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James & Michael represented Charles Grech & Co at this year's InterTabac Fair held in Dortmound, Germany
Brown Forman Corporation has announced an agreement to purchase the Gin Mare brands from Vantguard and MG Destilerías in Spain
Yet another wine tasting event at our very own World of Wines will take place on the 26th of October Join us!
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BROWN FORMAN SET TO PURCHASE GIN MARE BRANDS
Brown Forman Corporation has announced an agreement to purchase the Gin Mare brands from Vantguard and MG Destilerías in Spain.
Gin Mare is an ultra premium Spanish gin with a Mediterranean inspired recipe of botanicals, including Arbequina olives, thyme, rosemary, and basil. Gin Mare Capri, which also features Italian bergamot and lemons, was introduced last year, and will soon be joining our family of gins.
Brown Forman President and CEO Lawson Whiting said: “Gin Mare and Gin Mare Capri are unique gin brands with impressive sales growth and strong distribution in important European markets
“They are excellent complements to Brown Forman’s super premium portfolio We believe this exciting acquisition enhances our capacity to deliver meaningful global growth for the long term ”
Gin Mare was founded in 2010 by the Giró Family of MG Destilerías and Alfonso Morodo and Antonio Pardo of Vantguard It is available in over 70 countries and enjoys an increasingly strong position in travel retail According to IWSR ratings, it is the largest ultra premium gin brand in the world
Gin Mare will continue to be produced at MG Destilerías in Vilanova i la Geltrú, a fishing village between the Costa Brava and the Costa Dorada
The acquisition transaction is expected to close within 60 business days when Brown Forman will add Gin Mare and Gin Mare Capri to its growing portfolio
We believe this exciting acquisition enhances our capacity to deliver meaningful global browth for the long term
Brown Forman President and CEO Lawson Whiting
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TULCHAN GIN AWARDED THE PRESTIGIOUS ‘MASTERS’ AWARD
With financial belts being tightened all over the, when buying a top end spirit consumers need to be certain they have made the right choice. The Luxury Masters competition steers you in the right direction. ‘Drink less, but better’ is a message that is undeniably resonating with consumers. But as living costs spiral around the world, it is becoming increasingly important for brands to give imbibers sound reasons to spend their hard earned cash on their products. But how do you determine which spirits offer substance, and not just style? That’s where the annual Luxury Spirits Masters comes into play.
The aim of the day’s tasting was to determine whether each entry, in its respective super premium or ultra premium price bracket, was deserving of its price tag.
In the ultra premium price bracket, three gins were found to be worth every penny of their £36 and above price tags. Three Master medals were awarded to Silent Pool Gin, Tulchan Gin, and Eight Lands Gin. Tulchan Gin had a “lovely aroma, with citrus and lychees”. The texture was described as “mouth coating and luxurious, with slight floral and herbaceous notes on the palate”
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CHARLES GRECH & CO. PARTNERS UP WITH ECF!
The European Cigar Federation is not only a virtual association, but also a real world one Its purpose is to connect clubs, cigar lounges events, and other organised functions together. In addition to this, the federation works as a special platform for cigar lovers. The intention of the federation is for it to be used as a platform to advertise cigar events and any functions that relate to cigars. Furthermore, through its vast community, it also serves to aid the foundation to attract potential members, and to build a stronger network chain and community of individuals who are interested in sharing their passion about cigar smoking. Last but not lease, the federation will strengthen the foundation in the collection of funds, donations, and other material objects that can help any charity events to take place.
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InterTabac 2022
It was the first time, during the last decade, that representatives from Charles Grech visited Intertabac in Dortmund This is the largest tobacco fair in Europe where over 600 exhibitors where present Several meetings were set with our current suppliers and other cold call meetings were done with cigars, tobacco accessories and innovative tobacco product companies, to evaluate the
possibility for introducing them into the Charles Grech portfolio The main task that was set in advance from us was to introduce cigars from the so call New World The phrase “New World” for the cigars industry are cigars that are made in Dominican Republic, Nicaragua, Costa Rica, Honduras, Brazil amongst other South American countries In a nut shell, all South American Counties except Cuba, which is considered the “Old World”.
It was very interesting and fruitful to introduce Charles Grech as a 140 year old Maltese Company with International Suppliers and have increased our network extensively for potential new tobacco products. Let’s hope that this fair will be visited on a yearly basis to further strengthen our presence as a leader in the Tobacco Industry for the Maltese Market.
Heineken 2022
Charles Grech General Manager Michael Darmanin and Marketing Manager Dennis Fenech visited Heineken Head Quarters in Amsterdam last month to attend the yearly Partner Days This was an excellent opportunity to meet other Heineken partners around Europe and Middle East while also getting to know face to face Heineken employees that we deal with on a daily basis via email or Teams During these days, Michael and Dennis attended a number of interesting activities including various presentations by Heineken inspirational speakers, a Heineken experience tour and also market visits in different sectors of the trade in Amsterdam to compare with our market The visit was wrapped up by Mr Rick Linck, Managing Director EMEA Export & Global Duty Free, highlighting the challenges that lie ahead while thanking each and every partner for their continuous efforts
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G L A S S & C L A S S
Methode Champagne Sparkling
Wines Masterclass
Date: 21st October
Venue: Villa Bighi
A T A S T E F R O M L O I R E V A L L E Y
Wine Tasting exploring the wines of Orchidees
Date: 26th October
Venue: World of Wines, Ta' Xbiex
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F U P D A T E S P R O M O T I O N S Clayton Vella and Silvan Briffa have recently been promotoed to Assistant Shop Managers Mirayn Saliba 11th October Jennifer Micallef 11th October Neil Darmanin 12th October There Cachia 17th October Oliver Abela 27th October Ilona Calleja 31st October