Portfolio CR - Digital Marketing Activations [Stellar Women]

Portfolio

by Cherryli Roselle

Stellar Women: Community for Women in Business

selected works of digital marketing activation.

2023

Cherryli Roselle cherryliroselle@gmail.com

+62 813 1748 2774 e x p e r i e n c e

Marketing Communication & Creative Lead

Mitra Kiara Indonesia (SIG Group), Jakarta

Jul 2022 - Present

Planning also develop content marketing and digital marketing strategy also growth optimization of digital marketing channel.

Community and Digital Growth Manager

Stellar Women, Jakarta

Jan 2022 - Jul 2022

Planning also develop content marketing and digital marketing strategy also growth optimization of digital marketing channel.

Marketing and Social Media Manager

Rekosistem, Jakarta

Mar 2020 - Jan 2022

Develop and execute the right go-to-market strategy by create, maintain and implement digital marketing and editorial calendars.

Policy Analyst at Deputy of Infrastructure

Indonesia for Creative Economy Agency, Jakarta

Oct 2016 - Mar 2020

Business Administration graduate and Marketeer with 4 years experience in end-to-end marketing strategy, marketing product, and brand through Marketing Channels. Have an interests in Sustainability and Zero-Waste Issues.

Skills

Visual Design

Design Product

Analytic Thinking

Design Thinking

Copywriting

Digital Marketing

Social Media Strategy

Project Management

Jul - Oct 2016

Tools & Technologies

Microsoft Office Programs, Adobe Design Programs, Final Cut Pro X, Figma, Miro, Send in Blue, Mailchimp, Databox, Trello, Notion, Social Media Platforms, and Google Data Studio.

Intern Staff at Media Relations & PR Team

BBDO - Proximity Indonesia, Jakarta

Certification

Revou: Full-Stack Digital Marketing

credentials

Project Management and Analyst for Deputy of Infrastructure Programs: Craft Workshop and Education Training Sustainable Crafting at Toba, Berau, Kutai Kartanegara, Manado, Ternate.

Intern Staff at Sesparlu (Senior Diplomatic Course)

Ministry of Foreign Affairs RI, Jakarta

Design, Copywriting, Video Editing, Managing Social Media (Twitter and Youtube), and Project Assistant.

May - Jul 2016

Media Coverage, Marketing Analysis and Data Report for client of FMCG Business.

E D U C A T I O N

Bachelor of Business Administration

Parahyangan Catholic University, Bandung

2011 - 2016 (Leadership Scholarship 1 Year)

Portfolio

cherryliroselle.medium.com

issuu.com/cherryliroselle

Social Media

linkedin.com/in/cherryliroselle

instagram.com/cherryliroselle

“

Passionate to brainstorming and executing creative ideas, making an end-to-end marketing strategy and brand marketing, your content creator for engaging social media activity and digital marketing, and building customer experience for digital product and operations.

Digital Marketing Activity 01

Stellar Women: Social Platforms & Strategy Social Media Content Strategy Content Pillars Monthly Editorial Planning

02

Stellar Women Digital Strategies Digital Ads Activity Digital Campaign Plan

76

600

likes (July 2022)

subscribers (July 2022)

20.533 followers (July 2023)

*Social Media Account captured on June 2023

01

Stellar Women Social Platforms & Strategy Social Media OVERVIEW Stellar Women as a women's community with a target audience of business women in Indonesia, makes us as a team provide a lot of content related to women's empowerment, women in business, and so on to be posted on various social media owned by Stellar Women.

OBJECTIVES Acquiring community member on all digital platforms Stellar Women, gaining followers on social media, and retaining member community also maintaining followers social media (all Stellar Women platforms) through digital activity by organic also digital ads.

1.028 subscribers (July 2022)

We do have a target to achieve (KPI) followers on all platforms. Instagram: 300-500 followers per month, Linkedin: 50-100 followers per month, Youtube: 100-200 viewers per month, Telegram: 100-200 members per month.

*Social Media Account captured on June 2023

Stellar Women Talks

1.015 members (July 2022)

Stellar Women Updates

789

members (July 2022)

Stellar Women Social Media Platforms instagram.com/stellarwomen.id

Telegram Stellar Women Talks

linkedin.com/company/stellar-women

Telegram Stellar Women Updates

facebook.com/womenstellar

Spotify MTF Podcast

youtube.com/@StellarWomen

Content Strategy Content pillars serve as a foundation for creating a sense of belonging and empowerment for women, while also fostering meaningful connections and support networks, mostly in digital.

