FEATURE
La-Z-Boy
Armstrong support foam layer. The idea behind the range is to offer retailers a variety of high quality choices for their customers. “We had some great feedback at Manchester, which has allowed us to refine the collection before we exhibit at the January Furniture Show,” Mark continued. “Visitors particularly loved the boxed mattress. It’s extremely high quality and offers supreme comfort and convenience. Customers can pick up the mattress in store without needing to arrange delivery, and take home a luxury branded product with ease. “This product really does stand out in the marketplace because of the attention to detail we’ve put into the design and creation of it. We believe this will become one of our flagship pieces, synonymous with the La-ZBoy brand.”
Retailers commented that they also appreciated the cover options for the La-Z-Boy bed frame range, which feature elegant branded plates. Consumers have an enviable choice of more than 50 leathers and 80 fabrics so they can co-ordinate their bed with their home décor scheme, or make a bold statement with their colour selection. Mark explained: “Most bed frames come with around three or four colour choices at most, in either fabric or leather, so this wide choice gives our bed frames a real USP and a point of differentiation in the marketplace. It’s a great incentive for consumers to choose a La-Z-Boy frame.” Visitors to La-Z-Boy’s stand E32 in Hall 5 at the January Furniture Show will be able to view the full bed and mattress collection and swatch books.
La-Z-Boy is making use of its long-standing global strapline, “live life comfortably”, to market its bed and mattress range. This has been expanded to, “live life comfortably, night and day”, emphasising the extent of the product comfort across the living and sleeping space. Mark continued: “Our retailers quickly understood the synergy between our product collection for the living room and our new products for the bedroom. “Thanks to our ongoing consumer advertising campaign, we believe this will translate easily to consumers as well. La-Z-Boy is all about comfort, no matter the situation or the time of day. Consumers can trust that they’re in safe hands and making a wise investment for an excellent night’s sleep with products from a globally recognised brand.” Products in the sleep collection also come with a limited warranty of up to 10 years, to give consumers additional peace of mind in their investment. Visit La-Z-Boy in Hall 5, Stand E32 at the January Furniture Show to find out more.
w Ellington
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www.la-z-boy.co.uk