Chef Connexion Spring / Summer 2018

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Great advice

By Cherie Thompson

The vegetarians are coming... are you ready?

Mentions of "vegetarian" on Canadian menus grew 7.2% over the past two years and 24.5% over the past year. Mentions of "vegan" are up 29.6% and 16% over the same time period.

©2016 Technomic Inc.

A menu lacking vegetarian options alienates up to 33%, or nearly 12 million Canadians, according to a poll commissioned by the Vancouver Humane Society. That’s right. Onethird of our population is either vegetarian or eating less meat. Operators can ill afford to close the door on this growing consumer group. But designing your existing menu took time and creativity. Don’t worry; you

don’t need to blow up all your hard work to make room for vegetarian diners.

Who are they and what do they want? Collectively, vegetarians choose, whether for health, preference, ethical, religious or environmental reasons, to exclude some or all animal products from their diets. You need to ask what they eat to know how to serve them: u CHEFCONNEXION.CA

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