Light the Lake
WHAT WHERE WHEN
Kick the holiday season off with the Charleston Parks Conservancy's 10th annual Light the Lake at Colonial Lake. This year includes special holiday performances, a hot chocolate and cookie bar, carolers, reindeer food making and much more. The Lake will be aglow with 1,000 beautiful luminaries and as always, the highlight of the evening is when Mayor Cogswell lights the tree in the middle of Colonial Lake, kicking off the holiday season in Charleston. Light the Lake is a free community event supporting our mission to connect people to their parks
The Charleston Parks Conservancy is a 501(c)3 nonprofit organization with a mission to inspire people to connect with their parks and together create stunning public spaces and a strong community. With expert staff and a passionate corps of over 2,000 volunteers, we work to rejuvenate parks and bring people in the community together through fun and engaging programming.
Friday, December 5, 2025
5 p m - 8 p m
Colonial Lake, Ashley Ave. Charleston, SC 29401
FUN FACT
It takes six people, a truck, and a boat three hours to put the iconic electric tree in the middle of Colonial Lake each holiday season.
It takes about seven and a half hours to light all the luminaries surrounding the Lake - thank goodness for our fabulous volunteers!
Marketing & Promotion Reach
The Charleston Parks Conservancy engages in marketing and promotional campaigns year-round to ensure maximum exposure for our sponsors and corporate partners.
Exposure:
Website Presence
Company link and logo on the event page on the Conservancy’s website. Over 10,000 monthly website visitors.
Social Media Campaigns
The Conservancy utilizes a vibrant social media platform with 28,000 followers to promote its programming, events, and corporate partnerships throughout the year. Follow us on Instagram(@charlestonparks) & Facebook (@CharlestonParksConservancy)
Onsite Signage
Sponsor recognition on print signage during Light the Lake In 2024, there were more than 3,000 attendees.
Media Coverage
The Charleston Parks Conservancy works with several local media outlets, including but not limited to, The Post and Courier, Fox24, Live5, and WCBD News2.
E-newsletters
The Conservancy has over 12,000 subscribers to its monthly e-newsletter and this list continues to grow year after year
Sponsorship Opportunities
All sponsorships directly support the Charleston Parks Conservancy’ s mission to inspire the people of Charleston to connect with their parks and create stunning public spaces and a strong community Partnering with the Conservancy for Light the Lake offers your business the opportunity to showcase your brand and align itself with this signature holiday event Sponsorships are tailored to meet the needs and objectives of our corporate partners, and benefits are commensurate with giving levels
Illumination Sponsorship
$10,000 (Exclusive)
Co-Naming Rights
Exclusive presenting sponsorship: "Light the Lake, presented by [Sponsor Name] and the Charleston Parks Conservancy "
Name/logo featured on all official event branding, materials, and signage
Recognition in press releases and media outreach as the presenting sponsor.
Marketing & Promotions
Website & Digital Presence:
Logo recognition on the Light the Lake event page (8,000+ monthly visitors).
Logo placement on the online event map.
Social Media & Email Marketing:
Dedicated sponsor highlight across Charleston Parks Conservancy ’ s social media channels
Inclusion in the event e-newsletter (10,000+ subscribers)
Featured in sponsored event posts, stories, and reels leading up to the event
Traditional Media & Advertising:
Inclusion in press releases and media coverage
Recognition in select event advertisements (if applicable)
Pre-Event Promotional Signage in Parks
On-Site Event Recognition
VIP Stage Recognition & Speaking Opportunity:
Verbal recognition during the tree lighting ceremony by Mayor Cogswell
Sponsor representative invited to help light the tree with the Mayor.
Speaking opportunity on stage before the tree lighting.
Branded Booth or Activation Space (Premium Location): Engage attendees through product sampling, giveaways, or an interactive holiday activation Space for vehicle display, promotional signage, or experiential marketing.
Event Signage & Branding:
Logo placement on all event signage and verbal recognition throughout the evening
Photo Booth Sponsorship
$5,000 (Exclusive)
Exclusive branding at the event’ s official photo booth, a high-traffic attraction for attendees
Company logo displayed at the photo booth station and on event signage throughout Colonial Lake
Digital & Print Recognition: Logo featured on the event website (8,000+ visitors/month), online event map, e-newsletter (10,000+ subscribers), and social media promotions.
On-Site Brand Presence: Opportunity for a booth, product sampling, vehicle display, or interactive activation
Activity Sponsorship
$2,500 (4 available)
Exclusive branding at one high-traffic activation: Snow, Reindeer Food Making, Carolers, or the Hot Cocoa Bar.
Company logo displayed at the activation and on event signage throughout Colonial Lake.
Digital & Print Recognition: Logo featured on the event website (8,000+ visitors/month), online event map, e-newsletter (10,000+ subscribers), and social media promotions
Community Engagement: Opportunity for employees to volunteer at the sponsored activation and connect with attendees
Family Sponsorship
$250 (unlimited)
Company logo featured on event signage, website, e-newsletter (10,000+ subscribers), and social media promotions.
Listing on the online event map
Sign
Me Up!
I want to support the Charleston Parks Conservancy's Light the Lake this year!
Sponsorship Level:
Payment Options
☐ My check is enclosed
☐ I will pay with a credit card online at charlestonparksconservancy org/donate
Sponsor Listing
Business Name:
Contact Name: Email: