Faculty Research Contributions 23-25’

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VISION

The Chico State College of Business will be a leader in business education and scholarship that solves the unprecedented challenges of the 21st century

MISSION

Through innovative curricula that emphasize critical thinking and experiential learning, we prepare graduates to achieve early career success and contribute to the ethical stewardship of environmental, social, and economic resources. The College of Business is an engaged and collegial learning community that values practice-relevant, high faculty interaction teaching, and applied scholarship Our College is student-centered, interdisciplinary, committed to continuous improvement, and tightly integrated with our business and community partners We produce collaborative graduates valued for their practical orientation, critical insight, integrity, and adaptability

PURPOSE

We discover new ways of knowing about how business can positively impact society. We educate students one individual at a time, and the result is Company Worth Keeping.

The foundational belief in the College of Business is that business can be a force for tremendous good in our society. This belief is reflected in the purpose statement of the College of Business to “Discover new ways of knowing how business can positively impact society.” Our ongoing exploration of this potential is illuminated through the impactful research contributions of our esteemed faculty.

Interim Dean

FROM THE DEAN

Our dedication to research extends beyond personal conviction it is an integral component of our accreditation by the Association to Advance Collegiate Schools of Business (AACSB) The accreditation standards emphasize the notion that “ ... The production of intellectual contributions in and of itself is not sufficient for demonstrating thought leadership... Business education can help solve the world’s problems when discipline silos are broken down and knowledge is combined across disciplines. Through teaching, education, and scholarship, we seek to promote such impactful work to better society and contribute to solving some of society’s grand challenges ”

Within the following pages, you will witness myriad contributions of the Chico State College of Business faculty over the past year. Their dedication to thoughtful and impactful research has not only advanced our understanding of business organizations but has also underscored their positive influence on society Beyond the realms of scholarly pursuits, our faculty members are actively shaping the landscape of business practices and pioneering innovative approaches in business education.

I am confident that the detailed research writeups enclosed in this publication will captivate and intrigue you. Your steadfast support and engagement with the College of Business are genuinely appreciated, and we look forward to continuing this journey of exploration and discovery together

Thank you for being an integral part of our community.

Sales Students Gesture in the Same Way

Blockholder and Investor Limited Attention: Evidence from Private Acquisitions

Justification Theory as a foundation for understanding relations among toxic health care workplaces, bullying, and psychological safety

we there yet? Saturation analysis as a foundation for confidence in system dynamics modeling, applied to a conceptualization process using qualitative data

model-based storytelling to share systemic insights to the public during the COVID-19 pandemic

TABLE OF CONTENTS

....Examining the Impact of Emojis on Disaster Communication: A Perspective from the Uncertainty Reduction Theory

…………Understanding the Factors Shaping the Learning Capability of Deep Neural Networks: A Positivist Perspective

.Value co-destruction in tourism and hospitality: a systematic literature review and future research agenda

..........Beer traveler, wine traveler, or both? Comparing beer tourist and wine tourist segments

......Consumption Value in Food Tourism: The Effects on Purchase Involvement and Post-Travel Behaviors

......Memories are not all positive: Conceptualizing negative memorable food, drink, and culinary tourism experiences

........A Simplified Approach for Food Traveler Segmentation Based on Involvement

........A Meta-analysis of Technology Acceptance in Healthcare from the Consumer’s Perspective .........Achieving business excellence through sustainable supply chain management .Relationship between quality management and organizational performance in the healthcare industry

CAROL TRIVEDI, PHD

Lecturer, Information Systems, Finance, & Accounting

Dr Carol Trivedi is a faculty member in Management and Information Systems at California State University, Chico, with over a decade of teaching experience and a multidisciplinary academic background (BBA, MPA, PhD). Her research interests lie at the intersection of technology, supply chain, and project management In 2024, she co-authored an IRB-approved study on Agile practices in supply chain curriculum, culminating in a publication in the International Journal of Business & Management Studies. She actively mentors students in applied SAP systems and Agile methodologies, helping bridge classroom learning with industry application

FARIBA AMINALROAYAE, PHD

Lecturer, Information Systems, Finance, & Accounting

Fariba Aminalroayae, M B A , is a seasoned professional with expertise in management administration, supply chain, and business analytics. Originally from Isfahan, Iran, she studied at Tehran University before moving to the U S in 1996 She later earned a postgraduate degree in Management Administration from Chico State and an M B A from the University of Nevada, Reno Fariba brings over five years of experience from Asia Insurance Company and currently serves as Vice Operations Manager at Chico Top Imports, where she streamlines and enhances operations Since 2016, she has also lectured at Chico State, teaching Business Analytics and Operations and Supply Chain Management Certified in Tableau through Cornell University and ERPsim, and a member of APICS, Fariba integrates real-world tools and simulations into her teaching to stay at the forefront of her field

PRODUCT INNOVATION USING AGILE PRACTICES IN SUPPLY CHAIN MANAGEMENT CURRICULUM

Research Question: Does using Agile templates to plan a product launch for a company influence student learning? Does implementing a scaffolded Agile project using team-based learning improve students' conceptual understanding of Agile management practices, as measured by objective assessments?

Background/Relevance: This study explores how incorporating Agile templates into a simulated product launch project impacts student learning in an undergraduate Supply Chain Management course In response to growing industry demand for Agile skills, the project used team-based learning and the Scrum framework over 12 weeks Students worked in teams using tools such as Product Vision, User Stories, and Kanban Boards Results suggest this approach enhances understanding of Agile practices, teamwork, and continuous improvement, offering a practical framework for classroom implementation.

Results/Analysis: Using a validated Agile survey administered in two semesters, the study analyzed responses from 251 students. Findings showed significant improvements in students' understanding of Agile sprints, user story estimation, team roles, and continuous improvement processes. Statistical comparisons between semesters confirmed the effectiveness of the scaffolded Agile templates in reinforcing key concepts and promoting collaborative learning

Conclusions/Implications: The study concludes that Agile templates significantly enhance student learning and comprehension of Agile project management. This approach provides an adaptable, evidence-based framework for educators and aligns with workforce needs in supply chain and business disciplines. Future research could explore broader applications using mixed methods and experimental designs.

JIANLIANG HAO, PHD

Assistant Professor, Information Systems, Finance, & Accounting

Jianliang Hao is an Assistant Professor of Operations & Supply Chain Management at the College of Business at California State University, Chico His research focuses on behavioral operations, sustainable transportation, and omnichannel retail strategy, with a strong interest in how human decision-making shapes customer experience and system performance. His work blends data-driven methods with real-world impact. He is passionate about helping organizations turn everyday operational challenges into strategic opportunities.

PARK SMART OR FACE THE MUSIC: UNDERSTANDING USERS’ ORDERLY PARKING BEHAVIOR OF DOCKLESS SHARED BIKES FROM THE PERSPECTIVE OF DETERRENCE THEORY

Research Question: What makes people park dockless shared bikes properly? Are they more influenced by rules and punishment or by social and personal values?

