowan University CU
The University Institutional Mark is for use in all areas of the University when communicating to internal and external audiences. The Institutional Mark must be reproduced from official artwork. If you have questions please contact CUbrand@chowan.edu. CHOWAN BLUE INSTITUTIONAL MARK Only use Chowan Blue version of the mark when implementing the mark in full color on a white background or when you can allow for 2-color printing (Chowan Blue and White).
When the horizontal Institutional Mark is used, the total width should be no smaller than 1.5 inches. When the stacked Institutional Mark is used, the wordmark should be no smaller than 1.125 inches wide.
CLEAR SPACE The Institutional Mark must stand alone with sufficient clear space around it to allow it to be visible and to clearly show that it is an individual mark. 2X
2X 2X
Wordmark
logo
.7”
Chowan University Insitutional Mark Vertical (or stacked) version
X
1.125”
Chowan University Insitutional Mark Horizontal (or lockup) version
WHITE INSTITUTIONAL MARK Use the white version of the mark when not displaying the mark in full color.
2X
2X
2X 2X
1.5” .4”
X 2X
RESTRICTIONS The Institutional Mark may not be altered or changed in any way. These marks may not be incorporated or combined with any other mark, symbol, or graphic to create a new mark. It may not be used as a graphic screened in the background, cropped, blurred, or distorted in any way. The image of McDowell Columns Hall (the building) and the other elements of the logo should always be white.
THE BRAND BOOK
Institutional Mark
PMS #7686 (Chowan Blue)
SIZE Use the Institutional Mark at a size that is legible, significant, and appropriate for the scale of the piece being produced.
C h o wa n U n i v e r s i t y
INSTITUTIONAL MARK GUIDELINES
31
BRAND APPLIED
Logo placed in white space (aka quiet space) away from other elements. Logo can be the secondary text element as in this cover application or the primary text element.
UNDERGRADUATE VIEWBOOK
Grayscale image with background lightened or masked out to bring focus on the student.
Colored "flags" used for headline backgrounds and repeated directional elements. Typically used once per page or spread.
LOOK forward to opportunity
MURFREESBORO, NC
Secondary Headline
WELCOME TO
Chowan University
PREPARING YOU FOR THE FUTURE OF WORK
Y
es, the world around us is always changing—including what employers expect from today’s college graduates. but it’s the integration of future-proof skills that will set our graduates apart for career success.
how colleges are preparing students for the workplace.
800
Career-Driven Academics
2 Innovative Learning Model Skills 3 Life Supported
“Chowan helped me become a versatile young adult through academics, supportive friendships, and opportunities for leadership. These experiences prepared me to face the challenges of young
4
Faith Anchored
5 Affordable
DAVID CROSS ‘19
Graphic Design | Senior Associate at Asymchem, Inc
Colored image with background lightened or masked out to bring focus on the student.
We’ll guide you to master today’s most in-demand employment skills. Our supportive community will equip you with career planning, coaching, networking advice, and a strong spiritual foundation.
SCAN HERE to learn more.
3
THE BRAND BOOK
1
of Students Receive Financial Aid
VIEWBOOK SPREAD
That’s why Chowan is pivoting to a whole new approach to the academic experience.
HOW WE’LL DO IT
Total Students
16:1 100%
Student-Faculty Ratio
education.
CHOWAN.EDU
30+
ONLY 36%
of Americans have
Recent college graduates, parents, and
Career-Focused Majors
C h o wa n U n i v e r s i t y
High-contrast grayscale image with background lightened or masked out to bring focus on the student.
33
BRAND APPLIED MARKETING AND ADS
Campus Map & Directory 22. Jenkins Hall 34. Cross of Christ Chapel 1. Main Entrance 23. Belk Hall (Outdoor Chapel) 2. Ella Cobb Camp President’s Home 24. Squirrel Park & 35. Lake Vann, Vaughan Fountain & 3. Admissions & Welcome House University Promenade Appenzeller Fountain 4. Reed Hall (Sport Science Department) 25. Early-Myers Development House 36. Parker Residence Hall 5. J. M. Jenkins Fitness Center (Alumni & Development) 37. Whites Crossing 6. Simons Hall 26. Felton University House A. Jewell Glover Hall (Suites) 7. Dunn Hall (Marketing) B. Juanita Pond Hall (Apartments) 8. Mixon Hall C. Suites 9. Green Hall (Graphic Design & Studio Art) 27. South Entrance 28. The Senior Rock D. Suites 10. Chowan Chapel E. Apartments 11. McDowell Columns Hall (Administration 29. Camp Hall (Math, Science, Psychology & Education, Phelps Office Suite, F. Apartments & Turner Auditorium) Meiggs Auditorium & Accessibility Services) G. Apartments 12. Susan Parker Kerr Gazebo & 30. Horner Hall H. Suites Alumni Walk 31. Hawks Nest Student Center J. Suites 13. University Bookstore (Campus Ministry, Career Services & 14. Chowan Clock & Plaza Murf’s Snack Bar) 15. Penny Hall (The Wellness Center, 32. Pond Football Center Residence Life & Public Safety) 16. Thomas Hall (Dining Hall & Chowan Room) 33. Garrison Stadium 17. Wayland L. Jenkins, Jr. Fine Arts Center, Human Resources & Mailroom 18. Whitaker Library & Farris Prayer Room 19. Daniel Hall (Music Department & Briley Recital Hall) 20. McSweeney Hall (Business Dept. & Information Technology) 21. Robert Marks Hall (Criminal Justice, English, History & Religion, The Writing & Tutoring Centers, Academic Success & Vaughan Auditorium)
Preparing
Students FOr The Future of work HOW WE’LL DO IT
1 2 3 4
Career-Driven Academics
We’re focused on majors in today’s highest-demand fields, with practical experience and career mentoring
VIN
CE
as highlights of each program.
