Reed Team - Art of Selling Real Estate 2021

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THE ART OF SELLING

REAL ESTATE

IN THE LOWCOUNTRY



THANK YOU FOR THE OPPORTUNITY

It is our pleasure to present you with this personalized guide to selling your property. We have earned our reputation for excellence in real estate marketing and client service through creative innovation, distinctive quality, outstanding client service, many years of market expertise, and a genuine passion for what we do. Sincerely, Andy, Tom, Carri, and Judd


THE REED TEAM Real Experience. Real Results.

On the following pages,

we discuss the process of listing your property which includes how to prepare the property for the market, our strategic and targeted marketing efforts to find the ideal buyer, the negotiation process, and what to expect between contract and closing. We will also show you how we will communicate and serve you throughout the entire listing process. You are an important part of this process. We feel it is important that you know what to expect along the way. So, we hope you will find this guide to be a valuable resource.


Table of Contents

1. You Have Chosen The Right Team WHO IS THE REED TEAM? » » » » » »

Andy Reed ......................................................................................................................... 9 Tom Reed ....................................................................................................................... 9 Carri Fuge ...................................................................................................................... 9 Judd Tracy ..................................................................................................................... 9 Real Estate Reimagined .............................................................................................. 10 The Team Behind The Team ..................................................................................... 11

2. Marketing Your Property PREPARATION AND PRESENTATION »

Professional Photography .............................................................................................. 14

» » »

Property Brochures ......................................................................................................... 15 Just Listed Mailers & Postcards .................................................................................... 16 Client Newsletter Mailings ............................................................................................ 17

» » » » » »

Social Media ...................................................................................................................... 18 Client Digital Newsletters .............................................................................................. 19 Multiple Listing Service (MLS) .................................................................................... 20 ExploreHHI.com & Boomtown .................................................................................... 21 Internet Marketing & Targeting ................................................................................... 22 E-mail Marketing ............................................................................................................ 23

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WHHI - Real Estate in the Lowcountry .............................................................. 24-25

PROPERTY PROMOTION | PRINT ADVERTISING

PROPERTY PROMOTION | DIGITAL ADVERTISING

PROPERTY PROMOTION | TV ADVERTISING

3. Listing and Selling Process WHAT’S NEXT? » » » »

The Preparation ............................................................................................................... 28 Getting Started .............................................................................................................. 29 Your Dedicated Listing Coordinator .......................................................................... 30 Your Dedicated Marketing Coordinator .................................................................... 31

» »

How We Communicate With You ............................................................................... 32 Your Dedicated Transaction Coordinator .................................................................. 33

FROM COMMUNICATION TO NEGOTIATION AND CLOSING

4. Our Results

OVER 1 BILLION CLOSED IN REAL ESTATE


The Reed Team at Charter One Realty are experts in their field. My wife & I trusted in their guidance, deep market knowledge and expertise for both the purchase, and most recently, for the sale of our home. From start to finish, The Reed Team acted with integrity and professionalism. They set realistic expectations and kept us fully informed at all stages of the process. We always felt that our interests were of primary importance to the team. ~ Bill and Elspeth Sommerville Durham, NC


1 You Have Chosen the Right Team


WHO IS THE REED TEAM? Working within the brokerage of Charter One Realty, The Reed Team leverages their business through a powerful and growing first class real estate company that has dominated the Hilton Head and Bluffton market for decades.

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THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND


ANDY REED » » » » » »

Co-founder of The Reed Team Local Realtor since 1997 Moved to Hilton Head in 1980, Hilton Head High School Class of 1989 Played varsity basketball at Virginia Tech and graduated in 1994 Former Stock Broker and consumer lending banker Stephanie’s husband and Nicole, Lauren & Hannah’s dad

TOM REED » » » » »

President and Broker-in-Charge of Charter One Realty Member of The Reed Team since 2000

Raised in middle Tennessee, earned law degree from University of Miami Former lead Read Real Estate Attorney at one of Hilton Head’s premier law firms before joining Charter One Realty Done’s husband and Cole & Erin’s dad

CARRI FUGE » » » » » »

Member of The Reed Team since 2014 Raised in Myrtle Beach,SC, College of Charleston graduate Prior to real estate, worked in the political realm for over 20 years Worked in Washington D.C. assisting Senator Strom Thurmond Anna’s mother

