by Cherryli Roselle
Portfolio selected works of design graphic / social media retainer / etc. 2025
Cherryli Roselle
cherryliroselle@gmail.com
+62 813 1748 2774
experience
Brand & Digital Communications Lead Mitra Kiara Indonesia (SIG Group), Jakarta
Jul 2022 - Present
Planning also develop brand activation and digital marketing strategy to optimized sales of retail product.
Community and Digital Growth Manager Stellar Women, Jakarta
Jan 2022 - Jul 2022
Planning also develop content marketing and digital marketing strategy also growth optimization of digital marketing channel.
Marketing and Social Media Manager Rekosistem, Jakarta
Mar 2020 - Jan 2022
Develop and execute the right go-to-market strategy by create, maintain and implement digital marketing and editorial calendars.
Policy Analyst at Deputy of Infrasturcture Ministry of Tourism and Creative Economy RI, Jakarta
Oct 2016 - Nov 2019
Project Management for Deputy of Infrastructure Programs: Craft Workshop and Education Training Sustainable Crafting at Toba, Berau, Kutai Kartanegara, Manado, Ternate.
Intern Staff at Sesparlu (Senior Diplomatic Course) Ministry of Foreign Affairs RI, Jakarta
Jul - Oct 2016
Design, Copywriting, Video Editing, Managing Social Media (Twitter and Youtube), and Project Assistant.
Intern Staff at Media Relations & PR Team BBDO - Proximity Indonesia, Jakarta
May - Jul 2016
Media Coverage, Marketing Analysis and Data Report for client of FMCG Business.
EDUCATION
Bachelor of Business Administration Parahyangan Catholic University, Bandung
2011 - 2016 (Leadership Scholarship 1 Year)
Business Administration graduate and Marketeer with 4 years experience in end-to-end marketing strategy, marketing product, and brand through Marketing Channels. Have an interests in Sustainability and Zero-Waste Issues.
Skills
Visual Design
Design Product Analytic Thinking Design Thinking
Copywriting
Digital Marketing Social Media Strategy Project Management
Tools & Technologies Microsoft Office Programs, Adobe Design Programs, Final Cut Pro X, Figma, Miro, Send in Blue, Mailchimp, Databox, Trello, Notion, Social Media Platforms, and Google Data Studio.
Certification
Revou: Full-Stack Digital Marketing credentials
Portfolio cherryliroselle.medium.com issuu.com/cherryliroselle
Social Media linkedin.com/in/cherryliroselle instagram.com/cherryliroselle
Passionate to brainstorming and executing creative ideas, making an end-to-end marketing strategy and brand marketing, your content creator for engaging social media activity and digital marketing, and building customer experience for digital product and operations.
Bumi Langit Travel Logo and Stationary Kit
ZAM Legal Consultant Logo and Branding
Cims Pudding Logo and Branding
Mama Nous Kitchen Logo and Branding
Masarete Cajuput Social Media Retainer (Instagram)
Meliá’ Hotels & Resorts Indonesia Social Media Retainer (Facebook)
Hotel Grand Sahid Jaya Social Media Retainer (Instagram)
Kementerian Lingkungan Hidup (Dit. KTA)
(Instagram)
Photo by Cherryli Roselle
Bumi Langit Travel
The background and design idea of the logo is the moment when Bumi Langit customers (anyone and anywhere) can travel from one destination to next destination and see how beautiful is sky above the clouds.
March 2020
ZAM Legal Consultant
The column symbolizes ZAM Law Firm's steadfast commitment to upholding and defending the rights of their clients. Its sturdy and enduring design communicates the firm's dedication to offering unwavering legal assistance and standing firm in the face of challenges.
Font Usage
Thin Extra Light Medium Extra Bold Black Semi Bold Bold Light Normal
Color Code
Alphabetical
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Primary Colors Color Hierarchy
Bold Black #0f141eff
Velvet Blue #212e51ff #212e51ff #d1ae6cff
Champage Gold #d1ae6cff
Marble Grey #e8e5e0ff
Silk Beige #ede5daff
#0f141eff #fdfffeff
Stationery Kit
Fresh White #fdfffeff
Developed logo and branding for ZAM Legal Consultant. Logo itself features a column, an iconic representation of support and perseverance as a reliable and professional law firm.
November 2024
ZAM Legal Consultant
CIMS Pudding is a local brand selling silky pudding which is healthy, easy to chew, and fresh every day. The idea of the logo design represents the fun for every bite and the variety of colors from CIMS Pudding.
October 2020
@cims.pudding
CIMS Pudding
Mama Nous Kitchen is a local brand selling handmade and herbal drinks. The idea of the logo design depicts a mother's simple preparation with the recipe handed down from generation to generation.
December 2021
Mama Nou’s Kitchen
I was entrusted with handling Masarete's social media (Instagram, Facebook, and LinkedIn) with the objective of increasing followers and product purchases (conversions).
March - July 2022
Masarete Cajuput
Meliá Hotels & Resorts Indonesia
I handled content marketing for Hotel Meliá's social media (Facebook) with the objective of engage and retaining the audience that has been following the account so far with lifestyle content theme.
April - September 2022
Melia.Hotels
I handled content marketing for both still assets and video assets along with its captions as well. I also manage monthly engaging content (lifestyle, hotelier) themes based on research and client approval.
May 2024 - February 2025
Freelance Under Digital Agency
Grand Sahid Jaya
Kementerian Lingkungan Hidup & Hutan (Direktorat Konservasi Tanah & Air)
I handled content marketing for both still assets and video assets along with its captions as well. I also manage monthly engaging content (informative) themes based on research and client approval.
October - December 2024
@ditkta.klhk
Freelance Under Digital Agency
I handled content, from visual assets to captions, based on assets from the Kamar Putih team with the goal of retaining followers and increasing awareness of Kamar Putih.
October - December 2024
Kamar Putih
In 2017, SukkhaCitta, a sustainable fashion and local brand, invited its followers to participate in a writing competition about: someone who means a lot to us. And then I tried to participate in telling stories about 'December and Mother's Day' to tell how much mother's role means in my life.
#SukkhaCittaStory
cherryliroselle.medium.com
Fragmen
Fragmen is a writing community for anyone who wants to share their writing ideas to their readers (followers). I participated in writing about my life entitled: A Few Decades // Sekian Dekade.
Thank You
Warmest Regards, Cherryli Roselle. and let’s get connected!
linkedin.com/in/cherryliroselle instagram.com/cherryliroselle cherryliroselle.medium.com issuu.com/cherryliroselle