Background/Relevance: Parking dockless bikes all over the place has become a big issue in cities, causing safety problems, complaints, and making bike-sharing less efficient. While some technical fixes and rules have been put in place, not much has been done to understand how user behavior, especially through the lens of deterrence, can be shaped to encourage better parking habits

Results/Analysis: Analysis Based on a survey of 388 bike users and analyzed with structural equation modeling (SEM), the study found that things like the severity of punishments, personal values, and social norms really boost how people feel about parking bikes properly This, in turn, increases their likelihood of doing so On the flip side, people didn’t respond well to the idea of punishment certainty, and the speed of punishment didn’t really have much effect

Conclusions/Implications: This research applies deterrence theory to shared bike systems, showing that social pressure and personal responsibility might be more effective than just surveillance and strict punishments For those in charge of bike-sharing programs, it’s about finding a good balance between enforcing rules and building trust with users Campaigns that encourage community values and personal responsibility could work better than relying solely on penalties

Tang, Z , Hao, J , Wang, X (2024) Park smart or face the music: Understanding

JIANLIANG HAO, PHD

Assistant Professor, Information Systems, Finance, & Accounting

Jianliang Hao is an Assistant Professor of Operations & Supply Chain Management at the College of Business at California State University, Chico. His research focuses on behavioral operations, sustainable transportation, and omnichannel retail strategy, with a strong interest in how human decision-making shapes customer experience and system performance. His work blends data-driven methods with real-world impact He is passionate about helping organizations turn everyday operational challenges into strategic opportunities

THE BORIS EXPERIENCE: EVALUATING OMNICHANNEL RETURNS AND REPURCHASE INTENTIONS

Research Question: How do transparent return policies, loyalty programs, and employee interactions during in-store returns (BORIS) shape customer perceptions and influence their decision to shop again?

Background/Relevance: Retail returns are often seen as a hassle or a cost, but they’re key customer touchpoints In omnichannel retailing, the BORIS experience (buy-online, returnin-store) is often the only in-person interaction customers have with the brand. This study shifts the focus from minimizing returns to maximizing the value of the return experience.

Results/Analysis: Based on an analysis of over 5,000 real-world return records and a controlled experiment design, the study found that when return policies are clear, loyalty programs are transparent, and store employees handle returns with care and professionalism; customers are more likely to feel treated fairly and more likely to buy again

Conclusions/Implications: Returns don’t have to be losses; they’re chances to build trust and loyalty Retailers should train frontline staff, communicate clearly, and treat returns like a meaningful part of the customer journey A smooth return experience can win back customers and boost future sales.

Hao, J , Richey, G R , Morgan, T R , Slazinik, I (in press) The BORIS Experience: Evaluating Omnichannel Returns and Repurchase Intentions International Journal of Physical Distribution & Logistics Management https://csuchico primo exlibrisgroup com/permalink/01CALS CHI/192tmkk/cdi proquest journals 3131100137

TIMOTHY HEINZE, PHD

Tim Heinze is a Professor of Marketing at California State University, Chico where he founded the Seufferlein Sale Program. Professor, Marketing

NONVERBAL COMMUNICATION AND SALES PERFORMANCE: DO HIGH AND LOWPERFORMING SALES STUDENT GESTURE IN THE SAME WAY?

Research Question: Do physical gestures influence sales performance?

Background/Relevance: Nonverbal communication impacts human attitudes and behaviors, yet our understanding of the components of nonverbal communication and the manner in which each component impacts sales performance is underdeveloped. Within the context of traditional sales curriculum and current sales textbooks, discussions of nonverbal behaviors are cursory at best However, recent technological advances have enabled researchers to efficiently and effectively examine non-verbal behaviors This study examines a particular set of non-verbal behaviors known as physical gestures The paper specifically examines associations between four gestural categories (illustrators, beats, regulators, and adaptors) and sales performance.

Results/Analysis: Student sales competition performance was examined to determine if and how students used physical gestures. Results demonstrated a clear relationship between illustrator gestures and sales performance. An “illustrator” is a physical gesture that serves as a secondary narrator by physically illustrating the point being made or the issue being discussed Other physical gestures (such as beats, regulators, and adaptors) were not associated with sales performance

Conclusions/Implications: The use of illustrator gestures physically signals communication and interaction involvement, which in turn, positively impact sales performance. Illustrator gestures are closely aligned with verbally-presented content. By definition, these gestures physically illustrate or reinforce the specific, logical points being presented. While other physical gestures may also be aligned with verbal content, their purpose does not carry the additional weight of physically demonstrating or representing the presented verbal content Therefore, in high involvement selling situations where central cues (such as the spoken word) are more important than peripheral, nonverbal cues, illustrator gestures are associated with sales performance Based on these findings, sales educators should explicitly teach the form and use of particular gestural categories, such as illustrators.

Levine, L , Heinze, T, Puckett, A (2023) Nonverbal Communication And Sales Performance: Do High and Low-Performing Sales Students Gesture in the Same Way? Marketing Education Review, 1-13 https://wwwtandfonline com/doi/abs/101080/10528008 2023 2219667

EMILY HUANG, PHD

Interim Chair, Information Systems, Finance, & Accounting

Dr Emily Huang is a finance faculty member at the College of Business and the current interim chair of the Department of Information Systems, Finance, and Accounting Emily's research and publications cover topics in institutional investors, behavioral finance, financial education, and financial well-being. Her articles have appeared in the Journal of Behavioral Finance, Accounting and Finance, Review of Financial Economics, Journal of Financial Education, and Journal of Financial Counseling and Planning, among others.

QINGZHONG MA, PHD

Associate Professor, Information Systems, Finance, & Accounting

Qingzhong Ma, Ph D is an associate professor of finance at Chico State Dr Ma conducts research in mergers and acquisitions, insider trading, behavioral finance, stock market anomalies, and limits to arbitrage He has published articles in leading academic journals such as Accounting & Finance, the Journal of Corporate Finance, Journal of Banking and Finance, Journal of Behavioral Finance, Journal of Financial Economics, Management Science, among others.

WEI ATHENA ZHANG, PHD

Associate Professor, Information Systems, Finance, & Accounting

Dr Zhang conducts research in mergers and acquisitions, behavioral finance, and stock market anomalies Her research published in journals such as the Journal of Financial Economics, Journal of Corporate Finance, Journal of Behavioral Finance, Review of Behavioral Finance, Journal of Corporate Accounting & Finance, and Accounting & Finance, among others

NEW BLOCKHOLDER AND INVESTOR LIMITED ATTENTION: EVIDENCE FROM PRIVATE ACQUISITIONS

Research Question: In this project, we examine the role of a new blockholder (NewB) expected to form in acquisitions of private firms. Specifically, what acquirer companies are more likely to form a NewB? What is the impact of a NewB on the stock market reaction at the announcement period? What about the long-term performance of the acquirer stocks?