JUDD TRACY » » » » »

Member of The Reed Team since 2018 Local Realtor since 2009 Raised in the Chicago area, graduated from UNC-Wilmington Prior to real estate, worked in the banking industry for 13 years Marlayna’s husband and Emma Kate & Blake’s dad

THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535

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R E A L E S TAT E R EIM AGINED The real estate industry as a whole is changing rapidly. The days of the lone general practitioner are vanishing. The Reed Team led the way locally becoming one of the first teams in our market over 20 years ago. These leading innovations continue to this day as The Reed Team approaches the real estate business in an entirely different manner. They understand that consumers today expect and deserve a higher level of service and accountability. They also know that the best way to provide this level of service is through a team of specialists. As such, the Reeds have built a dynamic team of creative and highly skilled professionals that thrive on challenges and exceeding clients’ expectations.

YOU A R E T HE FOCUS OF E V ERY T HIN G W E DO TEAM STRUCTURE • Reed Team Agent • Listing Coordinator • Marketing Coordinator • Transaction Coordinator Our team structure for real estate places you, the client, in the center of our operation with a specialist serving you during each phase of your real estate transaction. We are unique and different from other real estate groups. Our team of specialists perform many different tasks in serving you. Every member of our team has responsibilities in the process of taking your property from the listing phase through the successful closing phase - and we go above and beyond in an attempt to make sure we exceed your expectations from service, to advice, to negotiations, to closing.

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THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND


T HE T E A M BEHIN D T HE T E A M

THE THREE COORDINATOR SYSTEM

1

LIBBY DUNCAN:

Your Listing Coordinator

2

JORDYN PARKER

Your Marketing Coordinator

3

ASHLEY STRICKLAND:

Your Transaction Coordinator

We have created and fostered an environment for like-minded real estate professionals, management, and support staff - all the best in the business - who strive to meet and exceed our clients’ needs and expectations. In addition to our team of top-producing Realtors, we have a team of industry specialists supporting us each step of the way. Our unique support structure consists of a three-coordinator system which provides each sales professional a listing, marketing, and transaction specialist. These specialists attend to specific aspects of every transaction, create and share effective communications, and ensure every step of the process runs as smoothly as possible - freeing the agent to work on finding buyers for your property. THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535

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When we decided to move to Hilton Head, we were told the only real estate agents to use were The Reed Team. After buying and selling four properties using them, we couldn't agree more. They know the market extremely well. In addition, they really tried to learn our goals, and then match properties to meet those goals. Our first property was an ocean front house, that we rented for 3 years until we tore it down to build our dream house. The advice we were given by The Reed Team during that time proved to be right on. The other transactions were for investment reasons, and they all exceeded our goals as well. There are three things we especially liked about dealing with The Reed Team; first, they would tell us exactly how they felt about a property, and actually steered us away from some we liked. Secondly, they have a very practical, common sense approach about real estate deals. And thirdly, they worked hard on building long-term relationships, they weren't just transaction processors. They stayed very involved during escrow and way past the closings, ensuring that the deal got done to our satisfaction. We only wish they had an office in southern California when we relocated here. Judy and Glen Terbeek – La Jolla, CA


2 Marketing Your Property


PREPARATION | PRESENTATION

PROFE SSI ON A L PHOTOGR A PH Y

Today’s buyers are utilizing on-line automated searches where you get one chance to make a first impression. So, the way your home is presented is critical to the amount of attention it receives. Photography is one of the the most important features on a real estate website. Additionally, great print marketing begins with high quality photography that enhances your property. Showcasing a home through pictures tells a story. It creates excitement, interest, and showing activity. We meticulously stage, light, and strategize photography of the highest caliber using the area’s best professional photographers.

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THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND


PROPERTY PROMOTION | PRINT ADVERTISING

PROPER T Y BROCHU R E S

The Reed Team and Charter One Realty believes that every home has a story to tell. For this reason, we use the most advanced platforms, advertising, and marketing resources to tell the story of your home and properly position your property in the marketplace.

THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535

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PROPERTY PROMOTION | PRINT ADVERTISING

J US T L IS T ED M A IL ERS & POS TC A R DS

The story is written... It is all about sharing it. The Reed Team and Charter One Realty showcase your property before the largest pool of buyers with both online efforts and direct mail campaigns. Our proven marketing plan is built around exposure - all of which is tailored to address the specific challenges and opportunities of the Lowcountry real estate marketplace. Our in-house marketing, print shop, mail center, and internet marketing departments work swiftly producing high quality marketing materials with new ideas and innovations that set our real estate professionals and clients apart from the competition. From direct mail targeting specific buyers to digital marketing campaigns, the story of your home will be presented to the most qualified buyers.

7 Piping Plover Road $3,495,000 5 beds | 5 full baths | 2 half baths MLS #414950

Wow! Spectacular 3rd row walkway home on Piping Plover in Sea Pines. This home has great curb appeal and is incredible for entertaining & outdoor living. This remodeled 5 bedrooms, 5 full baths and 2 half baths features upstairs decking, a private heated pool/ spa, screened porch, pool decking, right next to the beach walkway. Inside features include elevator, multiple master bedrooms, super spacious upstairs, open floor plan and downstairs living area.

About Andy Reed

Andy Reed began his business career as a stock broker in North Carolina followed by a career in the banking industry in Virginia. He started his real estate career on Hilton Head Island in 1997 and has closed over $270 million in real estate sales. In 2014 Andy became an owner of Charter One Realty.

P.O. Box 6125 • 11 Park Lane Hilton Head Island, SC 29938-6125

Andy moved to Hilton Head Island with his parents in 1980 and graduated from Hilton Head High School in 1989. He played basketball for Virginia Tech and graduated from Virginia Tech in 1994. He and his wife, Stephanie were married in 1995 and have three daughters.

DINING

EAT-IN KITCHEN

GREAT ROOM

He is a member of Hilton Head Island Community Church and enjoys raising his children as well as playing golf and tennis.

We have had the pleasure of working with Andy Reed on three real estate transactions. We have bought, sold, and bought again with Andy. It took us a couple of years to decide to sell our first house and buy something else. Andy was extremely patient with us. We never felt pressured to do something we weren’t ready to do. His knowledge of the market and experience is vast which helped us in getting top dollar for our home and the best deal we could on our new property. Communication is key when buying and selling real estate from a far. Andy and his assistant, Ashley, were phenomenal communicators and handled every minute detail for us. I don’t know what we would have done without them. I don’t know what the future holds, but rest assured, if I buy or sell another property in Hilton Head, Andy Reed will be the first phone call I make.

Ken and Laine Orcutt – Hilton Head Island $1,597,373,818

MASTER BEDROOM

Just Listed in Sea Pines

7 Piping Plover Road (3rd Row - Walkway)

Andy Reed

843.816.4466 Andy@ExploreHHI.com ExploreHH.com

Hilton Head Island and Mainland Real Estate Sales by Company January 1 - December 31, 2020

KITCHEN

MASTER BATH

$470,310,341 $330,415,275 $329,614,245

$321,487,562

$296,042,216 $231,346,957

$217,486,285

$207,196,700

$182,518,182

843·816·4466 • Andy@ExploreHHI.com • ExploreHHI.com FAMILY ROOM WITH WET BAR

GUEST ROOM

SCREENED PORCH

The statistical data contained herein has not been verified by the Multiple Listing Service of Hilton Head Island, Inc. and the publication of information hereof is not a representation or warranty of any fact whatsoever. Information deemed accurate. Buyer must verify.

Elegant Home in Indigo Run

674 Colonial Drive | List Price: $1,195,000

• • •

Perfect for entertaining Golf and pool views 5,800 square feet

• • •

4 bedrooms 4.5 full bathrooms 0.49 acre lot

When listing with Tom and The Reed Team, you will receive the highest level of service. You will have the unique advantage of having full access to Tom himself and his dynamic team of highly skilled professionals that will go to great lengths to make your transaction go as smoothly as possible. Tom Reed | 843.816.4816 mobile | Tom@ExploreHHI.com

“ Just Listed in Indigo Run 674 Colonial Drive | List Price: $1,195,000 Tom Reed | 843.816.4816 | Tom@ExploreHHI.com | ExploreHHI.com

When we decided to sell our property we interviewed a number of Realtors. We were most impressed with the presentation and professional approach of The Reed Team. Most important to us was the way they kept us informed of progress and market conditions on a regular basis. They worked aggressively on our behalf and sold our property for what we felt was a fair and reasonable price. Alan Mendelson – Summit, NJ

The Reed Team Charter One Realty 11 Park Lane Hilton Head Island, SC 29928

The statistical data contained herein has not been verified by the Multiple Listing Service of Hilton Head Island, Inc. and the publication of information hereof is not a representation or warranty of any fact whatsoever. Information deemed accurate. Buyer must verify.