Parking Lots Roads/Streets
Sidewalks Brick Walks
DR
IVE
Innovative Learning Model
A non-traditional schedule allows students to focus on just two intensive classes at a time.
Life Skills Supported
Throughout all coursework, we’ve integrated skills development that prepares students for the demands of career and life.
Faith Anchored
95
The entire student experience is built on a strong
Richmond
spiritual foundation, connecting a relationship with
85
God to life in the real world.
158
158
Affordable
We believe every student deserves access to a college education, and that’s why 100% of our students receive some type of financial aid.
40
Greensboro
85
Virginia Beach OBX
Raleigh
95
Charlotte
95 40 Wilmington
AV E
HA WK
SD
Asheville
chowan.edu
FLYERS
BR
CHOWAN
85
5
NT
39. Hassell Center (Maintenance & Housekeeping) 40. Rose Family Tennis Complex 41. Soccer Practice Field 42. Lacrosse Practice Field 43. Softball Field 44. Hawkins Baseball Field 45. Football Practice Field 46. Hawks Athletic Center (Bob Burke Court) 47. Bynum Brown Aquatic Center 48. Soccer & Lacrosse Field 49. Vincent Athletic Center
www.chowan.edu (252) 398-6500 | 1-888-4-CHOWAN One University Place, Murfreesboro, NC
RIV
E
A. West Campus B. Visitor C. Thomas Hall D. Marks Hall E. East Campus
F. Commuter G. Commuter H. Hawks Drive I. Pond Center J. Athletic Center
K. Athletic Fields & South Campus L. Whites Crossing M. Tennis Courts
BUILDING A
Better Future
A NEW INNOVATIVE LEARNING MODEL Our brand-new innovative learning model schedule allows students to concentrate on just 2 courses for 7-week terms.
C h o wa n U n i v e r s i t y
ROAD PIECE
Y
es, the world around us is always changing—including what employers expect from today’s college graduates. Excellence in a field of study is still essential, but it’s the integration of future-proof skills that will set our graduates apart for career success. Recent college graduates, parents, and employers are increasingly dissatisfied with how colleges are preparing students for the workplace.
Class 7
ONLY 36% of Americans have confidence in higher education. We’re going to change that.
SCAN HERE to learn more.
“I left with great confidence, knowing I was prepared. I am reminded every day how Chowan invested in my future.”
to learn more.
THE CHOWAN
LIFE SKILLS ADVANTAGE Career-Driven Academics
Skills 3 Life Supported
2 Innovative Learning Model
4 Faith Anchored
1
ARRINGTON GAVIN
Founder / CEO of Rugged Evolution Inc. Class of 2017
5 Affordable
LIFE SKILLS Communicating Effectively
Financial Literacy
Self-Care & Wellness
Collaboration
Coachability
Building Confidence
Spiritual Growth
Technical Competence
Problem Solving
Developing Professionalism
“Chowan provided me with knowledge and strength to understand that a great education can change anyone, but a great teacher can change anything!” LIZZIE STOKES
Elementary Education ‘21 Master’s in Organizational Leadership ‘23
THE BRAND BOOK
SCAN HERE
35
BRAND APPLIED MARKETING AND ADS
COMMUNITY PIECE
How HowWe’ll We’llDo DoIt It Career-Driven Career-Driven Academics Academics
1 1 We’reWe’re focused focused on majors on majors in today’s in today’s highest-demand highest-demand fields, fields, withwith practical practical experience experience and and career career mentoring mentoring as highlights as highlights of each of each program. program.