By shedding light on diverse perspectives and voices, content pillars dedicated to women communities contribute to the visibility and recognition of women's accomplishments, ultimately challenging prevailing stereotypes and promoting gender equality. Moreover, these pillars for us play a vital role in inspiring and motivating women to pursue their passions, break barriers, and lead change in various their business fields.

WOW Effect Audience unable to process all available information; attention is limited and content that being posted also quite limited.

To achieve WOW Effect: Create a post containing aspects such as, high-performance, shareable design, or story telling type of content.

Timing Publishing a post related to audience interest and activity when the attention for this kind of information is high = can help Stellar Women to increase organic engagement and possible reach out to new audiences.

Cognitive Task Posts that draw on that pattern raise a question or curiosity, that demanding a user response = increasing user organic engagement.

Co-Branding Purpose: tapping into the younger generation that has interest in the industry, in addition to the already existing own followers.

Content Pillars Content Portion 40% Education Contains visualization of informative, interesting and relevant content based on research or other source (whether the research were conducted independently / refurbished from raw data).

Content Sample: Facts content women in business or career.

Content Portion 20% Community Showcasing Stellar Women community from their stories, testimonials & what common topics from Community Highlight: Inspiring quotes / wisdom from inspirational figures, their thought about women etc.

Content Sample: Inspirational video content about our members to join our membership plan.

Entertainment Content Portion 20% Creating a intermezzo content for audience to stay entertained with Stellar Women social media.

Tweak with a current trends and Stellar Women tone voice and value.

Content Sample: Updates and Current Trends about women in all areas (education, music, business, etc.

Engagement Content Portion 20% Creating a content that informative, fun and relevant with audience so they can share it to everybody. A ways for Stellar Women audience can interact with Stellar content.

Content Sample: Riding The Wave content to engage followers to give a comment or share our social media post.

Promotions / Sponsored Content Portion 10% Contain a promotion about Stellar Women activities: event, program (barter), partnership etc.

Content Sample: Collaborations Stellar Women with ongoing partnership program.

Monthly Editorial Planning Monthly editorial planning is crucial for content in women communities as it provides a strategic framework to ensure that topics important to women are covered consistently and comprehensively.

By planning in advance, we could identify relevant issues, trends, and events that women are concerned about, and then curate and create content that addresses those needs. This planning allows for the intentional inclusion of diverse voices and perspectives, ensuring a balanced representation of women from various backgrounds and experiences.

Additionally, a well-thought-out editorial calendar helps us maintain a steady flow of content, preventing gaps or repetition, and ultimately fosters engagement and loyalty among women in the community to deliver valuable and meaningful content that meets the ever-evolving needs and interests of women.

Hashtags: #stellarwomen #womeninbusiness #womenpreneur Stellar Women Social Media Platforms Instagram Linkedin Facebook Youtube Spotify Telegram Web Blog WhatsApp Blast Newsletter Email Marketing

5 - 8 posts / day 2 - 3 posts / day 4 - 5 posts / day 1 - 2 posts / day 1 - 2 posts / month 2 - 3 posts / day 2 - 3 posts / day 2 - 3 posts / week 1 post / week 3 - 5 posts / week

Mirroring Content Strategy Mirroring Content Model for Stellar Women Podcast (MTF Podcast) - Spotify for Full Audio Version and Youtube for Full Video Version.

Mirroring Content Model for Stellar Stories - Instagram Story for article recap with blog link and full blog article on Stellar Women Website.

We are creating a space where women feel heard, valued, and encouraged to be their authentic selves by giving related content to be posted.

*Social Media Account captured on June 2023

OBJECTIVES Through posting content on our digital platforms, we can reach a wider audience and create a sense of belonging and support for women. By regularly posting content on it, we can share inspiring stories of women who have overcome challenges and achieved success, providing role models for others and approach them to join Stellar Women Community and our on-going events.

Instagram Focusing on all Instagram Features: Instagram Feed, Instagram Story, Instagram Guide, Instagram Collaborator by posting content everyday.

Linkedin Focusing on Timeline Feed Linkedin and tagging every Stellar Women speakers every upcoming event and recap event with work-related topic.

Facebook Content Mirorring from Instagram. Instagram Feed and Instagram Story.

Over 2,000 viewers organic Youtube Focusing posting video content on Youtube Short and Youtube Full Video: MTF (Monday Through Friday) Podcast Video Version, video about our communities, video recap of our event, etc.

Spotify Focusing posting content about our podcast MTF (Monday Through Friday) with different speakers every session.

Telegram Maintaining community by sharing content everyday with focusing share business online by our members.

