Sneaky Peaks #15

Dear Loyal Best Friends,

As the gateway of our enchanting Labyrinth opens with our 2024 collection, we are delighted to guide you through its winding paths and hidden treasures. With each twist and turn, a story unravels, a memory forms and a cherished friend awaits.

You can reminisce back to the start of our journey with our article and as you leaf through this latest Sneaky Peeks & Secrets, be ready to meet not one, but two brand new ranges! Plus, we’ve got oodles of information on when we’ll be appearing on QVC and TVSN shopping channels throughout the year and our Calendar Girls pin badges are sure to be as popular as their ‘real-life’ Minimo bears were last year.

We’ve got some sneaky peeks from our upcoming Paw Store and Cuddle Time Exclusives for you see before they are officially released – will these bears choose you ahead of Cuddle Time? We also showcase some of your collector displays and there is exciting news of a puzzle that could put you in with a chance of winning our Labyrinth bear from the Isabelle Collection 2024!

We’re looking forward to another magical year ahead at Charlie Bears and we hope you are too…

With love and bear hugs,

Time Flies when you’re having fun with your Charlie Bears!

This dapper chap is part of our Paw Stores Exclusives for 2024, which means you’ll only be able to find him in our Charlie Bears Paw Stores...look out for his bear pairing Making Time later in this issue.

Time Flies

Paw Stores Exclusives (mohair/alpaca)

Numbered Limited Edition of 250 47cm 18.5”

Charlie Bears: A Journey from Passion to Legacy

Every great story has a humble beginning, and the tale of Charlie Bears is no exception.

As many of you reading this know, Charlie Bears was founded in 2005 by the passionate duo, Charlotte and William Morris. Charlie Bears began as a heartfelt dream to create bears that tug at the heartstrings and evoke fond memories for anyone that loved bears.

When they sat down over a cup of tea (with two sugars!) starting on their first collection of 12 bears, they could never have imagined that this, now global company, would bring so much to so many.

The first collection was launched in February 2006, which Charlie affectionately called “my little acorns” and each charming character was so full of personality that’s how we became known as having the bears with personalities. The teddy bears, distinct in design and crafted with meticulous attention to detail, soon captured the hearts of many, turning loyal enthusiasts into a global community.

We’d love you to get in touch with our bear-illiant bear cubs on social media and share photos of any of these original 12 bears from that year still in your Charlie Bears hug to this day!

Beyond crafting unique bears, the essence of Charlie Bears lies in the stories each teddy tells and the memories they help to create. Charlie has an intrinsic understanding of the timeless appeal of teddy bears. A labour of love, each bear is a testament to Charlie and our bear artists’ unwavering dedication to quality.

From that modest collection in 2006 to the globally recognised brand today, Charlie Bears has traversed a journey filled with passion, perseverance, and above all, love. It stands as a beautiful reminder that dreams, no matter how small they start, can touch the hearts of many when nurtured with dedication and care.

Our Founders: Charlotte & William Morris (a.k.a. Charlie & Will to their bear friends!)

together,whenWillvisitedCharlie’sbearshopinLeeds tolookforabearasagiftforhispoorlymum. WillNowbasedinCornwallatTheBearhouse,Charlieand workextremelyhardtoensureeachandeverybear highestisuniquelydesignedandlovinglymadebyhand,tothe qualityusingonlythefinestmaterials.Theyare listenlovedbycollectorsfortheirsincerityandwillingnessto regulartotheirfeedback,ideasandsuggestions.Theyhold

answeringcollectors’questionsonsocialmedia. firstSincefoundingthecompanyandlaunchingtheirvery familycollectionofjust12bearsin2006,theCharlieBears hasgrownrapidlywithcollectorsinalmostevery countryaroundtheworld. www.charliebears.com

THAT

ALWAYS THE

Our Charlie Bears bookswe still have a tiny paw-ful of books 2 and 3 available online!

THAT

IT’S ALWAYS THE BEAR

Bearscelebrationofourcollectorsbeing‘chosen’

coveringlaunchedwaybackin2006,andourprevious years,2006to2015,thisnewbookcovers including2020-our15thanniversarycollectors,It’sawell-knownfactatTheBearhouseand thatit’sneveryouthatchooses alwaysthebearthatchoosesyou!Howmany youbeenchosenoverthelast15years?

