“Radox Shower Smoothies” Product/brand history: Radox is a brand of bubble bath and shower gels that is available in the United Kingdom, Ireland, Czech Republic, Australia, Malaysia and South Africa. It first came out as a bath salt in the yea 1908. They then began making radox in a liquid form around the years of ____. The company Unilever had agreed to buy the brand from Sara Lee in September 2009. Unilever owns a number of different brands as well. In June 2009 Radox launched the Be-Selfish campaign, alongside celebrity commentator Jenny Trent-Hughes to encourage women to take time out of their day for themselves, this was their take on celebrity endorsment In September 2009 Radox teamed up with celebrity author Kathy Lette to write the novel ‘All Steamed Up’, that became available free online. In January 2010 Radox picked BBCRadio 1 DJSara Cox to front the Radox BeSelfish campaign. Encouraging new mums to take time out of their day to enjoy an hour to them selves. The first product produced by Radox was a salts footbath in 1908- nowadays it produces many different products such as liquid soap, deodorant, shower gels and a wide range of bubble baths.
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