Background/Relevance: This project is closely related to the literature on mergers and acquisitions, investors’ limited attention on stock price dynamics, and managerial opportunism

Results/Analysis: The following four main results are reported: a) the stock market reacts favorably to the formation of a NewB at the announcement period; b) the financially weak firms are more likely to form a NewB; c) the long-run performance of NewB acquirers are worse than their benchmark; d) financial weakness negatively affects acquirers’ long-run performance

Conclusions/Implications: The results support strongly an investor inattention hypothesis, in the sense that investors allocate attention if and only if the marginal benefit of allocated attention outweighs the marginal cost. The investors’ uneven attention allocation among information factors leads to inefficient stock prices, which create opportunities that managers take advantage of.

GHADIR ISHQAIDEF, PHD

Associate Professor, Management

Ghadir Ishqaidef, Ph.D. is Associate Professor of Management at California State University-Chico. She teaches introductory and advanced courses in human resource management and organizational behavior She earned her doctoral education in the University of Kansas Her research spans broadly over areas of ethical work environments, alternative work arrangements, and team dynamics. In particular, she is interested in exploring how and in which ways organizations can distinguish themselves from competition from a human capital perspective With her colleagues, Ghadir had authored numerous manuscripts and presented in multiple national and international conferences. Ghadir is long-term member of the Academy of Management and the Society of Human Resource Management Ghadir had worked and taught in University of Kansas, University of Wisconsin in Green Bay and is now a business faculty at California State University in Chico. In her spare time, Ghadir enjoys drawing, hiking, learning new languages and exploring new topics

SYSTEM JUSTIFICATION THEORY AS A FOUNDATION FOR UNDERSTANDING RELATIONS AMONG TOXIC HELATH CARE WORKPLACES, BULLYING, AND PSYCHOLOGICAL SAFETY

Research Question: In this study, we explore the extent to which system justification (SJ) may play a role in mitigating the potential harm to psychological safety that potentially stems from a toxic work environment that includes bullying If SJ mitigates negative effects of a toxic work environment, this could help explain why bullying persists in health care.

Background/Relevance: Toxic work environments and bullying are rampant in health care organizations The Joint Commission asserted that bullying is a threat to patient safety, and furthermore, it implied that bullying affects clinician psychological safety However, after decades of trying to reduce bullying, it persists in modern organizations The purpose of this study was to determine if SJ theory can help explain the persistence of bullying in health care organizations. SJ theory posits that people are motivated to justify the systems with which they are embedded, even if those systems are dysfunctional or unfair.

Results/Analysis: Using a cross-sectional data from 302 health care workers, the authors tested the direct and indirect effects of instrumental work climates on employee psychological safety through system justification The strength of this indirect relationship was also tested by the various levels of bullying The analysis of the data revealed that system justification fully mediated the negative relationship between instrumental climate and psychological safety; because of SJ the instrumental climate no longer had a direct negative association with psychological safety. Furthermore, bullying was found to play a moderating role in the instrumental climate–SJ relationship.

Conclusions/Implications: This study found some support for the role of SJ in perpetuating instrumental workplaces and workplace bullying in health care Some scholars have proposed that a focus on disrupting workplace contexts that trigger SJ in workers could help break patterns of behavior that enable toxic work environments and bullying to persist. More critically, it’s important for leaders to determine the type of ethical climate(s) that are present in their workplace, think of ways to make the work environment less instrumental.

Porter, T H , Rathert, C , Ishqaidef, G , Simmons, D (2024) System justification theory as a foundation for understanding relations among toxic health care workplaces, bullying, and psychological safety Health Care Management Review, 49(1), 59-67 wwwhcmrjournal com

HYUNJUNG KIM, PHD

Professor, Management

Hyunjung Kim, Ph D is a Professor in the Department of Management and a Thomas Family Endowed Fellow in Business Her research focuses on the development and application of system dynamics methods across a range of policy and management areas. She teaches courses in strategic decision-making and system dynamics modeling.

ARE WE THERE YET? SATURATION ANALYSIS AS A FOUNDATION FOR CONFIDENCE IN SYSTEM DYNAMICS MODELING, APPLIED TO A CONCEPTUALIZATION PROCESS USING QUALITATIVE DATA

Research Question: How can saturation analysis be utilized to assess the completeness and robustness of system dynamics models, thereby enhancing confidence in their results.

Background/Relevance: In system dynamics, determining when a model has reached an adequate level of detail to capture the complexities of real-world systems —without unnecessary complexity is a challenge. Saturation analysis, a concept borrowed from qualitative research, offers a potential method for assessing whether additional data or model components contribute new insights or merely reiterate existing information. Applying this concept to system dynamics could provide a structured approach for evaluating model completeness and building confidence in simulation outcomes

Results/Analysis: The study provides a framework for applying saturation analysis at various stages of the system dynamics modeling process. Using a case study, it introduces two visualization methods: (1) saturation curves, which help identify the point at which additional model components no longer yield new insights, and (2) shared understanding diagrams, which capture and assess the collective knowledge of stakeholders involved in model development Together, these methods enhance the rigor and transparency of the modeling process while ensuring that the model remains aligned with its intended purpose.

Conclusions/Implications: The study concludes that saturation analysis is a valuable tool for system dynamics practitioners, providing a systematic approach to assess model completeness. By identifying the point at which additional modeling efforts yield diminishing returns, it helps modelers avoid unnecessary complexity and focus on refining core components. The authors advocate for the broader adoption of saturation analysis to enhance model quality and build greater stakeholder confidence in simulation results.

Tomoasia-Cotisel, A., Allen, S., Kim, H., Andersen, D. (2024). Are we there yet? Saturation analysis as a foundation for confidence in system dynamics modeling, applied to a conceptualization process using qualitative data System Dynamics Review https://onlinelibrarywileycom/doi/full/101002%2Fsdr1781

HYUNJUNG KIM, PHD

Professor, Management

Hyunjung Kim, Ph D is a Professor in the Department of Management and a Thomas Family Endowed Fellow in Business Her research focuses on the development and application of system dynamics methods across a range of policy and management areas. She teaches courses in strategic decision-making and system dynamics modeling.

DEVELOPING MODEL-BASED STORYTELLING TO SHARE SYSTEMIC INSIGHTS TO THE PUBLIC DURING THE COVID-19 PANDEMIC

Research Question: How can model-based storytelling be developed and applied to make system dynamics insights more accessible to the general public, particularly in the context of urgent, real-world issues like the COVID-19 pandemic?

Background/Relevance: System dynamics modeling is a powerful tool for understanding complex systems, but its value is often limited by the difficulty of communicating technical insights to non-experts During the COVID-19 pandemic, there was a pressing need to translate complex modeling results into formats the public could understand and act on The authors propose model-based storytelling as a way to bridge this gap by combining the rigor of system dynamics with the narrative techniques of storytelling to improve communication, engagement, and behavioral outcomes.

Results/Analysis: Model-based storytelling involves crafting clear, relatable narratives from system dynamics models to communicate complex insights to public audiences The process emphasizes starting with a defined purpose and audience, simplifying model outputs without distorting meaning, and using familiar story structures and visuals to enhance engagement. Importantly, storytelling not only aids communication but also improves the modeling process itself—clarifying purpose, exposing assumptions, fostering stakeholder engagement, and ensuring the model remains focused, transparent, and actionable.

