Dream on, Little Dreamer collection

AGE : 18 - 35

TARGET GROUP

CAREER : bussiness owner , content creator ,company employee

income around 12,000 - 40,000 baht

-like to going out day and night

-spend around 7,500 - 25,000 baht per month

-like to wear colorful stuff

-like to take a picture of herself

-likely to by some stuff on trend sometimes

-likely to go to thrift store at the weekend

-love vintage stuff

PEN POTRAIT

FUKI ,23

Living alone in comdominium Bangkok working at Entertainment industry .She is being a Infuence modle and stylish she have a lot of foreigner friends at the weekend she love to going out to the club with her foreigner friends amd mostly communicate in English. Her favorite is to collect the vintage things and stuff and some of art toy from thai artist and jepanese . She like to listening to pop music such as bedroom pop music genre. Always active on online platform and love to play “Ask me Question ” on Instagram . Most of the time when she’s going to the mall she love to see the new collection of MIU MIU and PRADA hers favorits brand

Brand Competitor

Edgy graphics,wearable silhouettes, bold prints - tomboy - youthful - femininity - girlish silhouettes PRICE RANGE : 2,430 - 24,304

Ashley Williams in a British fashion designer and founder of her eponymous label. Williams moved to England in 1999 after growing up in the United Arab Emirates. She studied womenswear at the University of Westminster, making the headlines with her graduate show, when Alice Dellal and Pixie Geldof took to the catwalk. Williams first showed at London Fashion Week as part of Fashion East A/W 13.

Recognised for a graphics-heavy, feminine style, Williams' work has been featured across the board in leading glossy publications and newspapers as well as being worn by celebrities such as Rita Ora and Rihanna. She has collaborated with Coca Cola, Google, LG and Mattel.

“It’s not all about how you look, it’s a shared love for softness, delicacy and a romantic spirit,”

PRICE RANGE:9,777 - 50,000

Chinese-born, London-based designer Yuhan Wang, 30, on her namesake label and its serious cult following. After launching with London’s prestigious talent incubator Fashion East in 2018, Wang has surprised and delighted with her elegant, intricate and sensuously unravelled aesthetic, which, at times, can be a little macabre.

Using her experience of living and studying in Beijing, New York and London, the Central Saint Martins (CSM) graduate has a knack for cleverly layering cultural references from the east and west.