Thomas Tallis School – BTEC Programmes Observation Record Form Learner:
BTEC National Diploma in Creative Media Production (TV & Film) Communication Skills for Creative Media Production
Description of activity undertaken (please be as specific as possible) The student completed a period of research on their chosen brand/product including basic history, prior advertising, SWOT analysis, place in market and target audience; participated in several ideas creation workshops; developed a range of advertising ideas, and used the material and knowledge gained to develop a presentation pitch for a TV Commercial production. In pairs students then peer reviewed their presentations and agreed next steps for improvements.
Assessment criteria (to which the activity provides evidence)
P2, M2, D2, P3, M3, D3, P4, M4, D4, P5, M5, D5
How the activity meets the requirements of the assessment and grading criteria (please explain how the learner met the criteria and the qualitative aspects of their performance) Appropriate professional dress and impact. Clear start with a professional looking presentation, consistently subtly branded background to slides and nicely paced. Excellent use of subject terminology for advertising and audiences, concise product history and excellent brand knowledge. Really engaging tone and excellent interaction with audience. High level of analysis of current market position and well paced. Excellent knowledge of target audience, and reference to primary and secondary research clearly and obviousy linked to ideas pitched. Presentation clearly proof read with appropriate use of spell and grammar check, used results tables when perhaps graphs would have been more effective in terms of impact, but research presented was very thorough and professionally explained in conjunction with ideas pitched. Acknowledgement of all legal and ethical issues, summary of strategies allowing pace to remain snappy. Ideas assessed in terms of quality, originality and feasibility as well as current trends ‘geek chic’. Used tag line strategy for idea generation – source of inspiration. Humour – Psycho shower sequence adaptation – very short ad. Accumulation – Be Selfish campaign integration. Nice close. Grade Awarded: D2, D3, D4, D5
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