Conclusions/Implications: The study finds model-based storytelling to be an effective way to communicate complex systemic insights to the public. It improves understanding, encourages informed action, and helps policymakers convey system-wide risks more clearly. The COVID-19 case shows its potential for broader use in areas like climate change, public health, and education.

Gordon, D , Mashayekhi, A , Tomoaia-Cotisel, A , Kim, H , Bahaddin, B , Luna-Reyes, L (2024) Developing model-based storytelling to share systemic insights to the public during the COVID-19 pandemic System Dynamics Review, 40(3), e1771 https://onlinelibrarywileycom/doi/full/101002%2Fsdr1771

HYUNJUNG KIM, PHD

Professor, Management

Hyunjung Kim, Ph D is a Professor in the Department of Management and a Thomas Family Endowed Fellow in Business Her research focuses on the development and application of system dynamics methods across a range of policy and management areas. She teaches courses in strategic decision-making and system dynamics modeling.

QUALITATIVE ASPECTS OF SYSTEM DYNAMICS MODELING

Research Question: This article serves as the editorial introduction to a special issue of the System Dynamics Review on the qualitative aspects of system dynamics modeling The issue aims to overcome the artificial divide between qualitative and quantitative modeling in the field and to reflect on the diverse qualitative elements that pervade modeling practice.

Background/Relevance: Although system dynamics is often viewed as a quantitative modeling method, qualitative components are integral to every stage of the modeling process from problem definition and stakeholder engagement to the interpretation and communication of insights. This special issue aims to explore the diverse qualitative dimensions that shape system dynamics practice, highlighting current methods, challenges, innovations, and open research questions By doing so, it seeks to broaden the field’s understanding of the nuance and specificity involved in its many qualitative aspects

Results/Analysis: This special issue has generated significant interest in the field since the initial call for papers in 2021 From 90 abstract submissions, over 50 papers were invited, resulting in 17 published articles More than 200 individuals contributed as authors, reviewers, and collaborators This editorial introduces the 17 papers, organizing them by the primary stage of the modeling process to which they contribute It also highlights the pervasive role of qualitative elements across all stages of system dynamics modeling, ongoing innovations in qualitative practice, and the varied terminology used to describe these aspects. Collectively, these contributions underscore the multifaceted value of qualitative methods in advancing system dynamics research and practice.

Conclusions/Implications: The editorial concludes that qualitative aspects are not peripheral but central to effective system dynamics modeling, and it encourages continued exploration and refinement of qualitative practices to strengthen the field’s methodological rigor and practical relevance.

Stave, K , Zimmermann, N , Kim, H (2024) Qualitative Aspects of System Dynamics Modeling System Dynamics Review, 40(4) https://onlinelibrarywileycom/doi/full/101002%2Fsdr1690

ROBERT MADRIGAL, PHD

Robert Madrigal, PhD. has been at Chico State for seven years. Before that, he was at the University of Oregon for 22 years. Professor, Marketing

MANIPULATING CONSUMERS WITH THE TRUTH: RELATIVE-DIFFERENCE CLAIMS IN ADVERTISING AND INFERENCES OF MANIPULATIVE INTENT

Research Question: How do relative-difference claims (e.g., 33% reduction in risk associated with using Brand X compared to Brand Y) used in advertising influence consumers’ judgments?

Background/Relevance: This question is relevant for consumers because it helps consumers understand how advertisements might influence their purchasing decisions By learning about relative-difference claims and how these are used to mislead, consumers can become more aware of the tactics advertisers use to make products seem better than they are This awareness can help consumers make more informed decisions and avoid being tricked by ads that might exaggerate the benefits of a product. It also encourages consumers to look for more detailed information before trusting claims in advertisements.

Results/Analysis: The research found that when advertisements use relative-difference claims without providing baseline information, consumers are likely to perceive the claims as more manipulative The study revealed that consumers had difficulty understanding the actual efficacy of a product when only the relative difference was presented, especially when the absolute difference was small For example, a 25% reduction claim was seen as more manipulative when the absolute reduction was just 0 1% compared to a larger absolute reduction of 20%. This indicates that the size of the baseline significantly affects consumers' perceptions of honesty in advertising. Furthermore, the study showed that providing clear and prominent baseline information improved consumers' understanding and reduced perceptions of manipulative intent. Participants who saw advertisements with baseline information were better able to estimate the true efficacy of the product and judged the advertising practices to be more ethical. This suggests that transparency and clarity in presenting both relative and absolute differences can help consumers make more informed decisions and trust the advertisements they encounter

Conclusions/Implications: After learning how relative-difference claims are calculated, consumers view their use in advertising as a deliberate attempt to mislead them about the advertised product. Providing baseline information should be required when using such claims and we urge regulators to require them when risk-reduction claims are made.

R , Armstrong Soule, C , King, J (2024)

Madrigal,

MARIA MENDEZ, PHD

Associate Professor, Management

Maria J. Mendez is Associate Professor of Management at California State University, Chico. She holds a PhD in Business Administration from New Mexico State University and a graduate degree in Industrial Engineering from the University of Vigo in Spain Her research has been primarily focused on shared leadership, although she has also published in the areas of leadership and gender, followership, global leadership, and management education. Her work has been published in Business Ethics Quarterly, Leadership and Organization Development Journal, Journal of World Business, and the book The Art of Followership.

SNAPSHOTS OF GREAT LEADERSHIP (3 ED) RD BOOK SERIES: LEADERSHIP: RESEARCH AND PRACTICE

The book Snapshots of Great Leadership offers detailed accounts of the characteristics and behaviors of great leaders through narratives that tell the lives, accomplishments, and challenges of a diverse group of leaders

Each chapter presents a narrative case study of a leader, evaluated through the lens of academic theories of leadership, ranging from early trait and behavioral models to more contemporary theories of leadership like transformational leadership, collective leadership, and authentic leadership. The case studies referred to as "snapshots" are organized into three thematic sections: great leaders, bad leaders, and you decide. The “You Decide” section features individuals with notable accomplishments who also display characteristics associated with dark leadership, such as Aung San Suu Kyi and Mark Zuckerberg, inviting readers to evaluate the leader’s legacy for themselves

By analyzing a diverse group of leaders from different historical periods, cultural contexts, and professional domains, the book identifies a set of key characteristics that distinguish great leadership processes. Snapshots of Great Leadership is currently in its third edition, featuring nine new leaders (including Elon Musk, Maria Montessori, Wilma Mankiller, and Elizabeth Holmes), and updates of other leaders’ life stories and research within academic theories. Earlier editions were used as supplementary books or as standalone textbooks in leadership courses across three continents

JAEBONG SON, PHD

Associate Professor, Information Systems, Finance, & Accounting

Jaebong Son is an Associate Professor of Information Systems, Finance, and Accounting at CSU Chico He holds a Ph D in Information Management from the University of Colorado Boulder and master’s degrees from Korea University and the University of Arizona. He has industry experience with SPSS and IBM Global Business Services His research explores the impact of ICT on organizations and society, with publications in journals such as the Journal of the Association for Information Science and Technology, the International Journal of Information Management, AIS Transactions on Human-Computer Interaction, Data Base for Advances in Information Systems, and Communications of the Association for Information Systems

