BUSINESS WATCH
Customer Service and Quality Craftsmanship Hallmarks of Virginia Exterior Products
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by Thomas Gresham
irginia Exterior Products’ customers have grown increasingly savvy in recent years. The proliferation of TV programs chronicling house renovations and the abundance of in-depth information online means that homeowners have become exceptionally well-informed about home improvement, said George Yesbeck Jr., president and co-owner. “They do their homework. They know what they want before we even get there. We simply bring their dreams to fruition.” Consequently, stellar workmanship and attentive customer service are more important than ever. Fortunately, those traits have been points of emphasis for Virginia Exterior Products since Yesbeck’s father founded the business in 1962. The scope of the work has widened in the years since its inception, but Yesbeck said Virginia ExGeorge Yesbeck Jr. terior Products continues to prioritize the customer, just as it did under his father. Virginia Exterior Products, which Yesbeck co-owns with his brother, Michael, specializes in James Hardie fiber cement siding, insulated vinyl siding, windows, doors and all of the accessories that accompany a professional remodeling project. Virginia Exterior Products touts an A+
rating from the Better Business Bureau and recognition from Angie’s List with multiple Super Service awards. “It’s very important to us to treat every customer fairly,” Yesbeck said. Wallace Cox enlisted Virginia Exterior Products to install HardiePlank siding and new windows, among other projects, at his home. “They arrived early and worked hard every day, he said. “You could see their attention to detail as they progressed. Any request we made was immediately completed.” Claire Eller turned to Virginia Exterior Products based on the recommendations of neighbors when it was time to replace her windows. She appreciated Yesbeck’s attentiveness and advice from the outset, and there were no hidden charges or attempts to upsell products. “The crew that came out and replaced the windows were great,” Eller said. “They did the whole house in one day. We could not be happier.” Yesbeck and the rest of the Virginia Exterior Products team understand the value of a home to its owner. “We love to meet with different homeowners and help them transform their homes,” he said. “It’s a great feeling when the job is done and they’re happy. After all, that’s what’s kept us in business for 55 years.” For more information, phone 804-358-5373, or visit them online at VirginiaExteriorProducts.com.
WHAT’S BAKING AT HOBBY HILL FARM FRESH? by Steve Cook
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he little store in Powhatan that we’ve all come to know and love has become even more loveable. I’m talking about Hobby Hill Farm Fresh, located at 2652 Anderson Highway. If you have never visited, you’ll be amazed to discover the wide variety of gifts. There’s everything from their house-made jams and jellies to soaps and candles to gift baskets and hand-painted glassware. And I haven’t even scratched the surface. Speaking of “scratch,” Hobby Hill Farm Fresh has now added madefrom-scratch, custom-decorated cakes, cupcakes and cookies to their repertoire. I visited the store recently and met two lovely ladies who share a true passion for their crafts. I first spoke with Lisa Nye, who has an art degree from VCU. Lisa is putting her talents to good use creating the most beautifully and intricately decorated cookies you’d ever hope to sink your teeth into. These cookies are as much a delight to one’s eyes as they are to one’s taste buds. Lisa says the sugar cookies can be baked using a variety of flavors such as almond, vanilla, lemon or or-
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