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THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND


PROPERTY PROMOTION | PRINT ADVERTISING

CL I EN T N E WSL E T T ER M A IL IN GS

Each month The Reed Team creates a newsletter to send out to clients and prospective clients with local news, available listings, and market data. This is a great vehicle for us to promote your property to the prospective buyers working with The Reed Team.

REEDREPORT April | 2018

FEATURED LISTINGS ANDY REED

SEA PINES

SEA PINES

LEAMINGTON

FEATURED LISTINGS 154 Otter Road · MLS# 374232 3 Bed · 2 Bath · $474,900

23 Red Cardinal Road · MLS# 375324 7 Bed · 7 Bath · $4,500,000

15 South Shore Place · MLS# 375171 4 Bed · 4.5 Bath · $1,995,000

LONG COVE

PORT ROYAL

LONG COVE

33 Long Brow Road · MLS# 365796 3 Bed · 3 Bath · $549,000

20 Donax Road · MLS# 374523 5 Bed · 5 Full Bath · 2 Half Bath · $4,395,000

2 Dalton Court · MLS# 376896 3 Bed · 3 Bath · $575,000

SEA PINES

INDIGO RUN

PALMETTO HALL

13 Belted Kingfisher · MLS# 375325 6 Bed · 5.5 Bath · $2,250,000

257 Berwick Drive · MLS# 374745 4 Bed · 4.5 Bath · $669,000

334 Fort Howell Drive · MLS# 375474 5 Bed · 4 Full Bath · 2 Half Bath · $789,000

RIBAUT ISLAND

HH PLANTATION

PALMETTO DUNES

3 Charlesfort Place · MLS# 350866 4 Bed · 4.5 Bath · $2,499,000

4 Dunlin Place · MLS# 375347 3 Bed · 2.5 Bath · $399,000

2114 Winsor Place II Villas · MLS# 353916 1 Bed · 2 Bath · $439,000

INDIGO RUN

LONG COVE

FOREST BEACH

674 Colonial Drive · MLS# 377175 4 Bed · 4.5 Bath · $1,195,000

20 Strawberry Hill Road · MLS# 376858 3 Bed · 3.5 Bath · $469,000

137 Shorewood Villas · MLS# 374984 2 Bed · 2 Bath · $499,900

FOREST BEACH

PALMETTO DUNES

PALMETTO DUNES

102 Forest Gardens Villas · MLS# 378675 2 Bed · 1 Bath · $174,000

2414 Winsor Place II Villas · MLS# 353989 1 Bed · 2 Bath · $459,000

3420 Villamare Villas· MLS# 369053 2 Bed · 2 Bath · $599,000

WELCOME TO SPRING! We hope you have been enjoying your spring. Locally, we have been enjoying fantastic weather! What better time to look for your dream home or villa? Please enjoy our featured listings above and on the reverse side. Give me a call if I can be of service to you, your family or friends. Respectfully,

ANDY REED

Serving the Lowcountry since 1997

Charter One Realty | 11 Park Lane | Hilton Head Island, SC 29928 | Andy@ExploreHHI.com | 843·816·4466

FOR MORE INFORMATION & PICTURES • •

Go to our website: ExploreHHI.com Simply enter the MLS # in the search box

Charter One Realty | 11 Park Lane | Hilton Head Island, SC 29928 | Andy@ExploreHHI.com | 843·816·4466

THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535

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PROPERTY PROMOTION | DIGITAL ADVERTISING

SOCI A L M EDI A The marketing team of Charter One Realty and The Reed Team utilize social media to draw consumers to our listings. Your property will be listed on CharterOneRealty.com. Charter One Realty promotes properties through Facebook, Instagram, Twitter and Pinterest to engage our user audience to drive traffic to properties on CharterOneRealty.com. The Reed Team posts every listing on its Reed Team Facebook page. We leverage these social media tools to promote properties and to share important real estate news and local events in an effort to bring more buyers to your property.

