Canadian Franchising Magazine Summer 2013, Volume 1 Issue 3

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cover

Fox and Fiddle

TAP INTO A SUCCESSFUL BUSINESS OPPORTUNITY Since 1989 the tried and tested concept of the Fox and Fiddle British-style pub has appealed to a broad base of consumers, and has established itself as a neighbourhood pub with a comfortable and inviting atmosphere, a place where patrons are recognized and welcomed back to enjoy first rate service, quality food, and great entertainment.

H

aving recently undergone a successful re-branding, Fox and Fiddle is enjoying a new modern look with an urban feel, that still maintains the cozy pub atmosphere. Comfortable seating with couches, coffee tables, and great outdoor patio spaces invite guests to settle in for a relaxed visit while they enjoy some of the great offerings on the Fox and Fiddle’s menu. A new menu features all the expected comfort food and pub favourites that patrons have grown to enjoy over the years, but also includes contemporary dishes like Pad Thai, a variety of flatbread appetizers, and an unbelievable salad hi-lighted by cranberries and spiced pecans with a Fox signature vinaigrette dressing. There’s a reason the Fox and Fiddle is known as the place where fine fare and great friends are found. The Fox and Fiddle’s owner-operators are well-established and recognizable members of the communities in which they operate, and they share a strong focus on giving back and getting involved in the community by participating in community events and sponsoring sports teams, etc. Their restaurant locations are not just the place where they go to work; they are key components of their local neighbourhood space. When it

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comes to getting to know their patrons, Fox and Fiddle management are not just the people who surface when a problem arises. They are the people who get out front to meet and interact with patrons, getting to know them, developing relationships, and learning their needs so that those needs can be met. Along with providing a great pub setting and superior quality food, stellar customer service is a key priority for the Fox and Fiddle management and staff. The goal is to have patrons feel relaxed and at home during every visit. With a vision of controlled expansion and a focus on finding the best locations, Fox and Fiddle is actively looking for new franchisees across Canada and into the US market as well. The company is excited to work with franchisees who share their interest in community involvement, and providing a local homey feel to the restaurant.

There are a lot of reasons to own a Fox and Fiddle Franchise. Here are their top ten:

1

Popular Concept

The Fox and Fiddle version of the traditional British-style pub concept continues to show strong popularity.

2

Favourable Royalty Fee

3

Successful Track Record of Expansion

4

Solid Management Support

The oil that makes the engine run is typically derived from Royalty Fees applied to each location; however, at the Fox and Fiddle, they don’t believe in gouging the franchisee. They want your business to be successful and have a set program in place to offer a competitive Royalty Fee that is easy to budget and manage.

The Fox and Fiddle Group of Restaurants has grown to 20 profitable locations and has firmly established an important critical mass in the Greater Toronto Area. Outside that, the vision for the Fox and Fiddle concept goes well beyond Southern Ontario, with controlled expansion north, east, west and south into the United States. The franchise success rate is outstanding with strong partnerships evident in multi-unit owners. The management team brings a wealth of experience and expertise in the bar and restaurant industry to provide franchisees with all the support they’ll need to make the best decisions possible.


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