Bears,ThisbookshowcasesourCharlieBearsPlush,Bearhouse Minimo

Here is Jake from our first-ever collection launched in 2006

Charlotte2016throughtotheendof2020.Wealsohear(orCharlieassheisknowntoherBestBear collectionFriends-BBFs)andWilliamMorrisasaforewordtothe pagesastheylookbackoverthelastfiveyears atCharlieBears. aAsalwaystherehasbeenlotsgoingonandthisbookis beencelebrationofhowmanybear-illianttimestherehave USA,including:theopeningofTheCubhouseinFlorida, paw-sometheopeningofTheBearhouseGalleryandallthe eventswe’veheldthereinthelastfiveyears. favouriteOverthefollowing300+pagesyoucansearchoutyour CharlieBearscharacterwithalltheirbeardetails andmaybeafewmoreCharlieBearswillchooseyou...

The bear artistry continues…meet our Charlie Year Bear 2024

The realm of Monsterology…

Dive into the mesmerising realm of our Monsterology series. This isn’t merely a collection of characters; it’s an odyssey of mystique and adventure. With each character, connect to a path less travelled, to a story less told.

Quarter 2 Release

Pre-order with your stockist

Explore the world where the enigmatic waters of Loch Ness hide their age-old secret or where the fiery plumage of the Firebird sets ancient forests ablaze with tales. Let the chilling whispers of the Beast of Bodmin, inspired by Cornwall’s mysterious beast thought to live on Bodmin Moor. Intertwine with the frosty tales of the elusive Yeti in the snow-clad Himalayas. Welcome, dear traveller, to another world of wonder and whimsy.

Quarter 1 Release Pre-order with your stockist

see all eight characters in our Monsterology Series and the quarters they will be released throughout 2024.

Will you become one of our Monsterologists before the year is out?

Each plush character in the Monsterology Series is a Numbered Limited Edition of only 1000 pieces worldwide. Turn to pages 58 to 65 of our Labyrinth Collection catalogue to

Beary exciting times ahead...

A thrilling chapter awaits in the heartwarming story of Charlie Bears!

As we journey forward, 2024 promises not one, but two magnificent new ranges, made with our trademark love and attention to detail, expanding our enchanted world of bears and characters to more enthusiasts globally.

For our cherished USA collectors, anticipation builds! We’re fervently collaborating with stockists to ensure that more of you can experience the joy of seeing and holding our bears in person.

Your passion drives us, and in our commitment to serve you better, we’re amplifying our efforts to provide unparalleled customer service in a growing digital world. Every query, every story, every smile matters deeply to us. But the magic doesn’t stop there! Hold onto your hats, as 2024 and 2025 will unveil a treasure trove of exclusive characters - offerings so unique you won’t want to miss out on anything.

So now is a great time to be receiving our email newsletters. The simplest way to make sure you get our newsletters is to create an account on our Charlie Bears website. By having an account you will be sure to get exclusive Sneaky Peeks of varying varieties in the coming months.

CAPTAINPUDDLEMAKERATYOURSERVICE

TWO OF OUR YOUNGER COLLECTORS WITH CARNIVAL

Turn over the page for the first of our two new ranges to launch this year…

BEAR CUBS CONOR & GENE

WE HAD A BARN OWL VISIT

JANE KEEPS OUR BEARS IN TIP TOP CONDITION

BEARY BUSY BEAR CUBS AT SPARKLE SATURDAY

BEAR CUB AMY WITH OUR VISITING BARN OWL

BIRTHDAY PARTY FUN OUR BIRTHDAY PARTY 2022

SPARKLE SATURDAY 2022

MACMILLAM COFFEE MORNING AT CHARLIE BEARS

Meet our Cuddle Cubs!

Suitable from birth, children of all ages (and adults too) can cherish these 12 playful, pocket-sized plush characters. They are our little adventurers, and they are ready to go wild in stores now! Ask your local stockist now for the new Cuddle Cubs by Charlie Bears…

Bear & Me

Charlie Bear

Announcing our second brand new range…

In addition to our 12 pocket-sized Cuddle Cubs you’ve already seen earlier on in this issue, we are delighted to announce that our second brand new range for 2024 will be called Bear & Me.