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THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND


PROPERTY PROMOTION | DIGITAL ADVERTISING

CL I EN T DI GI TA L N E WSL E T T ERS

A monthly newsletter with local real estate updates, including statistics, market news, and more is e-mailed to over 15,000 Charter One Realty clients. Also, The Reed Team personalizes this report to send out to its clients and prospects. The newsletter also includes upcoming events, local news, company happenings, featured communities, community video tours, and articles. All of this is intended to engage the recipient on our website, driving more traffic to our clients’ properties that are listed on CharterOneRealty.com and ExploreHHI.com.

THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535

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PROPERTY PROMOTION | DIGITAL ADVERTISING

M ULT I PL E L IS T IN G SER V I CE (M L S) Your property will be entered into both REsides MLS and Lowcountry Regional MLS to maximize exposure to all local real estate agents and their clients, plus prospective buyers visiting the MLS websites to search for properties. This allows The Reed Team to use this valuable tool to make your property visible not only to the local real estate community, but worldwide as well.

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THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND


PROPERTY PROMOTION | DIGITAL ADVERTISING

E XPLOR EHHI .COM & BOOM TOW N

WWW.EXPLOREHHI.COM: THE REED TEAM’S PERSONAL WEBSITE •

Customizable Consumer website allows buyers easy access to your updated MLS listing

Averaging nearly 8,000 visitors to the site monthly

Our sellers get featured listings on the site

Set up personalized property searches

Community Guides are set up to help purchasers learn more about the neighborhoods on Hilton Head Island and in Bluffton

Customizable Consumer website allows buyers easy access to your updated MLS listing

Home Search Now (APP) offers everything our prospects deserve to enjoy a hyperrelevant, tailored search experience, up to the minute updates on your property

Reactive Customer Relationship Management (CRM) where lead activity is tracked within our real estate CRM system to give our team predictive insights on top opportunities most likely to engage in a conversation about your property

We match your listing with the most fitting and interested buyers within our CRM and our systems opportunity wall ranks our contacts by algorithms designed by the website host

THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535

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PROPERTY PROMOTION | DIGITAL ADVERTISING

I N T ER NE T M A R K E T IN G A N D TA RGE T IN G

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PPC/SEM (Pay Per Click/Search Engine Marketing)

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Programmatic Display

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Site Retargeting | ExploreHHI.com

THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND


PROPERTY PROMOTION | DIGITAL ADVERTISING

EM A I L M A R K E T IN G

to over 2000 local agents and their support staff

JUST LISTED EBLAST

PRICE ADJUSTMENT EBLAST

Just Listed in Hampton Hall

The ONE To Turn To For All Of Your Real Estate Needs

PRICE REDUCTION in Sea Pines!! 1st Floor 2/2 Golf View Villa 2362 Raquet Club Villas | MLS #392516 | $344,900 Golf lovers dream. Full view of #11 green of Heron Point. 2 bedroom/ 2 bath villa in Racquet Club. First floor unit with no stairs. Pristine condition with remodeled kitchen and baths and floors. Tastefully decorated in a coastal decor. The pool and tennis are just steps away and only a few minutes walk to Harbour Town. Also, the Sea Pines trolley enters the complex and stops very near the unit. This villa has an excellent rental history.

32 Normandy Avenue | Hampton Hall 3 BR | 2.5 BA | $699,000 | MLS# 415521 Don't miss this custom home in Hampton Hall! This 3 bedroom, 2.5 bath home located on a cul-de-sac also offers a den/office, oversized 2 car garage, covered screened porch overlooking beautiful lagoon. Meticulously taken care of home with gorgeous landscaping, high-end details and trim work. Hampton Hall is a gated community with incredible amenities including golf, tennis, community pool, bocce, clubhouse, and so much more!

View Listing

Visit Listing Here

Carri Fuge

The Reed Team | Charter One Realty Mobile: 843.338.1117 E-mail: Carri@charteronerealty.com web: www.explorehhi.com

Judd Tracy, Realtor The Reed Team Charter One Realty JuddTracy@CharterOneRealty.com Cell: 843-290-1833 Office: 843-686-9535

Contact Agent

THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535

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PROPERTY PROMOTION | TV MARKETING

T V M A R K E T IN G WHHI – REAL ESTATE IN THE LOWCOUNTRY

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THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND


PROPERTY PROMOTION | TV MARKETING

THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535

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Janice and I have worked with The Reed Team on two different occasions. They are individuals of tremendous integrity and know the market in Hilton Head extremely well. When we worked with them they gave us excellent advice on the market pricing, that in every case turned out to be dead on and resulted in us making excellent decisions. They are great to work with and we trust them completely. They do business in a way that let’s you know that they are looking for a long term relationship not just a short term sale. ~ Richard and Janice Ricks – Hilton Head Island, SC


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Listing and Selling Process: Let’s Get Started

“Our goal is to give you the best real estate experience you have ever had.”


