V e t er ans in Fr anchising
T he D r y B oys
New Franchise in Drying Industry
Looks to Get Off to Quick Start by Offering Exclusivity
A brand new water damage restoration franchise aims to leave the competition high and dry by offering special incentives, including exclusivity of territory. The Dry Boys, co-founded by Leo Goldberger and Curt Swanson, currently has two corporate locations in Albany and Brooklyn, NY. Unlike other restoration companies, The Dry Boys concentrates solely on water damage and restoration caused by floods, natural disasters or some kind of failure within residential and commercial properties. “We will find the source of the water, we will stop the water, we will extract the water, we will remove the affected
Franchising USA
materials, we will put in drying equipment, dehumidifiers — we have many different sizes and types of dehumidifiers — as well as air movers or fans,” Swanson explained during a recent interview. “Depending on the application, we might use air scrubbers to clean the air because we’re moving air inside an affected location and we will monitor the location until we have dried to industry standards.” The Dry Boys will also apply an antimicrobial solution to the affected area to prevent mold, pores and mildew growth, he added. With so many homes flooded across the United States each year, The Dry Boys is filling a need that many homeowners will require at some point, Goldberger noted. “Every day in the United States, over 50,000 homes are flooded,” he said. “Every year in the United States, two percent of basements are flooded. Every basement in the world will be flooded at least twice in its lifetime.”
Whether it’s from floods, washing machine malfunctions, leaking or broken pipes, water damage is something that happens every single day across the country, he added.
Exclusivity In addition to its singular focus on drying and water damage restoration, The Dry Boys offers its franchisees something that Goldberger says no other restoration franchise offers; exclusive territory, even during a natural disaster. The market service area for The Dry Boys franchisees will be around 300,000 people, which is much larger than what other restoration franchises offer, Goldberger said, and even if something like a hurricane hits an area, a franchisee’s exclusivity will not be compromised. This is in contrast to how other drying franchises operate. If a hurricane or other disaster strikes an area, Goldberger explained, other drying franchises will