Why Content is important in Digital Marketing cgoodidea.blogspot.com/2021/05/Why-Content-is-important-in-Digital-Marketing.html
Content is the king, there is no Digital Marketing without Content!! With impressive content only we can attract the viewer so that they read our content, and in such a way our product reach the potential customer.
Introduction Content means "It contain" the message, or any thought, any expression which reach the audience. It should be effective, attractive and of course it contain a sensible message. Internet is basically made up of 3 Important formats of Content: •
Image
•
Videos
•
Articles
Image, Carousel & Graphic Designing Graphic Designing is basically for creating logos, Banners, brochures etc. For creating this we can use coral draw, Photoshop etc. Photoshop is a very good tool but it require technical skills. So to create logos etc. we can use an online tool called Canva.
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For creating Logo, Website Banner, Social Media Posts, Single Image, Carousel we can use canva an online software and very easy to work on it.
For creating any banner, logo and social media post there are some standard measurement.
Standard size of 1. Logo 1. Simple logo size-500*500 2. Website logo size-300*200 2. Website Banner-1200*600 3. Social Media Posts- 800*800 Videos There are three types of videos that are require in Digital Marketing 1. Animated videos 2. Self-Shoot 3. Educational Videos There are some challenges in the video creation like Story Building/Script,Editing. The video should be ended with CTA(Call-to-Action). The last slide should contain this text whether to subscribe the channel etc etc. Articles Article should be unique and should fulfill the criteria ascertain by the network. Before publishing the article it should be checked in certain tools provided by the Google about its uniqueness and copied data. 2/6
85 % content should be unique, and 15% can be copied in the matter that keywords remain same. While writing any article you must choose your Niche. What is Niche Niche means Area of Interest. If you don’t know your area of Interest it will very difficult for you to write any article. Sub Niche: Is to target particular audience. Problem in Niche While doing work on you Niche, there are some problems which a person suffers while writing a blog. So find out what are the problems in you Niche or what are people talking about your Niche. Now the question arise that how the people talking about my Niche. For example if I want to know what people say about my niche that is Golden_ERA Then there is a site called answerthe public It will give you the exact status of your niche that how many people talk about it. Some thing like this
One of the best place to write on you niche is Blog What is Blog? A website where a person writes regularly about topics that interest them, usually with photographs and links to other websites they find interesting.
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How many types of Blogger are there? 1. Fashion Blogs. Fashion blogs are one of the most popular types of blogs on the internet. ... 2. Food Blogs. Food blogs are another popular blog type. 3. Travel Blogs. ... 4. Music Blogs. ... 5. Lifestyle Blogs. ... 6. Fitness Blogs. ... 7. DIY(Do it yourself)- Blogs-arts and crafts, construction, wood-work, metal-work 8. Sports Blogs.
Components of Blog Blog Title Introduction(75 to 120 words) Body:(400 to 500 words) Pointers(like paragraph, or make points) Conclusion:(50 to 80 words) CTA(call to action):(10 words) Types of Blog There are three types of blogs 1. Personal Blog/Casual Blogging 2. Business Blogging 1. Industry Writing 2. Technical Writing 3. SEO Blogging Personal Blog/Casual Blogging
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As the name suggest its your personal views about any content like if you are a foody person you go to different spaces and taste food and write about it that is called Personal Blog. For example my blog name is Golden_Era Business Blogging This type of blogging is basically used to write about industry news, and you are writing for corporates, if you write an article for business infosis for artificial Intelligence then you are writing a Business blogging. You can also write for industry Writing and Technical Writing means you are expert in some technique then writing about it. For example if I am writing about a software like python, then I should have the through knowledge about it. SEO Blogging You are writing your article in such a way that it rank on first page of Google. If I write an article on top 10 colleges of BCA in Delhi. Responsive Blogger We can set the blogger to be responsive means the blogger can be opened on PC, laptop, android, tablet etc.
It can be done by two methods. 1.Making changes in the setting of blogger. 2.Adding code to the html file through customization. Firstly you have to check whether you blog is mobile friendly or not with the help of “Mobile-friendly tool” Adding code to the html. If you want to make blogger responsive then you have to add coding in html space provided by the blogger and then CSS media files by making setting in responsive space provided in cell setting.
Conclusion Your article must be attractive, with relevant keywords and should have the power to reach your audience with references.
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Why learn Digital Marketing
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