PROCESS | LISTING AND SELLING

T HE PR EPA R AT I ON “From your very first phone call and beyond, we are committed to exceeding your expectations”

PLANNING TO SUCCEED Only proven systems and expert marketing strategies can consistently deliver results. The Reed Team offers our sellers a business plan that strives to increase the perceived value of a property by using proper pricing, effective property presentation, and laser targeted marketing efforts. We have procedures in place for

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first impression planning, showing management, and feedback. When an offer is received, we implement negotiation strategies to put you in a position of strength. Once under contract, we have proven closing and transaction management processes to manage the hundreds of variables involved.

THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND


PROCESS | LISTING AND SELLING

GE T T I N G S TA R T ED

GOALS

matters.

During our interview we ask many questions to understand your specific objectives. We need to know something about you before we can help you create a pricing, marketing and negotiation strategy. Whether you are trying to maximize profit, avoid loss, or simply move on to another chapter in your life, our goal is to sell your property for top dollar. Once your priorities are understood, a marketing plan and targeted advertising campaign will be implemented to meet your goals.

PRICING In advising you as to your pricing strategy, we will consider factors such as: » Inventory Levels » Neighborhood Analysis » Price Trends » Negotiating Spreads » Economic Factors Impacting Pricing » Days on Market In addition to decades of experience in your community, we utilize tools such as data from the MLS and proprietary market reports to help illustrate regional, local, and neighborhood trends. We go way beyond the traditional comparable market assessment (CMA) to understand the dynamics of the Hilton Head - Bluffton real estate market so that we can give you the best advice possible.

Our goal is to help you make your property look its best so that it stands out and shines above the competition. As such, before we send our professional photographers or list the property, we will walk through the property with you to make suggestions on repairs, updates, etc. so that you can get top dollar for your property. You only get one chance to make a first impression. So, we want to make sure that you put your best foot forward from the first day of the listing.

Preview Your Property We will prepare a detailed property description which will enable us to prepare the most effective brochures possible. We will take notes, room by room, regarding finishes, details and all of your comments regarding things you want us to know about your home.

Offer Suggestions To Maximize Your Ability to Sell Sometimes just a few small changes make a big impact. We will give you advice on how to prepare your home to present it in the best condition to obtain maximum sales results.

FIRST IMPRESSIONS When you list your property for sale, your property changes. It moves from being your “home” to being a marketable “house”. In other words, it becomes a commodity. How it is presented to potential buyers, both online and in person,

THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535

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PROCESS | LISTING AND SELLING

YOUR OW N DEDI C AT ED L IS T IN G COOR DIN ATOR

LIBBY DUNCAN

» » » » » » » » » »

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Acts as a liaison between you and your agent with The Reed Team Enters initial listing documents Enters and maintains listing in MLS Aquires county tax records Acquires elevation certificate if available Acquires plat/survey maps if available Acquires rental history/proforma Coordinates professional photography Schedules MLS broker tour Enhances listing on Realtor.com

» » » » » » »

Enhances listing on LuxuryRealEstate.com if property is listed at over $500,000 Coordinates Property Disclosure with you Coordinates Annual Expense Sheet with you Coordinates any changes to showing instructions with you Coordinates any requested listing modifications with you Adds listing to community website (where applicable) Provides copies of all documents to you

THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND


PROCESS | LISTING AND SELLING

YOUR OW N DEDI C AT ED M A R K E T IN G COOR DIN ATOR

JORDYN PARKER

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»

»

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Sends “Just Listed” eblast about your property to all local real estate agents and support staff Creates and sends a “Just Listed” mailer or postcard about your property to your targeted mailing database Creates professionally designed brochures and/or flyers to be printed and placed in your property for prospective buyers Sends “Broker Tour” eblast about your property to all local real estate agents and support staff Creates Broker Tour critique sheets for real estate agents to fill out during the tour regarding your property Creates social media posts promoting your property to targeted audience

» »

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Sends “Price Adjustment” eblasts about your property to all local real estate agents Posts and promotes any open house events involving your property on social media platforms Creates and coordinates market update report mailings to underline The Reed Team’s professional presence and reputation in specific communities Creates and coordinates any other marketing required by The Reed Team for your property

THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535

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PROCESS | LISTING AND SELLING

COMMUNI C AT I ON & N EGOT I AT I ONS

Our mutual objectives are to sell your property at the highest price in the shortest amount of time possible with the most favorable terms and the least amount of hassle!

