ALL NEW. EVEN SIMPLER. Designed to boost your business and beat the competition.
SmartMarketing. Designed with you in mind. Every aspect of the new SmartMarketing website has been designed with input from our franchisees. That’s why it’s even simpler to personalize materials, stay up-to-date with brand standards and promote your hotel. √ Business-Focused
√ Professional
Get access to every marketing resource you need to effectively reach your target guests, helping you boost your bookings.
Feel confident when marketing your hotel with a variety of materials that are professionally designed and written, all within brand standards.
√ Simple
√ Flexible
Save time and reduce marketing costs with an easy-to-use website and templates. Receive tailored customization, artwork and personal help that are only a phone call or email away.
Choose your own printer or place your order directly through SmartMarketing to produce your final materials. Simply save the file as a PDF to print or email on demand.
Get started at ChoiceCentral.com/SmartMarketing
Welcome to SmartMarketing. The all-new SmartMarketing makes promoting your hotel easier and more effective than ever before. Make the smart move and get started today.
Sample Materials
BR O
White Plains done right.
• Pull-out sofas
AVE
H I LL
ST
125
TH
• Heated indoor pool
To I-684 Westchester County Airport
• Mini fridge • Complimentary Wi-Fi
•
– our bistro open morning and night with a locally inspired menu
Hi there
Choice Privileges
®
Day One. You can start earning points
• Full bar featuring local craft brews
W HITE P LA INS
Exit 8
STER AVE W E S TCHE
NO The R Westchester Mall
VE KA
for your stay after enrolling in the Choice Privileges Rewards Program. And ®
when you do, you can earn points at over 5,500
CAMBRIAHOTELSANDSUITES.COM
hotels worldwide — all of which count toward free nights, airline, dining and entertainment rewards. It’s easy. Just enroll at the front desk or choiceprivileges.com.
- Email Signature - Envelopes - Notecards - Letterhead - Memo - Sales Folder
Marketing Collateral - Brochures - Rack Cards - Postcards - Sales Flyers Flyer Target Audiences: Business, Choice Privileges Rewards, Colleges, Coming Soon, Custom, Holidays, Hospitals, Meetings, Social Circles, Sports, Travel, Urban Properties, Weddings
CAMBRIAHOTELSANDSUITES.COM 250 MAIN STREET • WHITE PLAINS, NY 10601 914.681.0500 ©2015 Choice Hotels International®, Inc. All rights reserved.
Trifold Brochure, Front & Back Work. Hang out. Repeat. Your accommodations offer
We lc o me ...
isn’t just a word, it’s a feeling. At Cambria® hotels & suites, we believe business travel should be something you look forward to. A stimulating break from the everyday. An opportunity to be productive—and relaxed, too.
You need. We feed. Join us
a full range of comforting and
in our inviting
convenient features—perfect
restaurant for:
for being productive, sleeping
• Small-plate dinners
or just kicking back.
Get together. Our
• A variety of breakfast options
meeting space
• Regional favorites
inspires great work
• Local craft beers and a full bar
Food
- Happy Hour Menu - Key Card Inserts
and positivity. You’ll love the way we host
• Full menu is available for in-suite dining
your group, and the kudos afterwards.
Give typical business travel the business.
Say goodbye to the bland, cookie-cutter experience. Our hotel offers a distinctive blend
Stay smart. Stay connected. Enjoy more
of features and amenities to help you stay fresh,
choice and more control with:
loose and at the top of your game.
Tec h
Stationery
G at h e r i n g s
In-Hotel Collateral
Sp a c e
- Bottle Hanger - Enrollment Card - Gift Bag - Letterhead - Parking Signs - Thank You Card – Key Card Inserts - Welcome Folder - Welcome Letter
- Brand Style Guidelines - Logos
- Facebook Ads - Twitter Ads
E E AV RD ST PO
EC
Choice Privileges®
Social Media
fitness center
VE NA LTO
MAIN ST
MARTIN
287
N AR O MAM
- Construction Signage - Digital Ads - Print Ads
Image Library
•
HA MI
ST
GDAL E RD B LOOMIN
• Complimentary local shuttle and airport transportation
KE LA
UN DE R
Y WA
WHITE PLAINS • A new, all-suites hotel designed for smarter business travel
Advertising
NY
To Tappan Zee Bridge
AD
The new SmartMarketing offers materials that are modern and fresh, with updated personalization and an easier to use customization tool.