Website A platform for all our activities: Description about our membership program, SEO Content by posting day to day blog (Stellar Stories), Submission for our upcoming event, Register our program Stellar Women Academy for deep learning to unlock members potentials.

Over 200 likes organic

WhatsApp Blast

We make a blast reminder to attend our event so itu would cope drop rate our event attendees by WhatsApp Blast. Also we usually blast a content about our upcoming event to our members or invitation using WhatsApp Blast.

Newsletter

Once a week (every Friday) we sent our weekly recap blog content to our members email. We trying all social media channels to reaching attentions our members.

Email Marketing

We used this channel to giving a promotions and also a reminder what is our upcoming event by giving the details to our members email.

After using new template for Email Marketing also Newsletter, readers or our members more engaged to read our content and interested to joining our upcoming event.

Email Marketing

Newsletter

We do have a target to achieve (KPI) followers on all platforms. Instagram: 300-500 followers per month, Linkedin: 50-100 followers per month, Youtube: 100-200 viewers per month, Telegram: 100-200 members per month.

*Social Media Account captured on June 2023

02

Stellar Women Digital Strategies OVERVIEW The digital marketing strategy focuses on effectively utilizing various online channels to reach and engage with the target audience. It incorporates tactics such as creating compelling and informative content for the program's website and social media platforms, running targeted advertising campaigns.

OBJECTIVES Our strategy to emphasizes utilizing data analytics to measure the success of the marketing efforts and make data-driven decisions for continuous improvement. By effectively implementing this digital marketing strategy: Digital Ads Activity and Digital Campaign Activity aims to raise awareness about our programs, attract and engage potential participants, and ultimately achieve its goal of empowering women.

Digital Ads Activity Digital ads program Stellar Women involve a combination of targeted promotional activities aimed at increasing brand visibility and attracting a relevant audience towards the program. These strategies focus on utilizing various digital advertising channels to maximize reach, impact and women will convinced themselves to be more empower by join our membership and aware to our events.

Media Plan Media Plan helps us efficiently allocate our advertising budget by identifying the most effective channels and platforms to reach their target audience. Through thorough research and analysis, a media plan ensures that ads are strategically placed where they will generate the highest engagement and conversion rates.

Breakdown Goals: Awareness, Conversion (Mostly).

Breakdown Campaign Objective: Lead Generation, Boost Post, Reach (Mostly).

Breakdown Target Audience: Women, Business, 22 - 45 Yo. Placement:

F

I Dy

acebook and nstagram

Breakdown Timeline and Breakdown Results of

D

a s of

D

igital Ads

igital Ads

Breakdown Total Budget:Total budget obtained and used

A/B Testing To promoting content about program also content Stellar Women, A/B Testing is necessary and helps determine the most effective audience targeting strategies. By conducting A/ B tests, different variations of the ads regularly we tested on different audience segments to allowing us to understand which version resonates the most with the target audience.

This valuable information enables optimization and refinement of ad campaigns, leading to higher conversion rates and maximizing the impact Stellar Women program (goals: conversion).

Content Stellar Women Research Process - We planned budget only Rp 150,000 and we got great results: More than 1,000 respondents (Take notes that this content made audience engaged because of giveaway gimmick).

Digital Campaign Plan Mainly focuses on creating engaging and impactful posts on social media platforms. The plan includes the creation of visually appealing graphics and informative content to build awareness and drive participation in the program by targeting a diverse group of women Pre - Event To bring more awareness to public, usually we making preevent content about teaser of our upcoming program or event.

At this point, we also activated Digital Ads to bring more reach and impression to public (Stellar Women followers and current membership), also to make them participating by register and join our upcoming event.

Sample Content: Video Teaser, Still (Poster) Teaser, Countdown, Speakers Announcement, etc.

Event We mostly make a live update by recap what speakers talking about (topic) to audience to make the participant more engaged and more excited to join the event. This content strategy also to encourage the participants to join our next event and to engage women that have not participate yet.

Sample Content: Video Opening, Live Update on Instagram Story, Repost Story, Giveaway Series, etc.

Post - Event By sharing a well-crafted video recap will generate excitement and interest in future events. This content strategy aims to provide a visual and engaging experience that captures the essence of the event, showcases the value it delivered, and encourages further engagement with the audience. Ultimately, the objective is to maximize the event's exposure, broaden its reach, and foster long-term engagement with attendees and potential participants.

Sample Content: Video Recap, Speakers Recap, etc.

Maintain Content If we doing Program Series (more than a week), we are maintaining our participants followers members by giving content relates to ongoing event but to make not looks boring, we also tweak the content with click-bait cover and make a promotion at CTA (last carousels).