ARASH NEGAHBAN, PHD

Professor, Information Systems, Finance, & Accounting

Dr. Arash Negahban is a Professor of Information Systems in the Department of Information Systems, Finance, and Accounting at Chico State He holds a Ph D in Information Systems, an MBA in Management, and a Bachelor of Science in Computer Science His research interests include the societal impacts of information technology, including business analytics and AI, technology addiction, and technology adoption Dr Negahban’s work has been published in several leading academic journals, including the International Journal of Human-Computer Interaction, Computers in Human Behavior, and The DATABASE for Advances in Information Systems. His publications have been cited in more than 1,700 academic studies

In addition to his scholarly work, Dr Negahban has several years of experience in the IT industry and has held several administrative positions, including Department Chair, Associate Dean, and Director of the Center for Enterprise Systems and Informatics Research

EXAMINING THE IMPACT OF EMOJIS ON DISASTER COMMUNICATION: A PERSPECTIVE FROM THE UNCERTAINTY

REDUCTION THEORY

Research Question: In this project, we examine the role of a new blockholder (NewB) expected to form in acquisitions of private firms Specifically, what acquirer companies are more likely to form a NewB? What is the impact of a NewB on the stock market reaction at the announcement period? What about the long-term performance of the acquirer stocks?

Background/Relevance: This project is closely related to the literature on mergers and acquisitions, investors’ limited attention on stock price dynamics, and managerial opportunism.

Results/Analysis: The following four main results are reported: a) the stock market reacts favorably to the formation of a NewB at the announcement period; b) the financially weak firms are more likely to form a NewB; c) the long-run performance of NewB acquirers are worse than their benchmark; d) financial weakness negatively affects acquirers’ long-run performance.

Conclusions/Implications: The results support strongly an investor inattention hypothesis, in the sense that investors allocate attention if and only if the marginal benefit of allocated attention outweighs the marginal cost. The investors’ uneven attention allocation among information factors leads to inefficient stock prices, which create opportunities that managers take advantage of.

Son, J Negahban, A (2023)

JAEBONG SON, PHD

Associate Professor, Information Systems, Finance, & Accounting

Jaebong Son is an Associate Professor of Information Systems, Finance, and Accounting at CSU Chico He holds a Ph D in Information Management from the University of Colorado Boulder and master’s degrees from Korea University and the University of Arizona. He has industry experience with SPSS and IBM Global Business Services. His research explores the impact of ICT on organizations and society, with publications in journals such as the Journal of the Association for Information Science and Technology, the International Journal of Information Management, AIS Transactions on Human-Computer Interaction, Data Base for Advances in Information Systems, and Communications of the Association for Information Systems

UNDERSTANDING THE FACTORS SHAPING THE LEARNING CAPABILITY OF DEEP NEURAL NETWORKS: A POSITIVIST PERSPECTIVE

Research Question: (1) How do structural factors (neurons, hidden layers, epochs) affect DNNs' ability to learn non-linear patterns? (2) How can these effects be empirically generalized? (3) How do interactions among these factors influence DNN learning capability?

Background/Relevance: a Deep neural networks (DNNs) have revolutionized fields like machine learning and AI, yet it remains unclear how structural elements neurons, hidden layers, and epochs shape their learning ability Prior studies often lack generalizability due to DNNs' inductive nature This study takes a positivist approach, using deductive reasoning and empirical modeling to examine these factors.

Results/Analysis: Through rigorous experimentation involving thousands of test cases, the study finds:

(1) Neurons boost learning and predictive performance

(2) Hidden layers matter but reduce the marginal benefit of neurons

(3) Epochs help, but their impact weakens with more neurons

(4) Data complexity amplifies the role of all three structural factors in improving accuracy.

Conclusions/Implications: The study shows that DNN learning is shaped by neurons, hidden layers, and epochs, with complex interactions Simply increasing these factors doesn't guarantee better performance optimal results require balance The findings advance explainable AI by shedding light on DNNs' black-box nature Future work should examine other elements like activation functions and optimization techniques

Son, J , Lee, C H

MATTHEW STONE, PHD

Associate Professor, Marketing

Matthew J Stone, PhD, is Associate Professor of Marketing and a faculty member in the Seufferlein Sales Program He was named a Lantis University Professor for the 2025-26 academic year and was a 2019 Fulbright Scholar in Helsinki, Finland. Prior to teaching, Matthew spent twelve years in hotel management. He earned degrees from University of Illinois, University of Houston, and Texas A&M University. Dr Stone is a worldwide leader in food/culinary tourism research, with a focus on consumer behavior and decision making He is lead research advisor for the World Food Travel Association and also served as President of the Greater Western Chapter of the Travel & Tourism Research Association. Since 2014, he has over 30 peer-reviewed articles in leading journals (including Tourism Management and Journal of Travel Research) He has also been a visiting professor/lecturer in Austria, Italy, and Lithuania Dr Stone is a native of Central Illinois, and his passion is travel

VALUE CO-DESTRUCTION IN TOURISM AND HOSPITALITY: A SYSTEMIC LITERATURE REVIEW AND FUTURE RESEARCH AGENDA

Research Question: This study systematically reviews, synthesizes and integrates the extant literature on value co-destruction in the field of tourism and hospitality. It also identifies gaps and provides a future research agenda

Background/Relevance: Service-dominant logic positions customers as co-creators of value. The supplier can only make a value proposition, but it is up to the customer to invest his or her own resources to engage with the offering and determine its value-in-use. Value co-destruction occurs when at least one party experiences a decline in their well-being because of the interaction. As value co-destruction research has become more prevalent, a systematic literature review is helpful to summarize and evaluate extant research.

Results/Analysis: Using a clear process of identification, screening, eligibility, and inclusion, 33 articles were evaluated for this study We found that articles in value co-destruction are clustered in 2019 or later with a mixture of qualitative and quantitative studies Studies focused on hotels, sharing economy, or general tourism environments Both internal and external antecedents of value co-destruction were identified along with dimensions of value co-destruction and outcomes (cognitive, affective, and behavioral).

Conclusions/Implications: Many gaps and topics for future research were identified and are summarized here. Further theorization, application of the topic and scale development are recommended to better operationalize value co-destruction There is a need for a broader focus on cross-cultural studies and studies in different hospitality and tourism settings Greater consideration could be given to service-provider and multiple-actor perspectives On-site data collection and mixed methods analysis are also recommended Researchers can use this study to situate their research agendas and to develop a path forward in value co-destruction research.