Dig s
SmartMarketing materials
• Free Wi-Fi • Remote printing
Trifold Brochure, Inside
Eat, drink and be social
2017 Directory Welcome... ®
isn’t just a word, it’s a feeling. At Cambria hotels & suites, we believe travel should be something you look forward to. A stimulating break from the everyday. An opportunity to be productive — and relaxed, too.
love perks
Connections. Free WiFi, plus conference spaces and catering
Space. Oversized rooms with workspace
Happy Hour 5-7pm
Food. Fresh, familiar local fare with a full bar and craft brews
Cocktails 6 Seasonal – ask for today’s signature sips
Rewards. ® Choice Privileges Rewards Program
Wine 6 BV® Coastal Estates Import & Craft 5 Stella Artois® and Craft Draft of the Day
888.8CAMBRIA CAMBRIAHOTELSANDSUITES.COM
Domestic 4 Miller Light® and Bud Light®
©2017 Choice Hotels International, Inc. All rights reserved.
DISTRICT OF COLUMBIA Washington D.C. 899 O Street NW Washington, D.C. 20001 202.299.1188 FLORIDA Fort Lauderdale (Airport South & Cruise Port) 141 SW 19th Court Dania Beach, FL 33004 954.889.2600 Miami (Miami Airport Blue Lagoon) 6750 NW 7th St. Miami, FL 33126 305.261.9899
ILLINOIS Chicago Magnificent Mile 166 E. Superior St. Chicago, IL 60611 312.787.6000 INDIANA Noblesville 13500 Tegler Dr. Noblesville, IN 46060 317.773.4970 Plainfield 6014 Gateway Dr. Plainfield, IN 46168 317.279.2394 MARYLAND Rockville 1 Helen Heneghan Way Rockville, MD 20850 301.294.2200 MICHIGAN Traverse City 255 Munson Ave. (US31) Traverse City, MI 49686 231.778.9000
MINNESOTA Maple Grove 9655 Grove Circle North Maple Grove, MN 55369 763.494.5556 NEW YORK Chelsea 123 W. 28th St. New York, NY 10001 212.244.4477 Times Square 30 W. 46th St. New York, NY 10036 212.704.9700 White Plains 250 Main St. White Plains, NY 10601 914.681.0500 NORTH CAROLINA Durham (Duke University Medical Center Area) 2306 Elba St. Durham, NC 27705 919.286.3111 Morrisville (Raleigh-Durham Airport) 300 Airgate Dr. Morrisville, NC 27560 919.361.3311
OHIO Akron (Akron-Canton Airport) 1787 Thorn Dr. Uniontown, OH 44685 330.899.1990 Cleveland-Avon 35600 Detroit Rd. Avon, OH 44011 440.695.1270 Columbus 9100 Lyra Dr. Columbus, OH 43240 614.841.9100 PENNSYLVANIA Pittsburgh (at PPG Paint Arena) 1320 Centre Ave. Pittsburgh, PA 15219 412.381.6687 Washington 451 Racetrack Rd. Washington, PA 15301 724.223.5555 SOUTH DAKOTA Rapid City 3333 Outfitter Rd. Rapid City, SD 57701 605.341.0101
TEXAS McAllen 701 S. Ware Rd. McAllen, TX 78501 956.618.7207 Plano 7500 Parkwood Blvd. Plano, TX 75024 972.473.9010 Southlake 2104 E. State Hwy. 114 Southlake, TX 76092 817.416.4396
COMING SOON Los Angeles LAX, CA Newport, RI New Orleans, LA Asheville, NC Chicago Loop/ Theatre District, IL
Cambria Cheeseburger 12 Chicken Drumettes 7 chili-basil, chili-thai, hot Pretzel Lollipops 5 beer and cheddar fondue Pesto-Tomato Hummus Crostini 4 Social Circle™
Dinner Hours: 5pm - 11pm Room Service: 5pm - 10:30pm
E G G S AR E ON US Join us at Social Circle for the most important meal of the day—our treat.