We’re launching with 15 brand new plush characters in the Bear & Me range and, just like our new Cuddle Cubs, they are all suitable from birth. Charlie Bear is our ‘hero bear’ of this new range and then we’ve got 14 more characters including:

• Bramble Bunny

• Cheeky Monkey

• Chucky Egg Chick

• Draco Dragon

• Effie Elephant

• Folly Fox

• Freddie Frog

• Gilbert Giraffe

• Pip Mouse

• Puddy Kitten

• Riley Raccoon

• Ruff Puppy

• Ronnie Red Panda

• Stevie Stegosaurus

Your local Charlie Bears retailer will be taking delivery of their Bear & Me characters in the next few weeks, so you’ll be able to meet them all in person then. In the meantime, we’re showcasing some of these new Bear & Me characters over the next few pages.

If you haven’t used your £10 off voucher from your Best Friends Cub Membership Pack, time is running out! You’ve only got until midnight on Friday 26th April 2024 to use the promo code online.

Use this promotional code when placing your next order with Charlie Bears to receive £10 off*

You can use your £10 off voucher code on anything available on our website. Go to www.charliebears.co.uk and choose your region from the drop down menu at the top of the page. We’ve got books, pin badges, bag charms, keyrings and of course…oodles of Charlie Bears!

Visit www.charliebears.co.uk to place your order and enter the code when prompted at checkout. You can also order over the phone at The Bearhouse in the UK or at our Cubhouses in Australia and USA:

*Voucher code can only be used once. When placing your order on our USA, Australian or German websites, this voucher code will give you a $20 USD, $20 AUD and €12 EUR discount respectively. The voucher code will expire at midnight on Friday 26th April 2024 (GMT).

Making Time for your friends…

It’s always important to make time for your friends and our Paw Stores Exclusives bear here has definitely been Making Time for his best friend, Time Flies who you met earlier in this issue.

Making Time

Paw Stores Exclusives (mohair/alpaca)

Numbered Limited Edition of 250 47cm 18.5”

Meet the Bear Cubs!

Here are three of our bear-illiant Bear Cubs…

Bear Cub Sam

Charlie Bears Global Marketing Manager

Sam’s hobbies are fishing, BBQ cooking, playing piano, making milking stools and being a DIY guru! His favourite biscuit is two dark chocolate digestives sandwiched together chocolate side to chocolate side (try this for yourself if you haven’t already, it’s something special).

Bear Cub Amy

Charlie Bears Direct UK Assistant

Amy enjoys going on long walks with friends on the moors or the coast, with a cuppa and cake at the end. If she’s not walking, she’s exploring new places, or at home doing arts and crafts. Her favourite biscuit is Chocolate Chip Cookie - yum!

Bear Cub Josh

Global E-commerce Specialist

Josh’s role is launching and growing our e-commerce sales around the world and that keeps him beary busy most of the time. But when he’s not doing all that techy stuff for us, his hobbies are running and playing tennis! His favourite biscuit is the good old British Custard Cream - a classic.

Bear & Me

Stevie Stegosaurus

Introducing our Calendar Girls Pin Badge

Collection 2024: A Tribute to Timeless Elegance

Missed out on the enchanting Minimo Collection 2023? Here’s your chance to embrace the magic once again! Collect our 12 little Calendar Girls in another way with our exquisite series of enamel pin badges. Inspired by the captivating designs, colours, and accessories of our Minimo Collection from last year, these pin badges are not just accessories - they are emblems of some of our most popular designs.

Crafted meticulously with passion and precision, these pins mirror the unique personality of each Calendar Girl bear, making them a treasured keepsake for collectors. But here’s the catch…with only 365 pin badges produced for each of our 12 Calendar Girls worldwide, they are as unique as the Minimo bears they represent and have been individually numbered on the reverse of each pin.

Buy all 12 Calendar Girls online now at www.charliebears.co.uk plus we’ve got several other of our most-wanted bears in pin badge form available too!

Bear & Me

Draco Dragon, Folly Fox & Effie Elephant

Always by my side

A new Cuddle Time Exclusive… meet our Rambling Rose!

This beautiful long-eared bunny is another one of our Cuddle Time Exclusives. You’ll get to meet her on an upcoming Cuddle Time show, and then she will be available at www.charliebears.co.uk but, as she is limited in production, you’ll have to be beary quick not to miss out!

Rambling Rose

Cuddle Time Exclusives

Limited in Production 28cm 11”

Our Collectors Collections!

