chanapat butyoulookgoodtoday

PRIMARY AND OCCASIONAL LOGO

COLORS

BUTYOULOOKGOODTODAY

PRIMARY LOGO WITH BACKGROUND COLORS

butyoulookgoodtoday

LOGO

BRAND

BRAND STORY

BUTYOULOOKGOODTODAY = BT

BT = BEAUTY

HEY! I JUST WANT TO TELL YOU THAT YOU LOOKING GOOD TODAY

BT symbol is acronym for Butyoulookgoodtoday and my nick name “BEAUTY” everything start at I just wanna make some cloths that a girl with size s-xxl and same size as me can get fit into the cloths , So I decide to design and find a fabric that every sizes can wear and i also design all the cloths in my own with the strong identity with a little some details that on trends. I think I should design something that can ready to wear and easy to wear in real life and in everyday.

VISION

- To create a fashion that use sustanability and recycle

-Maintain the quality standarts of every product

-Release new collection every 4 months

-Be the top women’s wear brand in Thailand

-Add more categories of products , such as accessories , shoes and bag

MISSION

-Choosing high-Quality materials to maintain the product

-reduce the textile waste

-Quality , can use for a long - term condition

VALUE

-We focus on price and the quality of the product

-The product will be checked before sent to customers so the customers will recive the product that reasonable for they pay

BRAND DNAIDENTITY

PLAYFUL COMFORTABLE

EVERYDAY USE , EASY TO MIX AND MATCH

TARGET GROUP

AGE : 18 - 35

CAREER : bussiness owner , content creator

income around 12,000 - 40,000 baht

- like to going out day and night

- spend around 7,500 - 25,000 baht per month

- like to wear colorful stuff

- like to take a picture of herself

- likely to by some stuff on trend sometimes

- likely to go to thrift store at the weekend

- love vintage stuff

PEN POTRAIT

FUKI ,23

Living alone in comdominium Bangkok working at Entertainment industry .She is being a Infuence modle and stylish she have a lot of foreigner friends at the weekend she love to going out to the club with her foreigner friends amd mostly communicate in English.

Her favorite is to collect the vintage things and stuff and some of art toy from thai artist and jepanese . She like to listening to pop music such as bedroom pop music genre. Always active on online platform and love to play “Ask me Question ” on Instagram . Most of the time when she’s going to the mall she love to see the new collection of MIU MIU and PRADA hers favorite brand

SWOT

STRENGTH

- Coming up with the design in every 2 month

- High quality with medium price

- Easy to wear in everyday

- Strong identity

- Not depends on a recenly trends

WEAKNESS

- Minimum production

- The budget is limited

- some of collection may have the dead stock

- High competition

Opportunity

- If the design fit the trend accidentally the brand may get in mass market

- Get spaces to show the product , such as fashion market and fashion events

THREATS

-

Mass production = get low coast

- the competition in Instagram social media platform

- some people my don]t understands the design

Brand Competitor

Ashley Williams in a British fashion designer and founder of her eponymous label. Williams moved to England in 1999 after growing up in the United Arab Emirates. She studied womenswear at the University of Westminster, making the headlines with her graduate show, when Alice Dellal and Pixie Geldof took to the catwalk. Williams first showed at London Fashion Week as part of Fashion East A/W 13.

Recognised for a graphics-heavy, feminine style, Williams' work has been featured across the board in leading glossy publications and newspapers as well as being worn by celebrities such as Rita Ora and Rihanna. She has collaborated with Coca Cola, Google, LG and Mattel.

Edgy graphics,wearable silhouettes, bold prints

- tomboy

- youthful

- femininity

- girlish silhouettes

PRICE RANGE : 2,430 - 24,304

creativity, fairy-tale imagination, art craftmantship

- youthful

- playfulness

- bold silhouettes

- joyfulness

PRICE RANGE:6,028 - 39,053

Seoul born and studied at the Royal Academy of Fine Arts in Antwerp, Minju Kim launched her namesake brand in 2015 after winning the H&M Awards. Kim was also semi-finalist in the LVMH Prize for young fashion designer, and became winner of Netflix's Next in Fashion.

Minju Kim has become known for her signature style, which combines a youthful playfulness and avant-garde haute couture. Her imaginative collections combine bold silhouettes with feminine characteristics and an overarching element of joyfulness.

BRAND POSITIONING

MORE FASHIONABLE

LOW PRICE

HIGH PRICE

LESS FASHIONABLE

MARKET SEGMENTATION

USAGE: Exclusive event , Special occation

DEMOGRAPHIC: 23-37 , Income 70,000-250,000

luxury life style like to go to have some afternoon tea ,Actor and Influencer

GEOGRAPHIC: Urbanist

USAGE: Everday life as a fashionable

DEMOGRAPHIC: 20-33 , Income 50,000-150,000

Likely to go to the club , Actor,Singer and Influencer

GEOGRAPHIC: Urbanist

USAGE: Everyday use / Special occations

DEMOGRAPHIC: 23-37 , Income 30,000-100,000

Love to find some inspiration to dress up in everyday

,Buissiness owner, Actor, Working people

GEOGRAPHIC: Urbanist

MUSE

YURI

Influencer , Stylish Japanese girls

PRODUCT PRICE

PROMOTIONS

-Free shipping every order

-Buy every 1,000 baht get 50 Baht Discount on the next perchase

-Buy every 5,000 baht get 10% Discount on the next perchase

-Buy up to 12,000 Free membership and get the 20% discount on your Birthday month

PLACE

-INSTAGRAM

-WEBSITE

-LINE SHOPPING , LINE OA

TOP 25% JACKET 20% VAST 10% SKIRTS 15% SHORTS 15% BAG 7.5% CAP 7.5% (2,500 - 3,500) BAHT (4,500 - 10,000) BAHT 3,500 BAHT (3,900 - 4,500) BAHT 2,500 BAHT 1,500 BAHT 700 BAHT

4P