Sthapit, E., Garrod, B., Stone, M. J., Bjork, P., Song, H. (2023). Value co-destruction in tourism and hospitality: a systematic literature review and future research agenda Journal of Travel & Tourism Marketing, 40(5), 363-382 https://wwwtandfonline com/doi/full/101080/10548408 2023 2255881

MATTHEW STONE, PHD

Associate Professor, Marketing

Matthew J Stone, PhD, is Associate Professor of Marketing and a faculty member in the Seufferlein Sales Program He was named a Lantis University Professor for the 2025-26 academic year and was a 2019 Fulbright Scholar in Helsinki, Finland. Prior to teaching, Matthew spent twelve years in hotel management He earned degrees from University of Illinois, University of Houston, and Texas A&M University Dr Stone is a worldwide leader in food/culinary tourism research, with a focus on consumer behavior and decision making. He is lead research advisor for the World Food Travel Association and also served as President of the Greater Western Chapter of the Travel & Tourism Research Association Since 2014, he has over 30 peer-reviewed articles in leading journals (including Tourism Management and Journal of Travel Research) He has also been a visiting professor/lecturer in Austria, Italy, and Lithuania. Dr. Stone is a native of Central Illinois, and his passion is travel.

BEER TRAVELER, WINE TRAVELER, OR BOTH? COMPARING BEER TOURIST AND WINE TOURISTS SEGMENTS

Research Question: What differences in attitudes and behaviors are there between wine travelers and beer travelers? Are these discrete market segments, or are there overlaps? How do these beverage travelers compare to other travelers?

Background/Relevance: This is one of the first studies to consider beer tourist and wine tourist consumer behavior together, as wine and beer tourism have typically been researched separately. Within food and drink tourism, wine and beer attractions, such as wineries and craft breweries, are both popular activities and motivations to travel. However, despite research showing overlaps between beer and wine travelers, wine tourism and beer tourism have been investigated as separate phenomena Comparing wine travelers to other travelers is useful to wineries, festivals, and wine destinations Comparing beer travelers to other travelers is useful to breweries, festivals, and beer destinations However, consumers are not interested in just a single activity, so this study builds new knowledge of beverage travelers (which includes both beer and wine travelers).

Results/Analysis: Using a survey of American leisure travelers, this study found that 42.5% had recently participated in a beer and/or wine activity, while 57 5% were neither beer nor wine travelers There was a large overlap between beer and wine travelers In the sample, four segments were identified: beer-only travelers (16 6% of the sample); wine-only travelers (13 7%); beer+wine travelers (12.2%), and neither (57.5%). In most attitudinal and behavioral measures, there were no significant differences between the three types of beverage travelers, and all were higher than the “neither” group. Both wine and beer travelers travel to enjoy memorable eating and drinking experiences, influence others, and like to explore new foods. They also use food and drink to differentiate between destinations to visit Beverage travelers participate in more activities at the destination than other travelers and tend to spend more as well

Conclusions/Implications: This paper provides more evidence that wine tourism (and beer tourism) is not a discrete activity, and travel motivations and behaviors likely are more complex than previous researchers (investigating only one phenomenon) have found. Stereotypes of wine and beer travelers are not necessarily accurate Cross-marketing of beer and wine attractions may be beneficial for destinations known primarily for one or the other Further, it may be profitable for wineries and breweries to cross-sell each other, to encourage the profitable “both beer and wine” segment.

Stone, M J (2023) Beer traveler, wine traveler, or both? Comparing beer tourist and wine tourist segments Tourism Analysis, online ahead of print https://wwwproquest com/docview/2903667984?accountid=10346&pqorigsite=primo&searchKeywords=Beer%20traveler%2C%20wine%20traveler%2C%20or%20both&sourcetype=Scholarly %20Journals

MATTHEW STONE, PHD

Associate Professor, Marketing

Matthew J Stone, PhD, is Associate Professor of Marketing and a faculty member in the Seufferlein Sales Program He was named a Lantis University Professor for the 2025-26 academic year and was a 2019 Fulbright Scholar in Helsinki, Finland. Prior to teaching, Matthew spent twelve years in hotel management. He earned degrees from University of Illinois, University of Houston, and Texas A&M University Dr Stone is a worldwide leader in food/culinary tourism research, with a focus on consumer behavior and decision making. He is lead research advisor for the World Food Travel Association and also served as President of the Greater Western Chapter of the Travel & Tourism Research Association. Since 2014, he has over 30 peer-reviewed articles in leading journals (including Tourism Management and Journal of Travel Research) He has also been a visiting professor/lecturer in Austria, Italy, and Lithuania Dr Stone is a native of Central Illinois, and his passion is travel.

CONSUMPTION VALUE IN FOOD TOURISM: THE EFFECTS ON PURCHASE INVOLVEMENT AND POST-TRAVEL BEHAVIORS

Research Question: The purposes of this study are: 1) to examine the influence of travelers’ local food consumption values on food purchase involvement and post-travel return and recommendation, and 2) compare the effects of consumption values on purchase involvement between culinary and non-culinary travelers.

Background/Relevance: This study applies local food consumption values to food tourism (culinary tourism) activities Consumption value theory proposes that customer value is a multi-dimensional construct and that consumption values impact consumer choice of products or activities Prior research revealed that impacts of consumption values in food tourism often varied based on the destination This study adapts the tourist’s local food consumption value (TLFCV) scale to food travel in general, using a survey of American leisure travelers (N=489). Three components of consumption values are investigated, as they were not destination-specific: interaction value, emotional value, and prestige value.

Results/Analysis: This study found that many elements of importance to food travelers are not destination-specific Regardless of the setting or the specialty foods of an area, travelers have values and attitudes that affect their purchases Interaction value, emotional value, and prestige value impacted purchase involvement of dining decisions while traveling. Travelers believe that eating local food while traveling builds personal bonds (interaction value), provides pleasure and happiness (emotional value), and increases social status or social capital (prestige value). Emotional value played the strongest role in travelers’ purchase involvement, and purchase involvement led to post-travel activities: satisfaction, intention to return and to recommend a destination. Between traveler types, prestige value was less important for culinary travelers than other leisure travelers.

Conclusions/Implications: There are many benefits that travelers get from consuming local food and drink. Connecting consumption values with purchase involvement has useful implications in destination marketing. Rather than focusing exclusively on a destination’s food or drink, marketers should also focus on how food experiences will lead to happiness, connections with others, and creating stories.

MATTHEW STONE, PHD

Associate Professor, Marketing

Matthew J Stone, PhD, is Associate Professor of Marketing and a faculty member in the Seufferlein Sales Program He was named a Lantis University Professor for the 2025-26 academic year and was a 2019 Fulbright Scholar in Helsinki, Finland. Prior to teaching, Matthew spent twelve years in hotel management He earned degrees from University of Illinois, University of Houston, and Texas A&M University Dr Stone is a worldwide leader in food/culinary tourism research, with a focus on consumer behavior and decision making. He is lead research advisor for the World Food Travel Association and also served as President of the Greater Western Chapter of the Travel & Tourism Research Association Since 2014, he has over 30 peer-reviewed articles in leading journals (including Tourism Management and Journal of Travel Research) He has also been a visiting professor/lecturer in Austria, Italy, and Lithuania. Dr. Stone is a native of Central Illinois, and his passion is travel.

