THREADS OF CHANGE
CAMPAIGN BOOK:
UNVEILING THE SUSTAINABLE PARTNERSHIP BETWEEN CHARITY SHOP TWR CELYN AND THE SUSTAINABLE FASHION MESSAGE OF GREEN THREAD INITIATIVE.
Bridging the Gap Between Conscious Consumption and Community Support in Fashion to create a community powered fashion eco system.
THREADS OF CHANGE.
This collaboration aims to celebrate life’s simple joys, rejecting consumerism and superficial values in favour of fostering a sense of community through fashion. Inspired by the natural world, it seeks to unite people and encourage a departure from the digital realm. Embracing a circular lifestyle and fashion ethos, it advocates for a gentler, more compassionate approach that transcends trends and fast fashion, prioritizing individuality through sustainable practices. By spotlighting second-hand clothing and rebranding sustainability, it provides a guiding light for like-minded individuals to follow, reshaping perceptions and promoting conscious consumption.
VS BRAND NEW.