Sample Content: Organic Content About Upcoming Speakers Topic. /

/

Samples Digital Campaign Content Pre - Event

Event

Post-Event

SCOPE OF WORK Social Media Strategy

Manage Growth Team Members

Planning & Concept Digital Campaign

While working at Stellar Women, we

Apart from posting content on a daily

reported our work directly to the Founder

basis, we have a strategy to create digital

of Stellar Women and I was entrusted with

campaigns for upcoming events or

managing 9 members:

programs, special women's days, and so

(1) Art Producer

Concepting Video Activity and Video Editor

on.

Planning & Execution Digital Ads

(2) Video Editors

Photographer, Videographer and Video Editor

To execute marketing performance well, I

got the task of planning as well as executing daily digital ads, especially for

(2) Content Writers

Facebook and Instagram with goals of

Concept design content and make a copy

reach, followers, and increasing

for social media

membership.

(1) Copywriter

Planning and make a copy for website blog, email marketing and newsletter.

(3) Graphic Designers

Executing all designs

Benchmarks Competitors Activity Monitoring the performance of competitors to gain valuable insights into their competitors' strategies, tactics, and level of engagement with their target

(1) UI/UX Designer

audience. Benchmarking competitor

Planning and designer for Stellar Women

activities allowing us to stay competitive

website Weekly & Monthly Editorial Planning Because the content creation work of at least 5 posts a day is very heavy, as a Manager I have to initiate content discussion based on our strategy content and pillars every week and once a month.

Even every day to supervise content that will rise from copywriting to designs and videos. *Social Media Account captured on June 2023

and relevant in the digital landscape.

Portfolio III: Stellar Women

Women Community Plan 01

Membership Activity Membership Plan Community Ecosystem

01

Membership Activity OVERVIEW Through sharing stories, resources, and educational content, the community aims to inspire women to embrace their strengths, overcome challenges, and pursue their goals.

OBJECTIVES Stellar Women focuses on various aspects, such as entrepreneurship, education, business, and personal development for women.

We offer virtual workshops and webinars to enhance skills and knowledge, promoting financial independence and career advancement. Through a community, women also can connect and share experiences, fostering a sense of solidarity and sisterhood. By doing Digital Marketing 360 (through all digital platforms Stellar Women), we are build ecosystem for women community and reaching main goals: Join Stellar Women Membership.

Membership Plan OVERVIEW Stellar Women opens for women that want to explore themselves in business area by joining Stellar Women Membership: Basic Member (Free), Dream Crafter and Rising Star (Paid).

We determined to work towards expanding and empowering this community by implementing effective strategies to attract more women to join and actively participate in Stellar Women.

Our target (KPI) member to join: 500 new membership (Basic/Dream Crafter/ Rising Star) per month.

Latest data shows that we currently have: 10,322 Basic Members, 88 Dream Crafter Members, and 40 Rising Star Members. (Data July 2022) www.stellarw.com

*Social Media Account captured on June 2023

Basic Member - Free Subscription The primary advantage of being a basic member is free and having access to a group forum with over 10,000 female members for sharing and networking opportunities. However, due to the limitations of being a free member, users are unable to fully enjoy the benefits and privileges that paid members receive.

Dream Crafter Member - Paid Subsription We mostly make a live update by recap what speakers talking about (topic) to audience to make the participant more engaged and more excited to join the event. This content strategy also to encourage the participants to join our next event and to engage women that have not participate yet.

Rising Star Member - Paid Subsription One of the advantages of joining the Rising Star membership is that members will enjoy all the benefits offered by Stellar Women. Additionally, members will receive a special benefit of having a 1-year 1 on 1 mentoring session with experienced mentors to guide them in building their business, even if they start from scratch.

*Social Media Account captured on June 2023

Community Ecosystem Stellar Women have a main goals to encourage and empower women to join our community and realized that we have a big task to maintain them by making a ecosystem in our community. By our benefit membership program, we helps our community to crafting their skills and at the end they can share it to another women that not yet become Stellars (join Stellar Women Membership).

Membership Promotions Channels We are planning to make a posting about Membership Program in our social media by adapt content to each use and target approach of social media. Channels that we constantly promote about membership program are: Channels

Content Ideas

Instagram Feed Instagram Story Instagram Reels Youtube Website Blog Newsletter

Benefit and Program Membership, etc How to Join, Our Members Business, etc.

Testimony or Success Story Members, etc.

Testimony or Success Story Members, etc.

Recap Program Membership, Profile Members, etc.

Engagement Content to Join Membership, etc.

Email Marketing

Promotions Content to Join Membership, etc.

WhatsApp Blast

Promotions Content to Join Membership, etc.

