Zoo Ave App

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Zoo Ave •

Designed by Sheena Chong Graphic Design 3 | Matthew David Spring 2015


Design Brief

To create an interactive zoo app that will engage with families and their childrens. It will give them the ability to make their experiences at the zoo much more enjoyable virtually and real life as well.


Design Principals

• Keep it simple and yet fun • Timely Organized • Donations to your favorite animal • Customer Experience • Multimedia • User friendly • Mobile Interaction


Target Audience

Families, teens, and small children at the age range of 7 to their late 20’s.


Research Questions “Would you be interested in using both the information given by mobile and paper while at the zoo?”

“If you preferred mobile, what benefits would you like to see within the app?” “Would you like to be notified when the next event is coming such as feeding time and animal showing?” “What do you hope to gain from this mobile app?”


Persona + Insights

Name : Mitch Bazan Age : Late 20’s Occupation : Recent graduate from San Jose State, Graphic Design

95% Enjoys entertainment and spending time with family

100%

80%

Creative

Knows how to use technology

Quote : “I hope that it will be user friendly, easily accessible for information, fun, and intertaining. Hobbies: I like to go out and drink with friends on my free time.


Persona + Insights

Name : Sophia Bricmont Age : 7 Occupation : Elementary Student

76% Enjoys using technology

90% Enjoys Astronomy

65% Uses technology for coupl e of months, then leave it alone

Quote : “I love to go to the zoo on the weekends and hear the lions go Roar!” Hobbies: I love to use my telescope to see the stars in the sky and play with my 3 other sisters.


Persona + Insights

Name : Jimmy Kho v Age : Late 20’s Occupation : Student at San Jose State / Works Part time at Apple Retail

95% Knows how to use technology

100% Marketing Major

Quote : “Things that I look for in this app, it needs to be user friendly and fun to use.” Hobbies: I love to play with my dog, Tokio, bboying, listening to music, and hike.

80% Sociable


App Names

• Zoo Ave • Zoo Fun • Zootopia • Bay Area Zoo • Zoo Park • Family Animal Park • Golden Gate Zoo


UI Sketches


More Sketches


Ingredient Board Imagery: Wild, Friendly, Unique, Cuteness

Iconography: Simple, Informative, Modern

Typography: Playful, Personal, Fun

Controls: Responsive, Quick, Easy Touch


Ingredient Board Shapes: Geometric, Combination of Round and edges Materials/Surfaces: Touchable, Nature Surfaces, soft

Color: Earthly colors, Vibrant

Personality/Tone: Sociable, friendly, and lively.

Behaviors/Animations/Effects: Quick, Fluid, and Playful


App Map Animals

Camera

Locations

Amur T iger

Events

Map

Time table

Amur T iger Info Scan M e Locate me Donate me

More Tiger Info

Donation

Levels of Donatation

Payment

Billing


Wireframes Home

Zoo Map

Animals

Favorites

Lions

10:00AM

Settings

Animals

Notification Sounds Pop up HOME Profile Facebook Instagram Twitter

About Delete Favorites Subscribe Help Copyrights

ZOO MAP ANIMALS

SIMBA AGE GENDER

FAVORITES SETTINGS


App Concept #1


App Concept #2


FINAL DESIGN


Loading Screen

Menu

Camera

Events


Tiger Profile

Animal

More Info

Scan QR

Locate Tiger


Donations

Billing

Payment

Thank You


Maps

Get Started

Locate GIraffe


App Icons


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