MEMORIES ARE NOT ALL POSITIVE: CONCEPTUALIZING NEGATIVE MEMORABLE FOOD, DRINK, AND CULINARY TOURISM EXPERIENCES

Research Question: What factors contribute to the creation of a negative memorable experience in food tourism? How do these factors compare with the factors leading to positive memorable experiences?

Background/Relevance: Food and drink activities have become a major source of tourist attraction as travelers increasingly seek out unique and memorable food and drink experiences. This increased focus by travelers, and the economic impact for destinations, has made it more important to understand these experiences. Memorable tourism experience and memorable food tourism experience research has focused almost exclusively on positive experiences. This has limited theoretical development because categorizing positive experiences may not cover all memorable experiences. To advance theory on what comprises memorable experiences, negative experiences must also be understood.

Results/Analysis:Using a survey of American leisure travelers, this study found that factors contributing to a negative memorable food tourism experience were: food/drink quality; sanitation/food safety; cultural differences; dietary/menu restrictions; service attributes; price/perceived value; and destination’s lack of food or restaurant availability. These factors differ from positive memorable experiences. Negative experiences focused more on food and service than other attributes (e.g. social, touristic) found with positive experiences. Some factors (e.g. food, service) contribute to both positive and negative experiences, while others (e g sanitation) only to negative experiences Thus, Herzberg’s two-factor theory can be applied to memorable food tourism experience research: attributes may be satisfiers (leading to positive memories), dissatisfiers (leading to negative memories), or either Notably, about 30% of respondents said that they had never had a negative memorable food travel experience.

Conclusions/Implications: This paper demonstrates that food tourism experience research should consider both positive and negative experiences. For food tourism businesses and destinations, looking at positive experiences is only one way to ensure positive memories Another is to avoid negative memories among travelers This research highlights factors that businesses can focus on to enhance the guest experience

MATTHEW STONE, PHD

Associate Professor, Marketing

Matthew J Stone, PhD, is Associate Professor of Marketing and a faculty member in the Seufferlein Sales Program He was named a Lantis University Professor for the 2025-26 academic year and was a 2019 Fulbright Scholar in Helsinki, Finland. Prior to teaching, Matthew spent twelve years in hotel management. He earned degrees from University of Illinois, University of Houston, and Texas A&M University. Dr Stone is a worldwide leader in food/culinary tourism research, with a focus on consumer behavior and decision making He is lead research advisor for the World Food Travel Association and also served as President of the Greater Western Chapter of the Travel & Tourism Research Association. Since 2014, he has over 30 peer-reviewed articles in leading journals (including Tourism Management and Journal of Travel Research) He has also been a visiting professor/lecturer in Austria, Italy, and Lithuania Dr Stone is a native of Central Illinois, and his passion is travel

A SIMPLIFIED APPROACH FOR FOOD TRAVELER SEGMENTATION BASED ON INVOLVEMENT

Research Question: Is there a simple way to accurately segment food travelers that can be easily used by researchers and tourism providers without the need for extensive survey questions or advanced statistical analysis?

Background/Relevance: Due to food and drink’s importance in tourist motivation, identifying and segmenting food travelers (also called culinary travelers or gastronomic travelers) is important for destinations, restaurants, and other food-focused activities However, previous food tourist segmentations have been of limited use for destinations and researchers for various reasons, including: different researchers have identified different segments (and different numbers of segments); identified segments often overlap or are not sufficiently heterogeneous; surveys with long batteries of questions limit practical usage in the field; or complex statistical analysis is required for segmentation. Using involvement theory as a guiding principle, this study tests a simplified model for segmenting travelers based on food and drink.

Results/Analysis: This study revealed a simple but effective method of segmenting food travelers (also called culinary travelers or food tourists) based on involvement. American leisure travelers were asked a three-item battery measuring purchase involvement (from Mittal and Lee, 1989). By adding up the scores, three segments of food travelers (high, medium, and low food travel involvement) can be identified. The three segments were significantly heterogeneous in attitudes toward food and drink, role of food and drink in destination choice, social influence on food and drink, and food and drink activities. For each attitude or behavior, high food travel involvement travelers rated higher than medium-involvement travelers, who rated higher than low-involvement travelers

Conclusions/Implications: By asking three simple questions, researchers and tourism businesses can identify three tiers of food travelers. This research concludes that a threetier typology of food travelers based on purchase involvement yields distinct and actionable market segments, and this method can be utilized in simple research scenarios by those not schooled in advanced statistical analysis or without the funding for complex survey design and analysis.

Stone, M (2024) A Simplified Approach for Food Traveler Segmentation Based on Involvement Tourism Recreation Research https://doi org/101080/02508281 2024 2339079

XINYU WEI, PHD

Assistant Professor, Information Systems, Finance, & Accounting

Xinyu Wei is an Assistant Professor in the Information Systems, Finance, and Accounting Department at CSU, Chico He received Ph D in Management Science at the University of North Texas His research interests are healthcare operations management and sustainable supply chain management. He is an active member of the Decision Sciences Institute (DSI), Institute for Operations Research and the Management Sciences (INFORMS), and Production and Operations Management Society (POMS).

A META-ANALYSIS OF TECHNOLOGY ACCEPTANCE IN HEALTHCARE FROM THE CONSUMER’S PERSPECTIVE

Research Question: This study aims to answer the following research questions. RQ1: How do variables aggregately affect consumer adoption intention? RQ2: Which individual variable is positively correlated with consumer adoption intention? RQ3: Are there moderating factors influencing the relationship between variables and consumer adoption intention?

Background/Relevance: A significant challenge to deriving consistent conclusions and generating impactful practical implications arises from the scarcity of studies examining the full constructs of contemporary healthcare technology acceptance theories with tests on user contextual factors. There is a need to synthesize the findings in the extant literature that adopt different technology acceptance models and investigate the healthcare technology adoption intention from a consumer perspective This study examines the correlations between various constructs that exist in different technology acceptance models and consumer behavioral adoption intention, as well as the potential existence of moderating effects

Results/Analysis: This study conducts a literature review and meta-analysis to examine consumer adoption intention toward healthcare technologies The findings suggest that while technology acceptance models are transferable to healthcare technology with modification, factors such as perceived risks, technology performance expectancy, consumer trust, and habit significantly correlate with consumer adoption intention.

Conclusions/Implications: This paper contributes to the technology acceptance literature as the meta-analytic procedure synthesizes the findings from prior empirical studies and validates the relationship between each individual variable and behavioral intention. A comprehensive view of consumer adoption intention in the healthcare context is presented. Practical implications for service designers, providers, and regulatory authorities are also discussed.