Telegram

Weekly Free Promotion Business Members, etc.

*Social Media Account captured on June 2023

Promotion Channels

Seasonal Promotion

Free Group Forum

Membership Seasonal Promotion Program One of the advantages of joining the Rising Star membership is that members will enjoy all the benefits offered by Stellar Women. Additionally, members will receive a special benefit of having a 1-year 1 on 1 mentoring session with experienced mentors to guide them in building their business, even if they start from scratch.

Free Group Forum: Stellar Women One of the free platforms provided by Stellar Women to anyone without have to become our member, we offer everyone (not limited) to follow Stellar Women’s Telegram.

We have two Telegrams, Stellar Women Events & Updates to update all programs and events by Stellar Women (exclude membership programs) and Stellar Women Talks, a group where all members of the group can share their business and network with other members. Apart from that, on Telegram Stellar Women Talks, we also weekly promote for free the businesses owned by Stellar Women members (Dream Crafter and Rising Star members) to this group.

There also success story from this platform where this group member making a business collaborations without knowing each other before.

Womenpreneurs: Boosting Our Community Business Besides promoting for free businesses owned by Stellar Women in Telegram, we are also boosting our content promotions through our Content Section in Stellar Women Instagram Story. Once a week, we promote our businesses members by curated (members of Dream Crafter or Rising Star and also members that active in our forum and also active to their businesses).

Stellar Women Spotlight: Members Success Story One of our strategies in creating a community ecosystem concept is by inviting active members of the Stellar Women community to tell their stories for our blog website or videos that will be posted on Instagram Reels and YouTube Stellar Women with segment Stellar Women Spotlight.

The members will tell stories during the process of building a business, the ups and downs of the process and how they struggle to lead as a women.

Stellar Women want other women out there not to feel alone how difficult it is to build a business and even when they have to take care of their family, children, or while working and so on. We have a ultimate mission to empowers them and Stellar Women always be there for them not only as a community platform but also as a friend that listens what women feels.

SCOPE OF WORK Community Strategy Coordinating with Membership Team

Engagement Programs for Membership

Back to back with Membership Team to strategize and planning what must we do to engage current members to stay active and feels empower at Stellar Women community, to make an community ecosystem (networking platform) and to gain numbers paid membership by posting on Stellar Women social media.

Of course, so that our social media followers don't get bored with the content that we often post about membership, we try to provide several promos and programs with special prizes for Stellar Women members, from free members to paid members.

Social Media Content Plan: Membership

Benchmarks Competitors Activity

Even though the content portion for us to post the membership program on social media is only 20%, we try to create a mix of content such as educational content with CTA joining the membership program to our followers.

In addition, we try to plan content for each social media post by ad usting each social media. or those who are already members, we post weekly recap blogs through newsletters or special invitations for upcoming events that will be held by Stellar Women via email marketing.

F

j

We monitoring activities of competitors to their community members, so we can identify successful campaigns, content types, posting schedules and their strategy to engage their members. This information helps us refine our community strategies, improve our strategy to approach our members, and stay up to date with industry trends.

Stellar

Campaign

Program Portfolio III: Stellar Women

01

Stellar Women: Programs Stellar Power Accelerator Stellar Kartini’s Month Stellar Market Stellar Women Future Leaders Lab Stellar Women Academy Women in Digital Landscape

01

Stellar Women Programs Stellar Power Accelerator 2022 OVERVIEW An intensive 8-week learning program to enhance women skills and business ready. Also, they will get access to special premium guidance to evaluate their progress in the 8-week accelerated program. On 8week training programs guided by experienced speakers, mentorship (limited for 300 chosen participants only), journal and business handbook as a business ownership starter pack. stellarw.com/accelerator-batch-2

Date

18 January - 15 March 2022

Location

Full Online Event

Registration

Free for special session and Paid for weekly classes (Price starts Rp 85,000/class)

Hashtag

#StellarPowerAccelerator #EmpowerYourWorth

Target participant and attendees 2000 from dealing with our partner and we achieved total 5,400+ participants. Target posting content 100 posts (content pre-event, event, post-event). Target reach and impression total 100,000+.

CHALLENGES Because this program (flag event) are partnership programs with one of our biggest client, we must have handling approval content internal also L’Oreal Team that make us have long approval system. So we have to make a fast deadline since we posting about this program at our social media platform more than 10 posts per week.

Samples Digital Campaign Content

Stellar Power Accelerator

To reaching target of total reach and impression we maintain our digital content by doing partnership strategy with this event speakers and make a giveaway (free tickets

by Sati Rasuanto, merchandise by Dinda Puspitasari, free voucher by Blibli, etc).

