What is SCRM？
SCRM is the abbreviation of social customer relationship management, which means management of customer relationship through social media. It is a management concept developed on the ground of CRM with the popularity of diverse social channels and its greater influence on people’s life. In such an information age, the innovation of science and technology continuously changes people’s communicative habit and information dissemination way. It’s generally acknowledged that winners in the business world are often those who can obtain effective information quicker than others in the digital times. To adapt to the new situation as fast as possible and get a head start in the market, firms have to integrate traditional CRM system with popular social media so that the staff can get more comprehensive interaction information with customers or prospective customers. With the help of SCRM, it’s easier for companies to build a good relationship with customers and develop it into effective leads than before. Directed by customers’ needs, SCRM systems focus on the interaction among businesses, partners and customers and supply a transparent business environment where customers can interact with each other and businesses freely. Overall, SCRM is not only upgraded version of CRM, but
the change of ideas about marketing. You can make more competitive marketing strategy through integration social channels into your CRM. It’s common that a purchase link appears on some social platforms, therefore it’s wise to target advertising based on the data collected from these platforms. SCRM motivates customers to participate in optimization of brands actively and encourages them to share personal ideas about products, which is helpful to good interaction between customers and brands.
What are the benefits of social CRM?
With the rising of mobile phone, more and more social platforms begin appearing to enhance connection among people, which also increases the connection between customers and businesses. Gradually, SCRM appears and makes it more convenient for companies to connect customers through social media. SCRM systems are often used to support collection and analysis of data about clients on certain social platforms. Besides establishing the connection between CRM systems and social platforms, SCRM also finishes the conversion from business-oriented to useroriented. Companies always make efforts to stimulate users for new data through SCRM systems. Appearance of SCRM changes traditional methods of marketing greatly. In order to adapt to the rapidly changing sales environment, SCRM becomes one of the most effective tools to improve and maintains the relationship between businesses and customers. SCRM systems enhance the function of CRM tools through real-time data exchange. Regular update of information on social media provides accurate statistics for SCRM systems. Social media monitoring is a concept narrating the process of controlling and monitoring interaction with users or clients on social channels. With the increasingly fierce competition in the market, companies have to adjust their strategies and gradually transfer their focus to customer need and feedback. To manage and monitor diverse social platforms, it’s necessary to introduce effective tools to analyze data precisely and make decisions wisely. The firm-oriented strategies are replaced by clients-oriented strategies gradually within more and more enterprises, aiming at building a strong bond with customers through interactions. Firms can offer what customers really need when they get it from information. To know what is the most important for customers, companies must have a clear idea about the barriers that stop them developing in the long term and what are their advantages. Approaching your customers and listening to their advice are the best way to find the answers. Nowadays, more and more people choose to communicate with their friends and share their emotions through social platforms. By collecting the information from social media, you can make a more accurate analysis. Strategic decisions depend on analysis of data more and more. Companies can make wiser decisions on something, like what customers really need and what time to post advertisement for more attention by controlling key words, click and so on. The information is helpful to companies’ business growth. The marketing strategy based on SCRM systems need
more time but it’s cheaper than traditional one. SCRM systems can track evaluations from customers and interactions. Optimization of products, sales, service and marketing are all related to data and information from SCRM.
Given that you often interact with potential clients on social channels, you will be aware of customers’ preference, demand and emotions quickly. You can get more precise information to know about your customers’ attitudes toward your brand, firms and products. The salespersons can communicate with people who have similar ideas and convert them to target customers. The phenomenon is called “consumer intelligence”, which is associated with analysis of business. SCRM takes customers as companies’ priority. It relies on dynamic change of potential clients’ behaviors on online platforms. SCRM systems are ideal tools to help you know about your customers better.
The SCRM of iParlley
If you want to enter the market of China, iParllay will be your ideal choice. Different countries have different cultures and situations, which determines complex factors that a company must consider when it decides to enter overseas market. Localized marketing strategies play an essential role on the way of a firm to succeed in strange environments. Of course, no matter what strategy you choose for you company, customer is always the first factor that companies should consider because of the goal of winning customers’ clients and improving business growth. To better understand customer’s thinking, companies need to find ways to approach customers and know about their ideas and collect feedback from them. With the popularity of social media, it’s a common phenomenon that customers share their ideas and emotions on some social platforms. WeChat is one of the most popular social channels in Chinese’ daily life, so it records most leads of customers for companies. IParllay finishes the integration between WeChat and traditional CRM, adapting to Chinese customers’ communicative habits better. IParllay provides comprehensive service to boost your marketing. It can identify effective leads automatically, seek various sales opportunities, and decrease the time of converting and promote the conversion rate. Various tools are available to support the marketing strategy and services are offered to collect leads. Welcome to IParllay and open you market in China successfully!