Innovative Innovative Learning Learning Model Model
A non-traditional schedule schedule allows allows students students to focus to focus on just on just 2 2 A non-traditional
“I left “I left with with great great confidence, confidence, knowing knowing I was I was prepared. prepared. I am I am reminded reminded every every dayday of how of how Chowan Chowan invested invested in my in my future.” future.” ARRINGTON ARRINGTON GAVIN GAVIN Founder Founder / CEO/ of CEO Rugged of Rugged Evolution Evolution Inc. Inc.
two two intensive intensive classes classes at a at time. a time.
ClassClass of 2017 of 2017
Life Life Skills Skills Supported Supported
Scan Scan to read to read more more stories! stories!
Throughout all coursework, all coursework, we’ve we’ve integrated integrated skillsskills development development 3 3 Throughout thatthat prepares prepares students students for the for demands the demands of career of career and and life. life.
Innovative Innovative Learning Learning Model Model
Our Our brand-new brand-new Innovative Innovative Learning Learning Model Model allows allows students students to concentrate to concentrate on just on just 2 courses 2 courses for 7-week for 7-week terms. terms.
FALL FALL SEMESTER SEMESTER
SPRING SPRING SEMESTER SEMESTER
Session Session 1 (71weeks) (7 weeks)
Session Session 3 (73weeks) (7 weeks)
ClassClass 1 1
ClassClass 2 2
ClassClass 5 5
ClassClass 6 6
Fall Break Fall Break
Spring Spring Break Break
Session Session 2 (72weeks) (7 weeks)
Session Session 4 (74weeks) (7 weeks)
ClassClass 3 3
ClassClass 4 4
Winter Winter Break Break
ClassClass 7 7
ONLY ONLY 36
of Americans of America
have have confide confi
ClassClass 8 8
higher higher educa edu
Summer Summer Break Break
We’re We’re goig
Faith Faith Anchored Anchored
entire entire student student experience experience is built is built on aon strong a strong spiritual spiritual foundation, foundation, 4 4 The The connecting connecting a relationship a relationship withwith GodGod to life toin lifethe in real the real world. world.
Affordable Affordable
We believe every every student student deserves deserves access access to a to college a college education, education, and and 5 5 We believe that’s that’s whywhy 100% 100% of our of students our students receive receive some some typetype of financial of financial aid. aid.
to to change chan
ACADEMIC ACADEMIC PROGRAMS PROGRAMS
Career Career AdA
Choose Choose from from more more than than 30 30 career-focused career-focused majors. majors.
from from Peop Pe
Who Who Know Kn
BACHELOR BACHELOR OF OF ARTS ARTS
BACHELOR BACHELOR OF OF SCIENCE SCIENCE
• Biology • Biology
• Biology • Biology
• Elementary • Elementary Education Education (K–6)(K–6)
LIFE LIFE SKILLS SKILLS
• Business • Business
• Biology, • Biology, Chiropractic Chiropractic
• Exercise • Exercise Science Science
• General • General Studies Studies
• Biology, • Biology, Ecology Ecology and and Environmental Environmental
• Exercise • Exercise Science, Science, Pre-Athletic Pre-Athletic Training Training
LL
• Integrative • Integrative Studies Studies
• Biology, • Biology, Pre-Professional Pre-Professional
• Exercise • Exercise Science, Science, Pre-Physical Pre-Physical Therapy Therapy
• Music • Music
• Business • Business Administration, Administration, Accounting Accounting
• General • General Studies Studies
• Music, • Music, Music Music Industry Industry
• Business • Business Administration, Administration, E-Commerce E-Commerce
• Graphic • Graphic Design Design
• Social • Social Sciences Sciences
• Integrative Studies Studies • Business • Business Administration, Administration, Information Information Systems Systems• Integrative
eading eading experts experts agree agree thatthat a large a large
percentage percentage of 2030 of 2030 jobsjobs don’t don’t eveneven existexist today. today.
Communicating Communicating Effectively Effectively
Financial Financial Literacy Literacy
Self-Care Self-Care & Wellness & Wellness
Collaboration Collaboration
Coachability Coachability
Building Building Confidence Confidence
Future-proof Future-proof life skills life skills equip equip college college graduates graduates for the for rapidly the rapidly changing changing world world of work. of work.
Will Will you y ready ready fo career caree meets meets yo expecta expect
Spiritual Spiritual Growth Growth
Technical Technical Competence Competence
Problem-Solving Problem-Solving
Professionalism Professionalism
• Business • Business Administration, Administration, Management Management
• Psychology • Psychology
• Business • Business Administration, Administration, Marketing Marketing
• Psychology, • Psychology, Applied Applied Psychology Psychology
• Business • Business and and Design Design
• Recreation, • Recreation, Wellness, Wellness, and and Sport Sport
• Criminal • Criminal Justice Justice
• Social • Social Sciences Sciences
• Education • Education Studies Studies
• Sport • Sport Management Management
“How “How cancan youy security security andan co andand continue contint your your career career in market? market? Start St the the skills skills comp co most. most. Because Beca skills skills areare in de in you’re you’re in dema in d
LINKEDIN LINKEDIN LEARNI LEA
“The“The 20232023 MostMos InSkillsSkills List”List”
TY
Y
C h o wa n U n i v e r s i t y
Preparing Students for the Future of Work es, the world around us is always changing—including
what employers expect from today’s
6:1
nt-Faculty Ratio
100%
of Students Receive Financial Aid
college graduates. Excellence in a field of study is still essential, but it’s the integration of
Only
36%
future-proof skills that will set our graduates apart for career success.
