How to get more Chinese customers through WeChat marketing

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How to get more Chinese customers through WeChat marketing WOW！ PERSONALIZED ENGAGEMENT WITH WECHAT USERS！ You have heard that personalized engagement will make WeChat marketing more effective, but how is the effect? If your WeChat official account posts a more accurate message, will your conversion rate increase by 5%? 8%? Or higher? The user profile and conversion reports show you what your users’ feedback is when you use Parllay, whether you have created enough traffic, enough registrations and purchase you expect.

Discover the customers in WeChat OA users and increase the conversion rate by personalized engagement

How can iParllay WeChat CRM help you？ From 2014 to the present, in the hundreds of WeChat CRM solutions offered by iParllay, we found that customers not only need one or several WeChat CRM functions. In fact, when we are sorting out the needs, 95% of our customers will be surprised to find that they are actually looking for a complete set of WeChat marketing automation capabilities, as well as scientific user classification and management tools. And there is an urgent desire for technology-driven WeChat marketing methods.

We provide customers with not only the WeChat marketing tools proven by many Fortune 500 companies, but also a set of practical methods without chasing hotspots – “Marketing Flywheel”, different from funnel only focus on conversion, iParllay-WeChat CRM focus on the customer’s complete life cycle: attract WeChat users, large-scale personalized interaction, and promote customer satisfaction (energy for the brand), design different user/customer journeys for the brand, and achieve the ultimate goal of turning users into customers.

1 Find the users' interests Tag the users to understand their behavior and interests, so as to develop a WeChat marketing strategy. iParllay WeChat CRM supports multiple dimensions and scene tagging, and supports manual, automatic and API flexible modification of tags. There is no need to manually tag users, and the tags can be automated by dragging and dropping, preset rules.

2 Identify sales opportunities Identify customers and potential customers among WeChat OA users, complete automatic nurturing of customers, customer conversions, and activation of inactive users. iParllay WeChat CRM can identify four categories of user properties: demographic geographic properties, behavioral interest properties, lifecycle properties, and CRM extended properties.

3 Increase the account's activeness Upgrade the WeChat OA automatic response to personalized interaction based on user behavior and properties, trigger personalized responses, personalized menus, personalized QR codes in real time, and create unique customer journeys for different segment customers. Provide users with the most interesting content at the right time and in the right place.

4 Increase the reading rate It is the dream of every WeChat OA operator to increase the reading rate by 2-4 times and reduce user loss. Parllay WeChat CRM provides the ability to post accurately according to user attributes. It can also use the template message to send additional activity messages, and with A/B test to significantly improve the click rate of the article.

5 Analyse the account's data Data analysis is the key to the successful operation of the WeChat official account.

The account activity and user interaction trends are the foundation. Understanding the user retention status and analyzing the reasons for conversion and loss are the core of business growth. iParllay WeChat CRM, which provides custom reports for official accounts, mini apps, and web pages to make your decisions smarter.

6 Integrate with internal CRM Easily get the WeChat OA and enterprise CRM integration, only need the standard API interface of iParllay WeChat CRM to quickly connect Microsoft Dynamics and Salesforce CRM. For companies without CRM, Parllay WeChat CRM is preintegrated with the powerful HubSpot CRM, which is ready to use and free for life.