SCOPE OF WORK Editorial Plan Power Accelerator Provides an overview of the content assets and strategies needed to achieve target daily posts and Power Accelerator posts. Specific big event such as Power Accelerator, Growth Team would arrange meeting everyday to strategize best time post and supervise content before posting to social media.

Content and Design Strategy After make a blueprint strategy, in line with objectives of Power Accelerator event, back to back discussion with our partner, and make a specific target audience for Power Accelerator, we making content and design based on back to back strategy approach to our specific target audience (approval our partner also Stellar Women Management).

Digital Campaign Strategy To improve the growth of participants to prevent drop rate until the event, we make a digital campaign strategy such as collaborations and partnerships with Power Accelerator speakers or our media partners and also we make another digital strategy such as live update about Power Accelerator event on Instagram, etc.

Approval Meeting with Partners Every content posts on our social media, we have to up approval to our partner PIC (Person In Charge) one week before. At that time we have to make a tight deadline because there are so many content we must develop and there are so many social media channels that Stellar Women have.

Digital Ads Activity Beside make a collaborations with our talent (speakers) also our partners, we also boosting our content by running digital ads to Facebook and Instagram to make a growth of total participants attends to Power Accelerator event. Total budget ads for this activity around 10mio+ for three months.

Monitoring Target Achievement Monitoring our kpi or goals for this event are the most important part of our task. Because we have so many target to achieve beside total participants: Reach Instagram, Impression Instagram, Content Post (Instagram, Linkedin, Youtube, Newsletter, Email Marketing, etc).

Stellar Kartini’s Month OVERVIEW Kartini’s Month Stellar Women's Digital Campaign, we want to tell all women to continue to pursue their own dreams, just like what Kartini had previously done for women. The essence of this campaign are for the struggle of women for what they want to achieve. Beside to telling stories about elevate women's dreams, this campaign aims to serve as an intro campaign for the launch of the Stellar Women Academy Program and also the upcoming Stellar Women event collaborating with Facebook at the Stellar Market event which launched in the middle of April 2022.

Date

1 April - 7 May 2022

Goals

Join Stellar Women Membership & Pre Campaign Stellar Women Academy

Hashtag

#ElevateYourDream

We do have a target to achieve (KPI) growth Stellar Women Membership Program through this digital campaign. We triggered by giving a writing contest and register to Stellar Women Membership by join the contest. Posts with the theme of “Kartini dan Perjuangan” that entered almost 100 pieces (100 additional members) within three weeks.

CHALLENGES

With limited team members, we have to running three programs in a month (Kartini, Stellar Women Academy, Stellar Market) and also we still have to do make a daily content post everyday.

Samples Digital Campaign Content

Stellar Kartini’s Month

Pre-Launching Content

On this Pre-Launching Content, we want to share intro content about history of Kartini, her struggles, and her book. And we want to remind to all women of Indonesia, that every process of hard work will make best results.

We engaged all women to make a story of their struggles by participate on our writing contest and triggered to become a member of Stellar Women.

Intro Content

Intro content about Kartini’s struggle

Submit Story

Trigger women in Indonesia to participate on this writing contest: 1 - 18 April 2022.

Maintaining Content We make a collaborations with our Stellar Women Academy talent and make a video about their struggles about their moments running a business as a women with different approach and different message. Each talent have different content theme. This different theme adjusts the stages of what businesswomen have to go through and as words of affirmations that all women can achieve their #ElevateYourDream. We are posting this content to our Instagram Reels and Youtube.

Collab Content 1 Elizabeth Kurniawan - It All Starts With You Collab Content 2 Sylvia Surya - Set Your Goals Brighter Days Await Collab Content 3 Puty Puar - Invest in Yourself Collab Content 4 Sari Chairunnisa - Having a Winner Mentality

Maintaining Content Apart from collaborating with talents from Stellar Women Academy, we also collaborate with members from Stellar Women. These members are the result of curation from the Community Team and the Stellar Women Growth Team and determine them by their activeness in this membership program. We invite the following 4 people to tell their life stories about their business and how they struggle to do business while starting a family life. We post their stories on Instagram Feed and the Stellar Women Blog Website.

Collab Content 1 Debora Simon - Saat Perempuan Harus Memilih Collab Content 2 Mary - Kenapa Perempuan Sering Merasa Dirinya Tidak Kompeten Collab Content 3 Divanda Gita Desiani - Perempuan Mempunyai Kapasitas Sukses Seperti Laki-laki Collab Content 4 Fitrias Tyas - Membantu Lebih Banyak Perempuan Agar Terberdaya

Launching Content Over 100 stories were sent to and received by Stellar Women in less than two weeks and we will not deny that it is so hard to chose the best four stories. After we announced the winners of the writing contest with the theme Kartini, we posted four stories about women on Instagram Feed, Instagram Story, and the Stellar Women Blog Website.