Our collectors’ dedication to Charlie Bears is shown bear-illantly here, transforming homes into mesmerising galleries that celebrate our bears and characters from years gone by, and up to our present day characters. We’re endlessly inspired by these displays and invite you, our cherished community, to share your own Charlie Bears collections with us.

Let’s shine a spotlight on your unique stories, we want to hear from you. Share photos and videos of your displays with us on social media as we always love to see how you’re displaying your collections at home…

Angela Summers

Becky Marshall

Janice Coates

Dawn Campion

Barra Hendry

Hazel Williams

Joseline Jukes

Marcia Werner

Susy Rios

Sharon Salmon

Vanessa Woodward

Michael John Adams ParT 1

Michael John Adams part 2

Sarah Mead

Sieglinde Gundert

Kerri Botwood

Did you see Guffaw

on Cuddle Time TV?

Our Charlie Bears clown bear was launched on Cuddle Time last month…there is a tiny paw-ful of Guffaw available at www.charliebears.co.uk

Guffaw

Cuddle Time Exclusives (wool/plush)

Numbered Limited Edition of 300 25cm 10”

8

Keep an eye out for our Cuddle Time shows throughout 2024 - there will be 4 shows throughout the year streamed on our Charlie Bears Official YouTube Channel. See page 110 of the new Labyrinth Collection 2024 for more details about our Cuddle Time shows.

Bear & Me

Gilbert Giraffe & Cheeky Monkey

Real-life Charlie Bears

Once again you have surpassed our expectations and sent us your paw-some pets that are the mirror image of our Charlie Bears. These paw-some pets are all the real-life versions of characters from our Labyrinth Collection 2024. Take a look at our collectors catalogue for full details and here you can see how they mirror your real-life Charlie Bears!

Izzy THE REAL-LIFE Potton

Twinkle THE REAL-LIFE Millie

Tia THE REAL-LIFE Saunter

JD THE REAL-LIFE JD

Ranger THE REAL-LIFE Balderdash

YasminTHEREAL-LIFEFrances

Finley THE REAL-LIFE Felicette

Hershey THE REAL-LIFE Muggleswick

FudgeTHEREAL-LIFECheshireCat

No prickles here…only Cuddles!

Hedge is of course our cuddly hedgehog who you got to meet on the last Cuddle Time show.

Hedge

Cuddle Time Exclusives

Limited in Production

25cm

10”

Charlie Bears Home Collection

We’ve been working hard developing some bear-illiant new products to help you display your Charlie Bears at home. We’ve got a range of bear furniture pieces and a paw-some keepsake box… available now exclusively from Charlie Bears!

Charlie Bears Adirondack Chair

Inspired by the Adirondack Mountains, the Adirondack Chair has a seat that is higher at the front than the back, a tall slatted back and wide arm rests. Our version of this popular outdoor lounge chair for humans has been paw-fectly scaled down for your Charlie Bears!

Rocking Horse and Ornate Bench

Also available in this new Charlie Bears Furniture range we have a beautiful rocking horse and an ornate garden bench – both exclusively designed to display your Charlie Bears.

Measurements:

Dazzle is 11 bear paws high (33cm / 13”) so this will help you see the size of our Charlie Bears furniture. Full details of each piece are available in the home section on the Charlie Bears Direct website.

Dazzle with his paws up!

Peek-a-boo!

Charlie Bears Keepsake Box

Inspired by one of our retro suitcases on display in The Bearhouse Gallery, this keepsake box might look like an old, battered suitcase on the outside, but inside it can hold all your precious Charlie Bears keepsakes such as your bear tags, collectors catalogues, stationery items and more.

Or for all our ‘badgers’ out there, it comes with 3 black display boards that you can pin your Charlie Bears Pin Badges to and make a bear-illiant display. There is even a handy pull-out drawer at the bottom to store the backing cards or your bear tags can go in here if you’re not using the box as a pin badge display.

Both our Charlie Bears Furniture and Keepsake Box are available now to buy on our website.

Visit www.charliebears.co.uk for full details of each product and to place your order today!

This box is in the style of a retro suitcase - the handles and clasps you can see here are actually part of the printed design on the box – they are not real handles or fixings - how beary clever!

It’s Puzzle Time!

We’re not going to give you any real hints or clues as to what the puzzle is except to say you need to study your copy of the Labyrinth Collection Collectors Catalogue. Have you spotted anything odd on any of the pages in the catalogue? If you have, perhaps this might lead you to unravelling the puzzle we have set for you?