HOW W E COM M U N I C AT E W I T H YOU DUR I N G T HE L IS T I N G Communication is an area where many REALTORS® fall short. In surveys conducted by NAR (National Association of REALTORS®), lack of communication from their agent was the number one complaint from sellers. We are committed to being proactive in the marketing of your property and to keeping you informed throughout the listing process. »

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We obtain feedback from agents who show your property. This provides opinions and suggestions from agents and buyers who have seen your property and includes comments that are helpful in our marketing and pricing. Realtor Tour. This tour is very important and helpful in showcasing your property. It allows real estate agents to view your property and inform any prospects of the attributes of your property. We also gain excellent feedback from the agents regarding pricing along with other thoughts and suggestions. We keep you informed through regular updates. These updates are one of the most important services we provide. Updates include a summary of the showing feedback, market updates including price adjustments and sales of relevant properties in your neighborhood, as well as a synopsis of the marketing efforts we are making on your behalf

WHAT HAPPENS WHEN AN OFFER COMES IN? | THE NEGOTIATIONS Through many years of experience, we have a wealth of knowledge and strength that The Reed Team brings to the negotiating table. When offers are submitted on your property: The Reed Team will evaluate and advise you how best to respond to reach your goals. We will highlight the positive and negative aspects of the offer and make specific recommendations for modifications that may be needed to structure a contract that meets your best interests. The Reed Team will prepare your counter offer, manage the negotiations, and provide expert consultation from the initial offer through inspection items and all the way to closing. With each, we will negotiate until there is a mutual agreement.

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THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND


PROCESS | LISTING AND SELLING

YOUR OW N DEDI C AT ED T R A NSAC T I ON COOR DIN ATOR

ASHLEY STRICKLAND

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Confirm earnest money has been deposited with the closing attorney or the real estate company Send the executed contract and all necessary documents to your attorney to initiate the closing process Obtain a pre-approval letter and commitment letter from the buyer’s lender Coordinate with the selling agent regarding loan approval if lending is involved Confirm that appraisals and necessary surveys have been ordered in a timely manner Coordinate the property inspection

» » »

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Coordinate the estimates and the actual repairs, if needed Coordinate access for the appraiser and inspector Coordinate the execution of any necessary contract amendments during the transaction process Coordinate the termite inspection with your law firm Coordinate the final walk through Communicate and coordinate with you, your attorney, any lender, and the selling agent throughout the closing process

THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535

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As out of town buyers, we appreciated the low key and highly professional staff at The Reed Team. Our agent was a consummate professional who gave us straight talk and sound advice. It was this thoroughly professional approach that made it possible for my wife and me to invest in a real estate market in which we had limited experience. We also greatly appreciated the collegial approach by all members of The Reed Team staff and their persistent follow through. All in all, I highly recommend The Reed Team to anyone seeking to enter the Hilton Head real estate market. Mark and Janis Rosen


4 Our Results


$1

The Reed Team Has Closed

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THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND


Billion+

In Hilton Head Area Real Estate Sales Since 1997

CHARTER ONE REALTY

THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535

37


WE LOOK FORWARD TO WORKING WITH 38

THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND


YOU AND EARNING YOUR BUSINESS THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535

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“The Reed Team is simply the best. Unquestioned integrity and always acting in the best interest of the client. You can trust them and count on them to get the job done in an efficient and timely manner.” ~A. Prillaman – Hilton Head Island, SC

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Andy Reed Tom Reed Carri Fuge Judd Tracy

| 843·816·4466 | 843·816·4816 | 843·338·1117 | 843·290·1833

| Andy@ExploreHHI.com | TomReed@CharterOneRealty.com | Carri@ExploreHHI.com | JuddTracy@CharterOneRealty.com