Americans’ Confidence in Higher Education
Recent college graduates, parents, and employers are increasingly
Where you’re in the middle of everything
(Gallup, July 2023)
dissatisfied with how colleges are preparing students for the workplace.
One University Place
That’s why Chowan
Murfreesboro, NC 27855 252-398-6500 chowan.edu
is pivoting to a whole new approach to the academic experience.
Life Skills Advantage 1
Career-Driven Academics
2
Innovative Learning Model
3
Life Skills Supported
4 5
Faith Anchored
Affordable
Together We Shine E
Preparing Students for the Future of Work
mpowered for success, you’ll be ready to tackle problems, collaborate, and
communicate with confidence. Whatever opportunities life brings your way, you’ll work like a pro and find your place to shine.
WELCOME TO CHOWAN UNIVERSITY
Y
es, the world around us is always changing—including
what employers expect from today’s
30+
Career-Focused Majors
16:1
800
Student-Faculty Ratio
Total Students
100%
of Students Receive Financial Aid
college graduates. Excellence in a field of study is still essential, but it’s the integration of
Only
36%
future-proof skills that will set our graduates apart for career success.
Americans’ Confidence in Higher Education
Recent college graduates, parents, and employers are increasingly
Richmond
Where you’re in the middle of everything
(Gallup, July 2023)
dissatisfied with how colleges are preparing students for the workplace.
Norfolk
One University Place Raleigh
Murfreesboro, NC 27855 252-398-6500 chowan.edu
That’s why Chowan is pivoting to a whole new approach to the academic experience.
COMMUNITY PIECE
BILLBOARDS
THE BRAND BOOK
The Chowan
37
BRAND APPLIED MARKETING AND ADS
Look Forward and Imagine At Chowan, your education is personalized—
Preparing You for the Future of Work Yes, the world around us is always changing—including what employers expect from today’s college graduates.
and you’re never on your own.
Visit campus and discover how we’re empowering our graduates for success.
Only 36%
That’s why we’re introducing a whole new approach.
Americans’ Confidence in Higher Education (Gallup, July 2023)
Where Small Means More
Will You Be Career-Ready?
C howan is a place small enough where you know people—and they care
Excellence in your field of study is still essential, but it’s the integration of future-proof skills and planning that will set you apart for career success.
enough to know you, too. Our supportive community equips each student with future-proof skills and career guidance to set you apart for success.
HOW WE’LL DO IT
CHECK US OUT!
1
Career-Driven Academics
2
Innovative Learning Model
3
Life Skills Supported
Individual Visit
Weekdays during the school year Preview Day
October 21, 2023 -and- March 23, 2024 Scholarship Day November 11, 2023
Schedule your visit at
chowan.edu/visit
POSTCARDS
1 University Dr, Murfreesboro, NC
4 5
30+ majors in today’s highest-demand fields
A non-traditional schedule making the best use of time 1 University Dr, Murfreesboro, NC
Emphasis on the skills employers want Faith Anchored
Built on a strong spiritual foundation Affordable
Financial aid for 100% of students
Find Your Opportunity Here
chowan.edu
Preparing You for the Future of Work
A
As the world around us is always changing,
employers expect even more from today’s college graduates.
s the world around us is always changing,
E
essential, but it’s future-proof skills and
employers expect even more from today’s college graduates.
planning that set you apart for success.
HERE’S HOW WE’LL DO IT:
future-proof skills that set you apart for success.
WILL YOU BE CAREER-READY? Find Your Opportunity Here
1
Career-Driven Academics
2
Innovative
3
Life Skills Supported
4
Faith Anchored
5
Affordable
C h o wa n U n i v e r s i t y
Preparing You for the Future of Work
Learning Model
VISIT CAMPUS AND IMAGINE YOUR POSSIBILITIES!
WILL YOU BE CAREER-READY?
Individual Visit
Weekdays during the school year
chowan.edu
Find Your Opportunity Here
chowan.edu
Preview Day
October 21, 2023 -and- March 23, 2024 Scholarship Day
November 11, 2023
Schedule your visit at chowan.edu/visit
Preparing students for the future of work
SOCIAL POSTS
POSTER
LOOK FORWARD
to opportunity
Together We SHINE
THE BRAND BOOK
PRINT AD
39