For the winner of the best writing, we provide a special video uploaded to Instagram Reels and Youtube.

Announcement

Content about announced the winner of the writing contest

Blog Article

Link articles four winners

Short Video

Short video about the winner (best story)

SCOPE OF WORK Editorial Plan Stellar Kartini’s Month It is really challenging to adjusting 3 big digital campaign in a month (April) with daily post with a few dedicated graphic designer. So we make editorial plan for every content and we initiated daily meeting (Growth Team) to make sure every content will be posted on the right time.

Content and Design Strategy I do have a responsibility to quality control checking all daily content basis and in specific for content Stellar Kartini’s Month.

We make a special key visual design for this digital campaign so our followers did not misleading what content that we want to communicate to them and our followers and can stay keep up the content about Kartini’s Month.

Digital Campaign Strategy We are not using digital ads and everything are organic posts for Stellar Kartini’s Month. Our most organic content post with highest engagement content is content about invite our instagram’s followers to submit their story about their struggle to continue Kartini’s dream (Future Kartini) to win our special package and will be posted on our Website and Instagram.

Collaborations Content with Chosen Community Members We are collaborating content Stellar Kartini’s Month with our current members to post to our social media and website.

They all have a great visions about what they are doing to their business and keep balancing with their life with their family.

Collaborations Content with Chosen SWA Talent Big goals Stellar Kartini’s Month are the launching of SWA (Stellar Women Academy) on Kartini’s Day, so we make a teaser content about Kartini Masa Kini by making video content in a collaborations with SWA Talent: Elizabeth Kurniawan, Sylvia Surya, Puty Puar, and Sari Chairunnisa.

We are doing content about #ElevateYourDreams so every women in Indonesia will make it happen their dreams just like Kartini.

Stellar Market 2022

OVERVIEW A 3 days pop-up bazaar where women can networkk, offline workshop with experts from Facebook Team, and shop with womenpreneur. Stellar Women are collaborating this event with Brizola (venue), Facebook Indonesia (speakers), and pop-up market

by Stellar Women member community with all segment businesses (7 tenants).

Date

22 - 24 April 2022

Location

Full Offline Event

Registration

3 Days Pass (Bundling Class) Rp 249,000

1 Day Class Rp 100,000

Total Class

160+ women

Attendees

3 Days Class Attendees

We do have a target to achieve (KPI) attendees at the workshop per day are 75 (seventy five) person per day. We achieved attendees per class 50 (fifty) person with total attendees 160 women join classes in 2 (two) days.

CHALLENGES We struggled enough to invite women as paid workshop participants during working hours at that time. However, it turned out that the excitement of the Stellar Women membership ultimately enlivened the workshop and pop-up market events held at that time. And also speakers from Facebook also made the workshop run exciting and fun.

Samples Digital Campaign Content for

Stellar Market

Pre-Launching Event In the Pre-Launching Event Stellar Market content, we provide content related to how exciting the event will be and because this event is paid, we package it as attractively as possible so that the audience is interested in buying 2 days of the class and will not feel sorry for coming to take part in the offline event.

Call for Tenant

Calling for submission tenant Stellar Market.

Speaker

Announcement workshop pricelist: Facebook

Announcement

speakers and bonus Ellery make-up class.

Tenant

Total 7 (seven) tenants with segment: Beauty,

Announcement

Fashion, Kids Activities, etc.

Workshop

Giveaway activity for 2 (two) days classes and

Giveaway

the winner could inviting their friend for free.

Launching Event We post daily content from Stellar Market and Workshop events and specifically material delivered by speakers from Facebook and Ellery, so that Stellar Women followers don't miss out on seeing the situation during the offline event and want to take part in the next Stellar Women events.

At this moment, we are also launching the Stellar Women Academy which is available on the Stellar Women website.

Live Story

Story series of workshops and pop-up market.

Speakers Recap

Recap the material session from all speakers.

Market Activities

Video about all tenant situations.

Post Launching Event

During post-launching content, we recapitulated the ongoing situation of Stellar Market: Pop-Up Market and Workshop. We posted the video on Instagram Reels and YouTube to increase the reach of Stellar Women followers by watching the Stellar Women recap video on the algorithms of each social media.

Video Recap

Video recap about Pop-Up Market and Workshop situations.