VIRGINIA Roanoke 301 Reserve Ave. Roanoke, VA 24016 540.400.6226 WISCONSIN Appleton 3940 N. Gateway Dr. Appleton, WI 54913 920.733.0101 Madison 5045 Eastpark Blvd. Madison, WI 53718 608.241.7070
CH161109_DirectoryFlyer_C.indd 1
1/9/17 9:11 AM
Sales Flyer
{ MD ROCKVILLE }
NY TI ME S S Q U A R E
}
{ 30 W. 46th Street | New York, NY 10036 | 212.704.9700 }
©2015 Choice Hotels International, Inc. All rights reserved.
Happy Hour Menu {
Thank You Card – Key Card Insert
Voucher valid only at the Cambria Anytown, for a maximum value of $20.
{ MD
R O CKVI LLE
}
{
• Close to Radio City, Roseland Ballroom, Best Buy® Theater, Madison Square Garden and more
{
• and bistro
fitness center
• Free WiFi
}
Contact Ross Alpert at Ross.Alpert@concordhotels.com to book your stay.
Print Ad
have arrived
}
{ Welcoming CAMBRIAHOTELSANDSUITES.COM
City by city, Cambria is changing travel for the better, by giving our guests exactly what they want. Like great food, extra space, faster perks, and a place to sit down to a great burger and a local craft brew.
bar
•
}
1 Helen Heneghan Way | Rockville, MD 20850 301.294.2200
Say hello to Cambria® hotel & suites
Introducing Cambria hotel & suites
• Where every room feels like an upgrade
Bottle Hanger
Key Card Insert – Silverware
®
{ Times Square} { • New, midtown hotel
©2016 Choice Hotels International, Inc. All rights reserved.
COLORADO Aurora (Denver Airport) 16001 E. 40th Circle Aurora, CO 80011 303.576.9600 Fort Collins 2921 East Harmony Rd. Fort Collins, CO 80528 970.267.9000
BISTRO BITES
ELITE DIAMOND
{
Shop and dine just outside our door at Rockville Town Square, head to a park, or hop on the Metrorail, just two blocks away, and take in the sights and sounds of DC.
}
©2015 Choice Hotels International, Inc. All rights reserved.
rock stars Fall 2015 }
{
Rack Card
ChoiceHotels CH160718_RackCardTemplate.indd 1
BOOK NOW
Digital Ad
{ CAMBRIASUITESROCKVILLE.COM } facebook.com/CambriaSuitesRockville
Parking Sign
twitter.com/CambriaSuitesMD
}
7/20/16 8:48 AM
Gift Bag
All new. Even simpler.
How it works
When we redesigned SmartMarketing, we wanted every aspect of the site to be easier and more efficient than ever.
SmartMarketing is now easier to use! Start by selecting your item, then customize the template to your exact specifications. Once approved, simply download your item to save as a PDF, or send it to a printer of your choice to start sharing with your guests. Really, it’s as simple as 1-2-3!
Here’s how:
1. Choose Select the item you want to personalize.
- Simplified site navigation - Easier-to-use personalization tool - Streamlined checkout process - New search feature
1.
2. Get started at ChoiceCentral.com/SmartMarketing
3.
2. Customize Edit the template and make it your own.
3. Connect Download and share your material with your guests – online or in print – to help drive more business.
How can we help you? The SmartMarketing Support Team is here for you. Whether you’re accessing the website for the first time or need help submitting an order, you have our support every step of the way. Phone: 800.983.3462 | Email: info@choicemarkit.com