Wei, X , Cao, Y, Peng, X , Prybutok, V (2024) A Meta-analysis

XINYU WEI, PHD

Assistant Professor, Information Systems, Finance, & Accounting

Xinyu Wei is an Assistant Professor in the Information Systems, Finance, and Accounting Department at CSU, Chico He received Ph D in Management Science at the University of North Texas His research interests are healthcare operations management and sustainable supply chain management. He is an active member of the Decision Sciences Institute (DSI), Institute for Operations Research and the Management Sciences (INFORMS), and Production and Operations Management Society (POMS)

ACHIEVING BUSINESS EXCELLENCE THROUGH SUSTAINABLE SUPPLY CHAIN MANAGEMENT

Research Question: This research addresses the following questions RQ1: How do sustainable supply chain management (SSCM) practices affect organizational sustainability performance at the aggregate level? RQ2: How do individual SSCM practices affect organizational sustainability performance in each of the three sustainability dimensions, economic, environmental, and social?

Background/Relevance: Despite industry demand, many organizations are skeptical of recommended practical approaches for building a sustainable supply chain (SSC) and adopting the associated sustainability and performance measurements A limited number of literature review studies were recently conducted to reconcile findings from the extant literature related to SSC, with only a few quantitatively examining the relationship between certain SSC practices and firm performance.

Results/Analysis: A two-stage meta-analysis was performed, encompassing 97 empirical studies on SSCM published between 2010 and 2020 In the first stage, the relationship between SSCM practices and sustainability performance at an aggregate level was tested, alongside an examination of potential moderating factors. The second stage assessed the relationships between SSCM practices and sustainability performance at the dimensional level, paying particular attention to the presence of moderating factors in these relationships. The findings reveal a positive impact of SSCM practices on overall sustainability performance and on each dimensional level, with one exception being the link between economic SSCM practices and environmental sustainability performance Moreover, the results confirm the presence of moderating factors in all relationships between SSCM practices and sustainability performance

Conclusions/Implications: This study contributes to SSCM theory development through a metaanalytic examination of prior empirical research. It provides a systematic understanding of the effectiveness of SSCM practices on sustainability performance at both aggregated and dimensional levels The results offer numerous insights into SSCM theory development amidst rapidly shifting regulations and a continually evolving business landscape In addition to investigating the relationships at the construct level, this study also summarizes the SSCM practices and sustainability performance by integrating the existing literature and examining industry practices.

Xu, L , Wei, X , Cao, Y, Peng, X , Prybutok, V (2023)

XINYU WEI, PHD

Assistant Professor, Information Systems, Finance, & Accounting

Xinyu Wei is an Assistant Professor in the Information Systems, Finance, and Accounting Department at CSU, Chico He received Ph D in Management Science at the University of North Texas His research interests are healthcare operations management and sustainable supply chain management. He is an active member of the Decision Sciences Institute (DSI), Institute for Operations Research and the Management Sciences (INFORMS), and Production and Operations Management Society (POMS).

RELATIONSHIP BETWEEN QUALITY MANAGEMENT AND ORGANIZATIONAL PERFORMANCE IN THE HEALTHCARE INDUSTRY

Research Question: This study addresses two research questions. RQ1: Does an effective Quality Management (QM) program, measured by the Baldrige, improve organizational performance in the healthcare industry? RQ2: How do specific QM practices influence organizational performance in the healthcare industry?

Background/Relevance: Healthcare organizations are facing increased expectations from patients, governments, and society, and these demands underscore the need to focus on improving operations and outcomes. As a result, researchers have shown an interest in exploring the relationship between QM practices and organizational performance in healthcare. This study investigates how QM programs, particularly the Baldrige excellence framework, provide an approach to enhance healthcare organizational performance.

Results/Analysis: Two independent methods were used to examine the short-term and long-term effects of winning the Baldrige Award and the specific influence of common QM practices on results The first method assesses the Baldrige Award’s impact on hospital performance by examining patient survey data and shows that initial quality improvements are not sustained in the long term. The second method uses confirmatory semantic analysis (CSA), a text-mining method, to analyze 22 Baldrige award-winning applications to determine the relationship between QM practices and organizational results in healthcare settings. The results show that only three QM practices –measurement, analysis, and knowledge management (MAKM), leadership, and operations focus – significantly contribute to organizational performance. Furthermore, CSA findings highlight the dominant role of leadership in driving performance outcomes, with other factors in the framework showing nonsignificant mediation effects

Conclusions/Implications: By exploring both the overarching effectiveness of QM programs across different time lengths and specific practices that contribute to performance, this research provides academic insights with practical application in the healthcare industry. Importantly, the findings highlight the nuanced relationship between QM initiatives and organizational excellence.

Xie, H , Wei, X , Peng, X , & Prybutok, V (2024)

FANG ZHAO, PHD

Assistant Professor, Information Systems, Finance, & Accounting

Fang Zhao, PhD, is an assistant professor of accounting at Chico State. Her research focuses on financial reporting, corporate investment, and accounting education. She is an active member of the American Accounting Association (AAA)

TWO TYPES OF EDUCATIONAL APPS FOR IN-PERSON AND REMOTE LEARNING: STUDENT PERCEPTIONS AND LEARNING OUTCOME

Research Question: This study examines how students in both online and in-person sections of an accounting course perceive two types of educational apps (one standard and one with gamification features), and whether their preferences are related to learning outcomes.

Background/Relevance: Educational apps are widely used to support engagement and learning in different course formats While both standard and gamification apps are common, few studies compare student feedback on these tools across in-person and remote sections or explore how these perceptions relate to learning outcomes.

Results/Analysis: Students show different preferences: in-person students tend to prefer the standard app, while remote students favor the gamification app However, these preferences are not directly linked to overall learning outcomes.

Conclusions/Implications: The findings suggest that while student preferences for educational apps vary by course format, these preferences alone do not predict learning outcomes Instructors should consider both app features and course modality to enhance engagement and support learning in accounting courses.

Zhao, F (in press) Two Types of Educational Apps for In-Person and Remote Learning: Student Perceptions and Learning Outcome Journal of Higher Education Theory and Practice

FANG ZHAO, PHD

Assistant Professor, Information Systems, Finance, & Accounting

Fang Zhao, PhD, is an assistant professor of accounting at Chico State Her research focuses on financial reporting, corporate investment, and accounting education She is an active member of the American Accounting Association (AAA).

USING REFLECTION AND COLLABORATIVE LEARNING EXERCISES TO ENHANCE STUDENT LEARNING IN AN ACCOUNTING COURSE: AN APPLICATION OF CONSTRUCTIVISM LEARNING THEORY IN BUSINESS EDUCATION

Research Question: This study investigates whether applying constructivist learning theory in both online and in-person sections of an accounting course enhances students’ learning experiences, focusing on self-reflection, peer interaction, and knowledge retention.

Background/Relevance: Constructivist theory views learning as an active process where students integrate new information with existing knowledge, supported by reflection and social interaction. In accounting education, incorporating constructivist methods encourages students to build connections and engage more deeply with course material in both online and in-person sections.

Results/Analysis: Student feedback from both online and in-person sections shows that constructivist-based activities support self-reflection, facilitate peer interaction, and help students retain course content. Survey results and student comments consistently indicate these activities are effective for learning.

Conclusions/Implications: The findings suggest that constructivist strategies improve student learning in accounting courses. Instructors are encouraged to include formative, constructivist-based assessments to support engagement and learning outcomes for business students in both online and in-person sections.

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