Stellar Women Future Leaders Lab 2022 OVERVIEW Future Leaders Lab are event collaboration between Stellar Women with Lenovo and supporting Venture Capital Sequoia and East Venture. Total four-week business coaching program with a chance got a funding through technology-based business competitions specifically to support women that running start-ups. www.stellarw.com/future-leaders-lab

Date

29 June - 6 August 2022

Location

Full Online Event

Registration

Free Registers

Total Registers

1,229 person that

registers for this online event

We have to achieving total 1,000 (thousand) participants for four-week program of Future Leaders Lab. The KPI are target that we agreed on with all our sponsors that involved on this online event program.

And we achieved total 1,229 registrants.

CHALLENGES We struggled to determine the right layout to suit several related sponsors for the Future Leaders Lab online event. It requires repeated adjustments and revisions to achieve the needs of these parties. Apart from that, because the series of events is quite busy, we also have to approve the party approximately 5 days before the posting schedule.

Pre-Launching Content In order to make Stellar Women followers interested in taking part in the Future Leaders Lab online event, we posted interesting content for the Pre-Launching Content Future Leaders Lab from video teasers, testimonials from Stellar Women members, countdown event, to announcement speakers before the event started.

Apart from that, we are also working with the agency that handles social media for one of our partners to post content about the ongoing kick-off of the Future Leaders Lab simultaneously.

Video Teaser

Teaser about what is Future Leaders Lab.

Open Register

First announcement register are open to join Future Leaders Lab.

Speaker

Second Announcement all speakers joining on

Announcement

Kick Off Future Leaders Lab.

Member

Testimony from our active member on Stellar

Testimony

Women Membership to engage our followers.

Series Content When the series of events started to take place, we posted content about the speakers who would provide material each week.

Then after that we provide a recap which is posted on Instagram Reels about the material they discussed, a recap with still asset content, and an overall recap every week which is posted on all Stellar Women's social media.

Intro Content

Intro content about Kartini’s struggle

Submit Story

Trigger women in Indonesia to participate on this writing contest: 1 - 18 April 2022.

Stellar Women Academy OVERVIEW Stellar Women Academy is an online platform where every woman can learn a lot from experts in their respective fields. The material taught and delivered is very detailed and complete. Therefore, this platform is available for a fee because it involves expert speakers and proper production for shooting videos of the speakers.

Date

Program Going Continuously

Location

Online Platform (by website)

Registration

Single Course Rp 99,000

Bundle Class Rp 899,000

We do have a target to achieve (KPI) after launching at least 20 (twenty) persons buying Single Class of Stellar Women per month. Or there are new Rising Star members who join because in the membership program the Stellar Women class is free.

CHALLENGES

At this moment, it was a moment where I saw that the Growth Team felt quite tired from creating content to producing designs because in the previous month, namely April 2022, there were so many offline and online events that they didn't give their full enthusiasm to deliver their work. This is a challenge where the leader provides encouragement and enthusiasm to the team.

Women in Digital Landscape

OVERVIEW The Women in Digital Landscape online event is an annual collaboration between Stellar Women and Telkomsel DigiAds. This online event is open to the public to learn a lot about digitalization and previously research was also carried out by Stellar Women and then launched during The Day event in the form of a whitepaper (online book) with free access to download.

Date

22 July 2022

Location

Online Event

Registration

Free Register

Total

419+ (150 Business Owner)

Registrants

Register the Event.

We have a target to achieve total 100 attendees on online event, so we set digital ads to boost total registrants to make the high drop rate since this event are free online event.

Apart from providing a lot of content about online events (workshops), we also provide content related to the results of Stellar Women's research on the role of women in the era of digitalization and specifically about marketing.

Stellar Learning Events

OVERVIEW Stellar Learning Event is a online workshop and gathering to provide interesting material to Stellar Women memberships. Usually the Stellar Learning Event is held at least twice a month. Also, the speakers at the event were the best selected and curated speakers by the Stellar Women Team with indepth discussion of topics during a 1 (one) hour session.

Date

Program Going Continously

Location

Full Online Event

Registration

Free for Stellar Women Membership (Paid)

Paid for Non Member: Rp 50,000

Total

Est. 50+ / Workshop

Participants

Attendees (Online)

The target that must be achieved at each Stellar Learning Event workshop is a total of 50 people who attend the online session and 20 people who make payments for single classes (non-members) or have registered as paid membership.

Thank You and let’s get connected!

Warmest Regards,

Cherryli Roselle. linkedin.com/in/cherryliroselle instagram.com/cherryliroselle cherryliroselle.medium.com issuu.com/cherryliroselle