Take your time, study our Labyrinth Collection catalogue page by page and note down anything you see on some of the pages that ordinarily wouldn’t be there. When you’re confident you’ve got them all, maybe you’ll be able to work out the answer to our puzzle?

It’s worth the effort as all the correct answers Head Bear receives before 30th September 2024 will be entered into a prize draw to win Labyrinth from this year’s Isabelle Collection. This is the bear that has been named after the entire collection for 2024 so they are beary special!

WIN LABYRINTH!

For the chance to win Labyrinth, complete our puzzle and send your answer to headbear@charliebears.com

putting ‘I would like to Win Labyrinth’ in the subject line of your email so Head Bear can easily identity the emails in their beary busy inbox.

The winner will be contacted via email after the draw takes place in early October and you should receive your Labyrinth bear before Christmas!

So get going all you budding Teddy Detectives…crack the puzzle and be in with the chance of winning Labyrinth!

Bear & Me

Always by my side

Freddie Frog

Poetry Corner

Following on from our Poetry Corner feature in the last issue of Sneaky Peeks & Secrets, here are two more poems for you to enjoy. If you have a poem you’d like to submit for inclusion, please email it to headbear@charliebears.com.

In a world with wonders vast and wide, From mountain peaks to the ever-changing tide, ere’s beauty in each corner, every space, In the eeting moments, and the eternal embrace.

Yet amidst nature’s grandeur and art’s deft hand, ere lies a joy, both simple and grand, e craftsmanship of teddy bears, so profound, Each stitch, each gaze, tales they sound.

A teddy’s fur, soft as morning’s rst light, Eyes sparkling like stars in the quiet of night. eir embrace, a memory, a moment in time, A symphony of love, in silence, they chime.

From the smallest detail to the grandest design, In the world of bears, wonders align. For in their plush forms and gentle gaze, Is the joy of beauty, in countless ways.

So let’s celebrate the world, in all its grace, From nature’s splendors to a bear’s embrace, For to admire beauty, both big and small, Is the greatest joy, the best gift of all.

I wish I was a Charlie Bear Plush fur and tickly toes

Pretty come choose me eyes And hand stitched cute bear nose

You’d want me fur-ever And never ever let me go I would keep your secrets safe And always love you so.

With Charlie’s cuddle training I’d never let you down. I’d wrap my paws around you. And hug away your frown.

Some say I’m just another bear

But you and I know best

A Charlie Bear’s much more than that I’m more magical than the rest.

Poem by Sam, Bear Cub at The Bearhouse

Poem by Amanda John, Charlie Bears Collector

Contact Charlie Bears

Our cheery Bear Cubs are always here to give you a helping paw with your questions about all things Charlie Bears.

Here’s how to get in touch:

UK & Rest of the World

Call 01566 777 092

Email headbear@charliebears.com

Post The Bearhouse, Pipers Close, Pennygillam Industrial Estate Launceston, Cornwall PL15 7PJ

Australia & New Zealand

Call 03 5427 4482

Email cubhouse@charliebears.com

Post The Cubhouse, 1 Angus Way, Kyneton, Victoria 3444

North America

Call 561-328-9936

Email us-sales@charliebears.com

Post The Cubhouse, Gateway Center 1119 Gateway Boulevard, Boynton Beach, FL 33426

Charlie Bears Direct Websites

To browse all our bears, accessories and gifts we have regional versions of our Charlie Bears website. Simply go to www.charliebears.co.uk and you will be directed to the regional version of the website showing you items in stock in your part of the world.

Plus, don’t forget to sign up our mailing list on our website to receive all the latest news, new releases and event details - it’s more im-paw-tant than ever to receive our emails as there will be so much more content coming via email to you this year!

Our Socials

Join our Charlie Bears social community for oodles of interactions with the bear cubs and other Charlie Bears collectors. It’s so much fun and lifelong friendships have been formed in our socials as you all chat and get to know one another…we aim to keep our socials a safe space for everyone to enjoy the enchanted world of Charlie Bears so make the leap and join today!

www.facebook.com/CharlieBearsOfficial

www.instagram.com/charliebearsltd

www.youtube.com/@Headbearcharliebears

www.tiktok.com/@charliebearsltd